Local content is a key driver of sales

Local content is a key driver of sales

About One TV in Cambodia

One TV is the biggest digital terrestrial pay tv operator in Cambodia. Signal coverage area is about 75%

Who is One TV subscriber?

One TV is for family tv viewership Average numbers of family: 5 person Age of One TV viewer: from 26 to 55 y.o. Monthly income: from 200$ per HH and above

One TV is for family tv viewership 52% live in the Regions 48% live Phnom Penh

Why do they chose One TV?

Attractive content is main reason of choosing One TV

What do they like to watch?

Mongkol Oudom Moha 28 channels Khmer channels package 60 channels Khmer channels+ International channels Additional package 20 channels International channels

Favorite packages Regions Mongkol More than 50% subscribe on Mongkol package Phnom Penh Oudom More than 50% subscribe on Oudom package

44% 42% 14% Packages with Khmer channels are the most demanded packages among One TV subscribers

What are ONE TV inhouse channels?

One TV inhouse channels profile 1) ONETV CINEMA 2) ONETV SABAY 3) ONETV MODERN KARAOKE 4) ONETV CLASSIC KARAOKE 5) ONETV HD LITE 6) ONETV DRAMA Brings World to you!

Channel Background: OneTV Cinema is an in-house channel with daily 24 hours broadcasting, mixed content of new and old Hollywood & Asian movies by dubbing in Khmer language. OneTV Cinema s programing is available to reach approximately 50,0000 of television households. Target Audience: Mass Audience: Male & Female : 18-65 65% of viewership is male Highest number of viewing on week-end and holidays. Most watched during daytime in the coffee shops. ONETV CINEMA Brings World to you!

ONETV CINEMA What does OneTV Cinema provides? 1. Great Content: Good and interested movies (Hollywood & Asian) Weekly promotion of the best movies Dubbing in Khmer language 2. Easy to watch: Basic channel package Brings World to you!

Result finding: Viewing One TV Cinema Number of Subscribers and percentage viewing OneTV Karaoke are breakdown and presented in the table below: Location Do not Watch Watch Total Pursat 0% 100% 100% Svay Rieng 3% 97% 100% Battambang 3% 97% 100% Sihanoukville 5% 95% 100% Banteay Meanchey 7% 93% 100% Phnom Penh 19% 81% 100% Kompong Cham 21% 79% 100% Kompong Thom 27% 73% 100% Siem Reap 39% 61% 100% Grand Total 15% 85% 100% OneTV Cinema NO 15% YES 85%

ONETV CINEMA PROGRAMING STRATEGY Weekday stripped- same time, same place Mon Tue Wed Thu Fri Time slot of new movie 10am 10am 10am 10am 10am Time slot of new movie 6pm 6pm 6pm 6pm 6pm Time slot of new movie 8pm 8pm 8pm 8pm 8pm Select the best movies during Weekday to replay during weekend 12pm 10am 4pm 12pm 8pm 6pm Brings World to you!

Channel Background: Target Audience: ONETV SABAY OneTV Sabay is a variety Entertainment channel broadcasting 24 hours a day of TV series, movies, knowledge, sports, cartoon, comedy, adventure-reality and lifestyle programs. Mass Audience: Kids : 6-12 Female : 18-45 Male : 20-40 Genre: General but coverage mostly for housewives Brings World to you! 11/25/2014

CONTENT STRATEGY Dubbed in Khmer language Year 1 = 750 hours Multiple Runs 500 New Hours every year Adding more local content High channel package ONETV SABAY Brings World to you!

Channel Background: OneTV HD Lite is a new entertainment channel by showing HD movies quality and with the new movies that just released from the theater. It is broadcasting 24hours daily and most of its content is in English and some are in other languages. OneTV HD Lite is available to reach approximately 50,0000 of television households. Target Audience: Mass Audience: Male & Female : 18-50 Audience who understands English especially foreigners Benefits: New released movies Basic channel package Full HD quality No commercial insertion Brings the World to you! ONETV HD Lite

What are benefits of watching ONETV Drama? Benefits: New movie series (high class) Dubbed in Khmer language Basic channel package Length (1hr.30mns) per episode No commercial insertion ONETV DRAMA Brings World to you!

Channel Background: ONETV CLASSIC KARAOKE OneTV Classic Karaoke is an in-house channel of music entertainment that brings the audiences backward to the past of classical Khmer songs in 60 th decade where the three famous singers Sin Sisamuth, Ros Serey Sothea and Pen Ran are still popular until today. Vocal is enable to switch on/off for audience to sing a long as the real karaoke with lyrics. Target Audience: Mass Audience: Male & Female : 20-65 Middle and old age people are the top viewing groups. Benefits: Sing a long as Karaoke Basic channel package No commercial insertion Brings World to you!

Result finding: Viewing One TV Karaoke Number of Subscribers and percentage viewing OneTV Karaoke are breakdown and presented in the table below: Location Do not Watch Watch Total Svay Rieng 3% 97% 100% Battambang 13% 88% 100% Kompong Thom 13% 87% 100% Sihanoukville 14% 86% 100% Pursat 16% 84% 100% Kompong Cham 29% 71% 100% Phnom Penh 32% 68% 100% Siem Reap 35% 65% 100% Banteay Meanchey 45% 55% 100% Grand Total 27% 73% 100% OneTV Karaoke YES 73% NO 27%

Channel Background: ONETV MODERN KARAOKE OneTV Modern Karaoke is an in-house channel of music entertainment that brings the audiences of new modern Khmer songs from various production. It is popularizing by the Khmer youth who loves to sing a long as much as Karaoke because all the songs are enable to switch the vocal on/off with the support of lyrics. Target Audience: Mass Audience: Male & Female : 16-35 Teenager and youth are the top viewing groups. Benefits: Sing a long as Karaoke Basic channel package No commercial insertion Brings World to you!