WWW.BENTLEY.COM BENTLEY SYSTEMS INCORPORATED C O R P O R A T E B R A N D I N G S T A N D A R D S 1
TABLE OF CONTENTS NAMES... 3 COPYRIGHT AND BOILERPLATE... 4 FONTS, COLORS AND GRAPHICAL ELEMENTS... 5 USE OF LOGOS AND SPECIAL MARKS... 8 BENTLEY LOGO... 8 VERTICAL MARKS WITH BENTLEY LOGO... 9 VERTICAL MARKS WITHOUT BENTLEY LOGO... 10 PROGRAM LOGOS... 11 BENTLEY INSTITUTE LOGO... 12 BENTLEY INSTITUTE PRESS LOGO... 13 BENTLEY PARTNER PROGRAM LOGOS... 14 PRODUCT LOGOS... 15 MICROSTATION V8... 16 MICROSTATION V8 XM EDITION... 17 PROJECTWISE V8 XM EDITION... 18 STATIONARY... 19 CORPORATE POWERPOINT... 22 BE... 23 This document is subject to change. Updated files will be posted to the Marketing Team Sharepoint site: http://marketing-team. If you have any questions regarding the content of this standards guide please contact Jim O Brien in the Creative Services Department. 2
NAMES BENTLEY SYSTEMS, INCORPORATED the official name is Bentley Systems, Incorporated. Should be referred to as Bentley Systems, Incorporated, Incorporated or Bentley. DO NOT use Bentley, Inc., Bentley Sytems, Bentley Systems, Inc. or BSI. BENTLEY INSTITUTE the official name is bentley institute. DO NOT use BI or Institute. BE USER GROUP The official name is BE User Group. MICROSTATION V8 XM EDITION The official name is MicroStation V8 XM Edition. DO NOT use MicroStation XM, V8, XM Edition. Note: the capitalization of MicroStation must include uppercase M and S PROJECTWISE V8 XM EDITION The official name is ProjectWise V8 XM Edition. DO NOT use ProjectWise XM, V8, XM Edition. Note: the capitalization of ProjectWise must include uppercase P and W 3
COPYRIGHT AND BOILERPLATE COPYRIGHT Copyright lines reflect the content of each piece A generic line for materials created in 2007: 2007 Bentley Systems, Incorporated. Bentley and the B logo are either registered or unregistered trademarks or sevice marks of Bentley Sytems, Incorporated, or one of its direct or indirect wholly-owned sub-sidiaries. Other brands and product names are trademarks of their respective owners. All copywright lines are subject to legal review and approval. COPYRIGHT/FOOTER SPECS Legal is justified and roughly 5-7 pt. Universe 57 Condensed. x 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks or service marks of Bentley Systems, Incorporated or one of its direct or indirect wholly owned subsidiaries. Other brands and product names are trademarks of their respective owners. x equals height of smaller uppercase letters 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks or service marks of Bentley Systems, Incorporated or one of its direct or indirect wholly owned subsidiaries. Other brands and product names are trademarks of their respective owners. Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks or If legal wraps to 3 lines, baseline the copy with the rule in the Bentley logo. 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks. If only 1 line of legal, baseline the copy with the rule in the Bentley logo. x 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks or service marks of Bentley Systems, Incorporated or one of its direct or indirect wholly owned subsidiaries. Other brands and product names are trademarks of their respective owners. 2007 BOILERPLATE ABOUT BENTLEY Bentley Systems, Incorporated provides software for the lifecycle of the world s infrastructure. The company s comprehensive portfolio for the building, plant, civil, and geospatial verticals spans architecture, engineering, construction (AEC) and operations. With revenues now surpassing $400 million annually, and more than 2400 colleagues globally, Bentley is the leading provider of AEC software to the Engineering News-Record Top Design Firms and major owneroperators, and was named the world s No. 2 provider of GIS/geospatial software solutions in a recent Daratech research study. For more information, visit www.bentley.com or call 1-800-BENTLEY. 4
FONTS, COLORS AND GRAPHICAL ELEMENTS FONTS Macintosh guidelines: The typeface for official company communications, such as standard stationery items, is the family of Universe Condensed (45, 57 and 67). Publications, web sites that are promotional in nature, posters, and advertising are limited to Universe Condensed (47, 57 and 67). Universe 47 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Universe 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Universe 67 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 PC guidelines: If you are producing communications on a PC, use Arial Narrow. Bold for headlines. Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Narrow (BOLD) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 COLORS The official Bentley colors are blue and black with an accent color of green. For print color reproduction use blue (PMS 301), black and green (PMS 355). When using process color, the build formula for blue is 100% cyan, 43 magenta, 19% black. The process build formula for black is 100% black. The process build formula for green is 100% cyan, 91% yellow and 6% black. On the Web, for the closest web-safe color match, use these hexadecimal values: #084887 for blue, #000000 for black and #009e57 for green. PMS 301 Black PMS 355 Blue process Black process Green process 5
