I D E N T I T Y G U I D E L I N E S
INTRODUCTION 1.1 table of contents 1 Introduction 1. 1 Table of Contents 1. 2 About these guidelines 1. 3 Glossary of terms 2 Identity Mark 2. 1 Basic use guidelines 2. 2 Correct usage examples 2. 3 Secondary elements, clearspace 2. 4 Mark variations a new paradigm The new NPTest identity represents the opportunity ahead. A company s identity is a visual expression of the organization. It identifies and distinguishes the company in an increasingly complex environment. Used consistently, and with care, it can grow to be an important and valuable corporate asset. 3 Typography 3. 1 Primary 3. 2 Secondary typefaces 3. 3 Alternate PC fall-back fonts 4 Color 4. 1 Color Palettes 5 Business papers 5. 1 Letterhead 5. 2 Business cards 5. 3 Envelope 5. 4 Folder 6 Graphical Elements 6. 1 Arc description 7 Imagery Guidelines 7. 1 Image overview 7. 2 Image selection 7. 3 Image categories 7. 4 Image layout 7. 5 Multi-image layout 8 Literature Examples 8. 1 Hierarchy 9 Product Exterior Examples 9. 1 Identity position 9. 2 Color 9. 3 Example photographs
INTRODUCTION about these guidelines 1.2 about these guidelines This manual is intended to establish company-wide guidelines for the consistent application of the NPTest identity. The guidelines explain the program, define the standards of graphics and illustrate how these standards are applied. The quality and care with which the identity is used will reflect directly upon the perception of the company. It is only through careful and consistent use, that the NPTest name will be established and reinforced as a leader in our industry.? Intended audience The guidelines found within this document have been created for use by any employee or vendor who participates in the application of the NPTest identity in all media. Specific applications include, but are not limited to: literature, presentations, advertising, signs, Web sites, direct mail, stationery and trade shows. Official Identity Files Questions about any aspect of the identity program should be directed to the Marketing Communications group. To acquire the electronic version of the logo in a variety of file formats, please select one of the following three options. Contact Nicole Berens at 408-586-6431 or nberens@nptest.com Visit the Marcom Hub on the intranet home page Go to http://www.san-jose.nptest.com/depts/marcom_hub
INTRODUCTION glossary 1.3 glossary Identity Within this manual, identity is used to describe all the visual elements that will represent NPTest. This includes the corporate mark, color systems, and other elements outlined on the following pages. Together they create an identity or personality for the organization. Corporate Mark (or logo) The mark is comprised of two elements, the curved line symbol and the logotype treatment of the company name. Symbol The symbol portion of the NPTest corporate mark is the curved line above the company name. Logotype The logotype portion of the NPTest corporate mark is the distinctive presentation of the corporate name beneath the curved line symbol. Lock-up The term lock-up is used to describe the consistent relationship between the symbol and the logotype. Because this relationship never varies, it is referred to as locked-up. Spot Color Spot color refers to single ink colors in a printing or fabrication process. Use of PANTONE Color inks is considered spot color. Process Color Process color is a system of combining four ink colors cyan, magenta, yellow and black to reproduce the full spectrum of colors. Full-color pictures in books or magazines are produced using process color. RGB Color Computer monitors and televisions use red, green and blue light to create images on the screen. RGB values refer to specific color combinations for on-screen reproduction. Web-safe color (or HEX) The Internet has a limited number of colors that will reproduce smoothly on all computer systems. These 216 colors are referred to as Web-safe because they can be reproduced successfully within a Web site. Positive A figure/ground relationship in which the graphic being reproduced has a darker value than the background. Negative A figure/ground relationship in which the graphic being reproduced has a lighter value than the background.
