AMERICA S MOTORCYCLE NEWS SOURCE 2017 MEDIA KIT Sean Finley sean.finley@digitalthrottle.com O (949) 207-3209
OVERVIEW Cycle News is one of the most respected media outlets in the motorcycle market. The weekly magazine has been published for over 50 years and it continues to lead the market with the most timely feature coverage of events, news and motorcycle reviews. What are the advantages of Cycle News? You can reach enthusiast within days, surrounded by stories and features that are relevant and timely. You can Embed Video directly into your ads to provide a powerful message and far more information. Coverage of all segments of the motorcycle market with industry news, bike test, new product information and event coverage. Mix of magazine and online benefits Large ad space and ability to link directly to multiple sections/products on your website from one ad. Click Here to see the latest issue
READERSHIP STATS Serious Motorcycle Enthusiast that Own Multiple Bikes Although Cycle News is well known for timely racing coverage, the reader tends to be older with high household income and have an interest in all types of motorcycling. They are a serious motorcycle enthusiasts that are likely heavy influencers. 96% Own a motorcycle 43% Own 4 or more bikes 86% Perform their own maintenance Household Income: $98,000 Median Age: 45 Cycle News Magazine Type of Riding Readers Participate In (All that Apply) TOURING DUAL SPORT SPORT BIKE 34% 34% 44% Published 50 times per year 15,000 Unique Visitors per week and 40,000 Unique Visitors per month (not the same 15,000 people every week) Average Time Spent: Over 14 Minutes per session Cycle News Website COMMUTING TRAIL RIDING ADVENTURE RIDING CRUISER MOTOCROSS DESERT 27% 25% 24% 20% 16% 16% 2016 Average 170,000 Monthly Unique Visitors 360,000 Sessions 740,000 Page Views STREET TRACK DAYS 15% ENDURO / CROSS COUNTRY 12% 0% 10% 20% 30% 40% 50%
ADVERTISING OPTIONS Magazine Cycle News Magazine Larger than website banners Include multiple links Embed video See Example Two Page Spread Half Page Full Page
ADVERTISING OPTIONS Website Cycle News Website High quality audience Native Display Banners Standard Banners 728X90 300X250 300X600 320X50 Mobile Side Skins Video Pre-Roll Side Skins Native Ads Video Pre-Roll Video Outstream
PREMIUM HIGH IMPACT Highly Visible & Dominant Advertising Excellent choice for launching new products or consumer promotions. Click Rate (CTR) is 5x 10x over banners Side Skins appear on desktop / laptop PC s when the site has blank space on the left and right. Floating Footers appear at the bottom of sites that don t have open space on the left and right. They also appear on tablet devices. Like traditional online ads, High Impacts can be: 1.Purchased on per-impression basis 2.Geographically targeted 3.Limit the number of impressions per user ( frequencycap ) 4.Third-party measured High Impact ads give us a premium sponsorship-like position across many sites. They ve been great for our promotions and new product launches
FACEBOOK ADVERTISING Very Targeted Mobile Device Advertising 1 Sponsored Advertising is posted via the Cycle News Facebook feed. Goal is editoriallike advertising with a third party endorsement from Cycle News. Targeting is Key: 170 Million US consumers are on Facebook daily. We find niche audiences using: CN Followers Site Retargeting Ads can also run on Instagram. The content is produced using client provided photos / video and product information. Interest Behavior Connection Click for live EXAMPLE. YO LOGO Tip: Ads featuring video performbest. This is also a very cost effective way to deliver highly engaged video views. Partner emails Cycle News is a very well respected media outlet and therefore provides a lot of credibility by association.