FONTS,COLORS AND GRAPHICAL ELEMENTS BORDER SPECS FOR VARIOUS MARKETING MATERIALS Top left corner notch 13pt. / Universe 57 Condensed WWW.BENTLEY.COM.25 / Angle = 45.25 Rule =.5 pt / Bentley Blue.25 Bottom right corner notch BUILD AS ONE 13pt. / Universe 57 6
2005 Bentley Systems, Incorporated. AutoPIPE, AutoPLANT, AutoPLANT Equipment, AutoPLANT Isometrics, AutoPLANT Piping, AutoPLANT Raceways, AutoPLANT Stuctural, Bentley, the "B" logo, Bentley Datasheets, Bentley Data Manager, Bentley Hookups, Bentley Knowledge Manager,Bentley Navigator, Bentley WinNOZL, Bentley Vision, Bentley View are either registered or unregistered trademarks or service marks of Bentley Systems, Incorporated or one of its direct or indirect wholly-owned subsidiaries. Other brands and product names are trademarks of their respective owners. PUBLICATIONS AND ADVERTISEMENTS Brochures, Booklets, and Catalogs. The company identity mark and/or the logotype may be used on the front at the top or bottom (right, left, or centered). Company identity mark placed on the inside back or front cover of brochures, booklets, and catalogs will be placed at the bottom left of the page with the copy right information to its left. Examples of locations for elements are shown below. The company identity mark and/or logotype will not be used as a dominant design element in brochures, booklets, and catalogs. Self-Mailers. The company identity mark and/or logotype may be incorporated into the mailing panels of publications intended to be self-mailers. Recommend placement of the graphic elements is shown at right. (Seek advice regarding U.S. Postal Service requirements for mailing panels.) Posters and Banners. When the company identity mark and/or logotype is used on a poster or a flyer, it will be placed at the bottom left of the page. Advertisements. The company identity mark and/or the logotype may be used at the top or bottom (right, left, or centered) as shown in the examples. It will not be used as a dominant design element in advertisements. Seek advice from design professionals to avoid visual conflict between advertisement design elements and graphic standards. Poster WWW.BENTLEY.COM AUTOPLANT THE # PRODUCT LINE IN PLANT DESIGN 1 SM SPECIAL OFFER: DOUBLE YOUR PRODUCTIVITY AutoPLANT, based on AutoCAD, is the solution of choice for leading owner-operators and engineering professionals worldwide. AutoPLANT applications offer the best combination of features, performance, and value of any plant design system and are unsurpassed in addressing, migrating, managing, and leveraging design data. Purchase any product from List A and receive any product in List B for FREE! LIST A AutoPLANT P&ID Bentley Instrumentation & Wiring AutoPLANT Piping AutoPLANT Equipment AutoPLANT Isometrics Bentley AutoPIPE Bentley Navigator Bentley Knowledge Manager LIST B Bentley Hookups Bentley Datasheets Bentley Data Manager Bentley WinNOZL AutoPLANT Raceways Bentley Explorer* AutoPLANT Structural* Bentley Vision Purchase today call 1-800-BENTLEY. To learn more about AutoPLANT, visit www.bentley.com/autoplant. * Includes all AutoPLANT Structural and Explorer products Tri-fold Offer not valid with other discounts and available to new users only. Advertisement 7
USE OF BENTLEY LOGO AND SPECIAL MARKS BENTLEY LOGO DO NOT USE The company identity mark for Bentley consists of a white script capital B with the bottom chamber of the B filled green in a blue box. The mark is accompanied by logotype, Caslon 3, the reads Bentley with an underline and. Use. The mark will be used on all Bentley materials to identify the as produced by and for Bentley. The mark must be used on companyspecific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital B will not be used as a dominant design element in communications. Do not distort Correct use: Perimeter: Four Color Placement of text or graphics in close proximity to the Bentley logo should not be positioned within 1/8 of the logo. PMS 301, Black and PMS 355 Four Color knocked out If the logo uses the white box around the B then the perimeter starts at the outer edge of the white box. Black and White Knocked out 8
