ADVANCEMENTS IN GRAVURE TECHNOLOGY: FOR SUSTAINABILITY AND GROWTH PRINTED LIGHTING TECHNOLOGY

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ADVANCEMENTS IN GRAVURE TECHNOLOGY: FOR SUSTAINABILITY AND GROWTH PRINTED LIGHTING TECHNOLOGY Marc Chason Marc Chason and Associates, Inc. marcchason@sbcglobal.net January 17, 2012

Logic Driven Value Chain

Printed Electronics Technology Printed flashlight: Example of a printed electronics application: The Danish firm Mekoprint printed a flashlight with battery, circuit and OLED on a cheque card. http://www.drupa.de/cipp/md_drupa/custom/pub/c ontent,oid,25945/lang,2/ticket,g_u_e_s_t/src,tdm_d ecember_2/~/print_has_plenty_of_future_left.html

Business Level Assessments Flexible, Printed and Organic Electronics (FPOE) LUX Research http://www.electroiq.com/articles/pvw/2012/01/roi-potential-for-oled-emerging-display-technologies.html?cmpid=enleiqdailyjanuary102012

AMOLED Display Technology a display size of 55 inches Source: LG Display http://www.printedelectronicsworld.com/articles/worlds-largest-oled-tv-from-lg-00004058.asp?sessionid=1

AMOLED Can Drive SSL Technology Speaking before the Plastics Electronics Conference in October, James Lee, LG Display research fellow, indicated ink jet printing, nozzle printing and roll printing by gravure and offset methods are potential options for soluble solutions. Source: LG Display http://www.semi.org/en/node/40381?id=sguna0112

Why Printed Electronics for SSL? Four Themes 1. Where does the Light come from? 2. Why should I care about Solid State Lighting (SSL)? 3. Can I make money in this Market? 4. What are the Value Chains and Supply Chains? General Lighting Signage Ubiquitous Displays Incandescent CFL LED OLED

LED Lamps are in the Marketplace

Comparison of LED & OLED Assembly Light Source Light Engine Luminaire LED point light source vs. OLED dispersed light source

Printed Lighting is Available Roll to roll processing Screen Printing

Light Driven Value Chain

The Lighting Challenge According to the Department of Energy (DOE), lighting accounts for 8% of all energy consumption in the United States and 22% of electricity nationwide. LEDs have the potential to reach 200 lm/w, compared to the efficacies of incandescent lamps at 15 lm/w and fluorescent tubes at 90 lm/w. If solid-state lighting replaced all existing lights, the DOE estimates customer savings of $115 billion by 2025 and a 10% reduction in greenhouse emission gases. US DOE Solid-State Lighting Research and Development: Multi- Year Program Plan, March 2010, Higher efficiency and lower environmental impact are the major drivers

The Energy Component

The Building Energy Component

Migration to Solid State Lighting (SSL)

The SSL/LED Migration Could Be Quick

and OLED is Moving Forward Osram announces launch of their OLED lighting production facility Panasonic starts shipping OLED lighting panels and modules Universal Display announces technology and materials license agreement with Panasonic Idemitsu Novaled develops long-life powerefficient white PIN OLEDs Universal Display reports technical performance of white OLED that exceeds DoE lifetime targets Verbatim launches world s first commercially available color tuneable OLED lighting panels

Haitz s Law Drives LED Cost Reduction But will it be valid for OLED technology?

Point Source LEDs as Wide Area OLEDS

Corning A Day Made of Glass

Assembly Structure for OLED-based Device Layer Metal Cathode Electron Transport Layer Organic Emitters Hole Injection Layer Anode Glass Function Low work function material Transport electrons to Organic Emitters; block hole transport Electron/hole recombination and light emission Transport holes to Organic Emitters; block electron transport Transparent conductor Substrate

OLED Assembly Hierarchy Level Assembly Step Comments 3 System level assembly Assembly of luminaire. Product is sold to end customer 2 Package on Board 1 LED in Package 0 LED Device OLED Device Interconnects, leads & packaging Integration with R2R processes Focuses on printing/vapor deposition of OLED New assembly processes with new entrants

Competing OLED Architectures Structure of Hybrid Tandem OLED Series Connection of Panel Segments Source: Anil Duggal (GE Global Research) FlexTech Alliance Conference 2009 Eased deposition requirements Source: Eastman Kodak SID Tech Symp 54-2 (2008)

Multiple OLED Deposition Options Vacuum Deposition Solution Processing Rigid vs. Flexible substrate? Sheet vs. Roll-to-Roll processing?

Luminaire Construction EL FLATLITE devices OSRAM OLEDs used in Ingo Mauer s table lamp

Numerous Industry Organizations 2013, 2011 & 2009 inemi Solid State Illumination Roadmaps IPC rolls out new Printed Electronics Management Council Committee R&D, Mfg, Marketing Workshops Multi-Year Program Plan 12 December 2011 A new IPC Printed Electronics Management Council Steering Committee has been created that will oversee the development of educational programmes to support the printed electronics industry.

EU Project - IMOLA IMOLA- Intelligent light Management for organic light-emitting diode on foil Applications Tasked with making large-area OLED-based lighting modules with built-in intelligent light management. Participants: Imec, the project coordinator, TNO/Holst Centre (Netherlands), Philips Technologie (Germany), NXP Semiconductors (Netherlands, Belgium), Hanita Coatings RCA (Israel), Henkel Electronic Materials (Belgium), Centro Ricerche Plast-optica (Italy), FER department of the University of Zagreb (Croatia).

OLED Lighting Patent Filings Grow Industry sectors patent filings since 1990 Numbers of Industry Sector Patents Assignees Lighting 640 33 Imaging / optics 498 9 Technology Providers 414 14 Display 331 38 Materials 289 40 Academia 159 51 Automotive 129 19 Other 300 92 Total 2,760 296 OLED Lighting accumulated patent: 1995-2010

Cost Targets Identified

Roadmaps to Reduce Costs

New Supply Chain Opportunities Traditional lamp manufacturers CFL Incandescent Conventional practices Conventional practices Conventional practices Luminaire Installation Recycle LED OLED Conventional practices & new opportunities Conventional practices & new opportunities Electronics industry practices Semiconductor electronics

What Does the Consumer Want

OLED Offers Unique Form Factor

Early OLED Products are Art

Unique Opportunities Can SSL Transfer Optical Data to Mobile Devices?

Black Eyed Peas Fergie wears OLED dress

Summary SSL Market is growing LED products available today Commercial OLED products about 2-3 years away Printed OLED is gaining traction through niche markets Significant R&D underway IP activity accelerating Opportunity for printing industry to grow in the lighting space New supply chains forming New value chains being established