TV: The Public's View, 2001 - FINAL QUESTIONNAIRE TVView - JN: 1151278-03 Aug 2001 Quanquest v2.1 - QAL v2.2bmrb12 - CAPI TVView re area to be dummied in main survey Permitted Range 101 TO 9999 (Numeric Range) Numeric Range (108-111) PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED qtvsets How many TV sets are there in your home? (112-113) Numeric Range (112) No TV sets at home X Permitted Range 1 TO 1 (One), 2 TO 2 (Two), 3 TO 3 (Three), 4 TO 4 (Four), 5 TO 5 (Five), 6 TO 6 (Six), 7 TO 7 (Seven), 8 TO 99 (Eight +) znotv IF qtvsets = OR qtvsets = No TV sets at home - Termination with data (Quit) That's all the questions I need to ask you. Thank you for your help. qdays And during an average week, on how many days do you personally watch television? 7 days 1 (114) 6 days 2 5 days 3 3 or 4 days 4 1 or 2 days 5 Less often than once a week 6 TVView - JN: 1151278 - FINAL - 03/08/01 Page 1 of 106
qhours On a day when you personally watch television, for about how many hours do you view on average? Less than 1 hour 1 (115) 1 hour but less than 2 hours 2 2 hours but less than 3 hours 3 3 hours but less than 4 hours 4 4 hours but less than 5 hours 5 5 hours but less than 6 hours 6 6 hours but less than 7 hours 7 7 hours but less than 8 hours 8 8 hours but less than 9 hours 9 9 hours or more 0 (116) (115) TVView - JN: 1151278 - FINAL - 03/08/01 Page 2 of 106
qitems And which of the following do you, or does anyone in your household, have in your home at the moment? READ OUT AND CODE ALL THAT APPL A teletext set 1 (117) A 'widescreen' television (INTERVIEWER, SHOW SHOWCARD A) 2 A stereo television 3 Cable TV 4 A satellite TV dish 5 A cable phone (i.e. a phone service supplied from your cable company rather than @ BT) 6 A video recorder 7 A video camera or camcorder 8 A mini disc player 9 An MP3 player 0 (118) A DVD or Digital Versatile Disc player that is viewed through a television or computer 1 A computer 2 A computer with PC TV or Video Capacity 3 A computer with access to the internet 4 A WAP mobile phone with access to the internet, this could be a personal or a business mobile phone 5 Video games such as Sega, Nintendo or Sony Playstation 6 ITV Digital, previously known as ON Digital 7 A TV service through your phone line, such as Home Choice 8 (117) None of these X TVView - JN: 1151278 - FINAL - 03/08/01 Page 3 of 106
qdigita And do any of your televisions receive a digital television service, which first became available over the last 3 years? IF 'ES': IS THAT FROM SK VIA A SATELLITE, FROM OUR CABLE SUPPLIER VIA CABLE, FROM ONDIGITAL THROUGH AN ORDINAR AERIAL OR FROM SOMEWHERE ELSE? es, satellite 1 (119) es, from cable supplier via cable 2 es, via an ordinary aerial from ITV Digital, previously known as ONDigital 3 es, from another supplier such as Home Choice 4 No (analogue only - no digital television service received) 5 IF qdigita = es, from cable supplier via cable THEN ASK: qcabdig qcabdig And have you had a new box from your cable supplier installed in your home in the last 3 years? es 1 (120) No 2 End of Filter icabdig IF( NOT ( qtvsets = One OR qtvsets = )) AND ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qmulttv qmulttv ou said earlier that you have &qtvsets& television sets. How many of these are connected to satellite, cable or a digital television service? IF NOT A SATELLITE, CABLE OR DIGITAL USER, PLEASE CODE AS '0'. Permitted Range 0 TO 99 (Numeric Range) (121-122) Numeric Range (121) End of Filter imultic TVView - JN: 1151278 - FINAL - 03/08/01 Page 4 of 106
qkids How many children aged under 16 live in this household? (123-124) Numeric Range (123) Refused Z Permitted Range 0 TO 0 (None), 1 TO 1 (One), 2 TO 2 (Two), 3 TO 3 (Three), 4 TO 4 (Four), 5 TO 5 (Five), 6 TO 6 (Six), 7 TO 99 (7+) IF NOT ( qkids = None OR = OR = Refused ) THEN ASK: qage1, qsex1, qacces1 qage1 Please could you tell me the age of the oldest child? Permitted Range 0 TO 15 (Numeric Range) (125-126) Numeric Range (125) Refused Z qsex1 And is the oldest child male or female? Male 1 (127) Female 2 Refused Z qacces1 And which, if any, of the following items does the eldest child have in their bedroom? Television 1 (128) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo or Sony Playstation 5 A computer 6 Internet access 7 Refused Z None of these X TVView - JN: 1151278 - FINAL - 03/08/01 Page 5 of 106
