As at December 31, PDF Free Download

As at December 31, 2016 Contact/Inquiries: Pat Marshall, Vice President, Communications and Investor Relations T: 416.323.6648 E: Pat.Marshall@cineplex.com

CINEPLEX ENTERTAINMENT IS THE AS AT DECEMBER 31, 2016 AND MOTION PICTURE EXHIBITION COMPANY IN CANADA Cineplex 78.5% Landmark, 9.9% Other, 9.7% Guzzo, 1.9% THEATRES SCREENS Source: Rentrak 2

$9.23 $7.99 $8.05 $8.30 $8.67 $8.74 $8.97 $9.15 $9.13 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Box Office Premium Offerings 3

Continue to enhance and expand existing infrastructure and expand Cineplex s presence as an entertainment destination for Canadians in-theatre, at-home and on-the-go Capitalize on our core media strengths and infrastructure to provide continued growth of Cineplex s media business, both inside and outside theatres Develop and scale amusement and leisure concepts by extending existing capabilities and infrastructure; and Pursue selective acquisitions and opportunities that are strategic, accretive and capitalize on Cineplex s core strengths. 5

Theatre Exhibition Theatre Food Service Alternative Programming Digital Commerce 6

LUXURIOUS ACCOUNTED FOR OF BOX OFFICE REVENUE FOR THE YEAR ENDED DECEMBER 31, 2016 7

Wall to wall screens Dolby ATMOS surround sound Reserved seating Extra-wide high back, rocker seats Premium pricing 85 auditoriums (as at December 31, 2016) AUDITORIUMS OF SCREENS OF BOX OFFICE 8

All locations are digital and 3D capable Premium pricing Reserved seating 23 IMAX Theatres (as at December 31, 2016) THEATRES CAPABLE 9

Unique out-of-home experience Seats move in synchronization with the action on screen Premium pricing Reserved seating 77 locations (as at December 31, 2016) LOCATIONS 10

Enhanced food and beverage menu Adult-only licensed auditoriums Reserved recliner seats Service at your seat Private licensed lounge and box office Premium pricing 17 locations and 63 screens (as at December 31, 2016) LUXURIOUS GREAT EXCEPTIONAL 11

Scotiabank Theatre Saskatoon and VIP (Saskatoon, SK) Cineplex Cinemas Lansdowne and VIP (Ottawa, ON) Cineplex Cinemas Markham and VIP (Markham, ON) Cineplex Cinemas Yonge-Eglinton and VIP (Toronto, ON) Cineplex Cinemas Marine Gateway and VIP (Vancouver, BC) Cineplex Cinemas North Barrie (Barrie, ON) Cineplex Cinemas Kitchener and VIP (Kitchener, ON) Cineplex Cinemas Pickering and VIP (Pickering, ON) Cineplex Cinemas Seton and VIP (Calgary, AB) Cineplex Cinemas Downtown Edmonton And VIP (Edmonton, AB) 12

REVENUE 2016 Focus on speed of service Premium promotional programs Digital menu boards Proprietary brands 13

$3.84 $3.96 $4.12 $4.27 $4.41 $4.63 $4.82 $5.09 $5.43 $5.65 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 14

AS AT DECEMBER 31, 2016 15

Self-serve frozen yogurt Will replace all Cineplex yogurt RBOs 96 locations at December 31, 2016 AS AT DECEMBER 31, 2016 16

Selection of specialty gourmet popcorn AS AT DECEMBER 31, 2016 17

The Met: Live in HD Family Favourites Classic Film Series In the Gallery Series Flashback Film Festival National Theatre Live Sensory Friendly Screenings World Wrestling Entertainment Concerts, Broadway shows and special events South Asian programming (Bollywood) East Asian Hindi, Punjabi, Mandarin, Cantonese, Korean, Filipino, Telugu and Urdu 18

Provides entertainment content before the show Mobile ticketing - no lines 111 million site visits in 2016 510 million page views in 2016 Online ticketing and show times, exclusive entertainment content One of Canada s most popular mobile brands Downloaded 16.1 million times and recorded 873 million app sessions since launch Cineplex Apps: iphone, ipad, ipod touch, Android, BlackBerry 20

