MEDIA KIT 2019
2 CONTENTS ABOUT BROADCASTING & CABLE READER DEMOGRAPHICS EDITORIAL CALENDAR MARKETING SERVICES RATES & SPECIFICATIONS TRADESHOW AMPLIFICATION CONTACT
ABOUT Broadcasting & Cable (B&C) is the leading voice of the television industry, serving the broadcast, cable and program syndication communities on a daily basis. B&C s editorial covers the entire spectrum of broadcast, cable, satellite, telco, advertising, multimedia, broadband, streaming and other emerging technologies. It provides its readers and advertisers with a trusted, authoritative and respected environment to build their brands and enhance their position in the marketplace. More than anything, the brand is best known for the quality, breadth and scope of its journalism. B&C produces, along with sister publication Multichannel News, the most popular events in the industry, from the B&C Hall of Fame to NYC Television Week. In addition to its publication serving more than 20,000 subscribers, B&C also delivers daily news through its website, broadcastingcable.com, plus a daily e-mail newsletter, as well as multiple category specific e-mail newsletters.
226k+ 430k+ Monthly Users Monthly Page Views The Digital Television Authority Broadcasting & Cable (B&C), is the leading voice of the television industry, serving the broadcast, cable and program syndication communities. B&C s readers include executives at TV stations, TV networks, cable systems and networks, major media companies, ad agencies, streaming services and professionals in the technology and government sector related to the television industry, including Congress and the FCC. 56% 4:00 Visit the site via search Average dwell time on top 5 articles Top In-Market Categories News Analysis/Expanded Show Coverage Technology Trends Advertising & Marketing Services Source: Google Analytics, Q1 2018; Future Reader Surveys, 2016; 2017 4
Reader Demographics 15K+ Qualified Readers
Editorial Calendar Issue Date Ad Booking Deadline Issue Theme January 21 January 14 NATPE NATPE Miami CES Recap Brandon Tartikoff Legacy Awards February 4 January 29 OTT / VOD Spotlight: OTT / VOD / SVOD International Content Creators WWE RAW 25th Anniversary February 25 March 18 February 18 March 11 PROGRAMMATIC Specials & Supplements Upfront Central: Kids Upfront Central: Women Upfront Central: Food & Lifestyle Upfront Central: Sports SYNDICATION April 8 April 1 NAB NAB Issue Upfront Central: Cable April 29 April 22 STREAMING VIDEO (NEWFRONTS ) Spotlight: Business of Weather Upfront Central: News Upfront Central: NewFronts May 13 May 6 UPFRONT CENTRAL Supplement: Broadcast Upfronts Next TV: On Demand Emmys, Phase I: Nominations Outlook: Addressability June 10 June 3 SUMMER PROGRAMMING B&C Salutes Black History Month Digital All Stars Golden Mike Awards Technology Leadership Awards @ NAB Daytime Emmys Spotlight: Market Movers Women in the Game Extended Distribution CES - Las Vegas NATPE - Miami Technology Leadership Summit Raleigh NC Real Screen Summit DC NCTC Winter Ed Conference Golden Mike Awards NYC Advanced Advertising NYC Wonder Women - NYC NAB Las Vegas Multicultural TV Summit NYC Daytime Emmys LA Digital Media Summit Atlanta Programmatic TV Summit
Editorial Calendar Issue Date July 15 Ad Booking Deadline Issue Theme July 8 DIGITAL TV EVERYWHERE Specials & Supplements Outlook: esports and Virtual Reality Spotlight: Data & Measurement B&C Salutes August 12 August 5 SPORTS Emmys, Phase II: The Nominations Outlook: Content Distribution Primetime Emmys Review and Salute Fall Season Preview: B cast, Cable & Syndication September 23 September 16 FALL PROGRAMMING October 14 October 7 DIVERSITY WEEK News Technology Update October 28 October 21 NYC TELEVISION WEEK NYC Television Week Next TV: Data & Measurement November 18 November 11 LIVE TV UNSCRIPTED PROGRAMMING Outlook: Multicasts / Diginets Outlook: Holiday Programming December 9 December 2 AWARDS SEASON Golden Globes Preview Extended Distribution The Buyers of Syndication TV All-Stars: Regional Sports TV All-Stars: College Sports The Strategists: TV s Top Media Planners Broadcaster of the Year Personality of the Year Top Recruiters in Television Hispanic TV Summit: Lifetime Achievement Award B&C Hall of Fame Program Guide and Annual Review News Director, Multiplatform Broadcast, GM, Station Group of the Year The NCTC Independent Show Chicago Streaming Tech Summit LA OTT & Video Distribution Summit LA News Tech Summit Tampa SCTC Cable-Tec Expo IBC B&C Hall of Fame NYC Television Week 40 Under 40 Government Video Expo DC
