Clayton Krueger
Online Video will Account for 80% of all Online Traffic by 2019 55% of people watch videos online daily Facebook Generates an Average of 8 Billion Video Views Daily FB video posts have 135% greater organic reach than photo posts Video posts generate 1200% more shares than text & pics combined 80% of Viewers Recall a Video they Viewed in the Past 30 Days Top 3 most effective Testimonials, Tutorials, Demonstrations Mobile Video Consumption is Rising 100% Annually 92% of mobile video viewers share videos with others Video in Email Leads to 200-300% Increase in Click-Through Video, in an email subject can increase open rate by 19% Having Video on Your Homepage can Increase Conversion by 80%
Isn t it Expensive, Complicated and Time Consuming? The proliferation of technology has decreased cost & complexity!
FILMING AUDIO EDITING PUBLISHING
You need an HD camera (more for multiple angles) DSLR High Quality Point & Click Cameras Can be limiting in some circumstances GoPro - HERO4 HD Silver Wide range of applications Used to film professional documentaries Capable of shooting in 4k iphone/ipad Camera stability is crucial Consider accessory lenses
Separation is in the Preperation Shoot(s)/Day(s)/Time(s)/Location(s)/Subject(s) Story Boarding Consider Lighting, background noise, costumes, actor ability, etc. Proper Lighting is Important Auxiliary light is necessary when natural light is not an option Natural light is best Avoid backlighting Stability is Crucial Invest in mounting equipment Tripods, Sticks, Mounts, Gimbals, etc.
Movement is Everything Multiple camera angles Panning Changing focal points Zooming Shoot more Content than you Need Shoot the scenes you know you need several times This way you can cut and combine the best from each take Take ample amount of B-Roll Footage B-Roll is crucial for tying a piece together cohesively
Music, Narration or Both? Music You won t need to worry about background noise when filming because it will be replaced by music in post-production Narration Audio recording equipment will be required Both The music track will need to be at a level to hear the voiceover An effective technique is lowering the music volume during speaking
Avoiding Copyright Infringement If the video is for internal purposes (i.e. training video) You can probably get away with using popular music If the video is for your customers (i.e. Social and/or TV) You ll need to secure the rights from the artist for the song This can be costly unless the artist is local and relatively underexposed (perhaps a talented staff member) Royalty-Free Music: www.audiojungle.net Music Style Should Match the Video Content Even better if the music is synched with the video Music selection should be appealing to the intended audience
Quality Voice Audio Can Make or Break Your Video Live Recording on Camera Goal: minimize background noise and amplify subject vocal Boom Mics Shotgun Mics Lavalier Mics Digital Voice Recorders Recording Voiceover off Camera Goal: eliminate background noise to capture crystal clear vocal Dedicated Recording Room (Pillow Box) Dynamic Condenser Recording Mic Pop Filters/Wind Screens Recording to Digital Audio Recording Software We use GarageBand for audio recording Mac (imac, Mac Book, ipad, iphone, etc) There s an App for that!
You Need Software FREE Software is Fine! Mac s come with imovie already installed PC s come with Windows Movie Maker installed If not, it s a free download Proprietary Editing Software Comes with cameras such as GoPro These will do the trick as long as you film & edit well
Paid Software is Best CyberLink PowerDirector 15 is what we use It only cost $60 www.cyberlink.com/powerdirector15 I like it because the navigation is simple, very similar to most Microsoft based software Adobe Premier is the Industry Standard for PC s It s expensive and requires Adobe product knowledge If you invest the time and money to acquire and use it properly, the results are outstanding Final Cut Pro is the Industry Standard for Mac s OS specific for Mac s, it s the bigger brother to imovie I don t have any personal experience using it but I ve seen the results and they are outstanding
Where is the Video Going to be Viewed? Television TV will have some specific export requirements Frame Rate, Screen Resolution, File Type, etc. Film with these settings and the final destination in mind Always review import requirements first before starting Social Media Import natively to the desired network of choice for best results Facebook videos autoplay But you won t be able to boost them if there is too much text In-House Video Display Screens Export in full HD Invest in video looping devices
People Spend 3x Longer Watching a Live Social Video Does not need to be as polished as edited video But you should still give thought to quality Stability, Sound, Lighting, Etc. What to do on Live Video? Broadcast from an event Inform guests about a special promotion Give guests a peek behind the curtain Where to go live: YouTube, Instagram, Facebook, Periscope
90% of Users State that Videos are Helpful in Making Purchasing Decisions 64% are more likely to purchase a product online after watching a video So What Are You Waiting For?! Just remember, you have to start somewhere Don t let your lack of video experience stop you! You cannot afford to wait!!!