CHANGING TREND IN HOUSEHOLD CONSUMPTION EXPENDITURE PATTERN OF KERALA

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CHANGING TREND IN HOUSEHOLD CONSUMPTION EXPENDITURE PATTERN OF KERALA by P. Padma 1*, E.V Ramasamy 2, Muralivallabhan T V 3 and A.P Thomas 1 1. Advanced Centre of Environmental Studies and Sustainable Development- An inter university centre (ACESSD), Mahatma Gandhi University, Kottayam, Kerala, India 2. School of Environmental Sciences, Mahatma Gandhi University, Kottayam, Kerala, India 3. SVR NSS College, Vazhoor, Kottayam, Kerala, India

Kerala with only 1.0 % of land area and 2.8 % population of the Nation has been ranked as top most consumer state in the country As a part of analyzing the reasons or parameters which have promoted Kerala as the top consumer state in the country the household consumption pattern of the state has been attempted in this study. An enquiry in to the household consumer expenditure generates a very important indicator of living standards called MPCE (Monthly per capita consumer expenditure).

The pattern of consumption symbolizes the status of welfare and economic development of a society Hence the study on consumption pattern or expenditure pattern becomes highly significant. For the complete understanding of the standard of living in any part of the country more micro level estimates beyond state level is necessary. The present study analyses Monthly Per Capita Consumer Expenditure [MPCE] of urban and rural sectors of Kerala in order to understand the consumption trend of the state.

Objectives of the study 1. To study the pattern of average MPCE in rural and urban sectors of all 14 districts of Kerala. 2. To trace out the extent of gap between rural and urban average MPCE at district level in Kerala.

Methodology Study area : India and Kerala Data source : Secondary data from NSS (National Sample Survey Organization) Kerala Study period :2001-2010. 57th round (July 2001 to June 2002) 59th round (January to Dec 2003) 62th round (July2005 -June 2006) 64th round (July2007 -June 2008) 66th round (July 2009 June 2010) (All the consumption figures are monthly figures.) Statistical tool: Percentage of analysis

Status of Consumption Pattern To study the expenditure pattern in 14 districts of Kerala over the time span from 2001-10 average total expenditure per person for 30 days was worked out & the same was ranked in district wise (Table 1).

Average total expenditure ( ) per person per 30 days and district wise rank for the period of 2001-10 Districts Rural Urban 2001-02 2005-2006 2007-2008 2009-2010 2001-02 2005-2006 2007-2008 TVM 1272 Kollam 1175 P.thitta 1392 Alappuzha 1499 Kottayam 1177 Idukki 849 Ernakulam 1201 Thrisur 1245 Palakkad 1396 Malappuram 902 Kozhikkode 1015 Wayanad 1099 Kannur 1164 1209 1216 1084 1125 1194 979 1216 1144 1003 960 1068 739 906 1658 1552 1554 1553 1542 1068 1982 1292 1169 1342 1220 1025 1261 2003 1578 1611 1672 1617 1489 1823 1561 1433 1139 1327 1211 1358 2622 1364 1472 1740 1406 1039 1904 1441 1739 1096 1516 1590 1428 1648 1398 1508 1504 1530 1095 1964 1484 1188 1047 1096 917 1080 2381 1763 2025 1721 2175 1381 2499 1814 1522 1686 1461 1379 1457 2009-2010 4363 2120 2181 2205 2185 1809 2600 1994 1792 1170 1464 1444 1632 Kasaragod 866 755 798 1201 1438 876 1236 1301 State Average 1105 1068 1382 1550 1628 1568 1941 2199 1 The average consumer expenditure per person for a period of 30 days was 1105 & 1628 for rural & urban sectors of Kerala respectively in 2001-02. It has gone up to 1550 & 2199 for rural & urban sectors respectively in 2009-10. No of districts above the state average 9 7 6 7 4 2 4 3 Note: Figures in bold indicates above the state average; Figure within parenthesis indicates the rank of each districts in the state; NA Not Available