IF NOT ( qkids = None OR qkids = OR qkids = Refused OR qkids = One ) THEN ASK: qage2, qsex2, qacces2 qage2 Please could you tell me the age of the second oldest child? Permitted Range 0 TO 15 (Numeric Range) (129-130) Numeric Range (129) Refused Z qsex2 And is the second oldest child male or female? Male 1 (131) Female 2 Refused Z qacces2 And which, if any, of the following items does the second eldest child have in their bedroom? Television 1 (132) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo or Sony Playstation 5 A computer 6 Internet access 7 Refused Z None of these X IF NOT ( qkids = None OR qkids = OR qkids = Refused OR qkids = One OR qkids = Two ) THEN ASK: qage3, qsex3, qacces3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 6 of 106
qage3 Please could you tell me the age of the third oldest child? Permitted Range 0 TO 15 (Numeric Range) (133-134) Numeric Range (133) Refused Z qsex3 And is the third oldest child male or female? Male 1 (135) Female 2 Refused Z qacces3 And which, if any, of the following items does the third eldest child have in their bedroom? Television 1 (136) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo or Sony Playstation 5 A computer 6 Internet access 7 Refused Z None of these X IF NOT ( qkids = None OR qkids = OR qkids = Refused OR qkids = One OR qkids = Two OR qkids = Three ) THEN ASK: qage4, qsex4, qacces4 qage4 Please could you tell me the age of the fourth oldest child? Permitted Range 0 TO 15 (Numeric Range) (137-138) Numeric Range (137) Refused Z TVView - JN: 1151278 - FINAL - 03/08/01 Page 7 of 106
qsex4 And is the fourth oldest child male or female? Male 1 (139) Female 2 Refused Z qacces4 And which, if any, of the following items does the fourth eldest child have in their bedroom? Television 1 (140) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo or Sony Playstation 5 A computer 6 Internet access 7 Refused Z None of these X IF NOT ( qkids = None OR qkids = OR qkids = Refused OR qkids = One OR qkids = Two OR qkids = Three OR qkids = Four ) THEN ASK: qage5, qsex5, qacces5 qage5 Please could you tell me the age of the fifth oldest child? Permitted Range 0 TO 15 (Numeric Range) (141-142) Numeric Range (141) Refused Z qsex5 And is the fifth oldest child male or female? Male 1 (143) Female 2 Refused Z TVView - JN: 1151278 - FINAL - 03/08/01 Page 8 of 106
qacces5 And which, if any, of the following items does the fifth eldest child have in their bedroom? Television 1 (144) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo or Sony Playstation 5 A computer 6 Internet access 7 Refused Z None of these X IF NOT ( qkids = None OR qkids = OR qkids = Refused OR qkids = One OR qkids = Two OR qkids = Three OR qkids = Four OR qkids = Five ) THEN ASK: qage6, qsex6, qacces6 qage6 Please could you tell me the age of the sixth oldest child? Permitted Range 0 TO 15 (Numeric Range) (145-146) Numeric Range (145) Refused Z qsex6 And is the sixth oldest child male or female? Male 1 (147) Female 2 Refused Z TVView - JN: 1151278 - FINAL - 03/08/01 Page 9 of 106
qacces6 And which, if any, of the following items does the sixth eldest child have in their bedroom? Television 1 (148) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo or Sony Playstation 5 A computer 6 Internet access 7 Refused Z None of these X End of Filter ikids6 End of Filter ikids5 End of Filter ikids4 End of Filter ikids3 End of Filter ikids2 qparent And are you the parent or guardian of any of the children in the household? es 1 (149) No 2 End of Filter ikids1 PLEASE READ OUT: 'The next section is about the television channels that you watch nowadays' PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED TVView - JN: 1151278 - FINAL - 03/08/01 Page 10 of 106
qonly1 Thinking of TV channels, if you could have ONL ONE of the television channels you currently receive at home, which one would you choose? PLEASE SCROLL DOWN BBC1 1 (150) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (151) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (152) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (153) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (154) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (155) Landscape 1 Local cable channel 2 TVView - JN: 1151278 - FINAL - 03/08/01 Page 11 of 106
MBC 3 MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (156) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (157) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (158) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (159) Zee TV 1 (150) None of these X Other 0 Other specify... (160-163) TVView - JN: 1151278 - FINAL - 03/08/01 Page 12 of 106
PLEASE READ OUT: The next section is about channels you watch MOST FREQUENTL. PLEASE SHOW SCREEN TO RESPONDENT. PLEASE ALSO HAND RESPONDENT SHOWCARD B AND LET THEM REFER TO IT THROUGHOUT THE WHOLE INTERVIEW. TVView - JN: 1151278 - FINAL - 03/08/01 Page 13 of 106
