Children s Market Overview 2016
Contents 2015 2016: The Year So Far 2016 Top Five Pre-School & Picture Books Children s & YA Fiction Children s Non-Fiction School Textbooks & Study Guides Digital Export World Book Day Christmas 2016
2015 Nielsen BookScan TCM 1.5bn + 98m +6.6%
2015 Children s Printed Book Sales 352.7m + 16.7m +5%
2015 448,448 262,500 401,483 242,064 615,698
2016: The Year So Far 209m spent so far Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
2016: The Year So Far 209m spent so far + 21.8m Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
2016: The Year So Far 209m spent so far + 21.8m +11.7% in value Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
2016: The Year So Far 209m spent so far + 21.8m +11.7% in value 24% of the entire print market Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
2016: The Year So Far Full year 2016 +11.7% 394m
2016 334,795
2016 334,795 448,448
2016 334,795 448,448 524,792
2016 334,795 448,448 524,792 719,255
2016 1,155,519 12.3m
Pre-School & Picture Books 129m + 10m +8.5%
Picture Books 448,448 152,170 101,453 152,206 104,670
Picture Book Authors Julia Donaldson 2,174,344 books sold 10.2m for the 52-week period Consistently sold more than 10m every year since 2011
Picture Book Authors Judith Kerr 732,366 2.8m Roger Hargreaves 436,557 1.2m Eric Carle 177,224 950,494 Tom Fletcher, Dougie Poynter & Garry Parsons 222,385 924,960
Novelty & Activity Books 69m + 6.8m +11%
Novelty & Activity Books 169,178 146,119 123,415 112,122 109,800
Children s & YA Fiction 151m + 23m +18%
Children s & YA Fiction Children s 118m + 24m +26% YA 30m - 1.6m -5%
Children s Fiction 1.15m 524,792 204,112 719,255 334,795
Children s Fiction J K Rowling, Jack Thorne & John Tiffany 2,154,090 books sold 20.6m for the 52-week period Fastest-selling playscript of all time
Children s Fiction David Walliams Jeff Kinney Roald Dahl Liz Pichon 2,219,218 12.4m 1,103,065 6.3m 865,589 4.2m 685,906 3.98m
Young Adult Fiction 319,671 180,133 171,494 87,122 78,634
Young Adult Fiction Zoe Sugg Terry Pratchett 517,919 3.2m 216,823 2.3m James Dashner 166,551 1m John Green 156,819 905k
Children s Non-Fiction 40m - 846k -2%
Children s General Interest & Leisure 119,984 78,351 71,802 70,316 65,969 13.2m - 3.5m -21%
Children s General Non-Fiction 12.1m + 962k +8.6% 78,273 23,236 19,503 12,278 11,381
School Textbooks & Study Guides 44m + 1m +2.4%
School Textbooks & Study Guides Maths, Science and Technical 17.4m + 483k +2.8%
School Textbooks & Study Guides Literature, Arts and Humanities 20m + 793k +4.1%
School Textbooks & Study Guides Back to school season: July to August 6.5m + 470k +7.8% Source: Nielsen BookScan TCM: 7 weeks ending 3 rd September versus 7 weeks ending 29th August 2015
Digital Overall market: 554m, 17% share Children s market: 10m, 3% share -33.8% Source: Publisher s Association Yearbook 2015
Export Overall market: 1.4bn Children s market: 87m -19.2% Source: Publisher s Association Yearbook 2015
World Book Day 7.09m + 330k +4.9% Source: Nielsen BookScan TCM: week of 3 rd March 2016
2016 Full year 2016 +11.7% 394m
Christmas 2016