USE OF BENTLEY LOGO AND SPECIAL MARKS VERTICAL MARKS WITH BENTLEY LOGO The identity marks for the Bentley verticals consist the Bentley logo (outlined on page 3) in combination with logotype tagline in Caslon 3, specific to each of the 4 verticals-building, civil, geospatial, and plant. Use, The vertical mark will be used on Bentley materials specific to the vertical to identify them as produced by and for Bentley. Use of the vertical mark is left to the discretion of the Marketing Director for the respective vertical. The mark must be used on company-specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital B will not be used as a dominant design element in communications. DO NOT USE P L A N T GEOSPATIAL BUILDING C I V I L Correct use: When the Bentley logo does not appear anywhere else. 9
USE OF VERTICAL MARKS VERTICAL MARKS WITHOUT BENTLEY LOGO DO NOT USE In instances when the Bentley corporate logo is already in use, the vertical tagline mark, a logotype tagline in Caslon 3, will be used. Use, The vertical mark will be used on Bentley materials specific to the vertical to identify them as produced by and for Bentley. Use of the vertical mark is left to the discretion of the Marketing Director for the respective vertical. The mark must be used on company-specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital B will not be used as a dominant design element in communications. Correct use: When the Bentley logo also appears elsewhere in the document Do not Distort Black and White Knocked out Knocked out over background color other than black Four Color knocked out 10
USE OF LOGOS AND SPECIAL MARKS PROGRAM LOGOS DO NOT USE Use. Identity marks for specific programs will be used in conjunction with the Bentley logo (outlined on page 3). The use of these marks will be determined by the program director or program marketing manager. The Bentley logo will be used when there is no approved logo associated with the program. All program logos must be approved the Chief Marketing Officer and designed by Creative Services. Approved for use: 11
USE OF LOGOS AND SPECIAL MARKS BENTLEY INSTITUTE LOGO DO NOT USE The Bentley Institute program identity mark consists of blue circle icon with white columns set inside. The mark is accompanied by logotype, in Optima, that reads Bentley Institute. Use. The mark will be used on all Bentley Institute materials to identify them as produced by and for Bentley or Bentley Institute. The mark must be used on company-specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in any way. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. Correct Use Optima ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 COLORS The official Bentley Institute colors are blue and black. For print color reproduction use blue (PMS 301) and black. When using process color, the build formula for blue is 100% cyan, 45, 45 magenta, 18% black. The process build formula for black is 100% black. On the Web, for the closest web-safe color match, use these hexadecimal values: #084887 for blue and #000000 for black. PMS 301 Blue process Black Black process 12
USE OF LOGOS AND SPECIAL MARKS BENTLEY INSTITUTE PRESS LOGO DO NOT USE The Bentley Institute program identity mark consists of blue circle icon with white columns set inside. The mark is accompanied by logotype, in Optima, that reads Bentley Institute. Use. The mark will be used on all Bentley Institute materials to identify them as produced by and for Bentley or Bentley Institute. The mark must be used on company-specific publications as appropriate(see company marketing identities) When the mark is used, its shape will not be altered in anyway. the mark will not appear with any other mark, symbol, logo, or logotype, other that the logotype designed for it and presented here. Do not distort Correct use: For Use on Book Spines Only. Four Color PMS 301 and Black four Color knocked out Black and White Knocked out 13
USE OF LOGOS AND SPECIAL MARKS BENTLEY PARTNER PROGRAM LOGOS DO NOT USE The program marks for the Bentley Partner Program consists of the Bentley corporate identity mark and logotype, in Caslon 3, that indicates the sectors of the program (Channel Partner and Technology Partner). Use. The mark will be used on all Partner program materials to identify them as produced by and for Bentley The mark must be used on companyspecific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in any way. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The linked hand graphic outlined in blue with the solid blue base area will not be used as a dominant design element in communications. Correct use: 14
