Brand Overview
As the trusted voice of Australian women for over eight decades, The Australian Women s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course, royals. The Australian Women s Weekly is the country s most loved and iconic magazine, shaping the lives of Australian women for over 80 years and earning a special place in the heart of the nation. Combining agenda setting news stories with in-depth celebrity and real-life features, unparalleled royal coverage and a legendary lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success. Nicole Byers EDITOR-IN-CHIEF
Editorial PROFILES Nicole Byers EDITOR-IN-CHIEF Juliet Rieden EDITOR AT LARGE Samantha Trenoweth NEWS EDITOR Mattie Cronan STYLE DIRECTOR Professor Kerryn Phelps MEDICAL PRACTITIONER Fran Abdallaoui FOOD DIRECTOR In a media career spanning over 20 years, Nicole Byers has worked across a number of high profile weekly and monthly magazines both in Australia and the UK including monthly titles New Woman, SHE and B Magazine as well as music monthly Ministry. Cutting her teeth as a sub-editor, writer and entertainment editor, for the past 10 years Nicole has edited many of the country s most successful weekly titles, including TV WEEK, NW, Woman s Day and OK! Magazine. Nicole has been Editor of OK! Magazine for the past seven years and Editor-in-Chief across NW and OK! Australia since 2014, a role that has encompassed print, digital and social platforms across these two well- loved brands. Editor of The Australian Women s Weekly and Managing Editor of The Australian Women s Weekly one shots on subjects ranging from health, to homes, royals, food, colouring in and finance, Juliet is also the magazine s Royal Correspondent, books editor and edited its 80th birthday souvenir issue. At The Weekly in addition to her Editor responsibilities, Juliet has forged impeccable contacts, especially with the royal families in Denmark and the UK and scored global exclusives with HRH Prince Charles and Crown Princess Mary. Juliet s other exclusive interviews include Magda Szubanski, Maggie Tabberer, Dame Helen Mirren, Julianne Moore, Susan Duncan and more. Juliet s investigation into Australia s Hillsong Church was nominated in the 2016 Publish Awards. Samantha Trenoweth is a journalist with more than 30 years experience, writing for newspapers, magazines, books, online and radio. As News and Features Editor for The Australian Women s Weekly this year she has written features as varied as the Rohingya and Syrian refugee crisis, Nigella Lawson, paralympian Jessica Smith, women changing the face of Judaism, Islam and Christianity, as well as women of the drought and the Tathra fires. Mattie started her tenure with The Australian Women s Weekly in 2011, and appointed as Style Director in 2013, Mattie continues to lead the fashion team to create concepts for the fashion pages, celebrity shoots and covers bringing the pages to life. Growing up in a family of dress makers led Mattie to study Fashion Design at the prestigious East Sydney Fashion Design Studio. After meeting Judith Cook (former InStyle and AWW Style Director) Mattie decided to move into the world of publishing and magazines, a career that has spanned over 13 years. Mattie has had many great achievements as Style Director at The Weekly. Most notably working as the stylist and the creative vision for the 80th Birthday special Issue cover with Crown Princess Mary photographed in Denmark, a cover which won the team a Maggie award for the Best Lifestyle Cover in 2013. Professor Kerryn Phelps is Adjunct Professor at Sydney University in the Faculty of Medicine in the Schools of Public Health and General Practice. Professor Phelps has been a familiar face to many Australians over the last 20 years during which time she has appeared regularly on television, radio and in the print media informing the Australian public on important health issues. Professor Phelps has been the medical practitioner for The Australian Women s Weekly for over 15 years, and she also writes regular political commentary for Medical Observer Magazine and Australian Wine Selector Magazine. After graduating with a diploma in Home Economics from East Sydney TAFE, Fran began her career freelancing for several well-known Australian food writers. She joined Baur Media way back in 1994 as a young home economist in The Weekly s world famoustest Kitchen, where she honed her recipe development skills under the guidance of her mentor, Test Kitchen and Editorial Director, Pamela Clark. Fran later worked with AWW Cookbooks as Assistant Food Editor and joined The Weekly s magazine food team in 1999 as Deputy Food Editor. After gaining practical experience in all aspects of food publishing (from the ground up), she was appointed Senior Food Editor and then promoted to Food Director. Fran enthuses, This really is my dream job, I love The Weekly, it is such an iconic Australian magazine put together by an extremely talented group of professionals.
