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Music Choice Networks Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 2
Music Choice Update Page 3
Programming Highlights The #1 music provider on television is now offering more music and more original content than ever before. Programming initiatives include: Brand New This Week Primed Emerging Artists Artist Ambassador Program Humor & Lifestyle Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 4
Brand New This Week Weekly video premieres All genres and artists Available on demand the same day as Vevo and YouTube or sooner Dedicated #BNTW folder Promotion across all MC platforms Sponsorship package Category exclusivity Pre-roll spot (up to :30) Added value: inclusion in marketing campaign and social media messaging Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 5
Primed: Emerging Artist Series Emerging artist profiles 3 x :90 vignettes per artist 8 artists per year Dedicated Primed folder Also featured on Music Channels Cross-platform marketing campaign Graduates include Macklemore, Lorde, Imagine Dragons, and Jussie Smollett & Yazz ( Empire ) Sponsorship package Pre-roll spot (up to :30) Sponsor billboard in show open Added value: promo panels on Music Channels and social media messaging Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 6
Artist Ambassador Program A-list artist partnerships Leverages our audio & video platforms, offering artists a program they can t get anywhere else Artist takeover day on including a pop-up video channel, dedicated VOD folder and original content Artist promotes MC to their fans Targets include Justin Bieber, Demi Lovato and The Band Perry Sponsorship package Pre-roll spot on all content (up to :30) Presence at activations and fan events Added value: social media messaging Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 7
Humor and Lifestyle Content The best of the web on TV Digital shorts, such as: BuzzVines Epic Rap Battles of History Bart Baker parodies and Crash Pad Unique content around web personalities Questionable Choices Amy Pham fashion & lifestyle show Sponsorship package Series or episodic sponsorships Pre-roll spot (up to :30) Added value: social media messaging Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 8
Marketing and Promotion Music Choice promotes our programming initiatives across our TV platforms, on our web & app & through various social outlets. Content sponsors may also be included. Facebook Twitter Instagram YouTube 1.5 MM fans 99.8K fans 35.3K fans 9.4K subs, 8MM views Tumblr Snapchat Periscope YouNow 2K fans 1K fans 3.5K fans 4.4K fans Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 9
What s Next: Enhanced TV All MC products, with enhanced programming and interactive capabilities, are being made available through TV Everywhere & IPTV Applications. Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 10
Music Choice Audience
MC VOD: Largest On Demand Network #1 Video On Demand network Only VOD network fully rated by Nielsen Now enabled for Dynamic Ad Insertion Strong demo delivery: top 10 network, P12-34 & P18-34 Available in 48MM households Sources: VIEWS: Rentrak OnDemand Essentials, YTD 2015. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, Sept 2015. Excludes Spanish-language and sports networks. DISTRIBUTION: MC, July 2015. Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 12
MC VOD: Popular with Millennials High audience concentration of key demographics better than or comparable to most youth-oriented networks P12-34 1 MTV 764 2 MTV2 733 3 Adult Swim 686 4 VH1 650 5 Music Choice 630 6 Comedy Central 602 7 Teen Nick 584 8 FUSE 580 9 FXX 540 10 TruTV 530 P18-34 1 MTV 575 2 MTV2 540 3 VH1 522 4 Comedy Central 515 5 Adult Swim 501 6 FXX 437 7 FUSE 391 8 Nick-At-Nite 379 9 Music Choice 371 10 ABC Family 369 Source: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, Sept 2015. Excludes Spanish-language and sports networks. Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 13
MC VOD: Targeted Advertising Pair ads with specific artists or genres to best reach your target demo URBAN Hip-Hop Rap R&B POP Hit List Kids ROCK Rock Alternative LATIN COUNTRY ORIGINALS Note: In Nielsen NPOWER, MC s music genres are listed as Programs. Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 14
2016 Programming Stunts 1Q 2016 2Q 2016 3Q 2016 4Q 2016 JANUARY APRIL JULY OCTOBER Ones to Watch ACM Awards CMA Music Festival CMA Awards FEBRUARY MAY AUGUST NOVEMBER Black History Month Billboard Music Awards Teen Choice Awards American Music Awards MARCH JUNE SEPTEMBER DECEMBER Party Vids Summer EDM Essence Festival Latin AMAs Hispanic Heritage MC 100 Holiday Hits Programming is tentative and subject to change Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising\ Page 15