qwatch So, which of these channels would you say you personally watch the most often? PLEASE SCROLL DOWN BBC1 1 (164) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (165) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (166) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (167) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (168) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (169) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 14 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (170) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (171) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (172) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (173) Zee TV 1 (164) None of these X Other 0 Other specify... (174-177) IF NOT ( qwatch = OR qwatch = None of these ) THEN ASK: qwatch2 TVView - JN: 1151278 - FINAL - 03/08/01 Page 15 of 106
qwatch2 And which, if any, would you say is your second most watched channel? PLEASE SCROLL DOWN BBC1 1 (208) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (209) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (210) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (211) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (212) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (213) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 16 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (214) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (215) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (216) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (217) Zee TV 1 (208) None of these X Other 0 Other specify... (218-221) IF NOT ( qwatch2 = OR qwatch2 = None of these ) THEN ASK: qwatch3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 17 of 106
qwatch3 And which, if any, of these would you say is your third most watched channel? PLEASE SCROLL DOWN BBC1 1 (235) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (236) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (237) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (238) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (239) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (240) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 18 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (241) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (242) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (243) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (244) Zee TV 1 (235) None of these X Other 0 Other specify... (245-248) IF NOT ( qwatch3 = OR qwatch3 = None of these ) THEN ASK: Q4watch TVView - JN: 1151278 - FINAL - 03/08/01 Page 19 of 106
Q4watch And which, if any, is your fourth most watched channel? DO NOT READ OUT. BBC1 1 (308) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (309) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (310) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (311) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (312) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (313) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 20 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (314) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (315) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (316) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (317) Zee TV 1 (308) None of these X Other 0 Other specify... (318-321) IF NOT ( Q4watch = OR Q4watch = None of these ) THEN ASK: qwatch5 TVView - JN: 1151278 - FINAL - 03/08/01 Page 21 of 106
qwatch5 And which, if any, would you say is your fifth most watched channel? PLEASE SCROLL DOWN BBC1 1 (335) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (336) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (337) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (338) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (339) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (340) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 22 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (341) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (342) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (343) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (344) Zee TV 1 (335) None of these X Other 0 Other specify... (345-348) IF( NOT ( qwatch5 = OR qwatch5 = None of these )) AND ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qwatch6 TVView - JN: 1151278 - FINAL - 03/08/01 Page 23 of 106