READERSHIP 1,548,000 FREQUENCY MONTHLY / 13 issues a year NOW TO LOVE PAGE VIEWS 5,277,346 AUDIENCE Aged 25-65 core readership 35-50 Over 80% are grocery buyers Majority are tertiary educated Average Household income 94k+ NOW TO LOVE UNIQUE BROWERS 1,131,664 Source: Readership - Roy Morgan June 2018 Source: Nielsen DCR, July 2018 THE AUSTRALIAN EVENTS & COMMUNITY The voice of Australian women. Inspiring women s hearts, minds and lives The Now To Love website provides quality rolling news and commentary, with a strong focus on careers, relationships, fashion, beauty and royals. The site is updated with new content 10 times a day, and breaking news is covered around the clock. INSTAGRAM 33,100 PRINT EXTENSIONS VIDEO & BROADCAST TWITTER Monthly Food Magazines 15,700 FACEBOOK 571,296 Updated as at 26th September 2018 VEGAN KITCHEN SWEET BAKING FAVOURITES FAST & EASY HEALTHY RECIPES FOOD FOR FRIENDS
NEWS The first 100 pages of each magazine are devoted to the news, royal and celebrity stories that readers count on each month. We interview the leading experts, the newsmakers, the politicians and the stars plus real people with the nation s most compelling stories. FASHION We present inspirational but wearable and affordable fashion, using models of all ages and sizes. From stunning feature shoots to flat-lay wardrobe inspiration, we have our reader s fashion needs covered. FOOD With more than 30 pages of recipes per month, The Weekly s food pages are a favourite among readers. The emphasis is on delicious recipes that don t cause stress there are no complicated ingredients, and use only fresh, seasonal and delicious items you can find in every supermarket. Our pages feature the nation s most-loved cooks Maggie Beer and Julie Goodwin. HEALTH Our readers demand credible, factual and up-to-date information on health. That is why we have Australia s best-known doctor, Professor Kerryn Phelps, as our medical expert. Editorial PILLARS BEAUTY What s in? What s out? And how do I look 10 years younger? The Weekly seeks the answers from leading experts around the world, and translates all the trends for our readers. HOMES A woman s home is her castle. With inspiring at-home articles, clever craft and great buys for all budgets, our homes pages are growing in popularity. TRAVEL Who doesn t dream about travel? As the nation embraces cruising with a passion, so does The Weekly. Every month, we feature a cruising story along with the latest in travel news. FINANCE Money makes the world go round and our money page ensures you make the most of what you have. With our leading expert Pam Walkley, founding editor of Money magazine, all your questions about building wealth will be answered.
Editorial PILLARS WOMEN OF THE FUTURE: The Australian Women s Weekly, Women of the Future campaign celebrates young women determined to make a difference in Australia s future across a variety of industries. In its 5th year the prize bursary is open to women 18 34 years old and the prize pool totalled at $100,000 shared amongst 3 winners. Our winners were judged by a high profile panel of Australia s most influential women including, Lisa Wilkinson (Co-host, Today Show), Lucy Turnbull (Businesswoman, lawyer and wife of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign Minister) and Olivia Wirth (Qantas Group Executive). Australia s first female Governor-General is Patron of the Women of the Future Awards, the Hon. Dame Quentin Bryce, the awards is then celebrated with 100 other influential leaders, national legends and high profile stars attended the Women of the Future luncheon to recognise and acknowledge the finalists and their achievements. THE HIGH TEA PARTY: Australia's biggest magazine brand The Australian Women's Weekly will be partnering with Australia's biggest high tea event series, The High Tea Party. This series of sell-out events are scheduled to appear across 6 major cities with over 30,000 guests. Tickets will be available for guest's to enjoy a decadent ballroom high tea with complimentary experiences including beauty treatments, and fashion shows with each guest receiving a copy of The Australian Women's Weekly. There will be boutique market stalls for guest's to enjoy a day of shopping and leave with a gift bag with an abundance of samples. CHRISTMAS WITH THE WEEKLY: Christmas with the Weekly is truly an integrated multi- platform sponsorship opportunity. We create a path to purchase by de- coding Christmas, talking directly to millions of main grocery buyers across TV, Print, Social and Digital channels, headlined and presented with the trusted brand advocacy of The Australian Women's Weekly. Christmas content matches consumer holiday needs and covers baking, entertaining, fashion, gifts, homes and decorating. Objectives: To search for the next upcoming generation of Australian women, aged 18-34 who are doing inspiring things in the community to benefit others. Align The Weekly with a younger reader/audience, remain relatable to younger audience.
