Demographic Summary 2016 2021 Population 95,239 117,729 Population 18+ 67,133 82,616 Households 31,764 38,774 Median Household Income $73,592 $80,729 Participated in aerobics in last 12 months 6,092 9.1% 107 Participated in archery in last 12 months 1,778 2.6% 98 Participated in backpacking in last 12 months 1,888 2.8% 92 Participated in baseball in last 12 months 3,344 5.0% 108 Participated in basketball in last 12 months 5,539 8.3% 100 Participated in bicycling (mountain) in last 12 months 3,328 5.0% 128 Participated in bicycling (road) in last 12 months 6,679 9.9% 100 Participated in boating (power) in last 12 months 3,238 4.8% 91 Participated in bowling in last 12 months 6,725 10.0% 106 Participated in canoeing/kayaking in last 12 months 3,747 5.6% 100 Participated in fishing (fresh water) in last 12 months 7,891 11.8% 95 Participated in fishing (salt water) in last 12 months 2,913 4.3% 110 Participated in football in last 12 months 3,215 4.8% 102 Participated in Frisbee in last 12 months 3,089 4.6% 107 Participated in golf in last 12 months 7,152 10.7% 117 Participated in hiking in last 12 months 7,131 10.6% 107 Participated in horseback riding in last 12 months 1,599 2.4% 96 Participated in hunting with rifle in last 12 months 2,829 4.2% 93 Participated in hunting with shotgun in last 12 months 2,559 3.8% 97 Participated in ice skating in last 12 months 1,510 2.2% 92 Participated in jogging/running in last 12 months 11,216 16.7% 126 Participated in motorcycling in last 12 months 1,698 2.5% 87 Participated in Pilates in last 12 months 1,843 2.7% 100 Participated in skiing (downhill) in last 12 months 1,995 3.0% 109 Participated in soccer in last 12 months 2,887 4.3% 113 Participated in softball in last 12 months 2,521 3.8% 110 Participated in swimming in last 12 months 11,494 17.1% 111 Participated in target shooting in last 12 months 3,721 5.5% 117 Participated in tennis in last 12 months 2,643 3.9% 99 Participated in volleyball in last 12 months 2,246 3.3% 103 Participated in walking for exercise in last 12 months 19,255 28.7% 107 Participated in weight lifting in last 12 months 8,000 11.9% 120 Participated in yoga in last 12 months 5,280 7.9% 112 Spent on sports/rec equip in last 12 months: $1-99 4,141 6.2% 107 Spent on sports/rec equip in last 12 months: $100-$249 4,677 7.0% 113 Spent on sports/rec equip in last 12 months: $250+ 6,066 9.0% 124 Attend sports events 17,654 26.3% 115 Attend sports events: baseball game - MLB reg seas 7,259 10.8% 118 Attend sports events: basketball game (college) 2,534 3.8% 131 Attend sports events: basketball game-nba reg seas 2,568 3.8% 129 Attend sports events: football game (college) 4,389 6.5% 115 Attend sports events: football game-nfl Mon/Thurs 2,068 3.1% 113 Attend sports events: football game - NFL weekend 3,972 5.9% 128 Attend sports events: high school sports 3,332 5.0% 104 2016 Esri Page 1 of 6
Listen to sports on radio 10,130 15.1% 101 Listen to baseball (MLB reg season) on radio often 1,360 2.0% 92 Listen to football (NFL wknd games) on radio often 1,396 2.1% 105 Watch sports on TV 41,543 61.9% 100 Watch on TV: alpine skiing/ski jumping 3,675 5.5% 94 Watch on TV: auto racing (NASCAR) 8,266 12.3% 89 Watch on TV: auto racing (not NASCAR) 3,423 5.1% 86 Watch on TV: baseball (MLB regular season) 15,707 23.4% 104 Watch on TV: baseball (MLB playoffs/world Series) 15,010 22.4% 101 Watch on TV: basketball (college) 10,159 15.1% 101 Watch on TV: basketball (NCAA tournament) 10,817 16.1% 107 Watch on TV: basketball (NBA regular season) 12,269 18.3% 104 Watch on TV: basketball (NBA playoffs/finals) 13,757 20.5% 106 Watch on TV: basketball (WNBA) 2,318 3.5% 77 Watch on TV: bicycle racing 1,997 3.0% 96 Watch on TV: bowling 1,872 2.8% 87 Watch on