qwatch6 And which, if any, is your next most watched channel? PLEASE SCROLL DOWN BBC1 1 (362) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (363) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (364) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (365) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (366) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (367) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 24 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (368) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (369) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (370) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (371) Zee TV 1 (362) None of these X Other 0 Other specify... (372-375) IF NOT ( qwatch6 = OR qwatch6 = None of these ) THEN ASK: qwatch7 TVView - JN: 1151278 - FINAL - 03/08/01 Page 25 of 106
qwatch7 And which, if any, is your next most watched channel? PLEASE SCROLL DOWN BBC1 1 (421) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (422) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (423) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (424) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (425) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (426) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 26 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (427) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (428) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (429) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (430) Zee TV 1 (421) None of these X Other 0 Other specify... (431-434) IF NOT ( qwatch7 = OR qwatch7 = None of these ) THEN ASK: qwatch8 TVView - JN: 1151278 - FINAL - 03/08/01 Page 27 of 106
qwatch8 And finally, which,if any, is your next most watched channel? PLEASE SCROLL DOWN BBC1 1 (448) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (449) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (450) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (451) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (452) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 ITV2\S2\TVOU 0 (453) Landscape 1 Local cable channel 2 MBC 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 28 of 106
MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (454) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (455) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (456) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (457) Zee TV 1 (448) None of these X Other 0 Other specify... (458-461) End of Filter iwatc7 End of Filter iwatc6 End of Filter iwatc5 TVView - JN: 1151278 - FINAL - 03/08/01 Page 29 of 106
End of Filter iwatch4 End of Filter iwatch3 End of Filter iwatch2 End of Filter iwatch1 IF ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qppview INTERVIEWER PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED qppview And have you ever watched anything on pay per view basis in your own home? By this I mean where you pay separately to view a specific programme or event? IF 'ES': WHAT? PROBE FULL Films 1 (475) Sports 2 No, never X Other 0 Other specify... (476-479) INTERVIEWER PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED End of Filter ippview IF qdigita = es, satellite OR qdigita = es, via an ordinary aerial from ITV Digital, previously known as ONDigital OR qdigita = es, from another supplier such as Home Choice OR qcabdig = es THEN ASK: qinter1, qinter2 PLEASE READ OUT: "In addition, some digital channels, such as Sky Sports Active and Sky News Active, offer the opportunity for interactive viewing, where you can choose which camera angle or specific content you view". TVView - JN: 1151278 - FINAL - 03/08/01 Page 30 of 106
qinter1 Do you ever use any interactive television services of this type? By this I mean specifically those you can use whilst watching the actual programme. Therefore, it does not include shopping channels, telephone calls or emails to programmes. IF ES: 'HOW OFTEN' More than once a week 1 (480) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 INTERVIEWER PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED qinter2 Please tell me to what extent you agree with the following statement: "Interactive services such as Sky Sports Active and Sky News Active enhance TV viewing for the viewer". Do you... READ OUT - EXCEPT THE CODE 'DON'T LIKE SPORTS' Definitely agree 1 (508) Tend to agree 2 Tend to disagree 3 Definitely disagree 4 Don't like sports 5 INTERVIEWER PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED End of Filter idigit IF qitems = A teletext set THEN ASK: qusettx qusettx How often do you yourself use a teletext service nowadays? PLEASE READ OUT Everyday 1 (509) Most days 2 Occasionally 3 Hardly ever 4 Never 5 TVView - JN: 1151278 - FINAL - 03/08/01 Page 31 of 106