USE OF LOGOS AND SPECIAL MARKS PRODUCT LOGOS DO NOT USE Use. Identity marks for specific products will be used in conjunction with the bentley logo (outlined on page 3). The use of these marks will be determined by the marketing director or marketing manager. The product logos shown at right are the only ones approved by marketing. All product logos must be approved the Chief Marketing Officer and designed by Creative Services. In the case of products that do not have an approved logo, product names will be represented using Universe 67 Condensed as outlined in the Bentley typography standards on page 4 of this document. Approved for Use: 15
USE OF LOGOS AND SPECIAL MARKS MICROSTATION V8 LOGO DO NOT USE: The MicroStation V8 product identity mark consists of logotype, in Caslon 3 that reads MicroStation accompanied by the stylized V8 text with the crescent on the right. Use. The mark will be used on all MicroStation V8 materials to identify them as produced by and for Bentley. The mark must be used on companyspecific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in any way. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. Incorrect use: COLORS The official Bentley Institute colors are blue and black. For print color reproduction use blue (PMS 301) and black. When using process color, the build formula for blue is 100% cyan, 45 magenta, 18% black. The process build formula for black is 100% black On the Web, for the closest web-safe color match, use these hexadecimal values: #084887 for blue and #000000 for black. PMS 301 Black Blue process Black process 16
USE OF LOGOS AND SPECIAL MARKS MICROSTATION V8 XM EDITION IDENTITY MARK DO NOT USE The MicroStation V8 XM Edition product identity mark consists of logotype in Universe 67 Bold Condensed, that reads MicroStation V8 in small caps and an,. Use. The mark will be used on all MicroStation V8 materials to identify them as produced by and for Bentley. The mark must be used on companyspecific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in any way. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. Correct use: Four Color PMS 301 and Black four Color knocked out Black and White Knocked out 17
USE OF LOGOS AND SPECIAL MARKS PROJECTWISE V8 XM EDITION IDENTITY MARK DO NOT USE The ProjectWise V8 XM Edition product identity mark consists of logotype in Universe 67 Bold Condensed that reads ProjectWise V8 in small caps and an, a logotype in Universe 57 Condensed, that reads xm edition and an underline that drops down from the top line of text to include the end of the second line of text. Use. The mark will be used on all Bentley materials where the product is referenced to identify them as produced by and for Bentley. The mark must be used on company-specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in any way. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. Correct use: Four Color PMS 301 and Black four Color knocked out Black and White Knocked out 18
STATIONERY STANDARD STATIONERY ITEMS Use. Stationery serves an important communication link between the company and its audience. Bentley s be Conference and be Careers Network will use the standard stationery items for their correspondence. Format. be Conference and be Careers Network standard stationery items include letterhead sheets. These items have been designed to display the conferences identity mark and the logotype. The formats shown are the only stationary choices available. Personal names may appear on company business cards but will not be printed on either the letterhead sheets or the envelopes. The business cards are the property of the individual employee of Bentley, but standard stationary items are considered the property of company and will not include an individual s name. Paper Stocks. For standard stationery items, the following paper stocks will be used: - Letterhead: 24# Neenah Classic Laid, Avalanche White - Envelopes: 24# Neenah Classic Laid, Avalanche White - Business Cards : 80# Neenah Classic Laid, Avalanche White 19
STATIONERY Envelope #10 Letterhead Business card actual size 20
STATIONERY.75 1 Letterhead Top 1 Company name: 11pt. / Optima Extra Black Address: 11pt. / Optima.75 Letterhead Bottom.4375.4375.913 Company name: 11pt. / Optima Extra Black Address: 11pt. / Optima Envelope.125.5.062 1.062.062 Business card actual size Name: Optima Extra Black Title: Optima Company name: 11pt. / Optima Extra Black Address: 11pt. / Optima 21
