Chattahoochee Triathlon Club Brand Guidelines

Overview By following the same set of graphic standard guidelines, we can ensure that all of our communications are integrated and consistent. By making our marketing efforts consistent, our marketing efforts as a whole will be stronger and more effective. Local Projects Occasions may occur when Chattahoochee Triathlon Club (CTC) will need materials customized for the club and its members. To ensure brand consistency, we have set standards that can be used by local companies for promotional items, apparel, social media, and print. If a logo file is needed, we can provide it to you in either a vector format (.ai or.eps) or raster format (.jpg,.tiff). Only artwork obtained from or approved by Chattahoochee Triathlon Club can be used when producing goods for the club. It is important that you contact CTC for approval and files for usage by emailing chattahoocheetriclub@gmail.com. Contents Color Palette Page 3 CTC Logo & Variations Page 5 Usage Guidelines Page 7 Applications Page 9 Contact Information Page 11 2

Color Palette When reproducing the Chattahoochee Triathlon Club (CTC) logo, standard colors are Black, Gold (Pantone Solid Coated 116 C), and White. In instances where Pantone Color (PMS) cannot be specified, please use the following conversions: a CMYK is used for all full color projects; a RGB mix is used when using the logo for broadcast or web placement. When budgets are an issue, you can use a 1-color version of the logo to reduce printing costs. Understand that solid PMS colors, CMYK and RGB differ slightly in color. Use the PMS colors above as a guide; if the color ventures too far from PMS guide, check your settings. CMYK RGB Black Cyan (100%) Magenta (100%) Yellow (100%) Black (100%) Red (0) Green (0) Blue (0) Pantone Solid Coated 116 C Cyan (0%) Magenta (18%) Yellow (100%) Black (0%) Red (255) Green (206) Blue (0) White Cyan (0%) Magenta (0%) Yellow (0%) Black (0%) Red (255) Green (255) Blue (255) 3

Color Palette - Accent Colors Additional colors may be used with the Chattahoochee Triathlon Club as accent colors for promotional items or apparel. Usage of accent colors can include additional color splashes on tri-kits, or garmnet colors with the logo displayed in 3-, 2-, or 1-color options. The accent colors include a Royal Blue (Pantone Solid Coated 300 C), Navy Blue (Pantone Solid Coated 7683 C), and Grey. (Pantone Solid Coated 2336C). CMYK RGB Pantone Solid Coated 7687 C Cyan (100%) Magenta (50%) Yellow (0%) Black (1%) Red (0) Green (64) Blue (113) Pantone Solid Coated 300 C Cyan (100%) Magenta (62%) Yellow (7%) Black (0%) Red (0) Green (92) Blue (185) Pantone Solid Coated 2336 C Cyan (50%) Magenta (50%) Yellow (50%) Black (50%) Red (82) Green (75) Blue (72) 4

CTC Logo & Logo Variations These guidelines define the Chattahoochee Triathlon Club Logo and give instructions regarding its use. If you need to use the Chattahoochee Triathlon Club logo, please take the time to review these guidelines and follow it carefully. When preparing a black and white, or one-color publication, the logo may be used in solid black, white or a single PMS color (PMS). No other variations may be made. Do not add anything to the logo, and do not subtract anything from the logo. When reversing to white, the sharper the distinction between the logo and the background color (light/ dark), the more recognizable the mark will be. Full 3-Color Logo Isolated Text Logo 5

CTC Logo & Logo Variations (cont.) 2-Color Logo variations 1-Color Logo variations for light backgrounds 1-Color Logo variations for dark backgrounds 6

Usage Guidelines Avoid using on textured backgrounds that do not allow for proper contrast between the logo and the background color. Allow for adequate white space to surround the logo do not crowd the logo with other logos of any type, text of any kind, photos or other graphic design elements. The logo that is provided is to be used exactly as given and cannot be changed to suit the desired usage. When all of our communications are consistent it makes our marketing efforts as a whole stronger and more effective. Incorrect Logo Usage It is important that Chattahoochee Triathlon Club s logo be presented accurately and consistently every time it is used. While this is not an exhaustive list, the following are examples of incorrect uses of the logo and/or logotype. Never alter or distort the size relationship of the logo from its original format Do not use screens of Black, Gold, or White Do not print the logo over a heavily textured background Do not combine the logotype with any other icons Do not use a font style other than the approved logotype Do not put a box or outline around the logo Do not use a glow surrounding logo 7

Usage Guidelines Below are examples of things to avoid doing when using the Chattahoochee Triathlon Club logo: Color Printing vs. Personal Color Printers It is recommended that whenever reproducing the logo, that it be printed on a standard printing press using either Pantone Color inks or CMYK four color process printing. However, in instances where the logo must be output from a desktop PC to a personal color printer, we recommend testing the final output for accuracy. Personal color printers vary widely in terms of color coverage and usage. 8

Applications Below you will find examples of proper use of the logo and approved color palettes in use: Kits & Apparel 9

Applications Promotional Items 10

Contact Information Chattahoochee Triathlon Club Email: chattahoocheetriclub@gmail.com www.chattahoocheetriclub.com www.facebook.com/chattahoocheetriathlonclub/ 11