EBU TECHNOLOGY AND INNOVATION Aktuelle Entwicklungen in der vernetzten Programmproduktion Dr Hans Hoffmann Head of media fundamentals and production technology (hoffmann@ebu.ch) F
AGENDA Changes in media landscape, consumer expectations and impact to production Paradigm change ahead Joint EBU, SMPTE, VSF Task Force Summing up
Mobile online applica=ons (e.g: podcasts, VoD,etc.) with iphone, ipad, ipod: Home network Internet- Radio Visual Radio UHDTV HbbTV DAB, DAB+ Connected TV Broadband & TV combine Streamers
EXPECTATIONS - QUALITY Top Content 3+ years we need accept 4K or UHD Hype Large screen experience Social gathering Lay back
EXPECTATIONS BIG SCREEN MORE THAN ONE PICTURE Benefit the large size and resolution Multi-viewing Zoom Allow the viewer to have the choice
EXPECTATION VIEWER TAKES CONTROL Broadband and HBBTV allow new applications Multi-camera Background information Apps New generation of interactivity will be defined
EXPECTATIONS SPEED OF INFORMATION New consumer devices create new demands I want to know first, Second screen is first in hand With rich visualized data Content must be targeted to the consumer platform
EXPECTATIONS RICHER CONTENT DATA Visualisation Knowledge to create data Ownership Exploitation of data Making attractive Content out of data Trust of information? Source: h+p://www.performancemagazine.org/
SIGNIFICANT IMPACT FOR BROADCASTERS Expanded concepts for crossmedia and content 1to1,1toGroups and 1to many Agnostic infrastructures Faster and better story centric workflow Platforms instead of pillars Costs?
PARADIGM SHIFT AHEAD After the transition to file based production with drastic changes we face the next disruptive change Move towards the all IP networked broadcaster Transformation of the whole industry in next few years More consolidation and new players
ENABLING TECHNOLOGY
THE LAST ROOM OF INDOMITABLE SDI Ingest Playout Post Live Production Broadcast Plant Traffic Planning Multiplatform Delivery Newsroom System Enterprise
CHALLENGES FOR THE EUROPEAN INDUSTRY Lack of knowledge - Strategic decision making Specific training Guidelines and standards Certification requirements No Members test platform for workflows OFFICE IT SKILLS ARE NOT LIVE MEDIA NETWORKS SKILLS
WINDOW OF OPPORTUNITY New Technology Adoption 2014 2020 BBC R&D IP Studio SRG Cloud Prod. BBC Virtual Radio VRT Moving NRK Bergen full- IP? BCE full- IP Zone of Influence Assistance, Training, Consultancy
BROAD CONCENSUS ON A LAYERED APPROACH LiveSportApp NetOrigApp Layer CapabilityInterface Key for example Media Processes Application Media Applications Enterprise Processes Enterprise Applications Busines s Process Layer Applicatio n Layer Endpoint Media 0..* Devices & Systems Service Service Platforms Platform Layer Data Center & Specialty Hardware Networks Infra- structure Layer
DIFFERENT THINKING! SDI Circuit switched Fixed route Fixed/Guaranteed bandwidth IT/IP Packet switched Dynamic route (per packet) Best effort / Prioritization 1 cable = 1 signal, point to point 1 cable = many signals, any to any Synchronous Real-time (on time, in order, low latency) Zero errors (BER < 10E-14) Easy bandwidth management VBI Switching Asynchronous Non-real time (latency vs jitter and reordering) Error management: Retransmission, FEC, etc. Bandwidth Management Complex Packet Switch
Essence Encapsulation TECHNOLOGY & STANDARDS SMPTE 2022-6 BBC Flows/ Grains AES67 EBU ACIP EBU I3P Device Control / Service Interfaces EBU/AMWA FIMS SMPTE 2071 Ember+ OCA/AES210 Timing IEEE 1588 PTP SMPTE 2059 PTP Profile IETF IP/TCP/UDP/RTP/ IGMP Network & Management SDN IEEE 801.1x AVB/TSN Physical Layer IEEE 801.1x Ethernet 1/10/40/100 Gbit/s IEEE 801.1x AVB/TSN
JOINT EBU, SMPTE,VSF TASK FORCE Report of the SMPTE Study Group on Media Production System Network Architecture www.smpte.org/standards/reports Gap Analysis Report of the Joint Task Force on Networked Media tech.ebu.ch/jtnm
DEVELOPING A REFERENCE ARCHITECTURE Joint Task Force on Networked Media Interim report published at IBC RA v1.0 by December 2014 -Models: components, data, ctrl, timing -Common vocabulary tech.ebu.ch/jtnm
SYSTEMS Legacy'Media' Systems'' (Ver%cally*integrated)1 1 Media'Applica2ons' Networks ' Datacenter1&1Legacy'Video'Infrastructures' Process' Layer' Applica2on' Layer' Pla<orm' Layer' Infra=' structure' Layer' 1 Pla<orms' 111High=level'Media'Processes' *1Live1Studio1Produc%on1 *1Live1Field1Produc%on1 *1Network1Origina%on1 *1Post1Produc%on1 Capabili%es1 Legacy1Live1Sports1Control1Room1 1 Live1Sports1 Control1 Applica%on1 PlaEorm1delivers1 switching,1keying,1 &1other1capabili%es1 required1for1sports1 111High=level'Business' Processes' *1e.g.1Corporate1Accoun%ng1 Business'Applica2ons' Capabili%es1 Pla<orms' *1e.g.1SAP1 Corp.1Acct.1 App1 Legacy1Network1Origina%on1Facility1 *1Sports1Highlight1Edi%ng1 *1Web*first1 Device Application Device Endpoint CapabilityInterface for example Key Switch Endpoint LiveSportApp Endpoint NetOrigApp
MINIMUM VIABLE SYSTEMS Subtask in the Task Force to define a shorter term solution for multicamera studio production Leadership: FOX
WEB FIRST ACTIVITY Subtask in the Task Force to investigate putting the WEB as first delivery format into the center of the news room. Single workflow, fast and data rich (immersive or interactive) user experience Leadership: BBC
WATCH OUT: DO YOU HAVE THE SKILL SET? Networked Media Architects (you don t find this at universities) IP skills and a sound media fundamental base know how Creatives must become the friends of APPs, Internet and New Media Devices Innovation occurs when you have skills and a test environment and time to play
SUMMARY Any new investment project for the coming years need to face the question SDI or IP, also for real time The trend is clearly IP, virtualization, services, IaaS Replacing SDI is a short term approach. Encapsulation of SDI in IP is short term solution. Build networked media architecture skills today, Start experimenting, bridge the gap between advanced technology and creatives, innovate on new workflows The change is huge, and will impact the organisation
For information and contact EBU co chair of the joint Task Force Felix Poulin (poulin@ebu.ch)