THE IDENTITY MARK 2.1 x PMS 7469 C PMS 415 C PMS 418 C x About the NPTest Corporate Mark Lock-up The NPTest corporate mark has been created with careful attention to proportions and spacing. The illustration above demonstrates the only accepted size and position relationship for the symbol and the logotype. As indicated by measurement X, the symbol and the logotype are the same horizontal length. The top of the letter n aligns with the bottom of the symbol, and the left side of the letter p aligns with the end of the symbol line. Please see section 4 for additional color specifications. It s about a New Paradigm The origins of the NPTest corporate mark can be found in the waveform shapes utilized to analyze performance. The line also forms an abstract NP. Corporate Name Usage The company name must be used in body copy and presentation materials as it appears in the sentence below. This represents the registered legal name of the company. In 2001 NPTest introduced the industry s first exclusively structural test system, the DeFT. It is incorrect to spell the company name using other variations including: nptest - all lowercase NPtest - variations of mixed case NP Test - addition of spaces
THE IDENTITY MARK basic use guidelines 2.2 correct incorrect Primary Logo Mark In its primary use, the mark appears in three colors. (See section 5 for color guidelines.) Do Not Modify Color The arrangement of colors within the mark can not be modified. If the correct colors are not available, use a onecolor version as shown below. Use Only 100% Black The mark can not appear in shades less than 100%, or in varying shades. 1-Color Logo Mark For one-color reproduction, the mark can appear in black or the corporate blue. Do Not Use Other Colors or Values The mark can not appear in colors other than the corporate blue, or in shades less than 100%. Reversed Logo Mark On dark backgrounds all elements of the mark reverse to a pure white. Keep Clear Contrast With the Background In the two examples above, the logo does not have adequate contrast with its background.
THE IDENTITY MARK secondary elements clearspace 2.3 non-interference Clearspace The corporate mark must always be surrounded by a generous amount of space without intrusions of other graphic elements or copy. At a minimum, clear space should be equal to the height and width of the letter n from the logotype. secondary elements Secondary Element Position Examples When adding an address or tagline to the mark, guidelines maintain the prominence of the mark and alignment of the elements. Text aligns with the left edge of the corporate name (not the left edge of the linear symbol). Between the mark and secondary type, there is a space equal to the height of the letter n. The type size for secondary text must not exceed 1/2 of n height n 1/2 n I D E N T I T Y G U I D E L I N E S 150 Baytech Drive San Jose, CA 95134-230 2
THE IDENTITY MARK mark variations 2.4 incorrect correct Stand Alone Type The logotype element may never stand alone without the linear symbol. Stand Alone Mark In most cases the symbol element can not stand alone. Exceptions must be approved by Marketing Communications. New Mark Consistent application of the NPTest mark is essential to the overall identity being created. The orientation and relationship of elements may not be changed in any circumstance. In a Shape The mark can not be contained in a shape. Scale Alterations The relationship between logo elements can never be altered. NPTest Changing Logo Type Only the approved logotype can be used, do not attempt to re-type in any way. Rearranging Elements The relationship between logo elements can never be altered. Disproportionate Scaling Do not scale, or transform the mark in any fashion. Rotation The mark is only approved for a horizontal application, do not turn on an angle, or on its side.
