Earning Results Briefing for 3Q/2013

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Transcription:

SKY Perfect JSAT Group Earning Results Briefing for /2013 February 6, 2014 SKY Perfect JSAT Holdings Inc.

Forward-looking Statements Statements about the SKY Perfect JSAT Group s forecasts, strategies, management policies, and targets contained in this presentation that are not based on historical facts constitute forward-looking statements. These statements are based on management s assumptions, plans, expectations and judgments in light of information available at the time. These forward-looking statements are subject to a variety of risks and uncertainties. Therefore, actual results may differ materially from forecasts. The primary risks and uncertainties currently assumed by the SKY Perfect JSAT Group include, but are not limited to, the following: <General Management Risks> Risks related to constraints imposed on the Group s business due to legal regulations related to Group s business operations Risks related to customer information security Risks related to major equipment failures due to large-scale disasters <Risks related to Satellite Infrastructure> Risks related to communications satellite malfunctions and/or impaired operations Risks related to communications satellite acquisition Risks related to securing satellite insurance <Risks related to Multichannel Pay TV Broadcast Platform Services> Risks related to subscriber acquisition/retention Risks related to broadcasters Risks related to IC card security, etc. 2

Consolidated Business Performance for /2013

Summary of Income Statements Revenues and Profits increased steadily from the same quarter of the previous year (Units: millions) /FY2012 /FY2013 Comparison to /FY2012 Vs Full Year Forecast Revenues 117,906 124,195 +5.3% 164,000 Operating Income 12,810 16,987 +32.6% 17,000 Ordinary Income 12,718 16,970 +33.4% 16,500 Net Income 7,830 10,155 +29.7% 10,000 EBITDA (*1) 32,578 35,916 +10.2% ー EBITDA Margin 27.6% 28.9% ーー *1. EBITDA is calculated as Net Income + Tax Expense + Depreciation Expense + Interest Expense. 4

Financial Performance of Multichannel Pay TV Business Multichannel Pay TV Business Revenues + 6.4B* (Units: millions) Revenues Operating Expenses 85,298 91,712 84,827 89,050 Increase in the income from subscription fees: +10.6B Decrease in the income from commission fees:(4b) - Commission from SKY PerfecTV! +0.9B - Commission from SDTV (4.7B) * transactions among segments included. Operating Expenses + 4.2B* Increase of HDTV-related program cost: +5.5B Decrease of advertisement cost: (1B) * transactions among segments included. FY2012/ FY2013/ FY2012/ FY2013/ 5 2013 SKY Perfect JSAT Holdings Inc. All rights reserved

Financial Performance of Space and Satellite Business (Units: millions) Space and satellite Business Revenues Operating Expenses Revenues + 1.1B* Increase in the income from overseas business: +1.1B 41,089 42,231 * transactions among segments included. 28,278 27,496 Operating Expenses (0.7B)* Decrease in the depreciation cost : (1.3B) Increase in the cost associated with satellite Business expenses: +0.5B * transactions among segments included. FY2012/ FY2013/ FY2012/ FY2013/ 6 2013 SKY Perfect JSAT Holdings Inc. All rights reserved

Profit Performances Consolidated OP EBITDA (Units: millions) (Units: millions) 16,987 12,810 +32.6% +10.2% FY2012/ FY2013/ FY2012/ FY2013/ Multichannel Pay TV Business Eliminations and Company total Space and Satellite Business 7 2013 SKY Perfect JSAT Holdings Inc. All rights reserved

Future Initiatives - Multichannel Pay TV Business -

Indicators for Multichannel Pay TV Business (*) (Units: Thousands) FY2012/ FY2013/ FY2013 Target Number of New Subscribers 455 356 640 Net Increase in Subscribers (13) (123) 36 Number of Cumulative Subscribers 3,801 3,706 3,865 Number of HD migration 243 252 246 Average Monthly Subscriber s Payment (units: yen) 3,218 3,187 - ARPU (units: yen) 1,770 1,987 - SAC (units: yen) 29,513 32,842 - * Sum of SKY PerfecTV!, Premium Service and Premium Service HIKARI 9

