Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S

Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S

Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund raising organization. As both the area Arts Council and Arts Fund, LexArts provides a wide range of programs and services designed to integrate the arts into our community. Through its annual Fund for the Arts, LexArts raises millions of dollars in support of local arts, distributes general operating support to its Beneficiary Groups, and offers competitive special project and programming grants to various arts organizations in the area. As a recognized name in the community LexArts continually works to maintain a positive brand and foster a sense of affiliation with our various audiences. In order to manage its visual identity this manual has been provided to ensure the LexArts logo is applied consistently and thoughtfully across all media. Contact and File Distribution Please feel free to contact the LexArts Community Arts Manager at 859-255-2951 for any clarification of the standards outlined in this manual and online access to the logo files. 2

Orientation vertical orientation The LexArts corporate logo has two orientations vertical and horizontal. The use of one or the other will depend on the proportion of the space available in its application. Position, size, color and proportional relationships of the elements comprising the LexArts logo are predetermined and may not be altered. horizontal orientation 3

Color When the use of color is an option, the LexArts logo may only be reproduced using the color breakdown provided below. First preference for printing the logo is to use spot color (Pantone). However, when spot color is not available then using process (CMYK) is acceptable. The RGB values below are recommended when logos are viewed on screen such as the Web or an email. tints 75% 50% 70% Pantone PMS Cool Gray 7 PMS 137 Process C 0 M 0 Y 0 K 47 C 0 M 34 Y 91 K 0 RGB R 153 G 155 B 158 R 252 G 177 B 49 4

Usage Acceptable Use Black and Reversed: For design or budgetary reasons, reproducing the LexArts logo in color may not always be an option. In those instances the logo may be reproduced in black or reversed to white. Background: When reproducing the LexArts logo the background must always be free of competing graphics and provide sufficient contrast for readability. When reversing the logo, background imagery such as illustration or photography may be used as long as there is a dominant color field that provides sufficient contrast for the logo. 5

Usage Unacceptable Use A do not crowd the logo with other graphic elements B do not use backgrounds with low contrast C do not change proportion of the logo elements D do not rotate or crop the logo E do not separate the logo elements F do not apply a horizontal or vertical scale to the logo G do not use backgrounds with competing graphics H do not add a drop shadow to the logo A B1 B2 C D E F G H 6

Usage Area of isolation It is essential that the LexArts logo remain free of competing graphics, photography, typography and other corporate identities. A minimum required clear space has been established to ensure the prominence and clarity of the LexArts logo. The width of the word LEX in the LexArts logo provides the measurement for determining space around the logo, regardless of its final size. The minimum required clear space is the distance of the width of the word LEX surrounding each side of the logo to keep it clear from other type, graphics or photos. This also demonstrates where the logo may be placed on a page. The LexArts logo may not be placed closer to the edge of a page where that area is smaller than the area of isolation. page edge 7

Usage size of symbol in lockup =.375" (3/8") or 27px Minimum Reproduction In application across various media the logo should never be reduced smaller than its minimum reproduction. This is the smallest the logo should appear in order to retain readability and design integrity. The minimum size of all LexArts subbrands is determined by the size of the circle symbol. The symbol should not be sized below.375" or 3/8", or if used electronically, 27px. Provided File Formats Multiple file formats in the approved colors are available in high and/or low resolution for all applications. Formats available from LexArts include: size of symbol in lockup =.375" (3/8") or 27px Print:.eps Web:.gif or.jpg PowerPoint:.jpg or.png Word:.wmf Copy Usage When the organization name is referenced in copy the proper use is LexArts with a capital L and A, all one word. 8

Funding Credit Guidelines LexArts is proud to provide significant financial support to Lexington s arts community. Both artists and arts organizations benefit from the generous support of the Lexington-Fayette Urban County Government and the many individuals and businesses that contribute each year to LexArts Fund for the Arts. By acknowledging LexArts support of your project or program you are letting our donors know that their tax dollars and contributions are being put to good use. This recognition helps us retain and expand our donor base. Every time the LexArts logo and credit line is used appropriately you will, in effect, help us raise even more money to support programs such as yours. The LexArts logo should be proportional with respect to other funding agencies and private donors. Usage The logo and prescribed credit lines must be used on all printed materials, including calendars, catalogs, brochures, invitations, event programs, signs, posters, billboards and banners; print and TV advertising; marketing and promotional materials; newsletters (print and electronic); TV/Film program credits and websites with a hyperlink to the LexArts website (www.lexarts.org). 9

Funding Credit Guidelines Credit Lines In addition to the logo, it is important to also use the credit line so that your audience knows to what degree LexArts and the Urban County Government have supported your organization. A credit line must be included in all print materials. Additionally credit must also be used in news releases; radio advertisements and announcements; television, radio and newspaper interviews and curtain speeches. Credit lines in all printed and electronic materials should be at least 8 point in size and used in one of the following four type font families when possible: Times Roman, Arial or Garamond. Exemptions Credit lines are exempt from postcards 5 x 7 or less and print advertising less that 12 column inches; the logo is not exempt. Logos are exempt from news releases; radio advertisements and announcements; television, radio and newspaper interviews and curtain speeches. However, while logos are exempt from these items, appropriate credit lines are required when artists, organizations, schools and other entities that receive LexArts funding use any of these communication methods. Community Arts Development Project or Program Grants: LexArts has provided funding support for (PROJECT/PROGRAM) through its Fund for the Arts. Oral Credit LexArts must be verbally recognized during curtain speeches before each event or performance if other organizations/sponsors are being recognized. Additionally, LexArts must be credited during radio advertisements and announcements; and television and radio interviews. The following statements are examples of how to recognize LexArts verbally: Noncompliance If you or your organization do not acknowledge LexArts support, future funding may be jeopardized. Compliance with the requirements will be reviewed when you or your organization requests future support. Contact and File Distribution Please feel free to contact the LexArts Community Arts Manager at 859-255-2951 for any clarification of the standards outlined in this manual and online access to the logo files. (Name of Project/Program) is made possible by generous support provided by LexArts Fund for the Arts, which is funded in part by the LFUCG. 10