Digital Editorial Calendar Topic-Focused Webinar Series Mobile/Social Mobile/Social Tech Gallery* ENG over IP Archiving/Asset Management Newsroom Content Management KVM Switches Integrated Production Systems ATSC 3.0 ENG over IP IP Best Practices Video Capture Card NAB Show Preview NAB Sneak Peek, Must See Archiving TV in the Cloud What to see @ NAB Fiber Optic Cables & Connectors April NAB Show Update NAB Sneak Peek, Must See Profiles in Excellence Intercoms 15 Things You Can t Miss at the NAB Show NAB Social Hub Camera Support May NAB Post Show Streaming Sports TV Production Best of Show Awards/ 15 Things Missed at NAB Integrated Social Media Consoles June Sportsview Baseball Camera Support Streaming AI/Machine Learning Online Engineering Resources ENG over IP July Racing Prompting Production Switchers Advances in Video Monitors Software as a Service Transmission Equipment August Sports View Tennis SIGGRAPH News Pction Content Mgmt. & Control 15 Things You Can t Miss at the IBC Show TV Everywhere/OTT Encoding/ Transcoding September Sports View: Football IBC Show, AES ATSC 3.0 Cybersecurity Cloud-Based Production Online Training IBC October SMPTE Post IBC ENG NAB Show NY Must See Camera Support ATSC 3.0 POV/Specialty Cameras Virtualized Playout November NAB Show New York Video Over IP Virtualized Playout Live Production Social Media Tools File Transfer December GV Expo Content Mgmt. & Control Lighting Display Technology MAM/Automation Month Website/Native E-Newsletters E-Book January CES Gear on the Go February Sportsview Super Bowl/Hockey HPA/NRB March Closed Captioning Bonus Supplement BEE
MARKETING SERVICES As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.
Targeted B2B Marketing Our Approach Our data management capabilities ensure precise audience segmentation and targeting, including the use of 1st and 3rd party data segments Your Product Our Content Specific Specific Specific Sectors Companies People 10
ONLINE CREATIVE SOLUTIONS Sponsored content programs run across our platforms and beyond using paid, owned and earned media. Future Websites Social Media Native placements Influencer Native pages or multi-media hubs Housing all content created for the campaign, and offering a rich user experience Experiential Insights Sponsorship of Future events Campaign reporting Brand perception
TRUSTED CONTENT Expert Editorial Our expert editorial teams write unbiased, trusted, and accessible content that covers a range of topics supporting the technology choices of business decision makers. We attract an audience of in-market business decision makers, who engage with and are influenced by our editorial content with products such as: Buying Guides Reviews Best Of Lists Educate decision makers on the options available in the marketplace to drive consideration Engage decision makers on the benefits of specific products and their capabilities Influence decision makers on the best content and tech deals, as picked by our editors
MARKETING SOLUTIONS WHITEPAPER EBOOK White Paper: With the guidance of our editors and expert contributor writers we create an informational customer-focused content asset in.pdf format and market it over our audiences for leads. LEAD NURTURING Lead Nurturing: We create a 6-email, co-branded lead-nurture program using your assets (or we ll create any content you need) that nurtures up to 3,000 of your leads and turns up to 5 percent of them into hot, sales-ready leads. ebook: Same as white paper except we execute in an interactive digital format where you can provide up to three videos and do show and tell along with presenting customer-focused content. RESEARCH + MEDIA Research + Media: We create a 15-20 question survey about a critical issue that we send to our audiences, and then produce an 8-to-10-page research white paper with the results that we market for leads.
