With the impending end to staple Parks and Recreation NBC s Comedy Block is in need of a fresh show to bolster it s youth audience and reinforce their propensity to promote creative original shows. Enter Fairview, a new twist on the group of friends living in the city sitcom, where the young people aren t in the city at all and aren t really friends (yet). They re old high school pals living in their old stomping grounds in middle-of-nowhere Fairview, California; some by choice, others not so much.
THE BASICS Title: Fairview Tagline: Welcome Home, Kids. Genre: Single Camera Situational Comedy, Ensemble Cast Technology: Single Camera Situational Comedy, Ensemble Cast Target group: 18-35 men and women Pilot Episode Synopsis: Fairview opens with mid-twenty yearold s Sam (Jenny Slate) and Aubrey (Jessica Williams) as move back to their hometown and re-connect out of shared misery. Sam is broke and jobless after going to grad school for English while Aubrey is less broke but just dropped out of law school and is going through some stuff. They also meet their old friend Varun (Danny Pudi) at a 7-11 that Sam momentarily thinks he now owns (he does not, he does environmental economic consulting). The pilot episode also introduces Dave, who Sam dated in high school, and Ray - Dave s roommate and together the group finds ways to pass time in their suburban town.
CREATIVE TEAM Executive Producer/Series Creator/Head Writer Nikki Johl Co-Executive Producer Anthony Russo Co-Executive Producer Joe Russo Johl is a freshman writer/show-runner backed by two of the powerhouses in television today - the Russo brothers. Their fame and noteriety lies in work with such hits as Arrested Development, Happy Endings, and Community. Co-Head Writer Gil Ozeri Ozeri served as a writer on Happy Endings and has worked with EarWolf studios in many podcasts, sketches, and more. As a a seasoned writer he is experienced with TV writing. Composer Ludwig Goransson Composer of music on award-winning Community, Goransson adds a touch of contemporary and forward music to the television sitcom format Production Company, Distributor Universal Media Studios, NBC Universal NBC Universal is one of the world s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to the globe. Universal Television is the television production arm of the NBCUniversal Television Group, and by extension, the NBC television network.
PRINCIPLE CAST JENNY SLATE JESSICA WILLAIMS DANNY PUDI JEFF RUBEN MATTEO LANE Principle Cast Jenny Slate: Fresh off the praise from her film Obvious Child comedy Slate is a force to be reckoned with, able to play the eccentric and the straight man. She is already is a staple guest star on shows like Parks and Rec and The Kroll Show. Jessica Williams A UCB Theater alum and recent correspondant on The Daily Show, Williams is an experienced improv comedian. Danny Pudi NBC alum Pudi is best known as Abed in Community, and has had a long career in acting to date. Matteo Lane A stand up comedian who has done his own half hour special, Lane blends absurb humor with honest reflections on his sexuality and more Jeff Ruben As a member of CollegeHumor site, Ruben is another newcomer to the network TV game - but has worked as a series regular in such Web Series as Very Mary Kate.
PROMOTIONAL STRATEGY OVERVIEW Strategy will rely on star power of the ensemble cast, with many appearances and leverage of NBC to promote the film on late night tv and niche comedy podacsts. In addition, standard television ads and online campaigns (with a focus on targeting streaming channels like Hulu and Amazon) will be implemented. The second tier is promotion to industry outlets who will undoubtedly create buzz about a crew and cast with so many television and comedy alums. MONTH BY MONTH June/July Podcast Appearances: Book Slate and other cast members on podcasts with audiences surpassing the millions, such as Comedy Bang Band and The Nerdist. Print Promos in magazines, online, etc. Buzz pieces on Vulture, Mashable, other youth-target sites discussing multi-ethnic and female driven cast. Active PR work to boost number of opinion and talk pieces. August: Teaser Trailer TV Ads, Hulu ads, Facebook Ads Web: Official NBC website launch Magazine: Features in Entertainment Weekly, Vulture, The Hollywood Reporter Late Night Shows: Appearances by secondary cast on major shows (Fallon, Colbert, etc.) September Premiere of Series Continued booking on Late Night shows in weeks after release, by Slate and any breakout stars of show
DISTRIBUTION Thursdays 8pm on NBC Scheduled for Thursday night 8pm to start, this show will kick off About a Boy and Growing Up Fisher, two other coming-of-age comedies on NBC, rounding out the standard comedy block for NBC. This time slot is promising and will generate ad revenue in the young 18-35 demo that the show targets, as well as millions of potential viewers. Streaming Following suit of many NBC shows, the episodes will be allowed for steaming on NBC s site, Hulu, Comcast on Demand, and itunes 24 hours after the original air date. *This distribution plan reflects only the first season of Fairview. Potentials for syndication, international distribution, and DVD sales are not included, and presuppose the show being picked up for minumum one full season.