Review of Subscriptions in SKY PerfecTV!: The number of new subscriptions was slowing down, and net decrease in. Premium Service: The number of new subscriptions was still challenging. The subscribers shift to HDTV contracts was healthy. Premium Service HIKARI: The number of subscriptions was net increase in. New Subscribers Net Increase Cumulative Total (unit: subscribers) Cumulative Cumulative The end of SKY PerfecTV! 99,128 311,152 (15,800) 35,057 1,997,767 Premium Service 11,099 35,228 (53,585) (145,200) 1,617,164 Premium Service HIKARI Total for SKY PerfecTV! 2,754 9,329 76 (13,329) 91,006 112,981 355,709 (69,309) (123,472) 3,705,937 10

Content in February and March 2014 Second half of February Europe Soccer Champions League Opening of Final Round First half of March Manchester U vs. Manchester C AC Milan vs. Juventus, Rome vs. Intel Second half of March Opening of Formula 1 and Baseball 写真 : アフロ 写真 : 日刊スポーツ / アフロ (C) 金子博 ヤクルト球団 Professional Baseball: Training camp Exhivition games Official Series start J League Soccer: Pre-season matchs Official Series start Academy Awards 160 movies (C)2013 S.FC (c)a.m.p.a.s.(r) Paul McCartney (C)Gene Page/AMC 11 (c)2012-2013 Fox and its related entities. All rights reserved.