NATIVE ADS Ads Served Within the Editorial Feed Native ads look like editorial content and allow you to place your product, message or video within the editorial stream. Articles get placement throughout the sites main pages to drive people to open and view your dedicated editorial page. You provide the content for your editorial page. Editorial page includes your ads and Social Media feeds. Benefits of NativeAds 1.Tell the story in your words 2.Ensure product coverage 3.Increase product video views 1 2 Native ads allow me to expand the reach and extend the lifeof past editorial reviews. Your image and headline gets placement in the main site rotator at the top of main pages. Your image and headline also get placement in the Latest News feeds of the main pages. Native: The new method for Press Releases, Video and Magazine editorial The user opens a dedicated article page that includes your provided text, images and video. Article page includes your ads and Social Media feeds. 3
2017 SCHEDULE Issue # Issue Live Date Space Confirmation Ads Due Published 50 Times Per Year Issues go live every Monday night except for a few holidays and two weeks off at Christmas. With prior arrangement, Race Win ads can be placed on Monday s with ads provided on Monday. Vol. 54 Issue 1 Tuesday, January 10, 2017 Wednesday, January 04, 2017 Thursday, January 05, 2017 Vol. 54 Issue 2 Tuesday, January 17, 2017 Wednesday, January 11, 2017 Thursday, January 12, 2017 Vol. 54 Issue 3 Tuesday, January 24, 2017 Wednesday, January 18, 2017 Thursday, January 19, 2017 Vol. 54 Issue 4 Tuesday, January 31, 2017 Wednesday, January 25, 2017 Thursday, January 26, 2017 Vol. 54 Issue 5 Tuesday, February 07, 2017 Wednesday, February 01, 2017 Thursday, February 02, 2017 Vol. 54 Issue 6 Tuesday, February 14, 2017 Wednesday, February 08, 2017 Thursday, February 09, 2017 Vol. 54 Issue 7 Wednesday, February 22, 2017 Thursday, February 16, 2017 Friday, February 17, 2017 Vol. 54 Issue 8 Tuesday, February 28, 2017 Wednesday, February 22, 2017 Thursday, February 23, 2017 Vol. 54 Issue 9 Tuesday, March 07, 2017 Wednesday, March 01, 2017 Thursday, March 02, 2017 Vol. 54 Issue 10 Tuesday, March 14, 2017 Wednesday, March 08, 2017 Thursday, March 09, 2017 Vol. 54 Issue 11 Tuesday, March 21, 2017 Wednesday, March 15, 2017 Thursday, March 16, 2017 Vol. 54 Issue 12 Tuesday, March 28, 2017 Wednesday, March 22, 2017 Thursday, March 23, 2017 Vol. 54 Issue 13 Tuesday, April 04, 2017 Wednesday, March 29, 2017 Thursday, March 30, 2017 Vol. 54 Issue 14 Tuesday, April 11, 2017 Wednesday, April 05, 2017 Thursday, April 06, 2017 Vol. 54 Issue 15 Tuesday, April 18, 2017 Wednesday, April 12, 2017 Thursday, April 13, 2017 Vol. 54 Issue 16 Tuesday, April 25, 2017 Wednesday, April 19, 2017 Thursday, April 20, 2017 Vol. 54 Issue 17 Tuesday, May 02, 2017 Wednesday, April 26, 2017 Thursday, April 27, 2017 Vol. 54 Issue 18 Tuesday, May 09, 2017 Wednesday, May 03, 2017 Thursday, May 04, 2017 Vol. 54 Issue 19 Tuesday, May 16, 2017 Wednesday, May 10, 2017 Thursday, May 11, 2017 Vol. 54 Issue 20 Tuesday, May 23, 2017 Wednesday, May 17, 2017 Thursday, May 18, 2017 Vol. 54 Issue 21 Wednesday, May 31, 2017 Thursday, May 25, 2017 Friday, May 26, 2017 Vol. 54 Issue 22 Tuesday, June 06, 2017 Wednesday, May 31, 2017 Thursday, June 01, 2017 Vol. 54 Issue 23 Tuesday, June 13, 2017 Wednesday, June 07, 2017 Thursday, June 08, 2017 Vol. 54 Issue 24 Tuesday, June 20, 2017 Wednesday, June 14, 2017 Thursday, June 15, 2017 Vol. 54 Issue 25 Tuesday, June 27, 2017 Wednesday, June 21, 2017 Thursday, June 22, 2017 Vol. 54 Issue 26 