FILMFARE ME No one knows the stars like we do
Overview Role of Bollywood How does Filmfare fit in? Filmfare - History & Legacy Filmfare - Edit ideology Filmfare readers Circulation Breakdown Readership Facts & Advertising Campaigns Filmfare Awards
What is the role of Bollywood?
What does it do for us? Provides an escape from our everyday life Creates an alternative world and a language Therefore Filmfare almost is an extension of the fantasy world outside the cinema hall Gives us another dimension to the world Therefore in everyday life it give people who read it an advantage over others You the Filmfare reader would have an additional knowledge into the culture of films and therefore an advantage in life
The Impact of Stars... The Magic Indian Stars appear to be virtually mesmeric for the masses Who are by and large crazy about film personalities.. The Adulation These stars.... become epitome of perfection in the viewers eyes
The Impact of Stars... The Modeling and avid aping which is about imitation of a larger than life hero..and integrating parts of his / her persona and world into their lives Stars are Seen with awe Venerated & Imitated
Therefore Brand Bollywood A MEGA brand Not just ENTERTAINS the masses and classes But strongly INFLUENCES them thru Fashion & Lifestyle
This acute need Is successfully taken care of by Filmfare
THEREFORE If Bollywood is a religion Filmfare is the bible An overstatement?? Not really!!
History & Legacy Introduced in 1952, Filmfare is the oldest English language film magazine for the masses. It was started as a veritable window to the film industry and to give the readers a glimpse of the star s glamorous lives. (and it still does that and lot more) Filmfare is arguably the final word on anything to do with the Indian film industry. The Filmfare team is intimately involved with the celebrities and if there is something they want to say, the fans hear it first from Filmfare
What we were like
What we look like now
VIP access / The rapport Clean Journalism Unmatched Quality The Pillars of Filmfare The heritage of 56 years. Past. Present. Future Filmfare Awards
So who reads Filmfare??
The stars themselves Which is also to be the theme of our Brand campaign
Circulation / Readership Magazines Circulation Readership Filmfare India 1,63,049 19,12,000 Filmfare ME 19,120 NA
Circulation Breakdown Subscriptions Retail Distribution (Paid, Complimentary, Contest winners etc ) 11,079 copies per month UAE 3987 Oman 1095 Qatar 654 Breakdown By Nationality Indian National / Asian Origin 76% Arab Nationals 24% Bahrain 481 Kuwait 1277 Others 547 Total - 8041 Please note that the above subscriptions already exists and will be replaced by the Middle East Edition.
Readership Profile -Age In 00s 600 500 400 429 456 503 300 200 100 0 Filmfare 217 167 15-19 20-24 25-34 35-44 44-60 Based on Publishers own data
Readership Profile - Gender 800 700 600 500 400 300 200 100 0 720 Filmfare 480 In 00s Female Male Based On Publishers own data
Distribution And Marketing Distribution Retail Distribution ( supermarkets, petrol stations, book stores) Institutions Communities (golf clubs & societies, social clubs, spas and clinics) Subscriptions Marketing Radio promotions (content driven shows) Online newsletters Cinema promotions
Filmfare Website Live & Kicking!!
This is how we support Sales/ Distribution & Edit
Sales Initiatives Regular Direct Mailer for Ad sales Movie screenings for advertisers and clients Planning & promoting special Issue Anniversary Issues Sales driven events and activities
Regular branding and marketing activities Proposed cover events to generate hype about the covers cover events in Dubai Barter, Tie ups and associations with brands that synergize with Filmfare
Advertising rates Ad Size Full Page 19.6 x 27.3 cms US $ 5115 Double Page Spread 39.2 x 27.3 cms US $ 10,230 Inside Cover 19.6 x 27.3 cms US $ 7161 Back Cover 19.6 x 27.3 cms US $ 8184 Frequency Monthly Format A4 Size, Perfect bound
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