THE QUARTERLY Summer 2018
highlights FIFA World Cup 26.5 million Canadians tuned in to the 2018 FIFA World Cup that s 74% of all Canadians totalling 198,000,000 # of hours of viewing Source: Numeris PPM, Consolidated, Total Canada, All Locations, CTV + TSN + RDS, Ind. 2+ 2
Royal Wedding When Harry Wed Meghan On May 19 th, 2018, 10.4 million viewers tuned in to Canadian coverage of Harry & Meghan s big day early Saturday morning of a long weekend! 5.1 million viewers were watching at 8:07 when Harry and Meghan left St. George s Chapel as husband and wife, and embarked on a horse-drawn carriage ride through the streets of Windsor. Source: Numeris PPM, Consolidated, Total Canada, All Locations, CTV + CBC + Global + CTV News Channel + CBC News Network + E! + CP 24, Ind. 2+ 3
Royal Wedding 4,551,000 5,147,000 Minute x Minute Audience Ind. 2+ (000) 6:00 AM 6:10 AM 6:20 AM 6:30 AM 6:40 AM 6:50 AM 7:00 AM 7:10 AM 7:20 AM 7:30 AM 7:40 AM 7:50 AM 8:00 AM 8:10 AM 8:20 AM 8:30 AM 8:40 AM 8:50 AM 9:00 AM 9:10 AM 9:20 AM 9:30 AM 9:40 AM 9:50 AM Source: Numeris PPM, Consolidated, Total Canada, All Locations, CTV + CBC + Global + CTV News Channel + CBC News Network + E! + CP 24, Ind. 2+
highlights fresh summer fare fresh first run programming that grabbed our attention English Conventional Programming (non-sports) IND.2+ THE AMAZING RACE CANADA CTV 1,739 AMERICA'S GOT TALENT CITY 1,463 BIG BROTHER (WED) GLOBAL 1,349 BIG BROTHER (THU) GLOBAL 1,309 BIG BROTHER (SUN) GLOBAL 1,189 MASTERCHEF CANADA CTV 1,176 PRIVATE EYES GLOBAL 1,097 AMERICAN NINJA WARRIOR CTV 935 TKO: TOTAL KNOCK OUT GLOBAL 918 ELEMENTARY GLOBAL 774 A18-34 BIG BROTHER (WED) GLOBAL 294 BIG BROTHER (SUN) GLOBAL 273 AMERICA'S GOT TALENT CITY 255 BIG BROTHER (THU) GLOBAL 250 THE AMAZING RACE CANADA CTV 239 TKO: TOTAL KNOCK OUT GLOBAL 193 MASTERCHEF CANADA CTV 192 PRIVATE EYES GLOBAL 149 CELEBRITY FAMILY FEUD CITY 133 AMERICAN NINJA WARRIOR CTV 126 A25-54 THE AMAZING RACE CANADA CTV 684 BIG BROTHER (WED) GLOBAL 648 BIG BROTHER (THU) GLOBAL 625 BIG BROTHER (SUN) GLOBAL 582 AMERICA'S GOT TALENT CITY 554 MASTERCHEF CANADA CTV 489 TKO: TOTAL KNOCK OUT GLOBAL 468 AMERICAN NINJA WARRIOR CTV 401 PRIVATE EYES GLOBAL 313 AMERICAN NINJA WARRIOR CTV 287 Source: Numeris PPM, Total Canada; Consolidated; English Conventional Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times 5
highlights fresh summer fare fresh first run programming IND.2+ THE HANDMAID'S TALE Bravo 687 THE GOOD FIGHT W Network 441 GOOD WITCH W Network 402 CASTLE ROCK Space 394 GOLD RUSH : PARKER TRAIL Discovery 366 ALONE History 362 HOME TO WIN HGTV 358 DEADLIEST CATCH Discovery 334 MASTERS OF FLIP HGTV 328 FORGED IN FIRE History 323 English Specialty Programming (non-sports) A18-34 THE HANDMAID'S TALE Bravo 102 SUPERGIRL Showcase 76 CASTLE ROCK Space 67 GOOD WITCH W Network 66 KRYPTON Space 62 THE EXPANSE Space 57 TOP CHEF CANADA Food Network 57 FORGED IN FIRE: KNIFE OR DEATH History 53 THE GOOD FIGHT W Network 48 FORGED IN FIRE History 47 A25-54 THE HANDMAID'S TALE Bravo+ 328 SUPERGIRL Showcase+ 181 THE GOOD FIGHT W Network+ 165 FORGED IN FIRE History+ 154 ALONE History+ 150 CASTLE ROCK Space+ 148 GOLD RUSH:PARKER TRL Discovery+ 144 FORGED IN FIRE: KNIFE OR DEATH History+ 128 MASTERS OF FLIP HGTV+ 127 HOME TO WIN HGTV+ 125 Source: Numeris PPM, Total Canada; Consolidated; English Specialty Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times, excludes sports 6
