Campaign elements Section 1 Elements of the logo Palette Fonts Helvetica Light -- used for body text ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz Helvetica Black - used for heads ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwx Supportive Text Should be used in the configurations as shown
Campaign logo Section 1 Graphic System The graphic system for the real women campaign is composed of several parts: logotype, stylized leaf element, system colors and approved photography and fonts. Logotype The logotype should be used in the formats provided. The designs include a variety of orientations and color combinations, balancing flexibility with consistency and strong visual recognition.
Campaign colors Section 1 System colors Pantone Matching Systems (PMS) provide a common color language, an essential tool in producing accurate color. These colors are sometimes referred to as spot colors. The first three colors are the primary PMS colors of the real women campaign. The fourth is an accent color to be used sparingly. Printing systems may require different color specifications. When Pantone colors cannot be specified, use the four-color process equivalents shown under the PMS numbers. These are also called CMYK equivalents, referring to the four process colors used in printing: Cyan (C), Magenta (M), Yellow (Y) and Black. PMS 7469 Cyan: 100% Magenta: 57% Yellow: 29% Black: 9% PMS 7503 Cyan: 34% Magenta: 33% Yellow: 61% Black: 2% PMS 7500 Cyan: 11% Magenta: 9% Yellow: 26% Black: 0% PMS 1955 Cyan: 28% Magenta: 100% Yellow: 62% Black: 20%
Campaign colors, continued Section 1 System colors Generate a wide range of color options by tinting or shading the campaign s primary pantone colors. A single ink color that is scattered into numerous shades provides added dimension, contrast and visual interest. PMS 7469 PMS 7503 PMS 7500 20% 50% 100%
Sweet Adelines International Insignia Use: Any chorus, quartet, region/area, or individual Sweet Adelines member has the permission to use the name of the organization or any of its registered trademarks on printed material such as stationery, business cards, brochures, newsletters, etc. Design of specialty items that are to be sold, and which use any of the organization s trademarked properties, must be submitted in advance to the director of communications and approval secured before proceeding with production. The double treble clef insigni as shown below are the official corporate insignia of Sweet Adelines International. These are the exclusive insignia to be used to represent the Organization. The name Sweet Adelines International and the insignia pictured below are registered with the U.S. Patent and Trademark Office. For all official written communication the official designated colors for the use of the double treble clef symbol on stationary and other Corporate items are Pantone #285 (blue), or black. The words Sweet Adelines International should appear in black. The symbol and type may be reversed to white for use on dark backgrounds. On chapter stationery the logo will be in the official designated colors for the double treble clef symbol. Both the words and symbol may be printed in black on stationery. At no time should both the symbol and words be printed on stationery or other written communication in blue. Official Logo When it is used on articles other than official printed material, the exact symbol must be used without modification of any kind and may appear in any solid color on any solid background. Sequins and metallic are considered solid when all one color. When used on jewelry items, the logo may be gold or silver and stones may be any solid color. The type face for Sweet Adelines International is Times Roman, and the style is large and small capital letters as shown. When used in conjunction with the double treble clef symbol, the words should appear in this type face and style, stacked on two lines and centered under the symbol whenever possible, as shown below. When the Corporation s name, Sweet Adelines International or Sweet Adelines, is used without one of the insignia, it should not appear in script typeface and the design should not resemble the split note logo. The double treble clef symbol shall not be modified or integrated with another symbol. If a Sweet Adelines International member, quartet, chorus, Region, or area wishes to use on its stationery or other items the double treble clef symbol or logo as well as its own quartet, chorus, Regional or Area symbol, the two insignia should be separated by sufficient space that they do not appear to be a composite symbol. Official Symbol
Section 1 Continued Members of Sweet Adelines International may use the double treble clef insignia, but permission must be obtained from the Communications Director at International Headquarters if the items on which the symbol, logo and/or name appear are offered for sale. Members of Sweet Adelines International may also use the Harmonize the World logo, but permission must be obtained from the Communications Director at International Headquarters if the items on which it appears are offered for sale. Requesting Permission to use the Insignia for sale: When a chapter, quartet, Region or Area desires to sell an item personalized with Sweet Adelines International, or one of the official insignia, permission must be requested from the Communications Director at International Headquarters. Permission for a sales item may be granted, provided that the item is not considered as competitive with items sold by the International Sales Department, and provided the quality of the item reflects the desired image of the International Organization. 1. The Request Should Include the Following Information: An actual sample or commercial artist s completed sketch The use for which the item is intended The quantity of the item planned to be purchased and sold The expected sales price Promotional plans 2. Reordering Previously Approved Sales Items: In the event it is planned to reorder a previously approved sales item, permission must be requested again, as it is possible that circumstances regarding the item may have changed to the point that permission can no longer be granted. Send product information to: Kelly S. Kirchhoff Director of Communications Sweet Adelines International P.O. Box 470168 Tulsa, OK 74147-0168 800-992-7464