TV COVERAGE FUN CUP CHAMPIONSHIP 2017

TV COVERAGE FUN CUP CHAMPIONSHIP 2017 1

TV COVERAGE FUN CUP CHAMPIONSHIP 2017 OVERVIEW Prepared by FJA TV / CHRIS HARTLEY MEDIA 14 th November 2017 Our 16 th year of coverage of the Funcup Championship but importantly, the first year of coverage under a new business relationship comprising Frank Johns Associates and Chris Hartley Media. Whilst we moved towards this relationship during 2016 it was not until this year that both parties took on the total financial responsibility and management of all filming and post-production for the series, giving us full control of all aspects of production providing for greater flexibility, creative control and cost efficiency. The complete independence that this has afforded us has, we believe, been reflected in both the very high quality of programmes produced and our ability to negotiate directly with alternative or additional broadcast media whilst retaining our long terms links with channels like Skysports and Motorsport TV. The new presentation team line-up of Chris Hartley and Kiri Bloore has been hugely successful and without doubt they have provided a combination of knowledgeable and well-informed comment with that always welcomed hint of humour. This is more than borne out by the positive comments received from all competing teams plus viewers alike. For 2017 our proposal saw the introduction of a revised schedule of coverage of each round of the championship. The introduction of one-hour programmes to cover the championship s first round at Silverstone and the final round at Oulton Park, where our audience enjoyed a nail-biting climax to a season of excellent racing, was supported with half-hour coverage of the rounds held at Oulton Park, Brands Hatch, Snetterton and Anglesey. Our traditional mid-season visit to the 25-hour Spa was also included within our overall proposals. The inclusion of the new one-hour programme greatly enhanced coverage of the championship with the Silverstone round providing an indepth introduction to the new season, the teams competing plus a full report on the race itself. For the final round at Oulton Park our one-hour programme allowed us to summarise the championship so far and focus upon the three teams that could win the championship outright. With only 12 points separating the top three this was to be the closest championship decider in the history of the Funcup. The racing was epic, and the fight went right down to the wire! Without doubt the televised coverage that we have managed to achieve throughout the year to date has exceeded our original projections, also our interim report produced in July and, to be frank, our wildest expectations. The interim report produced in July forecast the possibility of an over delivery in terms of the number of hours broadcast of some 100%. We fell short by 2%! Importantly the results achieved in terms of the quality of airtime slots has been impressive with huge gains over the previous years in both Prime and Secondary slot broadcasts. 2

Importantly the overall audience viewing has held up well throughout the season. Our interim report produced in July included for the first time, data compiled from the industry s most trusted source, BARB (British Audience Research Board). In the interests of consistency, we complete our report by including data recorded from mid- July to November 5 th, 2017. Skysports Arena: July: For the remaining last two weeks of July total UK Viewing Audience averaged 42.1 million of which average daily reach achieved by this channel was 120 (000) and average weekly reached amounted to 678 (000). August: Total UK average viewing audience: 41.02 million of which this channel achieved an average daily reach of 171.75 (000) and the average weekly reach amounted to 851.75 (000). September: Total UK average viewing audience: 43.2 million of which this channel achieved and average daily reach of 194.33 (000) and the average weekly reach amounted to 934.33 (000). October November 5 th : Total UK average viewing audience: 43.73 million of which this channel achieved an average daily reach of 195.66 (000) and an average weekly reach of 1042.33 (000). Skysports Action: July: For the remaining last two weeks of July total UK Viewing Audience averaged 42.1 million of which average daily reach achieved by this channel was 306.5 (000) and average weekly reached amounted to 1154 (000). August: Total UK average viewing audience: 41.02 million of which this channel achieved an average daily reach of 122.25 (000) and the average weekly reach amounted to 638 (000). September: Total UK average viewing audience: 43.2 million of which this channel achieved and average daily reach of 155.66 (000) and the average weekly reach amounted to 826 (000). October November 5 th : Total UK average viewing audience: 43.73 million of which this channel achieved an average daily reach of 189.25 (000) and an average weekly reach of 940.75 (000). Motorsport TV: July: For the remaining last two weeks of July total UK Viewing Audience averaged 42.1 million of which average daily reach achieved by this channel was 36 (000) and average weekly reached amounted to 188.5 (000). August: Total UK average viewing audience: 41.02 million of which this channel achieved an average daily reach of 31 (000) and the average weekly reach amounted to 180.25 (000). September: Total UK average viewing audience: 43.2 million of which this channel achieved and average daily reach of 32.66 (000) and the average weekly reach amounted to 177 (000). October November 5 th : Total UK average viewing audience: 43.73 million of which this channel achieved an average daily reach of 34.25 (000) and an average weekly reach of 170.50 (000). Continued over > 3