Average total expenditure ( ) per person per 30 days and district wise rank for the period of 2001-10 Districts Rural Urban 2001-02 2005-2006 2007-2008 2009-2010 2001-02 2005-2006 2007-2008 2009-2010 TVM 1272 1209 1658 2003 2622 1648 2381 4363 Kollam 1175 1216 1552 1578 1364 1398 1763 2120 P.thitta 1392 1084 1554 1611 1472 1508 2025 2181 Alappuzha 1499 1125 1553 1672 1740 1504 1721 2205 Kottayam 1177 1194 1542 1617 1406 1530 2175 2185 Idukki 849 979 1068 1489 1039 1095 1381 1809 Ernakulam 1201 1216 1982 1823 1904 1964 2499 2600 Thrisur 1245 1144 1292 1561 1441 1484 1814 1994 Palakkad 1396 1003 1169 1433 1739 1188 1522 1792 Malappuram 902 960 1342 1139 1096 1047 1686 1170 Kozhikkode 1015 1068 1220 1327 1516 1096 1461 1464 Wayanad 1099 739 1025 1211 1590 917 1379 1444 Kannur 1164 906 1261 1358 1428 1080 1457 1632 Kasaragod 866 755 798 1201 1438 876 1236 1301 State Average 1105 1068 1382 1550 1628 1568 1941 2199 No of 9 7 6 7 4 2 4 3 districts above the state average 2 The districts have been grouped in to two categories i. Districts which spends more than the state average ii. 3 Districts spending lesser than the state average 2001-02 there were nine districts where rural sector was spending more than the state average and this number has come down to seven districts in 2009-10. Note: Figures in bold indicates above the state average; Figure within parenthesis indicates the rank of each districts in the state; NA Not Available

Average total expenditure ( ) per person per 30 days and district wise rank for the period of 2001-10 Districts Rural Urban 2001-02 2005-2006 2007-2008 2009-2010 2001-02 2005-2006 2007-2008 2009-2010 TVM 1272 1209 1658 2003 2622 1648 2381 4363 Kollam 1175 1216 1552 1578 1364 1398 1763 2120 P.thitta 1392 1084 1554 1611 1472 1508 2025 2181 Alappuzha 1499 1125 1553 1672 1740 1504 1721 2205 Kottayam 1177 1194 1542 1617 1406 1530 2175 2185 Idukki 849 979 1068 1489 1039 1095 1381 1809 Ernakulam 1201 1216 1982 1823 1904 1964 2499 2600 Thrisur 1245 1144 1292 1561 1441 1484 1814 1994 Palakkad 1396 1003 1169 1433 1739 1188 1522 1792 Malappura m 902 960 1342 1139 1096 1047 1686 1170 Kozhikkod e 1015 1068 1220 1327 1516 1096 1461 1464 Wayanad 1099 739 1025 1211 1590 917 1379 1444 Kannur 1164 906 1261 1358 1428 1080 1457 1632 Kasaragod 866 755 798 1201 1438 876 1236 1301 State Average 1105 1068 1382 1550 1628 1568 1941 2199 No of 9 7 6 7 4 2 4 3 districts above the state average 4 Similarly in urban sector also the number of districts spending more has declined from four to three during the study period (2001-10). 5 While comparing rural and urban sectors more number of districts remains as the ones spending more than the state average in their rural sectors in 2009-10 while only three districts show more expenditure than the state average in urban sector. Note: Figures in bold indicates above the state average; Figure within parenthesis indicates the rank of each districts in the state; NA Not Available

This is a significant observation leading to the conclusion that it is the rural sector which spend more - rather consume more - than the urban sector in the state of Kerala. The same point is further clarified while analyzing the data presented in Table 2, where the changes in rural and urban expenditure (in percentage) of each district in a span of ten years (2001-10) are presented.