TV: boxing 5,041 7.5% 93 Watch on TV: bull riding (pro) 3,252 4.8% 95 Watch on TV: Equestrian events 2,173 3.2% 96 Watch on TV: extreme sports (summer) 4,441 6.6% 111 Watch on TV: extreme sports (winter) 5,276 7.9% 121 Watch on TV: figure skating 6,714 10.0% 99 Watch on TV: fishing 4,287 6.4% 96 Watch on TV: football (college) 18,311 27.3% 106 Watch on TV: football (NFL Mon/Thurs night games) 23,153 34.5% 102 Watch on TV: football (NFL weekend games) 25,002 37.2% 104 Watch on TV: football (NFL playoffs/super Bowl) 25,227 37.6% 102 Watch on TV: golf (PGA) 10,547 15.7% 110 Watch on TV: golf (LPGA) 3,102 4.6% 98 Watch on TV: gymnastics 5,887 8.8% 106 Watch on TV: horse racing (at track or OTB) 1,702 2.5% 90 Watch on TV: ice hockey (NHL regular season) 6,607 9.8% 106 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 6,539 9.7% 103 Watch on TV: marathon/road running/triathlon 1,515 2.3% 89 Watch on TV: mixed martial arts (MMA) 3,601 5.4% 106 Watch on TV: motorcycle racing 2,923 4.4% 98 Watch on TV: Olympics (summer) 20,455 30.5% 113 Watch on TV: Olympics (winter) 19,176 28.6% 110 Watch on TV: poker 3,782 5.6% 101 Watch on TV: rodeo 2,990 4.5% 95 Watch on TV: soccer (MLS) 3,837 5.7% 107 Watch on TV: soccer (World Cup) 6,609 9.8% 112 Watch on TV: tennis (men`s) 6,018 9.0% 107 Watch on TV: tennis (women`s) 6,123 9.1% 110 Watch on TV: track & field 4,585 6.8% 121 Watch on TV: truck and tractor pull/mud racing 1,609 2.4% 81 Watch on TV: volleyball (pro beach) 3,233 4.8% 108 Watch on TV: wrestling (WWE) 1,845 2.7% 86 Interest in sports: college basketball Super Fan 2,317 3.5% 92 Interest in sports: college football Super Fan 4,645 6.9% 105 Interest in sports: golf Super Fan 1,719 2.6% 124 Interest in sports: high school sports Super Fan 1,785 2.7% 85 Interest in sports: MLB Super Fan 3,713 5.5% 100 Interest in sports: NASCAR Super Fan 1,773 2.6% 78 Interest in sports: NBA Super Fan 3,611 5.4% 91 Interest in sports: NFL Super Fan 9,951 14.8% 109 Interest in sports: NHL Super Fan 2,122 3.2% 90 2016 Esri Page 2 of 6
Member of AARP 6,136 9.1% 78 Member of charitable organization 3,113 4.6% 108 Member of church board 2,249 3.4% 109 Member of fraternal order 1,665 2.5% 95 Member of religious club 2,303 3.4% 91 Member of union 2,125 3.2% 85 Member of veterans club 1,478 2.2% 98 Attended adult education course in last 12 months 4,437 6.6% 97 Went to art gallery in last 12 months 4,603 6.9% 92 Attended auto show in last 12 months 5,421 8.1% 105 Did baking in last 12 months 14,598 21.7% 101 Went to bar/night club in last 12 months 11,945 17.8% 107 Went to beach in last 12 months 17,224 25.7% 103 Played billiards/pool in last 12 months 5,263 7.8% 101 Played bingo in last 12 months 3,161 4.7% 117 Did birdwatching in last 12 months 2,235 3.3% 77 Played board game in last 12 months 9,532 14.2% 112 Read book in last 12 months 23,859 35.5% 104 Participated in book club in last 12 months 1,656 2.5% 88 Went on overnight camping trip in last 12 months 9,831 14.6% 123 Played cards in last 12 months 9,742 14.5% 93 Played chess in last 12 months 1,777 2.6% 82 Played computer game (offline w/software)/12 months 4,576 6.8% 103 Played computer game (online w/software)/12 months 4,476 6.7% 97 Played computer game (online w/o software)/12 months 6,156 9.2% 101 Cooked for fun in last 12 months 15,122 22.5% 99 Did crossword puzzle in last 12 months 6,254 9.3% 87 Danced/went dancing in last 12 months 5,175 7.7% 97 Attended dance performance in last 12 months 3,056 4.6% 102 Dined out in last 12 months 32,812 48.9% 109 Participated in fantasy sports league last 12 months 3,708 5.5% 132 Did furniture refinishing in last 12 months 2,964 4.4% 132 Gambled at casino in last 12 months 10,471 15.6% 114 Gambled in Atlantic City in