Frontrunner: July: For the remaining last two weeks of July total UK Viewing Audience averaged 42.1 million of which average daily reach achieved by this channel was 2.5 (000) and average weekly reached amounted to 16 (000). August: Total UK average viewing audience: 41.02 million of which this channel achieved an average daily reach of 4.25 (000) and the average weekly reach amounted to 23.5 (000). September: Total UK average viewing audience: 43.2 million of which this channel achieved and average daily reach of 12.33 (000) and the average weekly reach amounted to 57.33 (000). October November 5 th : Total UK average viewing audience: 43.73 million of which this channel achieved an average daily reach of 11.5 (000) and an average weekly reach of 66 (000). Motor Trend on Demand: We do not have any audience data for this new channel but as reported in the following summary we have stablished that since launch earlier this year they have already signed up over 100.000 subscribers. Summary comments Overall viewing audiences have held up well throughout the year and Skysports reshaping of its sports channels, which now see our programmes being aired on Skysports Action and Skysports Arena, is delivering us a larger audience and both channels have shown consistent good growth throughout this year. Motorsport TV s growth, or should we say performance has remained relatively flat in the UK but of course this channel also enjoys huge coverage throughout Europe. Frontrunner, the new boy on the block, has rewarded us with good consistent growth since its launch with average weekly reach figures starting from around 16,000 viewers to some 66,000 by late October. Whilst small when compared with our other broadcasters its providing us another audience and important frequency of coverage. All in all, we hope that you will agree that it has been a brilliant year in terms of televised coverage and programme quality. If we may repeat a comment that has often been made by folks both directly connected to the Funcup Championship and from those who just watch on TV, next to F1 and the BTCC the Funcup coverage is brilliant. Our thanks to the championship organisers, teams and clubs for all their co-operation throughout 2017. 4

SUMMARY OF TV COVERAGE FUN CUP CHAMPIONSHIP 2017 Prepared by FJA TV / CHRIS HARTLEY MEDIA 14 th November 2017 KEY STATS Total of 83 hours of television coverage to date o A 98% increase v 2016 o A 131% increase v 2015 Total of 146 TV slots to date o A 132% increase v 2016 o A 118% increase v 2015 27 x Prime-time slots o A 29% increase v 2016 o A 59% increase v 2015 29 x Secondary slots o A 480% increase v 2016 o A 263% increase v 2015 4 x Broadcasters o A 100% increase v 2016 o A 100% increase v 2016 8 individual programmes produce* 6 hours of original programming * incl. Season Review show, due Jan 2018 YEAR-BY-YEAR COMPARISON 2015 2016 2017 * Total slots 67 63 146 Hours of coverage 36 42 83 Prime-Time Slots 17 21 27 Secondary Slots 8 5 29 * Figures as of 14/11/17, with season review air time figures still to come (scheduled for Jan 2018) 5

BROADCAST CHANNELS Motorsport TV Available on Satellite and digital TV, Motors is the only channel dedicated entirely to motorsport. Motors TV have around 10 million subscribing households in the UK & Ireland with a further 8.1 million subscribers in other European regions. Available on Sky channel 447 and Virgin Media channel 545. Sky Sports UK The primary source of distribution for the coverage was through Sky Sports TV. Over 7.5 million households in the UK now subscribe to the channel. Fun Coverage is aired through the weekly Racemax programme, primarily on the Sky Sports Action and Sky Sports Arena channels (formerly Sky Sports 3 & 4) Front Runner Launched in 2017, a new sports channel. Available to Sky subscribers on Sky Channel 469. Motor Trend On Demand An online VOD motoring and motorsport dedicated channel. Launched in Europe in Spring 2017 and has already grown to over 100,000 subscribers. Youtube Following broadcast, each new programme, plus other clips and promos, are uploaded on the new Britcar youtube channel. Site Visits Total channel views to date: 118, 595 (growth of 18% in 2017 to date) 2017 channel views to date: 18,410 2017 to date: Total watch-time 72,550 minutes Avg view duration 3 56 Key viewership Geography: UK 54% USA 11% Belgium 5% Brazil 5% France 3% Other 22% Male/Female split: 89% / 11% Playback locations: 89% viewed direct via Youtube page 10% viewed via external websites, inc funcup.co.uk 6