The Sochi 2014 Paralympic Winter Games Broadcasting: Mar. 8 through Mar. 16 Launching first Special Paralympic Channels in Japan 5 sports / 72 events more than 200-hours broadcasting Also available on SKY PerfecTV! On-Demand service Program image as of January 31, 2014 (To be modified) 3/6( ) DAY1 3/8( ) DAY2 3/9( ) DAY3 3/10( ) DAY4 3/11( ) DAY5 3/12( ) DAY6 3/13( ) DAY7 3/14( ) DAY8 3/15( ) DAY9 3/16 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! スカチャン 0 BS スカパー! ス 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 ソ8:00 14:00 ソ 9:00 15:00 ソ 10:00 16:00 ソ 11:00 17:00 ソ 12:00 18:00 ソ 13:00 1900-2100 ソチ 19:00 パラリンピック明日開ソ14:00 幕 SP VTR 1100 1120 1100 1120 1120-1400 1120-1400 2 2 開会式開会式 1400-1455 1400-1455 生 スタジオ 1455-1810 1455-1810 生 生 アルペンアルペンダウンヒルダウンヒル男子 / 女子男子 / 女子全クラス全クラス 1810-1830 1810-1830 1830-2005 1830-2005 VTR 初 VTR 初 バイアスロンバイアスロン短距離座位短距離座位 7.5km 男子 7.5km 男子 6km 女子 6km 女子 2530-2830 2530-2830 0430-0600 バッファー用つなぎ枠 聖 0600-0800 1410-1455 VTR 初 0800-1100 VTR 初 1100-1410 VTR 2 アルペンダウンヒル男子 / 女子メダル 1410-1455 1455-1735 生 アルペンスーパー G 男子全クラス 1735-1800 1800-1935 VTR 初 クロカン男子 15km 座位 1335-1455 1455-2025 生 クロカン男子 20km 女子 15km 立位視覚障害 0235-0535 VTR 初 0535-0700 バッファー用つなぎ枠 聖 0700-1000 VTR 初 1000-1200 VTR 初 1200-1335 VTR 2 クロカン男子 15km 座位 1335-1455 1455-2025 生 クロカン男子 20km 女子 15km 立位視覚障害 1455-1730 生 バイアスロン中距離座位 12.5km 男子 10km 女子 1730-2000 VTR 初 アルペンスーパー複合男子 女子予選 0135-0435 0435-0600 バッファー用つなぎ枠 聖 0600-0900 VTR 初 0900-1420 VTR 2 クロカン男子 20km 女子 15km 立位視覚障害 1420-1455 1455-1730 生 バイアスロン中距離座位 12.5km 男子 10km 女子 1730-2000 VTR 初 アルペンスーパー複合男子 女子予選 1405-1455 1455-1640 生 クロカン男子 女子 1kmスプリント予選全クラス 1640-1730 1730-2030 生 クロカン男子 女子 1kmスプリント準決勝 決勝全クラス 0245-0445 0445-0600 バッファー用つなぎ枠 0600-0900 VTR 初 0900-1140 VTR 2 アルペン 1140-1405 VTR 2 バイアスロン中距離座位 12.5km 男子 10km 女子 1405-1455 1455-1640 生 クロカン男子 女子 1kmスプリント予選全クラス 1640-1730 1730-2030 生 クロカン男子 女子 1kmスプリント準決勝 決勝全クラス 0400-0700 VTR 初 0700-1000 VTR 初 1000-1300 VTR 2 クロカン男子 女子 1300-1430 1300-1430 生 スタジオ 1430-1730 1430-1730 生 生 車椅子車椅子カーリングカーリング予選 1A 予選 1A LIVE 1730-1800 1730-1800 1800-2000 1800-2000 生 生 アイススレッジアイススレッジ準決勝 1 準決勝 1 1355-1455 1455-1705 生 バイアスロン長距離座位 15km 男子 12.5km 女子 0125-0425 0425-0530 バッファー用つなぎ枠 0530-0830 VTR 初 0830-1030 VTR 2 1030-1230 VTR 初 1230-1355 VTR 2 アルペン回転男子決勝 1355-1455 1455-1705 生 バイアスロン長距離座位 15km 男子 12.5km 女子 1705-1730 生 ス 1705-1730 タジオ 1730-2220 1730-2220 生 生 バイアスロンバイアスロン立位立位視覚障害視覚障害 6メダル 6メダル 0300-0500 0500-0600 初 バッファー用つなぎ枠 0600-0820 VTR 初 0820-1120 VTR 初 1120-1320 VTR 2 バイアスロン長距離 1320-1425 座位 1425-1630 生 アルペン大回転男子 1 本目 1630-1755 1755-2000 生 アルペン大回転男子 2 本目 1600-1 1740-1 大 1935-2125 20:00 ソ 15:00 21:00 ソ 16:00 22:00 ソ 17:00 23:00 ソ18:00 24:00 ソ19:00 25:00 ソ20:00 26:00 ソ21:00 27:00 ソ22:00 2005-2305 VTR 初 バイアスロン立位視覚障害 6メダル 2305-2330 生 2330-2530 タジオ VTR 初 アイススレッジ 2530-2830 VTR 初 車椅子カーリング予選 1 2005-2305 VTR 初 バイアスロン立位視覚障害 6メダル 2305-2330 生 2330-2530 タジオ VTR 初 アイススレッジ 2530-2830 VTR 初 車椅子カーリング予選 1 VTR 初 クロカン女子 10km 座位 2125-2130 2130-2330 生 アイススレッジ予選アメリカVS 韓国 2330-2400 2400-2635 生 VTR 2 アルペンスーパー G 男子 2635-2935 VTR 初 車椅子カーリング 2025-2030 2025-2030 2030-2330 生 車椅子カーリング予選 2A 2330-2400 生 2400-2535 タジオ VTR 初 アルペンスーパー G 2535-2835 VTR 初 車椅子カーリング 2000-2030 2000-2030 生 生 スタジオ スタジオ 2030-2310 2030-2310 生 生 アルペン アルペン 複合 複合 男子 女子 男子 女子 6メダル 6メダル 2310-2330 生 ス 2310-2330 生 ス 2330-2655 2330-2655 VTR 初 VTR 初 バイアスロン バイアスロン 立位 立位 視覚障害 視覚障害 2655-2855 VTR 初 アイススレッジ 12 2030-2100 2010-2100 2100-2300 生 アイススレッジプレイオフ1 2300-2600 VTR 2 クロカン男子 女子 1kmスプリント準決勝 決勝全クラス 2600-2800 VTR 1 アイススレッジ 2000-2055 2055-2230 生 アルペン回転男子 1 本目 2000-2055 2355-2525 生 アルペン回転男子勝 2000-2055 2055-2230 生 アルペン回転男子 1 本目 2000-2055 2355-2525 生 アルペン回転男子 2525-2825 勝 VTR 初 車椅子カーリング予選 2A 2220-2230 2220-2230 2230-2330 2230-2330 VTR 初 VTR 初 アルペン回転女子アルペン回転女子 1 本目 1 本目 2330-2355 2330-2355 生 2355-2500 タジオ 生 2355-2500 タジオ 生 生 アルペンアルペン 2500-2700 生 アイススレッジ 2700-2900 VTR 初 アイススレッジ 2130-2430 VTR 初 車椅子カーリング決勝 2000-2130 VTR 初 クロカンオープンリレー 2130-2430 VTR 初 車椅子カーリング決勝 2430-2455 2430-2455 2455-2700 2455-2700 生 生 アイススレッジアイススレッジ決勝決勝 2700-2900 VTR 初 アイススレッジ 1 1