Music Choice Play: Cable Music Network Music Choice Play is a pop music network for Millennials, bringing fans closer to artists, their stories, and each other, through compelling content designed for a social generation. Programming includes: Music video shows & countdowns Artist docs & profiles Awards show specials Digital content Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 16
Music Channels: Largest In-Home Music Service MC s Music Channels reach a large, diverse audience larger than many streaming music services and larger than most cable networks 49 MM monthly viewers 2.6 people per viewing Watch 3.5 hours per day 50 channels in 50 MM homes Sources: VIEWERSHIP: Ipsos OTX MediaCT, MC Viewer Study, July 2015. DISTRIBUTION: MC, July 2015. Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 17
Advertising Opportunities Customized programs tailored to your goals Pre-roll spots or ad adjacencies Custom playlists or episodes Show sponsorship Brand/product integration Artist/partner activation Hosted third-party original content Social & digital extensions Sweepstakes Events Music Choice 328 W. 34 th Street New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 18
Ad Specs & Creative Guidelines
2016 Ad Specs & Creative Guidelines Commercial Spots Deadline: Standard pre-roll: 24 hours before flight start Sponsorship: 1 week before flight start Preferred Format: HD (High Definition) HD Specs: Wrapper: QuickTime/MOV or MXF Codec: Preferred: Apple Pro Res or XDCAM Not preferred, but also accepted: H.264 Aspect Ratios: Preferred: 16:9 1080i or 720p (4:3 safe) 16:9 1080i or 720p Pillared Frame Rate: 29.97 fps, 59.94 fps, or 23:98 fps Audio: Stereo Pair / AUDIO LIMIT -12 3-5 frames of black only at the head and tail of video. (No bars, slates, or copyright). Commercial Clearance: Submission of a commercial to air on Music Choice shall constitute the advertiser s and/or agency s warranty that all elements of commercials have been cleared for air with respect to all intellectual property rights: this includes but is not limited to rights of privacy and master, mechanical, performance and synchronization rights for music. Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 20
2016 Ad Specs & Creative Guidelines Digital Delivery or Tape Format: Extreme Reach Destination ID: 59409 Destination Name: Music Choice Market: Network Customer ID: 14490 Customer Name: Music Choice DMDS Universal Also accepted: HDCAM Materials may be sent via your FTP site. Please include: Agency Name Contact Name Phone Number/Email IP Address/Login Information Please include commercial instructions: Client Product ISCI Code Length Flight Dates Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 21
2016 Ad Specs & Creative Guidelines Sponsor Billboards & Playlist Graphics Deadline: 3 weeks before flight start Preferred Format: Layered Photoshop file/psd (HD) Also accepted: EPS, JPEG, TIFF or TARGA Include: Logo, product image(s), tagline/copy points, video or sample animations (if applicable), copyright/ratings information, brand guidelines, such as fonts, colors, clear space, etc. Playlist graphics are on-screen for 15-20 seconds, please keep that in mind when submitting copy Graphic Specs: Aspect Ratio: HD: 16:9 (1920 x 1080 pixels) SD: 4:3 (720 x 486 pixels) Minimum Graphic Resolution: 72 dpi Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 22
2016 Ad Specs & Creative Guidelines Ad/Promo Panels (Music Channels) Deadline: 2 weeks before flight start Preferred Format: Layered Photoshop file/psd (HD) Also accepted: EPS, JPEG or TIFF Include: Logo, product image(s), tagline/copy points, video (if applicable), copyright/ratings information The most effective ad panels have simple, straightforward designs image, logo, copy blurb Graphic Specs: Minimum Graphic Resolution: 72 dpi. Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 23
Ad Specs & Creative Guidelines Spots and instructions to Traffic: Barry Schwartz bschwartz@musicchoice.com Colleen Cusack ccusack@musicchoice.com Graphics/Sponsorship Materials to Marketing: Joanna McKeever jmckeever@musicchoice.com Amanda Thomas-Whitfield athomaswhitfield@musicchoice.com Music Choice 328 West 34th Street New York, NY 10001 646.459.3300 Music Choice 328 West 34 th Street, New York, NY 10001 646.459.3300 corporate.musicchoice.com/advertising Page 24