2017 COVERAGE COMBINED RUNNING TIME NO. OF SLOTS AIR TIME PROG 1 SILVERSTONE 60 19 13 hrs PROG 2 OULTON PARK 30 32 16 hrs PROG 3 BRANDS HATCH 30 15 7.5 hrs PROG 4 SPA 25 HRS 60 26 17 hrs PROG 5 SNETTERTON 30 15 7.5 hrs PROG 6 ANGLESEY 30 14 7 hrs PROG 7 OULTON PARK 60 25 14 hrs PROG 8 SEASON REVIEW 60 TBC TBC 6 hrs 146 slots 83 hrs ALL 60 SHOWS AIRED AS 2 X 30 SHOWS ON SKY SPORTS SEASON REVIEW TO AIR ON MOTORSPORT TV ONLY 2017 COVERAGE MOTORSPORT TV RUNNING TIME NO. OF SLOTS AIR TIME PROG 1 SILVERSTONE 60 5 5 hrs PROG 2 OULTON PARK 30 2 1 hr1 PROG 3 BRANDS HATCH 30 4 2 hrs PROG 4 SPA 25 HRS 60 5 5 hrs PROG 5 SNETTERTON 30 7 3.5 hrs PROG 6 ANGLESEY 30 4 2 hrs PROG 7 OULTON PARK 60 6 3 hrs PROG 8 SEASON REVIEW TBC TBC TBC 5 hrs 33 slots 21.5 hrs 2017 COVERAGE SKY SPORTS RUNNING TIME NO. OF SLOTS AIR TIME PROG 1 SILVERSTONE P1 30 5 2.5 hrs PROG 2 SILVERSTONE P2 30 7 3.5 hrs PROG 3 OULTON PARK 30 7 3.5 hrs PROG 4 BRANDS HATCH 30 7 3.5 hrs PROG 5 SPA 25 HRS P1 30 7 3.5 hrs PROG 6 SPA 25 HRS P2 30 11 5.5 hrs PROG 7 SNETTERTON 30 6 3 hrs PROG 8 ANGLESEY 30 7 3.5 hrs PROG 9 OULTON PARK P1 30 10 5 hrs PROG 9 OULTON PARK P2 30 6 3 hrs 5 hrs 73 slots 36.5 hrs 7

2017 COVERAGE FRONT RUNNER RUNNING TIME NO. OF SLOTS AIR TIME PROG 1 SILVERSTONE 60 2 2 hrs PROG 2 OULTON PARK 30 23 11.5 hrs PROG 3 BRANDS HATCH 30 4 2 hrs PROG 4 SPA 25 HRS 60 3 3 hrs PROG 5 SNETTERTON 30 2 1 hr PROG 6 ANGLESEY 30 3 1.5 hrs PROG 7 OULTON PARK 60 3 3 hrs 5 hrs 40 slots 24 hrs BREAKDOWN OF AIRTIME SLOTS a) BY NUMBER OF SLOTS SLOT TYPE MOTORS SKY F/RUNNER TOTAL PRIMARY 3 19 5 27 SECONDARY 10 9 10 29 DAYTIME 11 29 17 57 EARLY MORNING 4 0 2 6 OVERNIGHT 5 16 6 27 TOTAL SLOTS: 33 73 40 146 b) BY PERCENTAGE OF TOTAL SLOTS SLOT TYPE MOTORS SKY F/RUNNER TOTAL PRIMARY 9% 26% 13% 18% SECONDARY 31% 12% 25% 20% DAYTIME 33% 40% 42% 39% EARLY MORNING 12% 0% 5% 4% OVERNIGHT 15% 22% 15% 19% AIR TIME DEFINITIONS programme start times: PRIMARY Every day: 18.00hrs 22.59hrs SECONDARY Weekday: 17.00hrs 17.59hrs or 23.00hrs 23.59hrs Weekend: 09.00hrs 17.59hrs or 23.00hrs 23.59hrs DAYTIME Weekday: 09.00hrs 16.59hrs EARLY MORNING Every day: 06.00hrs 08.59hrs OVERNIGHT Every day: 00.00hrs 05.59hrs 8