Tuesday, July 04, 2017 Wednesday, June 28, 2017 Thursday, June 29, 2017 Vol. 54 Issue 27 Tuesday, July 11, 2017 Wednesday, July 05, 2017 Thursday, July 06, 2017 Vol. 54 Issue 28 Tuesday, July 18, 2017 Wednesday, July 12, 2017 Thursday, July 13, 2017 Vol. 54 Issue 29 Tuesday, July 25, 2017 Wednesday, July 19, 2017 Thursday, July 20, 2017 Vol. 54 Issue 30 Tuesday, August 01, 2017 Wednesday, July 26, 2017 Thursday, July 27, 2017 Vol. 54 Issue 31 Tuesday, August 08, 2017 Wednesday, August 02, 2017 Thursday, August 03, 2017 Vol. 54 Issue 32 Tuesday, August 15, 2017 Wednesday, August 09, 2017 Thursday, August 10, 2017 Vol. 54 Issue 33 Tuesday, August 22, 2017 Wednesday, August 16, 2017 Thursday, August 17, 2017 Vol. 54 Issue 34 Tuesday, August 29, 2017 Wednesday, August 23, 2017 Thursday, August 24, 2017 Vol. 54 Issue 35 Wednesday, September 06, 2017 Thursday, August 31, 2017 Friday, September 01, 2017 Vol. 54 Issue 36 Tuesday, September 12, 2017 Wednesday, September 06, 2017 Thursday, September 07, 2017 Vol. 54 Issue 37 Tuesday, September 19, 2017 Wednesday, September 13, 2017 Thursday, September 14, 2017 Vol. 54 Issue 38 Tuesday, September 26, 2017 Wednesday, September 20, 2017 Thursday, September 21, 2017 Vol. 54 Issue 39 Tuesday, October 03, 2017 Wednesday, September 27, 2017 Thursday, September 28, 2017 Vol. 54 Issue 40 Tuesday, October 10, 2017 Wednesday, October 04, 2017 Thursday, October 05, 2017 Vol. 54 Issue 41 Tuesday, October 17, 2017 Wednesday, October 11, 2017 Thursday, October 12, 2017 Vol. 54 Issue 42 Tuesday, October 24, 2017 Wednesday, October 18, 2017 Thursday, October 19, 2017 Vol. 54 Issue 43 Tuesday, October 31, 2017 Wednesday, October 25, 2017 Thursday, October 26, 2017 Vol. 54 Issue 44 Tuesday, November 07, 2017 Wednesday, November 01, 2017 Thursday, November 02, 2017 Vol. 54 Issue 45 Tuesday, November 14, 2017 Wednesday, November 08, 2017 Thursday, November 09, 2017 Vol. 54 Issue 46 Tuesday, November 21, 2017 Wednesday, November 15, 2017 Thursday, November 16, 2017 Vol. 54 Issue 47 Tuesday, November 28, 2017 Wednesday, November 22, 2017 Thursday, November 23, 2017 Vol. 54 Issue 48 Tuesday, December 05, 2017 Wednesday, November 29, 2017 Thursday, November 30, 2017 Vol. 54 Issue 49 Tuesday, December 12, 2017 Wednesday, December 06, 2017 Thursday, December 07, 2017 Vol. 54 Issue 50 Tuesday, December 19, 2017 Wednesday, December 13, 2017 Thursday, December 14, 2017
SPECIFICATIONS / ADVERTISING RATES MAGAZINE AD SPECIFICATIONS High Res PDF, (300 DPI, fonts embedded). 11 Point font recommended for readability. Please link all desired elements (website URL, Social Media Icons, Products, etc.). DO NOT INCLUDE CROP MARKS OR BLEEDS DIMENSIONS SPREAD: (Provide as two separate 7.00 x 9.25 inch pages in a single PDF file). 14.00 wide x 9.25 inches tall FULL PAGE: 7.00 wide x 9.26 inches tall 2/3 rd PAGE (Vertical Only): 4.67 wide x 9.25 inches tall ½ Page (Horizontal Only): 7.00 wide x 4.63 inches tall EMBEDDED VIDEO INSTRUCTIONS Provide link to YouTube or Vimeo video that you want to place in the ad. Within the ad, leave a space for the video to be placed (Ideally, place a box in the size you want to have the video). The video will be placed over the top of that box or over the open space within the ad. Videos use a 16x9 ratio. ADVERTISING RATES (Net) AD SIZE 1x 12x 25x 38x 50x Spread $1,350 $1,170 $1,080 $990 $900 Full Page $750 $650 $600 $550 $500 2/3 Page $520 $450 $415 $380 $345 1/2 Page $395 $340 $315 $290 $265 Contact your Cycle News rep for a website advertising proposal Sean Finley sean.finley@digitalthrottle.com O (949) 207-3209