CORPORATE IDENTITY Visual guidelines
This style guide will serve as a tool to maintain the integrity of the RelianceCM TM identity and brand recognition. As the brand is the most visible extension of RelianceCM, every communication our company makes either strengthens the brand or weakens it. By leveraging the brand s power in all we do, our marketing and sales efforts are made more effective and the RelianceCM brand that much stronger. CORPORATE IDENTITY To protect and enhance our brand, it is vitally important to be consistent in preparing documents for customers, prospects, employees, shareholders, suppliers, media, government and others conducting business with RelianceCM. The RelianceCM Style Guide will help our company and you individually to achieve the goal of presenting a consistent unified brand for RelianceCM. Its purpose is to give you the tools to insure consistency in both message and design so you can properly communicate the RelianceCM brand in printed and presentation materials. If you have any questions on how to implement these guidelines, please contact David Schroeder at 541-758-8242. This style guide will be updated on an as-needed basis as our RelianceCM collateral and products develop. Please check with the RelianceCM Marketing Department for the latest addition of this manual. RelianceCM Brand Guidelines page one
LOGO RelianceCM Brand Guidelines page two
LOGO Primary Green Primary Grey PMS 376c COOL GRAY 5c CMYK: 50c 0m 100y 0k RGB: 144r 198g 65b CMYK: 0c 0m 0y 29k RGB: 190r 192g 194b Primary Logo Whenever possible please use the primary logo in it s original PMS colors. If using the logo in RGB or CMYK use the above color breakdowns. RelianceCM Brand Guidelines page three
LOGO Primary Color Primary Reverse Primary Grey Black & White Black & White Reverse Logo Variations Shown above are the accepted logo uses for color and black & white applications. Please refer to the proper color breakdowns for all file types. RelianceCM Brand Guidelines page four
LOGO Do not change colors Do not screen back Do not skew or stretch Do not place on colors Do not place over image Do not change colors Logo Usage Preserve the integrity of the RelianceCM brand at all times. Always keep the logo on proper backgrounds and do not alter the colors or scale. Please protect a minimum of 1/2 inch of white space around the logo. RelianceCM Brand Guidelines page five
FONTS DIN OT ABCDEFGHIJKLMNOPQ abcdefghijklmnopqrstuv 1234567890 DIN OT light DIN OT regular DIN OT medium AVENIR BOOK (body text) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis massa lacus, vulputate eu convallis vel, gravida id eros. Duis erat urna, lacinia vel dignissim sit amet, elementum sed nulla. Morbi non pretium enim. Duis faucibus molestie convallis. Suspendisse pulvinar vestibulum dui, ac rhoncus nulla auctor vitae. Online Fonts For online font usage, use DIN OT as rasterized, image set headlines and use various weights of Tahoma for text. RelianceCM Brand Guidelines page six
COLORS INSPIRATION COLOR PALETTE MILK CMYK: 0c 2m 3y 6k RGB: 236r 232g 227b PMS: Warm Gray 1c ASH CMYK: 0c 0m 0y 15k RGB: 213r 213g 214b PMS: 420c LIME CMYK: 50c 0m 100y 0k RGB: 144r 198g 65b PMS: 376c METAL CMYK: 0c 0m 0y 29k RGB: 190r 192g 194b PMS: Cool Gray 5c EBONY CMYK: 33c 3m 100y 95k RGB: 27r 33g 37b PMS: 433c RelianceCM Brand Guidelines page seven
LINE ART CIRCUITRY Effects The circuitry line art should be used sparingly and only in a color-on-color effect. Circuitry should be cropped and placed to create a sense of motion or merging. RelianceCM Brand Guidelines page eight
PRINT BUSINESS CARDS RelianceCM Brand Guidelines page nine
QUESTIONS? David Schroeder davids@reliancecm.com 541.758.8242 www.reliancecm.com