highlights fresh summer fare fresh first run programming French Conventional Programming (non-sports) IND.2+ LA POULE AUX OEUFS D'OR TVA TOTAL 872.8 LE TRICHEUR TVA TOTAL 738.9 DANS OEIL DU DRAGON SRC TOTAL 731.4 CHEFS, LES SRC TOTAL 717.1 ROUE DE FORTUNE CHEZ VOUS TVA TOTAL 673.4 SUCRÉ SALÉ TVA TOTAL 663.3 ARRIVE EN CAMPAGNE TVA TOTAL 661.7 NINJA WARRIOR LE PARCOURS ULTIME TVA TOTAL 637.8 LES POILUS SRC TOTAL 551.1 MA MAISON BIEN-AIMÉE TVA TOTAL 542.1 A18-34 CHEFS, LES SRC TOTAL 119.6 DANS OEIL DU DRAGON SRC TOTAL 91.4 NINJA WARRIOR LE PARCOURS ULTIME TVA TOTAL 87 À L'AFFICHE DIMANCHE TVA TOTAL 77.2 ARRIVE EN CAMPAGNE TVA TOTAL 71.8 ROUE DE FORTUNE CHEZ VOUS TVA TOTAL 71.1 SUCRÉ SALÉ TVA TOTAL 70.2 LE TRICHEUR TVA TOTAL 69.9 FILM DE FILLES TVA TOTAL 63.5 MA MAISON BIEN-AIMÉE TVA TOTAL 56.2 A25-54 CHEFS, LES SRC TOTAL 275 DANS OEIL DU DRAGON SRC TOTAL 237 NINJA WARRIOR LE PARCOURS ULTIME TVA TOTAL 206 ROUE DE FORTUNE CHEZ VOUS TVA TOTAL 201 LE TRICHEUR TVA TOTAL 198 SUCRÉ SALÉ TVA TOTAL 196 À L'AFFICHE DIMANCHE TVA TOTAL 193 ARRIVE EN CAMPAGNE TVA TOTAL 167 LA POULE AUX OEUFS D'OR TVA TOTAL 153 MA MAISON BIEN-AIMÉE TVA TOTAL 149 Source: Numeris PPM, Total Canada; Consolidated; French Conventional Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times, excludes news and sports 7
highlights evening news IND.2+ Program Network Daypart AMA (000) CTV EVENING NEWS CTV Mo-Su 6:00p 1,098 GLOBAL NEWS HOUR/6 WKN Dinnertime News GLOBAL Mo-Fr 5:30p/ Sa-Su 6:00p GLOBAL NATIONAL GLOBAL Mo-Su 6:30p 637 TVA NOUVELLES (18H) TVA Mo-Su 6:00p 620 CTV NEWS AT 5 CTV Mo-Fr 5:00p 548 TVA NOUVELLES (17H) TVA Mo-Fr 4:58p 528 THE NATIONAL (PART 1+2) CBC Mo-Sa 6:00p 356 CTV EVENING NEWS CTV TWO Mo-Su 6:00p 279 TÉLÉJOURNAL 18H SRC Mo-Su 6:00p 244 689 Source: Numeris PPM, Total Canada; Consolidated; CDN Conventional Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times 8
dominated this summer 22.8 ADULTS 18+ AVERAGE WEEKLY HOURS Adults 18+ watched 23 hours of TV a week 16x more than Netflix 6x more than YouTube 12x more than Facebook 3.6 1.4 1.9 0.2 0.1 Linear TV YouTube Netflix Facebook Instagram Twitter Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, April 30 to July 29, 2018 (Weeks 36-48) Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comscore Media Metrix Multi-Platform, Canada, YouTube: comscore Video Metrix Multi-Platform, Canada, Total Video, May June 2018 Netflix: Numeris Diary, Total Canada, Mo-Su, 6a-2a, Spring 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 9
dominated this summer ADULTS 18-34 AVERAGE WEEKLY HOURS 12.2 A18-34 watched 12+ hours of TV / week 5x more than Netflix 2x more than YouTube 6x more than Facebook 6.2 2.4 2.0 0.5 0.1 Linear TV YouTube Netflix Facebook Instagram Twitter Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, April 30 to July 29, 2018 (Weeks 36-48) Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comscore Media Metrix Multi-Platform, Canada, YouTube: comscore Video Metrix Multi-Platform, Canada, Total Video, May June 2018 Netflix: Numeris Diary, Total Canada, Mo-Su, 6a-2a, Spring 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 10
truth: the bulk of viewing is live 9 out of 10 hrs of time spent watching TV is LIVE 45% of the PVR-playback is on the same day as original broadcast. PVR owners love TV. In fact, they watch far more live TV than non-owners A18-34 watch 46% more A25-54 watch 38% more 5% 6% 18+ 90% Live TV vs Playback % of Total TV Viewing Live Same Day PB PB 1-7 days 5% 7% 18-34 88% Source: Numeris PPM, Total Canada, Total TV, All locations, PB = Playback, Apr 30 to July 29, 2018
movie star moments on from Jamie Fox to Mike Meyers, movie stars are moving onto TV 12
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