Lifestyle clipping study - PDF Free Download

Lifestyle clipping study Using Smartphone/Tablet Questionnaire App(SODA) ー Dhaka(Bangladesh) ー SurveyMY July 2014 1

Services description Supported Tablet and Smartphone Supported Offline environment Supported multimedia such as photo/movie Supported multi language Major Smartphone/Tablet OSs (ios, Android, BlackBerry, Symbian(Nokia), Windows Mobile) Better accessibility than PCs - Enables surveys at anywhere, anytime Get App Installed onto Each Device Enter a survey code or username/password in the App and download a questionnaire and you can participate in the fieldwork offline. CLT/Diary studies are supported globally It realizes more accurate and quicker delivery of data than paper questionnaires Collect data of photos, movies and voices captured on the spot Multimedia data can be delivered in a file separated from data * If an OS is not supported, some multimedia data capturing may be not possible. 30 languages are available for Menu button. Any language is usable for a questionnaire on a device supporting it. MobileMY is the name of the service SurveyMY provides with the use of the Confirmit platform "SODA". 2014 Surveymy G.K.. All Rights Reserved 2

MobileMY Solutions Scenes for MobileMY Self Interviews Lifestyle Studies A respondent having smartphone/tablet will download the mobile App and participate in a survey at any given location. Answering a questionnaire and taking pictures/shooting movies off-line. Studies on usage of household products, food diaries, etc. Event Studies Evaluate an event from visitors perspectives. Capture their points of interest. Instantly record a respondent's evaluation and photographs of booths/exhibits, etc. drawing his attention. Evaluation of an entire event venue or individual booths, exhibits, etc. Store Studies Evaluation of a store through the eyes of consumers. Visit a store and evaluate its actual conditions, such as a selection of goods. By Interviewers Usable as an offline survey system (CAPI) by providing interviewers with devices where the system has been installed. 2014 Surveymy G.K. All Rights Reserved 3

Survey Results 11

Survey Summary Country and area:bangladesh(dhaka) Target: Smartphone or Tablet owners who download questionnaire App(SODA) Offline screening(face-to-face interviewing)and participation at home. Questions:25(including photo capture) Samples:N=30 Details(Gender and SEC) Fieldwork:23 th June- 9 th July Examples of questions Photos of rooms Photos of home electrical appliances (Refrigerators, rice-cookers and etc) owned by respondents Income and expenditure SEC (Household monthly income) Male Female Total A (Taka 50001 or more) 23 3 26 B (Taka 30001-50000) 3 1 4 Total 26 4 30 1 Taka=0.01USD(0.13JPY) The Japanese Fujiyama motif in Star Masjid 2014 Surveymy G.K. All Rights Reserved 12

What makes you happy at home (upper), Title(middle)and reason(lower) Photo Title A peaceful home water lily My nice place Reason home sweet home because it gives me great pleasures. That's my special room Demo Female, 34, Other Male, 28, Company employee Male, 25, Company employee Water lily (the shapla) is the national flower and floral emblem of Bangladesh. 2014 Surveymy G.K. All Rights Reserved 22

What makes you safe at home (upper), Title(middle)and reason(lower) Photo Title The Holy Quran.. laptop my house which keep me secure Reason because it gives me peace when i recite it..and it shows me the right way to do all things... Part of life it keep me secure Demo Male, 29, Company employee Male, 25, Company employee Male, 38, Other 2014 Surveymy G.K. All Rights Reserved 23

Reference-Ownership Q Please select the products that you currently own.(ma) ( N=30) 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % 7 93 83 3 40 37 13 67 73 23 3 47 10 3 0 None of the above Motorbike Digital SLR Camera Digital Compact Camera Game console Tablet PC Laptop PC Desktop PC Air conditioner Microwave Rice cooker Washing machine Refrigerator TV Car 2014 Surveymy G.K. All Rights Reserved 24

Reference-Hobby and SNS web services or communication/chat applications Q What is your hobby? (MA) ( N=30) 100 % 80 % 60 % 40 % 20 % 0 % 87 50 30 77 63 60 43 7 33 73 7 Video / music appreciation Games Anime Reading Sports Outdoor activities Photographing Cooking Gourmet Shopping Other Q Do you use any of the following SNS web services or communication/chat applications? (MA) 100 % 80 % 60 % 40 % 20 % 0 % 90 83 40 40 80 10 53 23 3 10 0 3 Facebook Google+ LinkedIn Twitter Skype LINE Viber WhatsApp Pinger Wechat Other None of the above/do not use 2014 Surveymy G.K. All Rights Reserved 25