MARKETING SOLUTIONS (Cont d) SOCIAL MEDIA HUB Social Media Hub: Our editors curate in real time the hottest Twitter, Facebook, Instagram, and other social media posts for a custom hub that we create on a hot topic to drive thought leadership and leads. The social media hub is embedded on your site, our media websites, and you can even embed it on your partners websites. CUSTOM VIDEO Custom Video: At major industry shows or on standalone basis, our experienced multi-camera crew with professional editing capability creates a compelling custom video that we also market to our audiences. INFOGRAPHIC Infographic: We work with you to pull the most insightful data to tell the story of a hot market segment in an infographic that you can attach your brand and logo to and that is published as a one-page custom report in our magazines. NATIVE ADVERTISING Native Advertising: We create a high-visibility home-page post that helps drive traffic to a custom article page with up to four of your best assets.
RATES & SPECS
Advertising Print Rates 4 Color 1x 6-8x 9-12x 13+ Full Page $13,795 $12,780 $12,370 $12,275 Full Page Spread $26,765 $24,766 $23,970 $23,750 ½ Page $8,420 $7,580 $7,060 $7,000 ⅓ Page $6,333 $5,795 $5,555 $5,425 Salute (Full Page) $10,750 Salute (½ Page) $6,500 2019 Premium Positioning (Space+Color) Hard Covers Front Cover Gatefold $40,570 Hard Cover 1 $45,450 Inside Front Cover (Cover 2) 20% Hard Cover Gatefold $72,110 Inside Front Cover Spread (Cover 2 - Page 3) 20% Inside Hard Cover (Cover 2) $25.770 Inside Back Cover (Cover 3) 10% Hard Inside Back Cover (Cover 3) $33,640 Back Cover (Page 4) 20% Inside Hard Back Cover Spread 10% First Spread 15% Hard Back Cover (Cover 4) 20% First Right-Hand Page 15% All 4 Covers $72,110 Center Spread 10% All Other Preferred Positions 10%
2019 enewsletter Rates NextTV Today B&C Today and MC Newswire Ad Description Ad Size (Pixels) Newswire Price Ad Description Ad Size (Pixels) Price Marquee (Top) (A) 970 x 250, 728 x 180, 728 x 90 $1,275 Marquee (Top) (A) 970 x 250, 728 x 180, 728 x 90 $1,200 Marquee (Bottom) 970 x 250, 728 x 180, 728 x 90 $1,275 Marquee (Bottom) 970 x 250, 728 x 180, 728 x 90 $800 Box ½ (B) 300 x 250 $860 Box ½ (B) 300 x 250 $680 Box ¾ 300 x 250 $740 Box 3/4 300 x 250 $1,200 $3,600 Exclusive Takeover (2 Marquees) Exclusive Takeover (2 Marquees) Media Buyer & Planner Today Ad Description Ad Size (Pixels) Price Marquee (Top) (A) 970 x 250, 728 x 180, 728 x 90 $1,200 Marquee (Bottom) 970 x 250, 728 x 180, 728 x 90 $980 Box ½ (B) 300 x 250 $800 Box 3/4 300 x 250 $1,600 Exclusive Takeover (2 Marquees) All Newsletter rates are per day. Frequency discounts available. $3,000 $2,500
2019 Online Advertising Rates SEASONAL OPPORTUNITIES Run-of-Site Banners (ROS) Price 728 x 90 $95 CPM Premium Ad Units $4,250 Homepage Roadblock (HPRB) Cost Welcome Interstitial $3,600 $95 CPM Footer $3,600 per day* $153 CPM (Unavailable on homepage) Pushdown Expandable $4,200 per day* $185 CPM Countdown Clock $7,500 per month Channel/Blog Sponsorship $6,450 per month* Site Overlays/Avatars Please inquire *Exclusive opportunity, pricing is based on a flat rate Upfront Central Microsite Upfront Central ENewsletters Emmy Insider ENewsletters Show ENewsletters: CES; NAPTE; NAB; SCTE; IBC; Ad Week; Independent Show
2019 e-newsletter Specifications Changes and Cancellations All creative materials must be received at least five business days prior to the launch of the enewsletter. Rejecting Creative Future US Media reserves the right to approve all ad creatives which will run on any Future US Media newsletters. Future US Media reserves the right to reject any creative that does not follow our specifications. File Specifications Maximum file size for any advertisement is 40K. We accept animated or static.gifs/.jpgs, but do not accept Rich Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate.gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated.gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinent info and anyone using other email apps will be able to view the full animation cycle. Vist http://office.microsoft.com for more details). 3rd Party Tag Policy Future US Media will accept and traffic up to three tags per placement, per campaign. Late Creative Future US Media will not delay the deployment of a enewsletter due to late creative. Size Specification Marquee 970x250 Box Unit 300x250