CORPORATE POWERPOINT CORPORATE POWERPOINT/TEMPLATE+BENTLEY OVERVIEW DO NOT USE: A new look has been developed for the Bentley corporate powerpoint presentation. There is a template with which you can create your slides and a Bentley Overview presentation which you can use in its entirety or pull slides from to accent your own presentation. The template is saved as a Design Template (.pot file). This design template should make updating existing presentations to this new look easier. Using a Design Template supplies a consistent background, color scheme, and text and object formatting. MERGING PRESENTATIONS INTO NEW TEMPLATE To use the Design Template, save the.pot file into the Microsoft/Templates folder on your hard drive. When you are in PowerPoint (2003) open an existing presentation, click on the Design tab in the Formatting toolbar. This will replace the existing master settings with those from the new template. Both the template and the Bentley Overview can be downloaded from the Marketing Team Sharepoint site: http://marketing-team. November 2005 22
BE I D E N T I T Y S T A N D A R D S
BE LANGUAGE BE PLatform: Be stands for Bentley Empowered describing the people and projects using Bentley products to improve the world s infrastructure and increase quality of life. A robust infrastructure benefits people and communities worldwide. Infrastructure upholds the human enterprises that shape and enrich our lives commerce, industry, communications, government., education. To users, we say: Be is about three things: It is about you and what you do. It is about us helping you. And it is about the common vision and causes we share. Tagline: because the world has so much potential Exception: BE Conference It s time for learning. 24
BE USE OF LOGOS BE LOGOS DO NOT USE: The company identity marks for the BE properties consist of a white script lower case be in a blue box plus a logotype, in Futura BT, that reads BENTLEY EMPOWERED in call caps. A blue rule encompasses the mark and logotype for the different divisions is below in black. The mark is always accompanied by a logotype on Futura BT, that identifies the individual BE property (Conference, Awards, Magazine, Newsletter, Careers Network or User Group) Use. The mark will be used on all BE materials to identify them as produced by and for Bentley. The mark must be used on company specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital be will not be used as a dominant element in communications. Correct Use: 25
BE USE OF LOGOS IDENTITY MARK WITH TAGLINE DO NOT USE The company identity marks for the BE properties consist of a white script lower case be in a blue box plus a logotype, in Futura BT, that reads BENTLEY EMPOWERED in call caps. A blue rule encompasses the mark and logotype for the different divisions is below in black. The mark is always accompanied by a logotype on Futura BT, that identifies the individual BE property (Conference, Awards, Magazine, Newsletter, Careers Network). There is no tagline associated with BE User Group. Use. The mark will be used on all BE materials to identify them as produced by and for Bentley. The mark must be used on company specific publications as appropriate (see company marketing identities). IT S TIME FOR LEARNING. because the world has so much potential When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital be will not be used as a dominant element in communications. Conference tagline font.. Futura BT All others tagline font. Hoffler Text Italic Do not change the proportion of the tagline to the mark Ink Colors. PMS 301 and black IT S TIME FOR LEARNING. because the world has so much potential because the world has so much potential IT S TIME FOR LEARNING. because the world has so much potential because the world has so much potential 26
BE FONTS AND COLORS TYPOGRAPHY The typeface for official company communications, such as standard stationary items, is the family of Futura BT. Publications, web sites that are promotional in nature, posters, and advertising are limited to Futura BT.. Futura BT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Futura Medium BT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Futura Heavy BT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 COLORS The official Bentley colors are blue and black. For print color reproduction use blue (PMS 301), black. When using process color, the build formula for blue is 100% cyan, 45% magenta, 18% black. The process build formula for black is 100% and the build formula for orange is 35% magenta,90% yellow. On the Web, for the closest web-safe color match, use these hexadecimal values:#084887 for blue, #000000 for black and #FF9F00 for orange. PMS 301 Black PMS 137 Blue process Black process Orange process 27