End of Filter inotttx IF qitems = A video recorder THEN ASK: qvidnum, qvidoft, qusevid qvidnum How many video recorders are there in your home? One 1 (510) Two 2 Three 3 Four 4 More than four 5 No video recorders X qvidoft And how often do you watch bought or hired commercially recorded videos? PLEASE READ OUT More than once a week 1 (511) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 qusevid How often do you use your video recorder to watch programmes recorded from TV? PLEASE READ OUT More than once a week 1 (512) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 End of Filter ivideo IF qitems = A DVD or Digital Versatile Disc player that is viewed through a television or computer THEN ASK: qnumdvd, qofdvd TVView - JN: 1151278 - FINAL - 03/08/01 Page 32 of 106
qnumdvd How many DVD players are there in your home? One 1 (513) Two 2 Three 3 Four 4 More than four 5 No DVD players X qofdvd How often do you watch bought or hired commercially recorded DVDs? PLEASE READ OUT More than once a week 1 (514) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 End of Filter idvd IF NOT ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qacqumc qacqumc More TV channels are available to households by acquiring a satellite dish or through connecting to cable, through an ordinary aerial via ITV Digital, previously known as ON Digital or even through your phone line via services such as Home Choice. How interested are you in acquiring cable, satellite or digital TV channels? Are you... READ OUT Very interested 1 (515) Slightly interested 2 Not that interested 3 Not at all interested 4 IF qacqumc = Very interested OR THEN ASK: qsource qacqumc = Slightly interested TVView - JN: 1151278 - FINAL - 03/08/01 Page 33 of 106
qsource And how would you prefer to receive pay TV channels? Through a cable connection 1 (516) Through a satellite dish 2 Through an ordinary aerial from ITV Digital, previously known as ON Digital 3 Through a telephone line such as Home Choice 4 / no preference Other 0 Other specify... (517-520) End of Filter iintmch End of Filter iterres PLEASE READ OUT: "I am now going to ask you a few questions about the regulation and standards on programmes that appear on television. Programmes on all channels are supposed to follow guidelines as to what can and can't be shown. INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED qregula Why do you think there are these guidelines? IF NECESSAR ADD: "Who do you think these guidelines are aiming to protect?" PROBE FULL - DO NOT READ OUT To protect children / young people 1 (521) To protect the public in general 2 To protect viewers 3 Content control 4 Timing of programmes 5 To protect vulnerable people 6 Other 0 Other specify... (522-525) TVView - JN: 1151278 - FINAL - 03/08/01 Page 34 of 106
PLEASE READ OUT: television". "By regulation of tv programmes I mean attempts to protect children and prevent bias on qregbbc Thinking now about the BBC. Which organisation or organisations, if any, do you think regulate the programmes on BBC1 and BBC2? DO NOT READ OUT - PROBE FULL ASA (Advertising Standards Authority) 1 (526) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (527) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (526) No organisation does this X Other 0 Other specify... (528-531) TVView - JN: 1151278 - FINAL - 03/08/01 Page 35 of 106
qbbcreg How much regulation do you think there is over the programmes that are seen on BBC1 and BBC2? PLEASE READ OUT Too much 1 (532) Too little 2 About right amount 3 qregitv Thinking now about ITV, Channel 4 and Channel 5. Which organisation or organisations, if any, do you think regulate the programmes on ITV, Channel 4 (Channel S4C in Wales) or Channel 5? DO NOT READ OUT ASA (Advertising Standards Authority) 1 (533) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (534) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (533) No organisation does this X Other 0 Other specify... (535-538) TVView - JN: 1151278 - FINAL - 03/08/01 Page 36 of 106
qitvreg How much regulation do you think there is over the programmes that are seen on ITV, Channel 4 (S4C in Wales) and Channel 5? PLEASE READ OUT Too much 1 (539) Too little 2 About right amount 3 QregSK Thinking now about pay TV channels. Which organisation or organisations, if any, do you think regulate the programmes on pay TV channels such as Sky? DO NOT READ OUT ASA (Advertising Standards Authority) 1 (540) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (541) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (540) No organisation does this X Other 0 Other specify... (542-545) TVView - JN: 1151278 - FINAL - 03/08/01 Page 37 of 106
