GREG GALLUCCIO DIRECTOR, LED BUSINESS DEVELOPMENT LEVITON MANUFACTURING COMPANY LIGHTING AND ELECTRONICS A CLASH OF TWO PSYCHOLOGIES

GREG GALLUCCIO DIRECTOR, LED BUSINESS DEVELOPMENT LEVITON MANUFACTURING COMPANY LIGHTING AND ELECTRONICS A CLASH OF TWO PSYCHOLOGIES

A Clash Of Two Psychologies We are experiencing the interaction of two monolithic industries the lighting industry and the electronics industry These industries have very different modes of operation and very different sets of customer expectations Both industries will change as a result

Overview The Lighting Industry and the Electronics Industry have merged and both are coming to grips with the changes Lack of interchangeability and upgrade-ability in the LED world is a challenge for the commercial ambient lighting market Expanded functionality is an inevitable consequence, but will take time to manifest LED fixture manufacturers are turning toward modular, interchangeable and cross-compatible designs Trying to adapt existing form factors and connectivity methods is not always the best solution Cooperation and standardization among product manufacturers will become more prevalent

In A Nutshell The Industry That Gives Us This: Now Gives Us This: But We Still Think It s This:

Which one will we be when the smoke clears??

Major Differences Electronics Lighting Modularity, Connectivity Non modular Standardized sockets, ballast/lamp interchageability

Major Differences Parameter Electronics Lighting Control Device specific Interoperable

Major Differences Electronics Lighting Product Life Cycle Expected Obsolescence Indefinite Lifetime 1950 1990 2010

Industrial Design, Lighting Industry Style Even with significant technological advances 1950 1990 2010 Incandescent CFL LED

Major Differences Electronics Lighting Functionality Always Evolving Illumination Comp and graphics, communication Comp and graphics Comp and graphics, communication, phone, music Computation Comp and graphics, communication, phone, music, TV, movies White Light White Light White Light

But Not For Long New combinations of functionality are already showing up on the market Osram MusicLites The MusicLites' design combines an efficient 10-watt LED light, a 70-millimeter full range high fidelity loudspeaker and a wireless audio receiver in a module that is compatible with many audio sources. MusicLites fits into four-, five- or six-inch recessed cans, providing light output equivalent to a 65-watt reflector bulb

Li-Fi? Osram MusicLites Pulsed LED s are being configured to communicate information to computers, tablets and phones

But Not For Long What were once basic light fixtures can now be come interactive displays for logos or graphics, provide directional information, show emergency routes

Suddenly - New Players In An Old Industry The Result Is A Disruptive Influence On The Sales Channel

Supply Chain? Which Store Sells You the ipad, and Which Sells You The Lighting Fixture?

So What Will We Be When The Dust Settles?? Probably a mixture of both

For Today -The Challenge LED or conventional lighting? It s no longer mostly about cost, but rebates and cost reductions are turning the market toward LED So then, what are the non-cost barriers to market acceptance?

The Building Manager s Nightmare Can you send me a replacement for that LED fixture you sold me last year? Sorry, we don t carry that one anymore. It s obsolete.

Interchangeability and Interoperability In the lighting industry, we ve always taken it for granted. But without it can we: Upgrade products? Source replacement parts? Interconnect different parts of a system? Merge old technology with new technology??

Enter The Zhaga Consortium Zhaga makes LED light sources interchangeable + + + + + =??

The Zhaga Consortium The main parameters are: Mechanical and thermal fit with the heat sink Size of the light emitting surface Height of the light-emitting surface Photometric properties of the light emitting surface Zhaga does NOT specify: quality, safety, performance not related to interchangeability

The Zhaga Consortium

The fact that products are made to be interchangeable does not mean that everyone will build the same thing.

The endgame. For Manufacturers Manufacturers can design components and subsystems to interact effectively with other Zhaga certified products to create highly effective and versatile working systems For End-users Users of Zhaga-certified products can be confident that those products will perform properly when used with other Zhaga-certified products regardless of manufacturer

Recap The Lighting Industry and the Electronics Industry have merged and both are coming to grips with the changes Lack of interchangeability and upgrade-ability in the LED world is a challenge for the commercial ambient lighting market Expanded functionality is an inevitable consequence, but will take time to manifest LED fixture manufacturers are turning toward modular, interchangeable and cross-compatible designs Trying to adapt existing form factors and connectivity methods is not always the best solution Zhaga specifications are a vehicle for ensuring interchangeability and compatibility Cooperation and standardization among product manufacturers will become more prevalent

Thank You