2017 AIR TIMES IN DETAIL PROG 1 SILVERSTONE MOTORSPORT TV Sat 29th Apr 07.00hrs EARLY MORNING Mon 1st May 20.00hrs PRIMARY Tue 2nd May 02.45hrs OVERNIGHT Tue 2nd May 10.15hrs DAYTIME Fri 5 th May 13.45hrs DAYTIME DURATION: 60 mins AIRINGS: 5 COVERAGE: 5 hours FRONT RUNNER Mon 1st May 15.00hrs DAYTIME Thu 4 th May 10.00hrs DAYTIME DURATION: 60 mins AIRINGS: 2 COVERAGE: 2 hours SKY SPORTS PART 1 (30-mins) Thurs 18th May 19.00hrs PRIMARY Fri 19th May 01.00hrs OVERNIGHT Fri 19th May 09.30hrs DAYTIME Fri 19th May 11.30hrs DAYTIME Fri 19th May 15.30hrs DAYTIME PART 2 (30-mins) Thu 15th June 19.00hrs PRIMARY Fri 16th June 12.30hrs DAYTIME Fri 16th June 09.30hrs DAYTIME Fri 16th June 12.00hrs DAYTIME Fri 16th June 15.30hrs DAYTIME Fri 16th June 22.00hrs PRIMARY Sat 17th June 00.00hrs DURATION: 30 mins AIRINGS: 12 COVERAGE: 6 hours EPISODE TOTAL TOTAL AIRINGS: 19 TOTAL COVERAGE: 13 hours 9

PROG 2 OULTON PARK MOTORSPORT TV Sat 3rd Jun 10.10hrs SECONDARY Sun 4th Jun 22.05hrs PRIMARY DURATION: 30 mins AIRINGS: 2 COVERAGE: 1 hour FRONT RUNNER Thu 1st Jun 10.00hrs DAYTIME Fri 2nd Jun 10.00hrs DAYTIME Thu 1 st Jun 20.30hrs PRIMARY Sat 3rd Jun 01.00hrs OVERNIGHT Sat 3 rd Jun 13.00hrs SECONDARY Sun 4th Jun 01.00hrs OVERNIGHT Sun 4th Jun 14.00hrs SECONDARY Sun 4th Jun 17.00hrs SECONDARY Fri June 23rd 08.30hrs EARLY MORNING Fri June 23rd 16.30hrs DAYTIME Sat 24th June 09.30hrs SECONDARY Sat 24th June 12.30hrs SECONDARY Sat 24th June 22.00hrs PRIMARY Sun 25th June 01.00hrs OVERNIGHT Sun 25th June 08.30hrs SECONDARY Sun 25th June 12.30hrs SECONDARY Sun 25th June 22.00hrs PRIMARY Mon 26th June 01.00hrs OVERNIGHT Mon 26th June 08.30hrs EARLY MORNING Weds July 5th 11.30hrs DAYTIME Fri July 7th 09.00hrs DAYTIME Fri July 7th 20.00hrs PRIMARY Fri July 7th 01.00hrs OVERNIGHT DURATION: 30 mins AIRINGS: 23 COVERAGE: 11.5 hours SKY SPORTS Thu July 6 th 19.00hrs PRIMARY Fri July 7 th 01.00hrs OVERNIGHT Fri July 7 th 09.30hrs DAYTIME Fri July 7 th 12.00hrs DAYTIME Fri July 7 th 15.30hrs DAYTIME Fri July 7 th 19.30hrs PRIMARY Fri July 7 th 23.30hrs SECONDARY DURATION: 30 mins AIRINGS: 7 COVERAGE: 3.5 hours EPISODE TOTAL TOTAL AIRINGS: 32 TOTAL COVERAGE: 16 hours 10