6.3 7.3 Canada s top loyalty program for movie lovers Members are represented in 45% of Canadian households 4.3 5.3 One of top five loyalty programs in Canada 2.1 2.7 3.3 One in five Canadians are SCENE members 1.4 0.6 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Number of Members (Millions) 23

Drives attendance frequency Encourages concession spend Better target offers to guests Cineplex Store Build awareness / promote trial Great opportunity for film studios and promotional partners 24

Cinema Media Digital Place-Based Media 25

On-screen advertising Show time, Pre-Show, and TimePlay Yukon Cineplex Magazine and Le magazine Cineplex Cineplex Magazine is the #2 most read magazine in Canada and #1 most read magazine in Canada for all demographics under 50 years old Cineplex.com and Cineplex Mobile advertising Cinema Lobby Digital Signage (Digital Backlits, Digital Lobby Screens) B.C. Alberta Sask. Manitoba Ontario Quebec Atlantic Cinema Lobby Specialty media Sponsorship and naming rights Box Office Source: Rentrak Year End 2015 CINEMA MEDIA REPRESENTS 27

86% 88% 70% 58% 58% 45% 39% 40% 14% Advertising Awareness TV (USA) Correct Brand Association Cinema Pre-Show Ad Entertainment Cinema Show time Sources: *TV Stats based on Nielsen Brand Effect (US) 2011-2015 (P13+); **Cinema Advertising Show Time Impact Study 2010-2013+2015 Strategic Marketing Counsel (SMC) and online survey via Vision Critical, Pre-Show Study 2010-2014+2016, SMC 28

FOR ADVERTISERS SCREENS NATIONWIDE (as at December 31, 2016) THEATRES NATIONWIDE (as at December 31, 2016) 29

ADVERTISING EXPERIENCE AS AT DECEMBER 31, 2016 Touch Gesture Image Capture Content Manipulation Social Media Connectivity Data Capture 30

AS AT DECEMBER 31, 2016 BRING CAMPAIGNS TO LIFE 3 minute loop keeps content upbeat and timely 84 fully HD digital backlits Roll-out now complete across circuit 31

Path to Purchase Point of Purchase 33

Expanded agreement to develop best-inclass, in-mall digital ecosystem 10 shopping centres in major markets across Canada Enhancing the customer experience Influencing customer behaviour on the path to purchase Installed, maintain and operate digital display network for nearly 230 digital displays in 21 shopping centres across Canada Engaging shopper experiences A network of floor and wall media displays, interactive digital media posters and digital spectacular screens Selected to install, maintain and operate digital display networks for nearly 175 digital displays in 21 Morguard-managed shopping centres across Canada Impactful interactive experiences for shoppers Digital wayfinding and advertising media networks that will support new store openings, retail promotions and upcoming events 35

Market-leading digital signage company Largest digital networks in Canada Proprietary technology Designs, installs, manages and consults on some of the largest digital merchandising networks in North America 36

MORE THAN TIM HORTONS LOCATIONS ACROSS CANADA One of the largest digital signage networks in Canadian retail 38

Amusement Solutions Location Based Entertainment esports 41

Collegiate StarLeague ( CSL ), a subsidiary of WGN, announced a partnership with Riot Games to present the 2017 season of CSL s League of Legends collegiate league, called ulol Campus Series, which will see over 500 schools in North America competing to qualify for the regional and national championships. 45

The Rec Room at South Edmonton Common 60,000 square feet Incredible dining experiences with exciting live entertainment and amusement gaming experiences 47

Toronto Roundhouse (Q2, 2017) West Edmonton Mall (Q3, 2017) Deerfoot Crossing Calgary (Q4, 2017) CF Masonville Place London (2018) 10-15 locations 40,000 60,000 sq. ft. 48

The first location of The Rec Room at South Edmonton Common opened its doors on September 19, 2016. The Rec Room features a wide range of entertainment options: A large attractions area with amusement games and interactive attractions alongside recreational activities like pool and ping pong Multiple dining options including the upscale casual restaurant Three10 A bar area featuring massive high-definition screens An auditorium-style space for live entertainment The guest experience integrates the latest in technology and gamification coupled with SCENE. 49