Editorial CALENDAR 2019 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS Fashion DRESSES FOR SUMMER: The best shapes and cuts to flatter all figures AUTUMN Colour Workshop New colours of the season. WINTER STYLE TRENDS Coats, boots, accessories SPRING Shoe Roundup Sandals, slides, mules and espadrilles SUMMER Sunglasses Latest shapes and styles SWIMWEAR & cover ups Beauty SUMMER GLOW MAKE-UP FOR MATURE SKIN WINTER SKIN AND HAIR REPAIR SPRING BEAUTY CHRISTMAS BEAUTY (bronzers and tanners) Health SKIN CANCER ANXIETY REMEDIES HEALTH CHECKS YOU SHOULD HAVE BUT TEND TO AVOID CHECK YOUR BONE HEALTH POSITIVE PSYCHOLOGY WHY LONELINESS IS SO DANGEROUS HOW TO BANISH BRAIN FOG Food BACK TO SCHOOL Dinner meal prep and easy lunch box ideas WINTER Traditional recipes from Australian country kitchens EASTER LONG SUNDAY LUNCH 5 INGREDIENT SLOW COOKER Simple set and forget dinners JULY COOKING FOR HEALTH Celebrating spring produce CREATE YOUR BEST CHRISTMAS EVER Decorations, food, homemade gifts
Editorial CALENDAR 2019 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS Travel TBC SUMMER ISLAND GETAWAYS Cook Islands, Moreton Island, Daydream Island TBC GREAT RAIL JOURNEYS The Grand Hibernian in Ireland and the Rocky Mountaineer in Canada Intergenerational cruises for Mother s Day and Father s Day TBC GREAT PLACES TO VISIT IN AUSTRALIA Broome, the NT and more FRAN S CULINARY CRUISES Japan and France Homes ACROSS THE YEAR celeb houses and gardens around the world. SHE SHEDS Spaces outside the main house COMMUNITY GARDENS SMALL SPACE GARDENING GREEN WALLS How to PETS AND GARDENS ATTRACTING WILDLIFE FURNISHING SMALL OUTDOOR SPACES Finance RETIREMENT MONEY MANAGEMENT DIVORCE AND MONEY MANAGING CREDIT CARD DEBT and how to avoid it in the first place FAMILY FINANCE ACROSS THE GENERATIONS Lifestyle ASTROLOGY SPECIAL EASTER CRAFT CELEB HOMES HALLOWEEN CRAFT BEST GARDENS AROUND THE WORLD FESTIVE CRAFT
Campaign CALENDAR 2019 JAN Themes THE BODY ISSUE FEB MAR APR INTERNATIONAL WOMEN S DAY EASTER ISSUE MAY JUN JUL AUG SEP OCT NOV WELCOME SUMMER RURAL ISSUE Major Properties THE KINDNESS PROJECT GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO LAUNCH AWW logo can change colour but must alway appear centred under High Tea logo Reader Events One-shot editions HIGH TEA EVENT HIGH TEA HIGH TEA presented by RE VEAL HIGH TEA CHRISTMAS FOOD AND CRAFT AUSTRALIAN AUSTRALIAN WOMEN S WOMEN S WEEKLY WEEKLY RETRO ISSUE RETRO ISSUE presented by ROYALISSUE ISSUE ROYAL DEC XMAS
Bauer Media SALES CONTACTS NAME POSITION PHONE NUMBER EMAIL Paul Gardiner Director of Sales, NSW (02) 9282 8676 PGardiner@bauer-media.com.au Karen Holmes Head of Key Accounts, NSW (02) 9282 8733 KHolmes@bauer-media.com.au Will Jamison Head of Direct Sales, VIC (03) 9823 6301 WJamison@bauer-media.com.au Judy Taylor QLD Head of Sales (07) 3101 6636 JTaylor@bauer-media.com.au Ben Wiles SA Sales Manager (03) 9823 6387 BWiles@bauer-media.com.au