Table 2: Percentage changes in average MPCE in 14 districts of Kerala during 2001-10 Districts 1 2 3 Rural Urban 2001-02 2009-2010 % change 2001-02 2009-2010 Rural sectors in all 14 districts have shown an increased expenditure in ten years while the urban sectors all except two districts - Kozhikkode and Wayanad - have shown an increased expenditure. More than 50% increase in expenditure could be observed in the rural sectors of Idukki (75%), TVM (57%) and ERN districts (52%) while Idukki (104%) and TVM (66%) districts come under top spending districts in urban sector. Both rural and urban sectors of Idukki and Thiruvananthapuram dts have occupied top two positions. % change Thiruvananthapuram 1272.41 2003.87 57 2622.4 4363.87 66 Kollam 1175.29 1578.7 34 1364.03 1809.15 33 Pathanamthitta 1392.89 1611.02 16 1472.57 2185.93 48 Alappuzha 1499.82 1672.29 11 1740.59 1792.24 3 Kottayam 1177.51 1617.85 37 1406.28 2205.95 57 Idukki 849.73 1489.38 75 1039.73 2120.03 104 Ernakulam 1201.04 1823.21 52 1904.35 2600.48 37 Thrisur 1245.57 1561.26 25 1441.7 1994.47 38 Palakkad 1396.1 1433.47 3 1739.5 2181.78 25 Malappuram 902.66 1139.42 26 1096.03 1170.78 7 Kozhikkode 1015.98 1327.11 31 1516.71 1464.84-3 Wayanad 1099.05 1211.72 10 1590.54 1301.42-18 Kannur 1164.57 1358.94 17 1428.68 1632.42 14 Kasaragod 866.39 1201.49 39 1438.31 1444.26 0.4 Kerala state 1105.14 1550.96 40 1628.16 2199.6 35 Note: - indicates reduction in consumption

Extent of urban average MPCE over rural average MPCE of 14 district of Kerala during 2001-10 (%) Districts 200 1-02 200 5-06 2007-08 200 9-10 % Increase ( ) / decrease ( ) in consumption TVM 106 36 44 118 12 Kollam 16 15 14 15 1 Per capita expenditure of the urban population over rural was calculated in order to trace out the extent of deviation between urban and rural sectors of 14 district of Kerala during 2001-10 P.thitta 6 39 30 36 30 Alappuzha 16 34 11 7 9 Kottayam 19 28 41 36 17 Idukki 22 12 29 42 20 Ernakula m 59 61 26 43 16 Thrisur 16 30 40 28 12 Palakkad 25 18 30 52 27 M.puram 21 9 26 3 18 K.kkode 49 3 20 10 39 Wayanad 45 24 34 7 38 Kannur 23 19 16 20 3 K.god 66 16 55 20 46 All 47 47 40 42 5 Accordingly the gap between urban and rural sectors has widened in six districts (indicated in Table ) while in eight districts the gap has narrowed down ( ). This observation also supports the point that in most of the district the gap between rural and urban sectors is narrowing down, in other words the rural sectors spends more which may be due to the faster rate of urbanization taking place in the last decade in the state of Kerala. Note; - indicates rural expenditure is higher the urban expenditure; NA Not Available.

Conclusions The state of Kerala has been ranked as number one in consumption, the analysis of state consumer expenditure data from NSSO has indicated that it is the rural sector of the state which plays a significant role in pulling up the state s consumer expenditure. The gap between rural and urban sector expenditure is also found to be decreasing in the last decade and the faster rate of urbanization occurring in the state of Kerala can be attributed as one of the reasons for the changing consumption pattern of its rural sector.

Acknowledgement We are grateful to Advanced Centre of Environmental Studies and Sustainable Development- An inter university centre (ACESSD), Mahatma Gandhi University for all supports extended to this work

References 1. National Sample Survey Organization (NSSO), Government of Kerala. 2. P. Padma, E.V Ramasamy, Muralivallabhan T Vand A.P Thomas, Household consumption expenditure pattern in rural urban sectors of Kerala, National Seminar on Green Technologies for Sustainable Environmental Management, School of Environment & Natural Resources, Doon university, Kedarpur, Dehradun-248001, 27 28 March 2013.