qskreg How much regulation do you think there is over the programmes that are seen on satellite, cable and digital channels? PLEASE READ OUT Too much 1 (546) Too little 2 About right amount 3 PLEASE READ OUT: "So we have talked about programmes. I am now going to ask you a few questions about regulation of the ADVERTISING that appears on television. So firstly..." TVView - JN: 1151278 - FINAL - 03/08/01 Page 38 of 106
qregads Which organisation or organisations regulate advertisements on ITV, Channel 4 (S4C in Wales) or Channel 5? PROBE FULL - DO NOT READ OUT ASA (Advertising Standards Authority) 1 (547) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (548) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (547) No organisation does this X Other 0 Other specify... (549-552) qmuchre And would you say there is too much, too little, or about the right amount of regulation of advertising on ITV, Channel 4 and Channel 5? Too much 1 (553) Too little 2 About right amount 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 39 of 106
qregad2 Which organisation or organisations regulate advertisements on pay TV channels such as Sky? PROBE FULL - DO NOT READ OUT ASA (Advertising Standards Authority) 1 (554) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (555) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (554) No organisation does this X Other 0 Other specify... (556-559) qmuchr2 And would you say there is too much, too little, or about the right amount of regulation of advertising on pay TV channels such as Sky TV? Too much 1 (560) Too little 2 About right amount 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 40 of 106
qcomads If someone was annoyed or upset about the content of an advertisement on ITV, Channel 4 (S4C in Wales) or Channel 5, what organisation or organisations do you think they should contact in that case? PROBE FULL - DO NOT READ OUT ASA (Advertising Standards Authority) 1 (561) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (562) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (561) No organisation does this X Other 0 Other specify... (563-566) TVView - JN: 1151278 - FINAL - 03/08/01 Page 41 of 106
qcomad2 If someone was annoyed or upset about the content of an advertisement on pay TV channels such as Sky, what organisation or organisations do you think they should contact in that case? PROBE FULL - DO NOT READ OUT ASA (Advertising Standards Authority) 1 (567) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (568) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Nat. Viewers & Listeners Assoc/ Media Watch/ Mary Whitehouse 4 Can't remember 5 Aware of organisation but can't remember name 6 (567) No organisation does this X Other 0 Other specify... (569-572) PLEASE READ OUT: "I would now like you to think about the news. Please consider all sources of news such as radio, press and TV when answering these questions" INTERVIEWER, PLEASE SHOW SCREEN TO RESPONDENT UNTIL OTHERWISE INSTRUCTED. TVView - JN: 1151278 - FINAL - 03/08/01 Page 42 of 106
qnewwrl Can you tell me what is your main source of news about what is going on in the WORLD today? PLEASE READ OUT Television 1 (573) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Does not get news X Other 0 Other specify... (574-577) QUANCEPT ITEM: QUANCEPT ITEM: qnewsco Can you tell me what is your main source of news about what is going on in SCOTLAND? PLEASE READ OUT Television 1 (578) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Does not get news X Other 0 Other specify... (608-611) QUANCEPT ITEM: TVView - JN: 1151278 - FINAL - 03/08/01 Page 43 of 106
qnewwal Can you tell me what is your main source of news about what is going on in WALES? PLEASE READ OUT Television 1 (612) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Does not get news X Other 0 Other specify... (613-616) QUANCEPT ITEM: qnewnir Can you tell me what is your main source of news about what is going on in NORTHERN IRELAND? PLEASE READ OUT Television 1 (617) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Does not get news X Other 0 Other specify... (618-621) QUANCEPT ITEM: END OF REGION FILTER FOR NI TVView - JN: 1151278 - FINAL - 03/08/01 Page 44 of 106
