Creating classy course video clips without breaking the bank Heather Stearns Orlando Utilities Commission Orlando, FL hstearns@ouc.com
Overview Visual storytelling elements audiences questions connections characters obstacles decisions expositions conflicts Recruiting Video creation using the iphone 4, imovie, & more
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Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Tell them a story Visual storytelling is using images to create a fictional but believable reality that fulfills the intended audience s expectations. Visual storytellers perfect their art by creatively executing an idea through a unique style and perspective.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Include the audience Audience: any intended viewer of a visual story How to hook em Audiences want to feel involved with on screen events and are empowered to do so when they relate with a character trait or struggle.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Avoid quizzes Audiences want to be asked questions by the story. However, if their understanding hinges on the answers, they ll feel threatened, not challenged. Audiences want questions raised; they do not want to take a pop quiz as viewers.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Make a connection Audiences watch the screen to feel connected to something larger than their current lives so they can experience a catharsis. A catharsis is purification or purgation that releases tension form a person or elicits a spiritual renewal. The audience should connect with the main character (the protagonist, or hero of the story, or in some cases, the entity who represents a particular perspective or set of experiences).
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Build the connection Audiences watch to see a character encounter an obstacle, and then witness the character face a realization or decision, in attempt to overcome that obstacle. Obstacles are roadblocks between the character and the character s goals. They can take the form of people, beliefs, geography, or societal expectations.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Build the connection A successful story doesn t allow the main character to solve his problem until he has faced it enough times to have to make a decision to change a course of action.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Put the story in context The relationship between entities may be loose or integral, but the creation of the bonds of meaningful relationships between entities and their worlds is known as context. Context is essential for the audience to understand the meaning of events and the character s actions (images or sounds audience perceives on screen).
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Set a goal The main goal of a visual story is to create an emotional experience for the audience. The audience evaluates the story s value based on its ability to deliver an emotionally compelling incident.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Give em the facts Exposition is the statement of facts and it is better to show this information rather than tell it. Storytelling serves to enable the audience to learn new information by seeing it at the same moment a character confronts a significant obstacle. A significant obstacle and realization should coincide.
Arnold, Brian and Brendan Eddy. Exploring Visual Storytelling. Clifton Park, NY: Thomson Delmar Learning, 2007. Print. Add some heat with conflict Exposition is best revealed during conflict. Conflict occurs whenever two forces with mutually exclusive goals interact, like when characters encounter obstacles. The mutually exclusive goals of two opposing forces act as a catalyst, forcing self discovery and realization to be shared. Conflict provides the heat that pops the kernel of truth.
conflicts Recap Visual storytelling elements audiences questions connections characters obstacles & decisions expositions
Video production
Where to find talent Recruit from within your organization Create storylines with Subject Matter Experts Contact local colleges or theater departments
iphone to iphoto http://images.fastcompany.com/upload/iphone%204.jpg http://luxborealis.files.wordpress.com/2009/11/iphoto icon.png
iphoto to imovie 1. Create a new imovie Project and pick a Theme.
Creating the clip in imovie 2. Name the project and import the movie.
Creating the clip in imovie 3. Once the movie is imported to the Event Library, drag it to your Project.
Creating the clip in imovie 4. Update the Title Text.
Creating the clip in imovie 5. Add Sound Effects to the clip (proceed with caution).
Creating the clip in imovie 6. Make any necessary Audio Adjustments.
Creating the clip in imovie 7. Depending on the quality of the movie s audio, you ll have to test your selection more than once.
Creating the clip in imovie 8. Make any final changes.
Creating the clip in imovie 9. Export the Movie clip.
Converting the clip 1. In the Freemake Video Converter, add your video and select the output.
Converting the clip 2. Select where to save the file and click Convert.
Converting the clip 3. Monitor the progress until you see the Success dialog box and click OK.
What s the cost? Application Price iphone $199 $299 imovie (part of ilife) $49 $129 Freemake Video Converter Free! (It lives up to its name)
Contact hstearns@ouc.com
Thank you!