New Service Package for SKY PerfecTV! 5,000 4,000 Price range J League and Europe Soccer set PURPOSE of the new package 1. Responding to subscribers demand for reasonable pack in 2,000 and accelerating new subscriptions 2. Raise from single channel subscription and offering an alternative for potential cancellation of Basic Package Europe Soccer set Professional Base ball 3,000 J League set Basic Package New SALE (March 17) Channel Options ALL channels 2,000 45ch 1,000 Single Channel Zone Monthly 1,980/ 5 channels Subscribers can select 5 channels from 45ch 13

Current Situation of Premium Service Cancellation of SD subscribers as accelerating HD migration Churn rate of HD service steadily low Total HD Subscribers increased firmly Churn rate of Premium Service Total HD Subscribers Trend MPEG2 churn rate 1,240,000 As of the end of DEC. 1,300,000 or more As of the end of May. HD churn rate APR SEP DEC 14 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

Premium Service: Progress in Shift to HD (H.264) Annual target 246,000 migrations achieved by the end of 252 thousands Apr-Dec TOTAL Annual Forecast 300 thousands or more APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR The remain of SD Multichannel pay subscribers: 140 thousand 380,000 SD service subscribers as of the end of Dec. Pay subscription 140,000 Basic fee only 240,000 Aiming to maximize HD migrations by additional initiatives DM & Outbound call to All SD subscribers Visiting home etc. 15

Merger with Opticast, a consolidated subsidiary company Purpose of merger: Boosting of sales and increasing efficiency in promotion of SKY PerfecTV! services, including SKY PerfecTV! Premium Service Hikari Enhancement of system towards early development of IP service Form of merger: Absorption (short-form) merger with SKY Perfect JSAT as the surviving company Date of merger: Scheduled for April 1, 2014 Surviving Company Merging Company Company name SKY Perfect JSAT Corporation OptiCast Inc. Established November, 1994 June, 2003 Paid-in Capital 50,083 Million 100 Million Business Fields Shareholders Multichannel Pay TV Business and Space and Satellite Business SKY Perfect JSAT Holdings Inc. (100.0%) Broadcasting Business By way of Optical Fiber Network SKY Perfect JSAT Corporation (100.0%) 16

SKY PerfecTV! On-Demand(VOD)Service As one of our main services, we proceed to improve content and functions of SKY PerfecTV! On-Demand Expanding Content: 11 categories/ 52 channels (as of February 5) J League J1/J2 League All 773 games LIVE J3 League All 198 games High light Nabisco Cup All 55 games Overseas Soccer LIVE/LIVE Plus: Overseas Soccer LIVE Application (January) New Fields: COTT-BOX(for experimental) Subscribers (Unit: thousands) Distribution for Cable subscribers by way of J.COTT (November) Subscribers as of the end of Dec. 2013 224 thousands 17

WAKUWAKU JAPAN, a Japanese channel for the Asian market All-Japanese content in local languages, 24 hours a day! Country : Indonesia Launch Date/Time : February 22 Business Partner Broadcasting Platform* : MNC Group : Indovision, Okevision * The number of potential subscribers: 2 Million households (forecasted by the Company) 18

Partnership and Business Scheme Collaboration with Broadcasting Partners NHK 1995 GAMBA To realize the potential business models Revenue from live performances related to music programs Revenue from sale of related goods Promotion of J League related tourism Revenue from sale of uniforms, etc. 19

Opening promotion of WAKUWAKU JAPAN in Indonesia TV Commercial in terrestrial broadcasting in Indonesia Opening ceremony and events in Japan and Indonesia 2/15 MUSIC FESTIVAL FESTIVAL 2/2 Ultra Man Cosmos on Stage Gests:flumpool/JKT48/ AFGAN/BUNGA Collaboration:Amuse Collaboration: 円 プロダクション flumpool AMUSE 20 2001 TSUBURAYA PURODUCTIONS

