The Mobile Broadcast Media Opportunity Jeff Lorbeck Sr. VP of Engineering
Safe Harbor Before we proceed with our presentation, we would like to point out that the following discussion will contain forward-looking statements from industry consultants, QUALCOMM, and others regarding potential market size, market shares, and other factors which inherently involve risks and uncertainties. These and other risks and uncertainties relating to QUALCOMM s business are outlined in detail in our most recent 10-Q and 10-K forms filed with the Securities and Exchange Commission. Please consult those documents for a more complete understanding of these risks and uncertainties. This presentation may include a discussion of "non-gaap financial measures" as that term is defined in Regulation G. The most directly comparable GAAP financial measures and information reconciling these non-gaap financial measures to the company's financial results prepared in accordance with GAAP have been posted on the company's Investor Relations web site at http://www.qualcomm.com/ir/ The Mobile Broadcast Media Opportunity P.2
MediaFLO for Mobile Media Delivery What is MediaFLO? MediaFLO is a mobile entertainment and information platform - Enables the entire value chain - Provides the most viable business case for the mobile TV ecosystem - Delivers the most compelling, immersive, and interactive media experience for consumers to drive subscriber acquisition, retention, usage, and revenues - Offers mobility without compromise delivery of one service attribute does not compromise another MediaFLO offers clear business advantages over competitors - The best and most far reaching way for content brands to take their brands to the third screen, and to their new and growing audience - A potent acquisition, retention, and ARPU-building tool for carriers - A major stimulant for handset upgrades MediaFLO is an open and global standard The Mobile Broadcast Media Opportunity P.3
What MediaFLO Will Offer Customers Subscription-based service QVGA live streaming video, up to 30 frames per second AAC+ stereo audio streams Clipcasting network scheduled media Datacasting phone as lifestyle management device Interactive services for two-way exchange The Mobile Broadcast Media Opportunity P.4
Subscription-Based Mobile Media Service Service is based on a simple subscription model - Only subscribed users receive service - User receives keys for the subscribed services via 3G The Mobile Broadcast Media Opportunity P.5
Clipcasting Network Scheduled Media Users subscribe to packages of program channels Program guide contains file description and distribution window Single channel protocol no additional overhead The Mobile Broadcast Media Opportunity P.6
Datacasting Dynamic Home Screen Mobile phones become a lifestyle management device The Mobile Broadcast Media Opportunity P.7
Interactive Services Users can select and receive desired content and information The Mobile Broadcast Media Opportunity P.8
Efficient One-to-Many Delivery Client/Server system - Efficient distribution of encrypted content across multicast network The Mobile Broadcast Media Opportunity P.9
Best Service Without Compromise High quality video Fast channel switching time (~ 2 seconds) Extended watch time with low power consumption - ~ 4 hours streaming video possible on a standard 850 milliamp battery High efficiency ensures variety and affordability - More high-resolution media channels (6-11 Mbps), with better coverage Rapid innovation possible with end-to-end solution Possible mix of high-quality services - 30+ video channels (8 MHz, QVGA, up to 25 fps, H.264, ~350 kbps peak average bit rate) - 10 audio streams (AAC+ parametric stereo) - Multiple distributed Clipcasting content (cached on device) - IP Datacasting The Mobile Broadcast Media Opportunity P.10
Launching Mobile Media United States 2007 MediaFLO USA aggregates and delivers premium-quality mobile entertainment and information over its nationwide wireless network Business model is to deliver wholesale service to U.S. Wireless Operators Launched with Verizon Wireless major U.S. Wireless Operator Announced Cingular / AT&T launch solidifies MediaFLO presence in U.S. market The Mobile Broadcast Media Opportunity P.11
The first premium, MediaFLO-enabled handsets are now available. Additional handsets are currently in development for commercial availability. The Mobile Broadcast Media Opportunity P.12
Technology Options in the Marketplace Source: QUALCOMM analysis, Public documentation The Mobile Broadcast Media Opportunity P.13
UBM: Universal Mobile TV Chip Early sampling (Q1 07) of the UBM chip accelerates delivery of mobile TV to massmarket handsets Delivers support for the world s three leading standards in a single chip: FLO DVB-H ISDB-T Handset manufacturers benefit from maximum flexibility Qtv for Video & Audio QC Protocol Stack w/ 3 rd party apps Complete Integrated Solution Lower Device Cost Slim Form Factor The Mobile Broadcast Media Opportunity P.14
MediaFLO Momentum in the Marketplace MediaFLO FLO Standardization Efforts - TIA-1099 FLO Air Interface Specification - Additional standards added October 2006: TIA-1102, TIA-1103, TIA-1104-70+ companies in FLO Forum driving standardization worldwide MediaFLO Gaining Traction in Wireless Market - Two of the top CDMA/WCDMA handset vendors supporting MediaFLO - Product releases on schedule to support MediaFLO USA Verizon and Cingular / AT&T launches Global Efforts put MediaFLO on the Map - United Kingdom Two trials with BSkyB (Cambridge & Manchester) - Japan joint venture with KDDI Softbank forms MediaFLO Planning Company to encourage government s release of spectrum and launch MediaFLO in Japan - Taiwan Trial planned with China Network Systems in Taipei The Mobile Broadcast Media Opportunity P.15
Thank You! www.mediaflo.com