Reach a targeted audience with a Custom eblast Custom eblast Specifications 1. A flat html file no scripting, no rich media 2. Please make sure that all images and urls are linked back, absolutely, to their sources 3. If the designer would like to use CSS, inline tags are preferred no external style sheets 4. Custom emails should be 999 px high by 728 px wide 5. A TEXT version to send to our text-only subscribers 2019 Rate: $4,000
2019 Print and Online Specifications PRINT SPECIFICATIONS Tabloid Full Page Trim: 10 ½ x 13 ½ Bleed: 10 ⅞ x 13 ⅞ Half Page Horizontal Trim: 9 ½ x 6 Bleed: N/A Submission Instructions: Email your hi res.pdf directly to heather.tatrow@futurenet.com. If your ad is larger than 25mb, please email a file transfer link to heather.tatrow@futurenet.com. GENERAL SPECIFICATIONS All creative must be approved and tested before a campaign can begin. Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. Flash creative should use Click-Tag instead of Click-Through (http://www. adobe.com/resources/richmedia/t racking/designers_guide/) on (release){geturl (clicktag, _blank );} When submitting rich media, an alternate.gif/.jpg is required Expandable or Out of Banner Rich Media creative must be click initiated Expandable or Out of Banner Rich Media creative must no larger than twice the banner size Audio ads must be user initiated and are subject to editorial approval WEB MECHANICAL SPECIFICATIONS Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Our production department will be happy to produce your Web advertising FREE of charge. REJECTING CREATIVE Future a reserves the right to reject any creative that does not follow our specifications. CHANGES & CANCELLATIONS All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed. FILE SPECIFICATIONS Maximum file size for any advertisement is 40K. We accept animated or static.gifs/jpgs, but do not accept Rich Media/Flash forthe newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate.gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated.gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinent info and anyone using other email apps will be able to view the full animation cycle. Visit http://office.microsoft. com for more details. THIRD-PARTY TAG POLICY Future will accept and traffic up to three tags per placement, per campaign.
TRADESHOW AMPLIFICATION
CES NATPE NAB SCTE IBC INDEPENDENT SHOW For all major industry shows, Broadcasting & Cable provides information on what to look for through Preview newsletters, and following the shows, will re-cap the most important and impactful stories to come from the conference through Wrap-Up newsletters. And during each show, daily newsletters are sent highlighting that day s news. As the exclusive sponsor of either the Preview and Wrap-Up newsletters or the Daily Show newsletters, your company will receive all banners within the newsletter.
2019 Events
CONTACT VP/Market Expert Christine Shaw Managing Director christine.shaw@futurenet.com Editorial Contact Mark Robichaux Editor in Chief mark.robichaux@futurenet.com Kent Gibbons Editor Kent.Gibbons@futurenet.com ADVERTISING Laura Lubrano Director of Sales laura.lubrano@futurenet.com P 917.301.3815 Paul Mauriello Ad Director paul.mauriello@futurenet.com M 917.691.6055 P 646.265.0018 Mary Donnelly Advertising Manager mary.donnelly@futurenet.com M 646.784.6165