STASHIMI CASE STUDY
HOW ZEDD USED CONVERSATIONAL MARKETING FOR THE LAUNCH OF HIS MOST SUCCESSFUL SONG.!2
LAUNCHING A NEW FAN EXPERIENCE Leading up to the release of Zedd s recent single The Middle, he launched his very own bot on Facebook Messenger in hopes to provide his fans with a new type of experience. His bot allowed his millions of fans to have a conversation and learn about the creation of the song including hearing a 30 second Spotify clip, play a lyrics quiz, and create their own Zedd branded social profile photo, and buy merchandise.!3
PRE-SAVE CAMPAIGN Working with Stashimi, Zedd, and his social team wanted to build out a unique experience for his millions of fans to receive exclusive content and have a conversation around his newest single release The Middle. The experience started off a week before the release with a personal voice memo from Zedd letting fans hear a short snippet of the song. After fans played the voice memo, they were encouraged to pre-save the song to their Spotify account. The pre-save campaign saw a click-through rate of 82% with 76% saving the song. 82% Click-Through Rate 76% Saved the Song On Spotify 4
LYRICS QUIZ & PHOTO FILTER The day of release Zedd sent an exclusive in-bot lyrics quiz where fans were asked to stream the song before taking the quiz. Fans were then encouraged to share their score with friends which automatically included the integrated Spotify player. The following week Zedd sent out a branded The Middle photo filter that let fans layer a custom image over their social profile photo. Fans were then able to upload the photo to their social profiles and share with friends. The lyrics quiz saw an 89% click-through with 84% engaging with the content. 89% Click-Through Rate 84% Engaged With the Content 5
MUSIC VIDEO To launch The Middle music video Zedd sent a push-notification to his Messenger subscribers to let them know first that the video has been released. Fans could also browse past music videos, user-generated videos, and all other videos uploaded to his YouTube/VEVO channel. 6
MERCH & TICKETS While fans were engaging with the novelty-based content, they were promoted options to browse Zedd s upcoming tour dates and his new merch items. 30% of people that engaged with the lyrics quiz and photo filters browsed the Shopify integrated e-commerce store. 30% Browsed Merchandise 7
EMAIL LIST Users who wanted to leave a message could submit a message via the fan mail form that connects directly to his email system. An automated response thanked fans for their message and notified them that Zedd might respond to a few of the queries. 25% of users that subscribed to the bot sent fan mail. 25% Sent Fan Mail 8
HOW CAN YOU ACCOMPLISH THE SAME RESULTS? 9
CHANGE THE WAY YOU INTERACT WITH FANS Zedd, G-Eazy, Kelly Clarkson and other artists (see our other case studies) discovered that Stashimi can help them to create a direct line of communication with their fans. Until now the only way for artists (& their teams) to get in front of fans was through social media feeds, which are passive and controlled by the networks algorithms. Through a combination of music specific agency services and a messenger platform, Stashimi enables you to change the way you interact with fans. 9
HERE ARE JUST A FEW EXAMPLES OF HOW STASHIMI CAN SUPPORT YOUR TEAM 9
Boost your social media game: Deliver posts from various social networks in one place, making sure your fans are updated 24/7. Reach fans on their phones with direct push-notifications: Increase views and engagement for every post or article you publish by notifying your fans via push notifications (think text messages, just via messenger) Increase music & ticket sales: Pre-release music in messenger and automatically notify your fans about upcoming concerts Expand your fan base: By using ads that are triggering conversations in messenger you will be able to instantly engage potential fans. We target these audiences via look-a-like audiences (potential fans that have the same characteristics as your existing fans) Event / Concert marketing: Maximize ticket sales and attendance via notifying your existing and potential fans. GEO target ad campaigns to local audiences that are likely to attend. Analyze your fan audience, survey your fans to learn what products (e.g. merchandise) they are interested in, boost Spotify play counts and much more 9
EXPERIENCE ZEDD S CHATBOT PRESS HERE 9
HEAD OVER TO WWW.STASHIMI.COM FOR A FREE 1-ON-1 CONSULTATION 9