2014: Towards the Commencement of 4K Broadcasting Creation of environment enabling 4K test broadcast using 124/128 CS to the Next Generation Television and Broadcasting Promotion Forum (NexTV-F) in summer 2014 Real-time 4K/60p HEVC encoding Constructing world s first 4K broadcast center in SKY PerfecTV! Tokyo Media Center <4K Master Room> <Preparation for a 4K test broadcast at the NexTV-F> 21

Roadmap toward 2020 2013 Construction and testing for 4K/8K 2014 Creation of environment enabling 4K to be experienced 2016 Creation of environment enabling 8K to be experienced 2020 Creation of environment enabling people to choose to watch 4K/8K broadcasts by TV Accelerating preparation toward 2020 4K/60P Broadcast Starts In 2014 (the First in the world) FY2014:4K Broadcast@124/8 satellites Basic Satellite Broadcast In 2016 FY2016:110 degrees replacement satellite to be launched (planned) 22

Future Initiatives - Space and Satellite Business -

Initiatives in the Japanese Market (1) Government-related initiatives Order for a next-generation satellite communications system from the Ministry of Land, Infrastructure, Transport and Tourism (EsBird Service) Supply of on-vehicle, portable and fixed broadcasting stations (approximately 250) to Regional Development Bureaus throughout the country To be used for transmission of images and data and telephone and video conferencing from affected areas in the event of a large-scale disaster Scheduled to be delivered in fiscal 2013 signals Portable Station On-vehicle Station Main Station Sub Station About 200 About 50 Satellite Control Center Main:YSCC (Yokohama) Sub:SPW (Yamaguchi) government office Terrestrial Network Disaster site (rivers, roads etc.) 24

Initiatives in the Japanese Market (2) Company-related initiatives Orders for a next-generation satellite communications system from three expressway companies (NEXCO East Japan, NEXCO Central Japan, and NEXCO West Japan (EsBird Service) Provision of a network connecting approximately 150 sites nationwide (head office, branch offices, offices, expressway management centers, etc.) Mainly to be used as contact lines, to provide backup for terrestrial lines in the event of a large-scale disaster Also to be used for collection of information by means of transmission of images from disaster areas using on-vehicle and portable stations Working towards projected commencement of service in the first half of fiscal 2015 signals Satellite Control Center Main:YSCC (Yokohama) Sub:SPW (Yamaguchi) NEXCO EAST NEXCO WEST NEXCO CENTRAL 25

Launch Agreement for JCSAT-14 (Latter Half of 2015) Executing the Launch Agreement for JCSAT-14 (planned on latter half of 2015) with Space Exploration Technologies Corp Using a Falcon 9 Rocket SpaceX (Founded) 2002 (Head Office) Hawthorne, CA, USA (Overview) With budget support from NASA, the company develops and realizes technologies in order to reduce the cost of U.S. government satellite launches, and to conduct manned transportation flights and deliver goods to the International Space Station (ISS). In May 2012, SpaceX became the first-ever private company to deliver goods to the ISS. From 2015 to 2016, the company plans to launch 20 rockets or more a year. Falcon 9 rocket engine A Falcon 9 and its launch pad Photo Credit - SPACEX 26

Satellite Fleet 16 satellites in total covering North America to the Indian Ocean Superbird-3 (93 E) JCSAT-110R BS/CS hybrid satellite (110 E) JCSAT-85 (85 E) Horizons-2 (85 E) JCSAT-6 (82 E) Global beam-mounted satellites (including steerable beams) Horizons-1 (127 W) Superbird-B2 (162 E) N-SAT-110 (110 E) <Back-up> JCSAT-4B (124 E) JCSAT-RA <Back-up> JCSAT-4A (124 E) JCSAT-3A (128 E) N-STAR c (136 E) JCSAT-5A (132 E) JCSAT-1B (150 E) Superbird-C2 (144 E) JCSAT-2A (154 E) Used for mainly the broadcasting service Used for mainly the communication service 27

(References)