qnewloc Can you tell me what is your main source of news about what is going on in your own LOCAL AREA? PLEASE READ OUT Television 1 (622) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Does not get news X Other 0 Other specify... (623-626) IF qnewloc = Television OR THEN ASK: qloctv qloctv How well do you feel your TV company reports on events and news in your own local area? READ OUT Very well 1 (627) Quite well 2 Not very well 3 Not at all well 4 End of Filter ilocnew PLEASE READ OUT: "The next section is about the actual content of programmes on television". INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED qimprov Do you feel that over the past year, television programmes have improved, got worse, or stayed about the same? Improved 1 (628) Got worse 2 Stayed about the same 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 45 of 106
IF qimprov = Got worse THEN ASK: qworse qworse In what ways do you think television programmes have got WORSE over the past year? PROBE FULL - DO NOT READ OUT More repeats 1 (629) More bad language 2 More violence 3 More sex 4 Other 0 Other specify... (630-633) End of Filter iworse IF qimprov = Improved THEN ASK: qimpro qimpro In what ways do you think television programmes have IMPROVED over the past year? PROBE FULL - DO NOT READ OUT Improved quality 1 (634) Wider range of programmes 2 More interesting 3 More/better dramas 4 More/better films 5 Other 0 Other specify... (635-638) End of Filter iimprov IF NOT qimprov = THEN ASK: qexcept TVView - JN: 1151278 - FINAL - 03/08/01 Page 46 of 106
qexcept ou said that in general, over the past year television programmes have &qimprov&? However, you may have different views about different channels. Would that be the same for all channels? es - all the same 1 (639) No - exceptions 2 End of Filter iopinio IF qexcept = No - exceptions THEN ASK: qdiffer TVView - JN: 1151278 - FINAL - 03/08/01 Page 47 of 106
qdiffer For which channels would your answer be different? Which channels have not &qimprov&? DO NOT READ OUT - CODE A MAXIMUM OF 8 CHANNELS DO NOT CODE "OTHER SPECIF" UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSAR. BBC1 1 (640) BBC2 2 ITV 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (641) Sky Sports 1\2\3\Gold 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (642) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (643) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (644) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Breeze 5 Granada Men & Motors 6 Granada Plus 7 Ideal World 8 ITN News 9 TVView - JN: 1151278 - FINAL - 03/08/01 Page 48 of 106
ITV2\S2\TVOU 0 (645) Landscape 1 Local cable channel 2 MBC 3 MUTV (Manchester United TV) 4 Namaste 5 National Geographic 6 Nickelodeon 7 Nick Jr 8 Performance\The Arts Channel 9 Phoenix China News & Entertainment 0 (646) PIN 1 Playboy TV 2 Playhouse Disney 3 QVC \ The Shopping Channel 4 Rapture 5 Screen Shop 6 Shop! 7 Sky Travel 8 Sony Entertainment 9 Tara 0 (647) Taste CFN 1 TCM 2 Television X - The Fantasy Channel 3 The Adult Channel 4 The Box 5 The Channel Guide 6 The Chinese Channel / TVB 7 The God Channel 8 The Racing Channel 9 The Sci-Fi channel 0 (648) The Technology Channel 1 TNT Europe & TNT Classic Movies 2 Toon Disney 3 Travel 4 Trouble 5 TV Travel Shop 6 UK Drama 7 UK Horizons 8 UK Play 9 Vision 0 (649) Zee TV 1 (640) Other 0 Other specify... (650-653) TVView - JN: 1151278 - FINAL - 03/08/01 Page 49 of 106
IF NOT ( qdiffer = OR qdiffer = Other ) THEN ASK: dhowdif QUANCEPT ITEM: TVView - JN: 1151278 - FINAL - 03/08/01 Page 50 of 106
qhowdif In what ways would your answer differ for...? Has this channel... READ OUT This question is repeated for the following loop values: - BBC1 - BBC2 - ITV - Channel 4 (S4C in Wales) - Channel 5 - Sky One - Sky News - Sky Movies - Premier, Movimax & Cinema - The Discovery Channel - UK Gold - Sky Sports 1 - Living - MTV - BBC News 24 - UK Style - British Eurosport - E4 - Sky Sports News - VH-1 (i.e. VH one) - Paramount Comedy - Sky Box Office - The History Channel - Animal Planet - Artsworld - Asianet - BBC Choice - BBC Parliament - BET International - Bloomberg Television - Boomerang - Bravo - B4U - Carlton Cinema - Cartoon Network - Challenge TV - Channel One (Liverpool only) - CNBC - CNN - Discovery Home and Leisure - Disney - Euronews - Film Four - Fox Kids - Front Row - Granada Breeze - Granada Men & Motors - Granada Plus Improved 1 (655) Got worse 2 Stayed about the same 3 TVView - JN: 1151278 - FINAL - 03/08/01 Page 51 of 106