SUMMARY An order for a minimum of 11 episodes (half a regular season) has been greenlit by NBC-Universal A budget is enclosed and predicts the production costs for the pilot episode. This includes set construction, which will be minimized with the use of old sets on the NBC lot in LA. The budget reflects the costs for an initial writing team of 9 writers, plus head writer. The show will be broadcast, in compliment to FCC regulations, in widescreen HD. CASH FLOW Stage Month Income Outcome In-Out Balance Pre-Prod 1 1,000,000 UMS -500,000 500,000 500,000.00 2-500,000 500,000 0.00 3 500,000 NBC-Univ -500,000 500,000 0.00 4 Production 5 2,000,000 NBC-Univ -2,000,000 0 0 Post 6 1,000,000 UMS -250,000 750,000 750,000 7-250,000 500,000 500,000 8-500,000 500,000 0
A NBC UNIVERSAL PRODUCTION BUDGET ATTACHED
Budget Production: "Fairview" Fringe2Assumptions Shoot2Days: 5 Payroll2Tax 18% Location: Los2Angeles WGA 12.50% Unions: WGA,2DGA,2SAG DGA 12.50% Shoot2Date: na SAG 12.50% Above&the&Line Producers: Nikki2Johl,2Joe2Russo,2Anthony2Russo 450,000 02O002Script 280,000 03O002Producer's2Unit 150,000 04O002Direction 50,000 05O002Cast 265,000 Above&the&Line&Total 1,195,000 Below&The&Line 10O002Production2Staff 11O002Set2Design 13O002Studio/Design 14O002Make2Up 15O002Set2Operations 16O002Music 17O002Property 18O002Wardrobe 20O002Electrical 21O002Camera 22O002Sound 23O002Transportation Production&Total 264,445 25O002Music 26O002Post2Production2Sound 27O002Advertising Post7Production&Total 75,250
TOTAL 1,534,700 Days Units Rates Sub-Total Total Personnel Production Executive Producer 150,00 450,000 450,000 Asspciate Producer 75,000 75,000 75,000 Line Producer 75,000 75,000 75,000 Director Writers per2ep 9 1 Script Editor 5 1 25,000 30,000 270,000 1,000 5,000 25,000 270,000 5,000 Script Consultant 5 1 1,000 5,000 5,000 Set Designer 60 10 25 15,000 15,000 Costume Designer 30 4 75 9,000 9,000 Art Director 1 5,000 5,000 5,000 Cast Actor -Lead 80,000 80,000 80,000 Actor-Lead 65,000 65,000 65,000 Actor-Lead 50,000 50,000 50,000 Actor- Supporting 40,000 40,000 40,000
Supporting 40,000 40,000 40,000 Actor- Supporting 30,000 30,000 Studio 30,000 Total 1,199,000 Assistant Director 5 2 550 5,500 5,500 Technical Director 5 1 550 DGA 2,750 2,750 12,500 Stage Manager 5 1 555 2,775 2,775 Camera Operator 5 1 555 2,775 2,775 Audio Operator 5 1 555 2,775 2,775 Boom Operator 5 3 100 1,500 1,500 Audio Assistant 14 1 500 7,000 7,000 TelePrompter Operator 5 1 100 500 500 Videotape Operator 5 1 100 500 500 Video Engineer 5 1 555 2,775 2,775 Lighting Designer 5 1 555 2,775 2,775 Lighting Director 5 1 555 2,775 2,775 Lighting Assistant 5 1 100 500 500 Stagehand/Gri p 5 20 20 2,000 2,000 Production Assistant Assistant 1,650 1,650 Make-up Artist 5 10 25 1,250 1,250 Still Photographer 5 1 80 400 400
Post- Production Advertising (tv/print) Appearances Screenings Editor 15 3 1,000 45,000 45,000 Editing Assistant 15 3 250 11,250 11,250 Graphics Art Director 1 1 10,000 10,000 10,000 Graphic Designer 30 5 300 9,000 9,000 Set Shop Foreman 30 1 50 1,500 1,500 Carpenter 30 5 25 3,750 3,750 Painter 30 5 25 3,750 3,750 Set Decorator 30 5 25 3,750 3,750 Property Supervisor 30 1 50 1,500 1,500 Costumes Seamstress 30 5 20 3,000 3,000 Wardrobe Supervisor 35 1 50 1,750 1,750 Wardrobe Assistant 35 2 25 1,750 1,750
Music Composer/Arra nger 30 O O 75,000 75,000 Sound Designer 30 1 150 4,500 4,500 Sound Recordist 30 1 150 4,500 4,500 Music Editor 30 1 100 3,000 3,000 Personnel Subtotal 1397200 235,700 Facilities Field Camera Package 21 1 7,000 21,000 21,000 Sound Package 21 1 715 15,000 15,000 Lighting Package 21 1 475 10,000 10,000 Dolly Rental 5 1 1,000 5,000 5,000 Additional Equipment Rental Facilities Subtotal 5 5,000 56,000 Travel Lodging 5 40 100 20,000 20,000 Air Fare 5 40 100 20,000 20,000 Other Transportation 5 40 20 1,000 1,000 Meals 5 50 10 1,000 1,000 Expendables 2,000
Travel Subtotal 44,000 TOTAL BUDGET 1,534,700