TYPOGRAPHY primary 3.1 Type Specimens The type families are an important part of the identity. They should be used in all printed and digital corporate communications. Primary Typefaces San Serif The Agenda Family The Agenda fonts should be used as the primary font on all corporate applications and company literature. Contact Nicole Berens in Marketing Communications to acquire a copy of the fonts. Light Light Italic Medium Medium Italic ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, body copy, subheads, address block ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, body copy, subheads, address block ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, subheads ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, subheads Bold ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, subheads Med. Condensed ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, subheads
TYPOGRAPHY secondary 3.2 Type Specimens Secondary Typefaces Serif The Joanna Family The Joanna fonts should be used as a supplement to Agenda. Primary use is recommended on textintensive company literature. Contact Nicole Berens in Marketing Communications to acquire a copy of the font files. Regular Bold Italic ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Body copy, captions ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Body copy, captions ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Captions
TYPOGRAPHY alternate 3.3 Type Specimens Alternate Typefaces For instances where the primary and secondary fonts are not available, including PowerPoint and PC based correspondence, they may be replaced by these similar weights of Arial and Times. San Serif Arial The Arial fonts should be used in place of Agenda fonts. Regular Italic ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, body copy, subheads, address block ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, subheads Bold ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Headlines, subheads Serif Times Times fonts should be used as a supplement to Arial. Regular Italic ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Body copy, captions ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Captions Bold ABCDEFGHIJKLMNOPQRSTUVUWXZ abcdefghijklmnopqrstuvuwxz 1234567890 Suggested use: Body copy, captions
COLOR 4.1 Color Palettes Spot Colors For the NPTest colors specified throughout this manual, use the PANTONE colors listed below. (Color standards can be found in current PANTONE Color Guides.) CMYK and RGB When the colors are reproduced in process colors (CMYK) or on screen (RGB), use the values shown below, or PANTONE standards. Web-safe (HEX) The Internet has a very limited palette. To reproduce the colors on the Web, use the following HEX values: Primary Color Set The three colors below are used to reproduce the corporate mark, and they play a major role in NPTest materials. PMS 7469 C PMS 634 U PMS 418 C PMS 418 U C 100 M 20 Y 0 K 40 C 3.14 M 0 Y 30.98 K 74.90 R 0 G 102 B 153 R 102 G 102 B 102 006699 666666 PMS 415 C PMS 414 U C 0 M 0 Y 12.5 K 41.17 R 153 G 153 B 153 999999 Secondary Accent Color Set The secondary colors below are used to accent and compliment the primary palette colors. They will generally be used in smaller areas and details. PMS 7409 C C 0 M 30 Y 95 K 0 PMS 144 C C 0 M 48 Y 100 K 0 PMS 1675 C C 0 M 69 Y 100 K 30 R 230 G 192 B 46 R 219 G 159 B 34 R 156 G 86 B 29 FFCC33 FF9900 CC6600 PMS 3025 C C 100 M 0 Y 0 K 51 R 32 G 95 B 132 336699 Tertiary Background Color Set The tertiary colors are lighter to serve as background and accent colors (especially in PowerPoint presentations). PMS 413 C C 0 M 0 Y 9 K 20 PMS 5493 C C 43 M 0 Y 15 K 23 PMS 550 C C 38 M 4 Y 0 K 19 R 213 G 212 B 200 R 142 G 171 B 178 R 155 G 179 B 204 DDDDDD 99CCCC 99CCFF
