Logo Guidelines September 2014 ver.1 101
CONTENTS Ⅰ Brand Overview 03. Extreme Logotype 05. Signature type 06. Grid system 08. Monochrome logo option 10. Clear space 1 1. Minimum size Logo colors 13. Color variations 14. Color palette values 16. Color misuses 02
Extreme Capturing the emotion ACTIVEON is an excellent viewer for your everyday life to extreme sports. It captures, reviews and shares unforgettable moments. High quality recording resolution will record your daily adventures in super fine clarity. Our compact size cameras and variety of accessories will make recording your life s action a breeze. ACTIVEON is an essential partner for your outdoors activities. LIFE CAMERA ACTION Capture the remarkable moments in your life with an ACTIVEON action camera. Share your precious moments with the ACTIVEON family on our social media sites. Live LIFE to the fullest. Record in FULL HD resolution with our high quality glass lens and pro-grade image sensor. Capture your special moments in crystal clear 1080p 60fps. Our compact sized and powerful action camera includes a housing that is water-proof up to 196 feet. We also offer a wide array of accessories for you to fully capture your life moments everywhere you go to enjoy your activities to the fullest. 03
Logo type The signature Grid system Monochrome logo Clear space Minimum size 104
Logotype The ACTIVEON logo The ACTIVEON logo is the most visible element of significant identity across all ACTIVEON communications. It guarantees the quality of our diversified products and services. ACTIVEON is an excellent viewer for your extreme activities. It captures, reviews and shares the unforgettable moments. ACTIVEON has 8 characters with 8 different colors which means different variety of moments. This would also like to give you happy and exciting moments like a rainbow. ACTIVEON will be together with you even in the sky, ocean, land and underwater. ACTIVEON logo with Trade mark symbol It is an option to attach a trademark symbol at the top right corner. ACTIVEON logo without Tag line, Trade mark symbol 05
Logotype Grid system All characters must be optically adjusted, especially at large point sizes. Monochrome logotype Signature logotype 06
Logotype Unacceptable logo Don t crop the logo. Don t stretch the logo. Don t outline the logo. Don t change the tagline. Don t change the typeface in the logo. Don t add drop shadows. Don t compress the logo. Don t change the spacing in the logo. Don t rotate the logo. Don t place the logo in a shape or container. Don t remove the space. Don t use over a busy image. 07
Logotype Monochrome logo The most preferable logo is the vibrant colored logo. However, a full colored logo may not be practical of possible because of the printing limitations in some cases. For these instances, we may use a monochrome version logo. The tag line under the logotype could be removed in some conditions. Monochrome logo for use on white background with tag line Monochrome logo for use on white background 08
Logotype Unacceptable logo Don t crop the logo. Don t stretch the logo. Don t outline the logo. Don t create a gradient logo. Don t change the typeface in the logo. Don t add drop shadows. Don t compress the logo. Don t change the spacing in the logo. Don t rotate the logo. Don t place the logo in a shape or container. Don t alter the color of type. Don t use over a busy image logo. 09
Logotype Clear space To ensure the integrity and legibility of the logo lockups, the surrounding area called Clear space should be protected. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. Width of one of the box in the logo The minimum clear space for the ACTIVEON logo is defined as the width of the box from the trademark. The minimum clear space for the alternative horizontal logo is defined as the width of the in the logotype. (examples besides) Width of one of the box in the logo The minimum space should be maintained the logo in proportion. Width of the in the logo ㅑ Width of the in the logo ㅑ 10
Logotype Minimum size Minimum size refers to the smallest al-lowable logo size. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In order to assure proper representation of the logo, the minimum size that the ACTIVEON logotype of trade mark should be reproduced is 30pixels high in web and 0.393 high in print. The logotype without tag line should be reproduced is 26pixels high in web and 0.315 high in print. The monochrome logo with tag line should be reproduced in 20pixels high in web and 0.255 high in print. The monochrome logo without tag line should be reproduced in 11pixels high in web and 0.145 high in print, all including color, positive and reverse applications. WEB PRINT 30pixels high솓ㅣㅐ해 26pixels highㅣㅐ 20pixels high솓ㅣㅐ해 11pixels highㅣㅐ 0.393 or 10mmㅜhigh 0.315 or 8mmㅜhigh솓ㅣㅐ해 0.255 or 6.5mmㅜhigh 0.145 or 3.7mmㅜhigh솓ㅣㅐ해 11
Logo colors Color variations Color palette values Color misuses 112
Logo colors Color variations White color background is the most effective to reproduce the colored logo because it provides a clean and crisp contrast with the logo colors and elements. If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full reverse in white out of a color background. PRIMARY For white background SECONDARY For graphite background reversed When the ACTIVEON logo is placed on a photographic image, the image behind the logo must be light enough to provide a contrast to the reverse logo. 13
Logo colors Color palette values / signature The ACTIVEON color for the symbol mark is a vital part of it s visual identity and branding. Therefore, It should always be respected and used properly. PRINT C M Y K PMS 7 98 84 0 199C DIGITAL R G B HEX 220 22 42 #eb0029 The logo color palette consists of red, orange, yellow, green, blue, violet, white and black. For 4 color processing printing, refer to the CMYK values shown here. These colors are equivalent to the Pantone color values cited in the table. For on screen and web applications refer to the RGB / HEX values specified. 0 80 95 0 0 35 85 0 50 0 100 0 80 0 100 0 Orange 21C 143C 2299C 355C 234 85 20 248 182 45 143 195 31 0 167 60 #ea5514 #f8b62d #8fc31f #00a73c 100 0 0 0 299C 0 160 233 #00a0e9 100 100 0 0 286C 29 32 136 #1d2088 75 100 0 13 268C 88 19 124 #58137c 0 0 0 80 Cool Gray 11C 90 90 90 #5a5a5a 0 0 0 0-255 255 255 #ffffff 14
Logo colors Color palette values / monochrome The monochrome option of the ACTIVEON logo has two types of color usage. The color pallette would vary in different background colors such as white and black. For 4 color processing printing, refer to the CMYK values shown here. These colors are equivalent to the Pantone color values cited in the table. For on screen and web applications refer to the RGB / HEX values specified. For use on white background PRINT C M Y K PMS For use on graphite background reversed DIGITAL R G B HEX 0 0 0 100-0 0 0 #000000 0 0 0 80 Cool Gray 11C 90 90 90 #5a5a5a 0 0 0 60 Cool Gray 9C 135 135 135 #898989 0 0 0 0-255 255 255 #ffffff 15
Logo colors Color misuses Don t reverse the signiture. Don t alter the color of type. Don t create the colortype. Don t alter color of the tagline. Don t use over invisible background. Don t swap the box colors. Don t use non-approved colors. Don t mix colors from the palette. Don t mix colors from the palette. Don t change the opasity of the logo. Don t use over invisible background. Don t use over invisible background. 16
CONTACT Any Question about the ACTIVEON logo, Please contact us by ACTIVEON website. www.activeon.com 17