- Ideal World - ITN News - ITV2 - Landscape - Local cable channel - MBC - MUTV (Manchester United TV) - Namaste - National Geographic - Nickelodeon - Nick Jr - PerformanceArts Channel - Phoenix China News & Entertainment - PIN - Playboy TV - Playhouse Disney - QVC The Shopping Channel - Rapture - Screen Shop - Shop! - Sky Travel - Sony Entertainment - Tara - Taste CFN - TCM - Television X - The Fantasy Channel - The Adult Channel - The Box - The Channel Guide - The Chinese Channel / TVB - The God Channel - The Racing Channel - The Sci-Fi channel - The Technology Channel - TNT Europe & TNT Classic Movies - Toon Disney - Travel - Trouble - TV Travel Shop - UK Drama - UK Horizons - UK Play - Vision - Zee TV A total of 91 iterations occupying columns (655) to (772) IF qhowdif = Improved THEN ASK: qimp TVView - JN: 1151278 - FINAL - 03/08/01 Page 52 of 106
qimp And in what ways has... improved? PROBE FULL - DO NOT READ OUT Improved quality 1 (773) Wider range of programmes 2 More interesting 3 More/better dramas 4 More/better films 5 Other 0 Other specify... (918-921) This question is repeated for the following loop values: - BBC1 - BBC2 - ITV - Channel 4 (S4C in Wales) - Channel 5 - Sky One - Sky News - Sky Movies - Premier, Movimax & Cinema - The Discovery Channel - UK Gold - Sky Sports 1 - Living - MTV - BBC News 24 - UK Style - British Eurosport - E4 - Sky Sports News - VH-1 (i.e. VH one) - Paramount Comedy - Sky Box Office - The History Channel - Animal Planet - Artsworld - Asianet - BBC Choice - BBC Parliament - BET International - Bloomberg Television - Boomerang - Bravo - B4U - Carlton Cinema - Cartoon Network - Challenge TV - Channel One (Liverpool only) - CNBC - CNN - Discovery Home and Leisure - Disney TVView - JN: 1151278 - FINAL - 03/08/01 Page 53 of 106
- Euronews - Film Four - Fox Kids - Front Row - Granada Breeze - Granada Men & Motors - Granada Plus - Ideal World - ITN News - ITV2 - Landscape - Local cable channel - MBC - MUTV (Manchester United TV) - Namaste - National Geographic - Nickelodeon - Nick Jr - PerformanceArts Channel - Phoenix China News & Entertainment - PIN - Playboy TV - Playhouse Disney - QVC The Shopping Channel - Rapture - Screen Shop - Shop! - Sky Travel - Sony Entertainment - Tara - Taste CFN - TCM - Television X - The Fantasy Channel - The Adult Channel - The Box - The Channel Guide - The Chinese Channel / TVB - The God Channel - The Racing Channel - The Sci-Fi channel - The Technology Channel - TNT Europe & TNT Classic Movies - Toon Disney - Travel - Trouble - TV Travel Shop - UK Drama - UK Horizons - UK Play - Vision - Zee TV A total of 91 iterations occupying columns (773) to (917) for precodes and (918-921) to (1420-1423) for other specify End of Filter iimpro TVView - JN: 1151278 - FINAL - 03/08/01 Page 54 of 106
IF qhowdif = Got worse THEN ASK: qwor TVView - JN: 1151278 - FINAL - 03/08/01 Page 55 of 106
qwor And in what ways has... got worse? PROBE FULL - DO NOT READ OUT More repeats 1 (1424) More bad language 2 More violence 3 More sex 4 Other 0 Other specify... (1542-1545) This question is repeated for the following loop values: - BBC1 - BBC2 - ITV - Channel 4 (S4C in Wales) - Channel 5 - Sky One - Sky News - Sky Movies - Premier, Movimax & Cinema - The Discovery Channel - UK Gold - Sky Sports 1 - Living - MTV - BBC News 24 - UK Style - British Eurosport - E4 - Sky Sports News - VH-1 (i.e. VH one) - Paramount Comedy - Sky Box Office - The History Channel - Animal Planet - Artsworld - Asianet - BBC Choice - BBC Parliament - BET International - Bloomberg Television - Boomerang - Bravo - B4U - Carlton Cinema - Cartoon Network - Challenge TV - Channel One (Liverpool only) - CNBC - CNN - Discovery Home and Leisure - Disney - Euronews TVView - JN: 1151278 - FINAL - 03/08/01 Page 56 of 106
- Film Four - Fox Kids - Front Row - Granada Breeze - Granada Men & Motors - Granada Plus - Ideal World - ITN News - ITV2 - Landscape - Local cable channel - MBC - MUTV (Manchester United TV) - Namaste - National Geographic - Nickelodeon - Nick Jr - PerformanceArts Channel - Phoenix China News & Entertainment - PIN - Playboy TV - Playhouse Disney - QVC The Shopping Channel - Rapture - Screen Shop - Shop! - Sky Travel - Sony Entertainment - Tara - Taste CFN - TCM - Television X - The Fantasy Channel - The Adult Channel - The Box - The Channel Guide - The Chinese Channel / TVB - The God Channel - The Racing Channel - The Sci-Fi channel - The Technology Channel - TNT Europe & TNT Classic Movies - Toon Disney - Travel - Trouble - TV Travel Shop - UK Drama - UK Horizons - UK Play - Vision - Zee TV A total of 91 iterations occupying columns (1424) to (1541) for precodes and (1542-1545) to (2044-2047) for other specify End of Filter ichwors End of Filter idiff TVView - JN: 1151278 - FINAL - 03/08/01 Page 57 of 106