last 12 months 660 1.0% 43 Gambled in Las Vegas in last 12 months 3,971 5.9% 150 Participate in indoor gardening/plant care 6,276 9.3% 101 Attended horse races in last 12 months 1,610 2.4% 93 Participated in karaoke in last 12 months 2,270 3.4% 98 Bought lottery ticket in last 12 months 23,631 35.2% 94 Played lottery 6+ times in last 30 days 6,737 10.0% 85 Bought lottery ticket in last 12 months: Daily Drawing 2,139 3.2% 84 Bought lottery ticket in last 12 months: Instant Game 10,912 16.3% 89 Bought lottery ticket in last 12 months: Mega Millions 11,589 17.3% 96 Bought lottery ticket in last 12 months: Powerball 14,688 21.9% 102 Attended a movie in last 6 months 44,687 66.6% 112 Attended movie in last 90 days: once/week or more 1,711 2.5% 105 Attended movie in last 90 days: 2-3 times a month 5,181 7.7% 132 Attended movie in last 90 days: once a month 8,247 12.3% 121 Attended movie in last 90 days: < once a month 26,077 38.8% 110 Movie genre seen at theater/6 months: action 20,574 30.6% 118 2016 Esri Page 3 of 6
Movie genre seen at theater/6 months: adventure 23,151 34.5% 122 Movie genre seen at theater/6 months: comedy 21,128 31.5% 121 Movie genre seen at theater/6 months: crime 13,546 20.2% 114 Movie genre seen at theater/6 months: drama 20,082 29.9% 109 Movie genre seen at theater/6 months: family 9,227 13.7% 124 Movie genre seen at theater/6 months: fantasy 14,428 21.5% 118 Movie genre seen at theater/6 months: horror 6,364 9.5% 118 Movie genre seen at theater/6 months: romance 8,862 13.2% 112 Movie genre seen at theater/6 months: science fiction 10,880 16.2% 114 Movie genre seen at theater/6 months: thriller 12,854 19.1% 117 Went to museum in last 12 months 8,092 12.1% 98 Attended classical music/opera performance/12 months 2,747 4.1% 98 Attended country music performance in last 12 months 4,240 6.3% 112 Attended rock music performance in last 12 months 7,108 10.6% 112 Played musical instrument in last 12 months 4,140 6.2% 95 Did painting/drawing in last 12 months 4,048 6.0% 99 Did photo album/scrapbooking in last 12 months 3,797 5.7% 100 Did photography in last 12 months 7,092 10.6% 105 Did Sudoku puzzle in last 12 months 6,366 9.5% 95 Went to live theater in last 12 months 8,534 12.7% 98 Visited a theme park in last 12 months 16,393 24.4% 139 Visited a theme park 5+ times in last 12 months 4,245 6.3% 166 Participated in trivia games in last 12 months 3,639 5.4% 105 Played video/electronic game (console) last 12 months 7,693 11.5% 110 Played video/electronic game (portable) last 12 months 3,189 4.8% 104 Visited an indoor water park in last 12 months 2,867 4.3% 143 Did woodworking in last 12 months 2,826 4.2% 95 Participated in word games in last 12 months 7,399 11.0% 102 Went to zoo in last 12 months 9,878 14.7% 132 Purchased DVDs in last 30 days: 1 3,007 4.5% 132 Purchased DVDs in last 30 days: 2 2,260 3.4% 129 Purchased DVDs in last 30 days: 3+ 3,596 5.4% 103 Purchased DVD/Blu-ray disc online in last 12 months 5,215 7.8% 121 Rented DVDs in last 30 days: 1 3,017 4.5% 118 Rented DVDs in last 30 days: 2 3,391 5.1% 114 Rented DVDs in last 30 days: 3+ 11,854 17.7% 125 Rented movie/oth video/30 days: action/adventure 19,904 29.6% 120 Rented movie/oth video/30 days: classics 5,086 7.6% 110 Rented movie/oth video/30 days: comedy 19,713 29.4% 121 Rented movie/oth video/30 days: drama 13,171 19.6% 122 Rented movie/oth video/30 days: family/children 9,182 13.7% 128 Rented movie/oth video/30 days: foreign 1,528 2.3% 82 Rented movie/oth video/30 days: horror 6,580 9.8% 111 Rented movie/oth video/30 days: musical 1,994 3.0% 100 Rented movie/oth video/30 days: news/documentary 2,830 4.2% 117 Rented movie/oth video/30 days: romance 7,892 11.8% 126 Rented movie/oth video/30 days: science fiction 5,956 8.9% 115 Rented movie/oth video/30 days: TV show 6,215 9.3% 115 Rented movie/oth video/30 days: western 1,817 2.7% 93 2016 Esri Page 4 of 6