BUSINESS PAPERS business cards 5.1 Business Card Layout NAM, Japan and Asia Standard - 3.5"x2" (88.9mm x 50.8mm) For standard proportion cards, follow the measurement diagram below. Europe Standard - 9cm x 5cm For European proportion cards, the size is only slightly different. Follow the measurement diagram below, maintaining the relationship with the upper-left corner of the card. 49mm 38mm Mark vertically centered on the top of the lower-case letter n. 8mm Logo should be sized so the logotype is 21 pt. in size. Jane Smith 8/8 pt First line of title 7/8 pt 150 Baytech Drive San Jose, CA 95134-2302 Tel (408) 234-5678 Fax (408) 345-6789 Cell (408) 456-7890 jsmith@nptest.com www.nptest.com Name set in Agenda Bold, 8/8 pt Full return between lines All other info set in Agenda Light, 7/8 pt With one-line title, the top of the logotype n aligns with the top of the Tel. 9mm 29mm Colors Business cards should appear in Uncoated PMS colors. Logo PMS Colors: Corp. Blue - 634 U Dark Grey - 418 U Light Grey - 414 U All other text: Dark Grey - 418 U Content Maximum content space is allotted as follows: First and Last name 1 line Title 1 or 2 lines Street address 2 lines Tel/Fax/Cell 3 lines E-mail 1 line Web address 1 line Content may not exceed 10 total lines. Paper - uncoated Fox River Starwhite Tiara White 130# cover
BUSINESS PAPERS letterhead 5.2 Stationery Layout The illustration below is shown at 60% and represents an 8.5 x 11 page size. For A4 size, the logo position (in relation to the upper-left corner) and all margin measurements remain the same. The address block remains centered on the page, and maintains the same distance from the bottom. Colors Stationery should appear in Uncoated PMS colors. 20mm 16mm 34mm Logo should be sized so the logotype is 24 pt. in size. margin 51mm (2 in) Logo PMS Colors: Corp. Blue - 634 U Dark Grey - 418 U Light Grey - 414 U Other text: Dark Grey - 418 U Corp. Blue - 634 U July 12, 2002 Shelley Thesing Larsen Design + Interactive 410 S. First Street San Jose, CA 95113 Type for standard correspondence is Arial Regular 10/12 pt. Paper - uncoated Fox River Starwhite Tiara White 70# text margin 29mm (1.125 in) Dear Shelley, Lorem ipsum dolor sit amet, consectetur adisping, sed iam nonnumyu eisumod tempor incidunt ut labore et dolore magna aligquan erat volupat. Ut enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lab oris nisi ut aliquip ex ea commodo consequat. Duis autem vel eum irure dolor in reprehendert in voluptate velit. Esse exceptur sint dupic non provident, simil tempor sunt in culpa quid deserunt mollit anim id est laborum et dolor fuga. Et harumd dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend optio comgue nihil impedit doming id quod maxim placeatfacer possim omnis volupe tas assumenda est omnis dolor repellend. Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sapiente delecatues auaut prefear enrdis doloribr asperiore repel lat aquied. Hanc ego cum tene sententiam, quid est cur verear ne ad eam non possing accommodare nost ros quos tu paulo ante cum memorie tum etia ergat. Nos amice et nebeveol. Olestias access fier ad augendas cum conscient to factor tum odiowue cividua. margin 32mm (1.25 in) Sincerely, Patrice Riley Marketing Communications Coordinator margin 25mm (1 in) 8mm 150 Baytech Drive // San Jose, CA 95134-2302 // Tel (408) 586 8200 // Fax (408) 586 8117 www.nptest.com Address is horizontally centered 8.5/12 pt Agenda Light Note: The double forward slashes "//" and the web address appear in PMS 634 U. Other information is in PMS 418 U.
BUSINESS PAPERS envelopes 5.3 Envelope Layout For any size envelope, the art maintains the same relationship with the upper left corner. The one-line address is preferred, but in cases where it is impractical, the lower stacked version can be substituted. 49mm 38mm 25mm Logo should be sized so the logotype is 21 pt. in size. Address type is 7/8 pt Agenda Light 150 Baytech Drive // San Jose, CA 95134-2302 The top of the logotype n aligns with the top of the address. Colors Envelopes should appear in uncoated PMS colors. 9mm 29mm The mark has the same position and size as the business card (in relation to the upper left corner) Note: The double forward slashes "//" appear in PMS 634 U. Other information is in PMS 418 U. Logo PMS Colors: Corp. Blue - 634 U Dark Grey - 418 U Light Grey - 414 U All other text: Dark Grey - 418 U 49mm 38mm Paper - uncoated Fox River Starwhite Tiara White 70# text 25mm Address type is 7/8 pt Agenda Light The department title is 7/8 pt Agenda Bold Specific Department 150 Baytech Drive San Jose, CA 95134-2302 The top of the logotype n aligns with the top of the address. 9mm 29mm The mark has the same position and size as the business card (in relation to the upper left corner) In cases where the single-line address is not practical, a stacked version can be used as shown above.