$ MILLIONS $1,371 $964 $1,006 $998 $1,092 $1,171 $1,235 $805 $850 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 51

$ MILLIONS $250 $200 $202 $201 $160 $168 $173 $137 $141 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 52

$ MILLIONS $581 $598 $577 $638 $665 $673 $711 $489 61.1 $511 63.5 70.0 69.0 66.1 71.2 72.7 73.6 77.0 74.6 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Attendance (Millions) 53

$ MILLIONS $418 $375 $235 $3.84 $252 $3.96 $288 $4.12 $295 $292 $4.27 $4.41 $329 $4.63 $350 $4.82 $5.09 $5.43 $5.65 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Concession Per Patron (CPP) 54

$ MILLIONS $154 $134 $110 $56 $61 $67 $82 $91 $84 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Media Revenue Digital Media Revenue 55

$ MILLIONS $88 $25 $26 $28 $32 $38 $41 $46 $53 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 *Includes consolidation of P1AG (formerly Cineplex Starburst Inc.) effective October 1, 2015 56

$19.82 $13.17 $13.38 $13.78 $14.59 $15.11 $15.34 $16.11 $16.77 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Box Office Per Patron (BPP) Concessions Per Patron (CPP) Media Per Patron Other Per Patron 57

MILLIONS, EXCEPT ADJUSTED EBITDA MARGIN AND PER PATRON AMOUNTS *Includes consolidation of P1AG (formerly Cineplex Starburst Inc.) effective October 1, 2015 2016 2015 % $712.4 $711.1 0.2% $423.9 $418.4 1.3% $170.8 $153.6 11.2% $171.2 $87.7 95.1% $1,478.3 $1,370.9 7.8% $234.0 $249.8-6.3% 15.8% 18.2% -2.4% 74.6 77.0-3.2% $9.55 $9.23 3.5% $5.65 $5.43 4.1% 58

80% 69% 67% 59% 56% 65% 64% 57% 64% 62% $1.15 $1.18 $1.24 $1.26 $1.26 $1.28 $1.33 $1.41 $1.48 $1.54 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Corporate Conversion Jan. 1, 2011 59

(MILLIONS) Maturity Capacity Drawn (as at December 31/16) Reserved (as at December 31/16) Remaining Term Facility Apr. 2021 $150 $150 Revolving Facility Apr. 2021 $400 $150 $6.3 $243.7 Total $550 $300 $6.3 $243.7 2.89 2.39 1.94 1.88 1.64 1.58 1.19 0.89 1.13 1.27 0.97 1.31 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 60

* As of December 31, 2016 $60 $50 $40 $30 $20 $10 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 61

EBITDA is calculated by adding back to net income, income tax expense, depreciation, amortization and interest expense net of interest income Adjusted EBITDA excludes change in fair value of financial instrument, gain on acquisition of the business, the loss on disposal of assets, the equity income of CDCP, the non-controlling interests share of adjusted EBITDA of WGN and BSL, and depreciation, amortization, interest and taxes of Cineplex s other joint ventures. Adjusted free cash flow is calculated by adjusting cash provided by operating activities by total capital expenditures excluding growth capital expenditures net of proceeds on sale of assets, changes in operating assets and liabilities, changes in operating assets and liabilities of joint ventures, tenant inducements, principal component of finance lease obligations, share of income of joint ventures net of non-cash depreciation, non-controlling interests share of adjusted EBITDA, of WGN and BSL and net cash received from CDCP. Attendance is calculated as the total number of paying guests that frequent Cineplex s theatres during the period. Calculated as total box office revenues divided by total paid attendance for the period. Calculated as total box office revenues for the period, less box office revenues from 3D, UltraAVX, VIP and IMAX product divided by total paid attendance for the period less paid attendance for 3D, UltraAVX, VIP and IMAX product. Calculated as total theatre food service revenues divided by total paid attendance for the period. Defined as 3D, UltraAVX, IMAX and VIP product. Calculated as total theatre food service revenues less total theatre food service cost, divided by attendance for the period. Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed or otherwise disposed of during the periods. Calculated as total film cost expense divided by total box office revenues for the period. Calculated as total cost of theatre food service divided by total theatre food service revenues for the period. 62