Rented/purch DVD/Blu-ray/30 days: from amazon.com 2,930 4.4% 108 Rented DVD/Blu-ray/30 days: from netflix.com 8,967 13.4% 116 Rented/purch DVD/Blu-ray/30 days: from Redbox 16,771 25.0% 133 HH owns ATV/UTV 1,357 4.3% 86 Bought any children`s toy/game in last 12 months 25,263 37.6% 116 Spent on toys/games for child last 12 months: <$50 4,290 6.4% 108 Spent on toys/games for child last 12 months: $50-99 1,787 2.7% 98 Spent on toys/games for child last 12 months: $100-199 4,225 6.3% 99 Spent on toys/games for child last 12 months: $200-499 8,095 12.1% 132 Spent on toys/games for child last 12 months: $500+ 4,163 6.2% 131 Bought any toys/games online in last 12 months 6,148 9.2% 129 Bought infant toy in last 12 months 5,608 8.4% 125 Bought pre-school toy in last 12 months 5,833 8.7% 127 Bought for child last 12 months: boy action figure 6,283 9.4% 129 Bought for child last 12 months: girl action figure 2,947 4.4% 144 Bought for child last 12 months: action game 2,186 3.3% 129 Bought for child last 12 months: bicycle 6,249 9.3% 139 Bought for child last 12 months: board game 9,034 13.5% 136 Bought for child last 12 months: builder set 3,675 5.5% 127 Bought for child last 12 months: car 7,643 11.4% 125 Bought for child last 12 months: construction toy 3,760 5.6% 116 Bought for child last 12 months: fashion doll 4,092 6.1% 133 Bought for child last 12 months: large/baby doll 5,350 8.0% 120 Bought for child last 12 months: doll accessories 2,990 4.5% 122 Bought for child last 12 months: doll clothing 3,257 4.9% 129 Bought for child last 12 months: educational toy 9,808 14.6% 128 Bought for child last 12 months: electronic doll/animal 1,820 2.7% 106 Bought for child last 12 months: electronic game 6,330 9.4% 121 Bought for child last 12 months: mechanical toy 2,600 3.9% 111 Bought for child last 12 months: model kit/set 1,585 2.4% 96 Bought for child last 12 months: plush doll/animal 4,706 7.0% 96 Bought for child last 12 months: sound game 1,368 2.0% 103 Bought for child last 12 months: water toy 7,631 11.4% 125 Bought for child last 12 months: word game 2,033 3.0% 102 2016 Esri Page 5 of 6
Bought digital book in last 12 months 11,205 16.7% 126 Bought hardcover book in last 12 months 14,617 21.8% 104 Bought paperback book in last 12 months 20,372 30.3% 97 Bought 1-3 books in last 12 months 13,649 20.3% 104 Bought 4-6 books in last 12 months 7,792 11.6% 110 Bought 7+ books in last 12 months 11,972 17.8% 104 Bought book (fiction) in last 12 months 18,858 28.1% 103 Bought book (non-fiction) in last 12 months 16,269 24.2% 106 Bought biography in last 12 months 4,182 6.2% 85 Bought children`s book in last 12 months 6,308 9.4% 104 Bought cookbook in last 12 months 5,217 7.8% 95 Bought history book in last 12 months 4,689 7.0% 88 Bought mystery book in last 12 months 7,043 10.5% 94 Bought novel in last 12 months 10,636 15.8% 101 Bought religious book (not bible) in last 12 mo 4,278 6.4% 97 Bought romance book in last 12 months 5,574 8.3% 110 Bought science fiction book in last 12 months 3,441 5.1% 93 Bought personal/business self-help book last 12 months 4,368 6.5% 113 Bought travel book in last 12 months 1,254 1.9% 89 Bought book online in last 12 months 14,605 21.8% 113 Bought book last 12 months: amazon.com 13,180 19.6% 113 Bought book last 12 months: barnes&noble.com 2,210 3.3% 109 Bought book last 12 months: Barnes & Noble book store 10,839 16.1% 110 Bought book last 12 months: other book store (not B&N) 7,497 11.2% 98 Bought book last 12 months: mail order 916 1.4% 60 Listened to/purchased audiobook in last 6 months 2,788 4.2% 95 2016 Esri Page 6 of 6