BUSINESS PAPERS folder 5.4 Folder Layout Official corporate folder file should be obtained through Marcom. PMS Colors Corp. Blue - 200% 7469 C Dark Blue - 300% 7469 C Light Grey - 414 c Paper - coated Potlatch McCoy Silk 120# cover
GRAPHIC ELEMENTS 6.1 The curved shape used in NPTest materials is a section of the linear symbol (as shown contained within the dotted line below). The scale and crop of the shape has varied for different applications, depending on how much area it needed to occupy. Three alternate crops are shown below. Basic option: Angled option: Cropped option:
IMAGE OVERVIEW 7.1 Imagery Use The choice and application of images within NPTest communication materials is critical to a consistent brand. In keeping with attributes that have been identified for the company, images should be clean, crisp and clear. Based on those attributes, the following guidelines have been created: Techniques and styles to follow and maintain: As much as possible, keep a balance of people in the images selections so they don t become cold or impersonal. Use close-up crops to direct focus, and to create clean, simple compositions without background clutter. Techniques and styles to avoid: Refrain from combining images through digital layering or composites. Keep images simple, with single subjects and single points of focus. For product images, keep the background clear of distractions. When possible, shoot products with a white background. Avoid the overuse of color gels or unnatural lighting effects. Imagery Comparison: Do. Don't.
IMAGE SELECTION 7.2 How do I decide what to put on a brochure cover? It is important to focus on what makes your product superior, to pick the one thing that makes it better than all of the rest. Once you have that, everything else is done to support the concept. When you don t know what to portray, it often feels more comfortable to show a lot of things, allowing the reader to decipher what it is a product does. Don t hide behind complexity, it is essential that you do all the work so the reader doesn t have to. GOAL: Communicate the essence of the product. What is its specialty? Here are some questions that will help you determine what to communicate. 1. What is the major difference between this product and its predecessor and/or competitor? 2. Is there a physical feature unique to this product that would communicate the essence of its function? (Do not use a product shot on the cover unless your answer to this is YES.) 3. What is the NPTest why-to-buy for this product? What is the customer benefit? 4. These are the most standard market positions, what or which one can you claim? is it the fastest? cheapest? easiest? friendliest? best selling? most advanced? most complete? Now that you have decided what you would like to communicate, the following pages will help you decide how to represent that concept in a photograph, and how to lay it out on a page.
IMAGE CATEGORIES 7.3 How do I pick an image? You have the focus, now you have a few options for executing it. There are five main image categories that can be used in NPTest communications materials. Which of the five main image categories does your attribute fall into, or how will it best be communicated? Products Close-up of a distinguishing feature or design People Users or customers at work Process Representing the data and charts Results The end result or product Metaphorical Simple icons representing an idea or an attribute Products - Documentary and closeup/detail People - Candid, natural, non-posed Process - Charts, readouts, screens Results - Wafers, Chips Metaphorical - Concept-realted imagery
IMAGE LAYOUT 7.4 How do I lay it out? The entire literature system will be cohesive through the use of the curved shapes. In the examples below you can see that they look like a family despite the varied nature of the imagery. EXA 3000 EXA 3000 EXA 3000 EXA 3000 EXA 3000 EXA 3000
IMAGE LAYOUT 7.5 What if the product image isn't compelling? If the product is not a compelling visual image, yet you must show it on the cover, consider instead using a metaphorical image that will communicate a feature of the product in the large space, with the product image set in a box overlapping it. The text below the box should "hang" off the bottom and left align. EXA 3000 Option B What if I need to show two photos on the cover? The rule of one applies to all NPTest collateral, and should be the primary solution for all pieces. However, should you need a way to show two images, then you may apply the above method (Option B) to your piece. In rare circumstances you may create a collage using no more than two images (Option C) taking care to make one image the primary one. Example : fast + chip EXA 3000 Option C