PROG 3 BRANDS HATCH MOTORSPORT TV Tue 27th June: 14.15hrs DAYTIME Weds 28th June 04.10hrs OVERNIGHT Weds 28th June 07.00hrs EARLY MORNING Weds 28th June 16.20hrs DAYTIME DURATION: 30 mins AIRINGS: 4 COVERAGE: 2 hours FRONT RUNNER Weds July 5th 12.00hrs DAYTIME Fri July 7th 09.30hrs DAYTIME Fri July 7th 20.30hrs PRIMARY Fri July 7th 01.30hrs OVERNIGHT DURATION: 30 mins AIRINGS: 4 COVERAGE: 2 hours SKY SPORTS Thu June 22 nd 19.00hrs PRIMARY Fri June 23 rd 01.00hrs OVERNIGHT Fri June 23 rd 09.30hrs DAYTIME Fri June 23 rd 12.00hrs DAYTIME Fri June 23 rd 15.30hrs DAYTIME Fri June 23 rd 20.30hrs PRIMARY Sat June 24 th 00.00hrs DURATION: 30 mins AIRINGS: 7 COVERAGE: 3.5 hours EPISODE TOTAL TOTAL AIRINGS: 15 TOTAL COVERAGE: 7.5 hours 11

PROG 4 SPA 25 HOURS MOTORSPORT TV Sat 12th Aug 10.40hrs SECONDARY Mon 14th Aug 04.40hrs OVERNIGHT Mon 14th Aug 16.20hrs DAYTIME Mon 14th Aug 23.35hrs SECONDARY Thu 17th Aug 18.30hrs PRIMARY DURATION: 60 mins AIRINGS: 5 COVERAGE: 5 hours FRONT RUNNER Tue 15th Aug 12.00hrs DAYTIME Wed 16 th Aug 15.00hrs DAYTIME Fri 17 th Aug 16.00hrs DAYTIME DURATION: 60 mins AIRINGS: 3 COVERAGE: 3 hours SKY SPORTS PART 1 (30 mins) Thu 14 Sep 19.00hrs PRIMARY Fri 15 Sep 01.00hrs OVERNIGHT Fri 15 Sep 09.30hrs DAYTIME Fri 15 Sep 12.00hrs DAYTIME Fri 15 Sep 15.30hrs DAYTIME Fri 15 Sep 19.30hrs PRIMARY Sat 16 Sep 00.00hrs OVERNIGHT PART 2 (30 mins) Thu 21 Sep 21.30hrs PRIMARY Fri 22 Sep 00.00hrs OVERNIGHT Fri 22 Sep 05.15hrs OVERNIGHT Fri 22 Sep 10.30hrs DAYTIME Fri 22 Sep 13.00hrs DAYTIME Fri 22 Sep 15.30hrs DAYTIME Fri 22 Sep 16.30hrs DAYTIME Fri 22 Sep 18.00hrs PRIMARY Fri 22 Sep 22.00hrs PRIMARY Sat 23 Sep 05.30hrs OVERNIGHT Sat 23 Sep 11.30hrs SECONDARY DURATION: 30 mins AIRINGS: 18 COVERAGE: 9 hours EPISODE TOTAL TOTAL AIRINGS: 26 TOTAL COVERAGE: 17 hours 12

PROG 5 SNETTERTON MOTORSPORT TV Sat 9 Sep 11.45hrs SECONDARY Sun 10 Sep 16.30hrs SECONDARY Mon 11 Sep 14.15hrs DAYTIME Wed 13 Sep 12.40hrs DAYTIME Thu 14 Sep 17.20hrs SECONDARY Fri 15 Sep 03.40hrs OVERNIGHT Fri 15 Sep 07.25hrs EARLY MORNING DURATION: 30 mins AIRINGS: 7 COVERAGE: 3.5 hours FRONT RUNNER Tue 19 Sep 23.30hrs SECONDARY Wed 20 Sep 16.00hrs DAYTIME DURATION: 30 mins AIRINGS: 2 COVERAGE: 1 hour SKY SPORTS Thu 19 Oct 23.30hrs SECONDARY Fri 20 Oct 01.30hrs OVERNIGHT Fri 20 Oct 09.30hrs DAYTIME Fri 20 Oct 12.00hrs DAYTIME Sat 21 Oct 00.15hrs OVERNIGHT Sat 21 Oct 15.15hrs SECONDARY DURATION: 30 mins AIRINGS: 6 COVERAGE: 3 hours EPISODE TOTAL TOTAL AIRINGS: 15 TOTAL COVERAGE: 7.5 hours 13