Consolidated Balance Sheets Assets Liabilities and Equity (Units: millions) (Units: millions) Equity Ratio:66.2% Equity Ratio:67.1% 290,486 290,486 275,705 275,705 51,329 104,431 64,307 96,402 46,463 26,066 141,758 137,918 12,460 11,143 31,835 30,240 192,693 185,331 2013/3 2013/12 2013/3 2013/12 Current Assets Net Property and Equipment Intangible Fixed Assets Investment and Others Current Liabilities Long-Term Liabilities Total Equity 29

Consolidated Cash Flows (Units: millions) FY2012 FY2013 Net Cash from Operating Activities 29,034 26,612 Net Cash from Investing Activities (11,069) (11,466) Free Cash Flows *1 17,965 15,145 Net Cash from Financing Activities (16,014) (26,017) Cash and Cash Equivalents at Term-End (a) 68,366 63,850 Term-end balance of interest-bearing debt *2 (b) 51,781 45,026 Term-end balance of net interest-bearing debt (b)-(a) (16,585) (18,824) *1 Term-end balance of debts and unsecured corporate bonds *2 The acquisition and reimbursement, etc. of short-term securities for fund management are excluded from the cash flow from investing activities. 30

Number of New Subscribers (Units: thousands) 165 5 19 131 4 14 159 3 14 167 3 14 132 3 12 111 3 12 113 3 11 141 113 142 151 116 96 99 1Q/FY2012 2Q 4Q 1Q/FY2013 2Q * The number of new subscription to Premium Service includes the subscribers with SDTV tuners. 31

Average Monthly Churn Rate Average Monthly Churn Rate Substantial churn rate after the exclusion of re-subscriptions 1.7% 1.6% 1.6% 1.8% 1.5% 1.4% 1.5% 1.4% 1.3% 1.6% 1.3% 1.2% 1.2% 1.2% 172,712 159,342 191,216 187,684 188,491 152,782 198,445 24,696 15,924 14,623 48,668 24,444 19,938 16,155 1Q/FY2012 2Q 4Q 1Q/FY2013 2Q Number of churn Number of re-registered subscribers Note: Churn rate and subscriptions, etc. are the total values for SKY PerfecTV! 32

ARPU Average Monthly Subscriber s Payment ( ) * 1 3,223 3,238 3,194 3,143 3,190 3,198 3,174 132 129 137 126 152 147 151 69 67 62 61 53 52 46 2,603 2,623 2,577 2,540 2,573 2,588 2,566 61 61 61 61 58 56 56 359 358 357 356 354 355 354 1Q/FY2012 2Q 4Q 1Q/FY2013 2Q ARPU ( ) *2 1,738 132 129 30 29 1,765 1,808 1,828 137 126 37 36 1,938 152 147 35 38 1,991 2,032 1,157 1,188 1,216 1,251 1,338 1,396 1,433 61 61 61 61 58 56 56 359 358 357 356 354 355 354 1Q/FY2012 2Q 4Q 1Q/FY2013 2Q Basic fee Rental fee Monthly subscription fee PPV subscription fee Revenues from SKY Perfect s own content 151 38 *1 Average unit price of monthly viewing fees, etc. paid by subscribers *2 Revenue of our corporate group in the unit price of monthly viewing fees, etc. paid by subscribers 33

Subscribers Acquisition Cost (SAC) SAC total ( millions) 4,603 5,285 5,042 5,764 4,399 (*4) 561 672 542 4,173 294 1,875 436 513 1,435 2,046 1,590 517 1,384 704 348 1,423 1,933 531 527 474 407 511 507 404 388 430 1,006 827 870 894 437 767 356 271 619 582 990 857 996 1,220 1,017 825 839 1Q/FY2012 2Q 4Q 1Q/FY2013 2Q 4,576 Advertising expenses Promotional expenses Sales incentives User campaign *1 Others Free content costs *2 SAC unit ( ) *3 26,117 35,244 28,319 31,065 30,121 (*4) 32,888 35,967 1Q/FY2012 2Q 4Q 34 1Q/FY2013 *1 Expenses for campaigns, including Campaign of providing and installing antennas and Limited-time discount. Indicated separately from sales promotion cost and sale incentives. *2 Charge-free content cost in the total amount of SAC includes the cost for program production. *3 Unit cost figures are obtained by dividing the total SAC value (excluding free content costs ) by the number of new subscribers in each period. 2Q

SKY Perfect JSAT Holdings Inc. Corporate Communications & Investor Relations Dep.