Lorem Ipsum Dolor Et harumd dereund facilis est expedit distinct. Nam liber tempor cum nobis eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. Lorem Ipsum Dolor Et harumd dereund facilis est expedit distinct. Nam liber tempor cum nobis eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. Lorem ipsum dolor sit amet, consectetur adisping, sed iam nonnumyu eisumod tempor incidunt ut labore et dolore magna aligquan erat volupat. Ut enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lab oris nisi ut aliquip ex ea commodo consequat. Duis autem vel eum irure dolor in reprehendert in voluptate velit. Esse exceptur sint dupic non provident, simil tempor sunt in culpa quid deserunt mollit anim id est laborum et dolor fuga. Ut enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lab oris nisi ut aliquip ex ea commodo suscipit laboris consequat. Lorem ipsum dolor sit amet, consectetur adisping, sed iam nonnumyu eisumod tempor incidunt ut labore et dolore magna aligquan erat volupat. Ut enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lab oris nisi ut aliquip ex ea commodo consequat. Ut enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lab oris nisi ut aliquip ex ea commodo suscipit laboris consequat. Lorem Ipsum Dolor Et harumd dereund facilis est expedit distinct. Nam liber tempor cum nobis eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. NPTest, Inc. 150 Baytech Drive San Jose, CA 95134-2302 www.nptest.com Lorem Ipsum Dolor Et harumd dereund facilis est expedit distinct. Nam liber tempor cum nobis eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Toptio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. Lorem Ipsum Dolor Et harumd dereund facilis est expedit eligend optio comgue nihil impedit doming id quod maxim placeat-facer possim omnis volupe tas assumenda Temporibud autem quinusd at aur office debit aut tum rerum necessit atib sawpe eveniet. Repudiand sint et none. Itaque earud reruam hist entaury sententiam, quid est cur verear ne ad ros quos tu paulo ante cum memorie tum odiowue cividua. Phone: 408-586-8200 Toll Free: 800-538-6830 Fax: 408-586-8117 e-mail: info@nptest.com Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% Et Harund Eisomod Lorem ipsum dolor si amet 2.4 Consectetur adisping >20% Nonnumyu eisumod 123.4 Ut labore et dolore <2 Magna aligquan erat 12.6% 2002 NPTest. All rights reserved. Printed 9/02. 500. HyperTransport is trademark of the HyperTransport Consortium. Sequencer Per Pin and ASAP are registered trademarks of NPTest or in some cases Schlumberger. LITERATURE hierarchy 8.1 A base art Corporate Literature This is company-wide literature such as annual reports, or corporate overviews. It is broad in scope and should convey a vision for the enterprise as a whole. These pieces will have a more custom nature and will vary more widely in design and layout. applications IDS 2500 IDS 2500 Divisional or functional area-specific This is literature that encompasses product or service groups (arranged by corporate structure or functional relationship). IDS 2500 IDS 2500 B TEST Product specific This is literature that provides a general overview (or elevator sale) for a specific product. It is nontechnical benefit oriented, and may use competitive comparisons. PROBE SABER Lorem ipsum dolor sit amet, tu consectetur adisping, sed iam nonnumyu eisumod. Ipsum dolor sit amet, consectetur adisping, sed miam non elit numyu erat teisumo. Lorem ipsum dolor sit amet, consectetur adisping, sed iam nonnumyu eisumod. C D Lorem Ipsum Dolor Lorem Ipsum Dolor Sit Amet, Consectet Incidunt Ut DeFT Data Sheets This is a brief summary of key information and specifications. Generally, data sheets will be 2 to 4 pages. They may include proofs, charts and/or tables. The template is designed to allow for maximum white space, while maintining the literature family apperance. Lorem Ipsum Dolor Lorem Ipsum Dolor Sit Amet, Consectet Incidunt Ut DeFT World s fist structural tester reduces cost of test 2X-6X Specifications
PRODUCT EXTERIORS identity application 9.1 Identity Positioning As in literature applications, the identity requires a clear space on all sides. The required space is equivalent to the height of the lower-case n from the logotype. No other graphics or product details (edges, screws, seams, etc.) should appear within this area. When paired with product names, the product typography is placed below the logo, with at least one n space of separation. n n n IDS OptiCA Product names appear as the Agenda Semi Bold Condensed font in our dark grey color (PMS 418).