PROG 6 ANGLESEY MOTORSPORT TV Sat 7th Oct 10.40hrs SECONDARY Mon 9th Oct 03.40hrs OVERNIGHT Weds 11th Oct 09.40hrs DAYTIME Mon 16 th Oct 13.00hrs DAYTIME DURATION: 30 mins AIRINGS: 4 COVERAGE: 2 hours FRONT RUNNER Thu 12 th Oct 15.30hrs DAYTIME Fri 13 th Oct 10.00hrs DAYTIME Sun 14 th Oct 16.00hrs SECONDARY DURATION: 30 mins AIRINGS: 3 COVERAGE: 1.5 hours SKY SPORTS Thu 2 nd Nov 20.00hrs PRIMARY Thu 2 nd Nov 23.00hrs SECONDARY Fri 3 rd Nov 05.30hrs OVERNIGHT Fri 3 rd Nov 09.30hrs DAYTIME Fri 3 rd Nov 11.30hrs DAYTIME Fri 3 rd Nov 19.30hrs PRIMARY Sat 4 th Nov 00.00hrs OVERNIGHT DURATION: 30 mins AIRINGS: 7 COVERAGE: 3.5 hours EPISODE TOTAL TOTAL AIRINGS: 14 TOTAL COVERAGE: 7 hours 14

PROG 7 OULTON PARK MOTORSPORT TV Sat 4 th Nov 10.40hrs SECONDARY Sat 4 th Nov 23.35hrs SECONDARY Mon 6 th Nov 07.00hrs EARLY MORNING Mon 6 th Nov 17.20hrs SECONDARY Tue 7 th Nov 12.10hrs DAYTIME Mon 13 th Nov 16.15hrs DAYTIME DURATION: 60 mins AIRINGS: 6 COVERAGE: 3 hours FRONT RUNNER Tue 7 th Nov 10.00hrs DAYTIME Thu 9 th Nov 13.00hrs DAYTIME Thu 9 th Nov 17.00hrs SECONDARY DURATION: 60 mins AIRINGS: 3 COVERAGE: 3 hours SKY SPORTS PART 1 (30 mins) Thu 30 th Nov 19.00hrs PRIMARY Thu 30 th Nov 21.00hrs PRIMARY Fri 1 st Dec 00.30hrs OVERNIGHT Fri 1 st Dec 10.30hrs DAYTIME Fri 1 st Dec 17.30hrs SECONDARY Fri 1 st Dec 19.30hrs* PRIMARY Fri 1 st Dec 19.30hrs* PRIMARY Sat 2 nd Dec 02.30hrs OVERNIGHT Sat 2 nd Dec 23.30hrs SECONDARY Sun 3 rd Dec 00.30hrs * Aired simultaneously on Sky Sports Arena and Sky Sports Mix PART 2 (30 mins) Thu 7 th Dec 17.30hrs SECONDARY Fri 8 th Dec 00.30hrs OVERNIGHT Fri 8 th Dec 15.00hrs DAYTIME Fri 8 th Dec 17.30hrs SECONDARY Fri 8 th Dec 19.30hrs PRIMARY Sat 9 th Dec 00.00hrs OVERNIGHT DURATION: 30 mins AIRINGS: 16 COVERAGE: 8 hours EPISODE TOTAL TOTAL AIRINGS: 25 TOTAL COVERAGE: 14 hours 15

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This document and its complete content has been published by Frank Johns Associates (FJA/TV) and Chris Hartley Media for the exclusive use of JPR Motorsport Limited and the Fun Cup UK. Under no circumstances must the publication or parts of its content be copied or redistributed without the express written consent of the publishers. Published 15 th November 2017. Copyright: FJA/TV & Chris Hartley Media 2017. 17