Managing IPTV in a Multi-Screen World Colin Phillips IPTV Solutions Architect colin.phillips@bt.com
Proliferating Platforms
Android Hardware Fragmentation 11, 868 Distinct Devices Source: OpenSignal July 2013
Android Software Fragmentation Source: Google November 2013 (http://developer.android.com/about/dashboards/index.html)
Channel Count Proliferating Content Live, Time-Shifted Live & On-Demand 1000 900 800 700 600 500 HEVC 400 300 AVC 200 100 MPEG-2 0 1940 1950 1960 1970 1980 1990 2000 2010 BBC TV Relaunched ITV BBC 2 C4 UK Cable Analogue Satellite Broadband / IP TV Digital Satellite, Cable & DTT Analogue Era Digital Era
Demographic Change Average Minutes Per Day Spent on Source: Dan Zigmond(Google) and Horst Stipp(NBC). First published on HBR Feb 2011
The Traditional BT Vision Service Hybrid DTT & IP Catch-up content from Vision/PSBs PVR STB with 2 tuners & record/pause/ rewind live TV Freeview & optional premium TV channels over DTT On demand content from Vision Available to customers with BB line able to operate at 2Mbit/s Optional extra TV channels via IP multicast OpenReach NTE (fibre broadband)
Vertical to Horizontal Change 8 Freeview HD PVR with IP delivered VOD/Catch-Up multiple CP platform Unified UI to search for all VOD content available to customer Backwards EPG to simply integrate Catch-Up content Neutral platform for VOD that seeks to replicate the success of Freeview
And then there was Football 13 th June 2012
12 Months to Deliver Production & Distribution CMS, backend services, stats Outside broadcast Studio Monitoring and reporting Playout Functional and Volume testing Transcoding, origin Operations CDN, Multicast delivery Digital app to PCs, iphone/ipad and Android devices STBs, clients
The Challenge Sell and service the product... Real-time provision, to multiple platforms One provider may be challenging to work with..? Pricing has to be secret Unprecedented order volumes expected Multiple customer migrations Complex T2R environment And the milestones couldn t move... Product Launch 9th May Channel Launch 1st August First FAPL Game 17th August
Leverage Partnerships & SaaS AKA The Cloud
Successful Launch on PC, Mobile & Tablets PC+Mac ios Android
So Why Cloud Elements? Addresses... Cost Specialist Operational skills Time to market 17th Aug 1st Premiership game Time to market for evolving features Time to market to try and see Flexibility evolving understanding and propositions Focus our skills on the Customer service across our products and let vendors operate their products Product enabler: e.g. Multiscreen Use of consumer provided devices
What had to happen to get to 9 th May product launch Order journeys SKY Digital Satellite Platform, BT TV, Online Player & App Bundled products, standalone products, up sell, multicast/dtt, pre-sales checkers, engineer appointments, keeping customers informed, home moves, pricing, order fallout queues, agent training, Non functional requirements Use existing hardware, infrastructure upgrades not available until 1 st July Impact on every system in the order processing chain SKY subscriber services certification Barker channels available as free-to-view on Sky & Vision Service wrap
What had to happen to get to 1 st August channel launch Engineer & Deploy Order Management System Upgrades icity studio had to be completed and commissioned/tested along with RedBee playout PC/Mac Web Platform Go-Live sport.bt.com development, testing & trials Android & ios testing, trials & App Store approvals Multicast on YouView Extensive infra uplifts due to re-forecasts Brand new Sports Management Centre interfacing with with studios/nrc/csoc etc And much more besides
What happened on the 1 st August Digital Apps hits the Apps stores overnight -132k App downloads by COP with 124k unique users Channel officially launched @ 6pm Orders peaked @ >7.5k in one hour 70000 Total Digital views per Hour for the 1st August 60000 50000 40000 30000 20000 10000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
BT Sport Digital to date 1000000 BT Sport App Downloads 900000 800000 700000 600000 500000 400000 Total ios Android 300000 200000 100000 0
Complexity Delivered OB MCR NRC Customer Deflection icity production Sports management centre Redbee playout Sky Pubs & Clubs BT Retail Systems UKB, MGT, CCP CSOC A2T CDSO Digital Security Origin Digital IPTV BT Sport IMC BNO Sky Satellite Uplink (Arqiva) Connectivity Video & Data Sky Pubs & Clubs IPTV Transport TV Connect Conditional Access Openreach NGA / Copper Openreach service centre Power & vent Connectivity Video & Data Adhara 21C BB Madley satcomms