PRODUCT EXTERIORS paint colors 9.2 Product paint colors: NPTest Blue: Cardinal Ref# 6402-J01313; Finish: Eggshell, medium spatter. Light Grey: Cardinal Ref# 6402-7710; Finish: Eggshell, medium spatter. Dark Grey: Cardinal Ref# 6401-51198 Finish: Eggshell, medium spatter. The NPTest color palette is applicable to all products. We have developed shades suited to large areas on all systems. All applications must refer to approved color samples above. Light and dark grey colors are used as primary product colors. NPTest blue is applied as a unifying color accent. The logo and product name are applied as decals. The decals are made with our PMS colors. The logo is in all three PMS colors (7469, 418, 415). The product name text is Agenda Semi Bold Condensed font and is our dark grey color (PMS 418).
PRODUCT EXTERIORS examples 9.3 Identity Positioning Examples Because products can vary widely in size and orientation, the identity placement will need to vary somewhat. The examples below provide some idea of how the identity can be used. This IDS OptiFIB product demonstrates the basic upper-left and upper- right applications. The Sapphire NP product demonstrates a more stylized approach where the product name is larger, and on the side.
PRODUCT EXTERIORS identity application 9.4 Identity Positioning Examples For Probe Systems (IDS OptiFIB, IDS OptiCA, IDS 10000, IDS 2500, SSPD, MWS 300) Large Bay: Place the logo 4 from the top of the skin and 2 from the side of the skin. The top of the blue curved line and the side/start of the blue curved line are the key markers. Small Bay: Place the logo 1.5 from the top of the skin and 23 from the side of the skin. The top of the blue curved line and the side/start of the blue curved line are the key markers. Small Bay 2: Place the logo 4.5 from the top of the skin and 2 from the side of the skin. The top of the blue curved line and the side/start of the blue curved line are the key markers. 10.6 " (270mm) IDS OptiFIB 2.0 " (52mm) Color: Pantone 418PC (Dk. gray) Font: Agenda Bold 161 pt. 4" 2" 23" 1.5" 2" 4.5"
PRODUCT EXTERIORS identity application 9.5 Identity Positioning Examples For Test Systems (Sapphire NP, EXA3000, DeFT) SAPPHIRE LARGE BAY: Place the logo 1 from the top of the skin and 1 from the side of the skin. The top of the white curved line and the side/start of the white curved line are the key markers. SMALL TEST HEAD: Place the logo 11.75 from the top of the skin and 9 from the side of the skin. The top of the white curved line and the side/start of the white curved line are the key markers. PRODUCT NAME: Place the name 10 from the top of the skin to the start of the name, and center it from left to right. Use the PMS 7469 for Sapphire and PMS 418 for NP. 1" 1" 10" Sapphire NP
PRODUCT EXTERIORS identity application 9.6 Identity Positioning Examples For Test Systems (Sapphire NP, EXA3000, DeFT) EXA3000 Place the logo 4 from the top of the skin and 4 from the side of the skin. The top of the blue curved line and the side/start of the blue curved line are the key markers. PRODUCT NAME: Place the name 4 from the top of the skin to the start of the name, and center it from left to right. Use the PMS 418 for EXA3000.
PRODUCT EXTERIORS identity application 9.7 Identity Positioning Examples For Test Systems (Sapphire NP, EXA3000, DeFT) DeFT LARGE BAY: Place the logo 2 down from the top of the skin and 1 from the side of the blue skin. The top of the white curved line and the side/start of the white curved line are the key markers. SMALL DPS BOX: Place the logo 2 down from the top of the skin and 13 from the side of the skin. The top of the blue curved line and the side/start of the blue curved line are the key markers. 1" 2" 13" 2"