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Page 2 Judy Carter Break into Professional Speaking In this program, you ll learn: 1. To avoid three mistakes that ruin speaking careers 2. How to find your signature heart story 3. How to find your message and bookable topic 4. How to make an audience love you within your first minute onstage 5. Marketing tips on how to go from free to fee

Page 3 YOUR COACH JUDY CARTER Judy Carter s Mess-2-Success Story Judy Carter is a TEDx speaker, humorist, and speaking coach. Her message of using story and comedy techniques as a business leadership tool, as well as a way to decrease cubicle stress makes Carter an international, in-demand speaker where her keynotes entertain and inspire. Judy Carter was born knowing the messes in her life were great comedy material. Her older sister Marsha, who was born with cerebral palsy and was quadriplegic, was her first audience - a captive one. It became Judy s mission to make her laugh. There was just one problem: Judy had a severe speech impediment. However, Judy was eventually able to find power in humor and went on to have a successful career as a headlining standup comic sharing the stage with Billy Crystal, Lily Tomlin, and was nominated for Atlantic City Entertainer of the year. As an author, Judy doesn t like to brag, but she did write the Bible. No joke, she s the author of The Comedy Bible which was featured on Good Morning America, CNN, and The Oprah Winfrey Show where Oprah recommended the book to anyone who wants to be funnier. Judy currently teaches people the power of their personal story in business, how humor techniques can help decrease stress, and how to turn problems into punch-lines. Judy's new book, The Message of You: Turn Your Life Story into a Money-Making Speaking Career (St. Martin's Press, 2013), gives readers a guide to becoming her competition.

Page 4 The Three Mistakes that can ruin your speaking career #1 #2 #3

Page 5 DAY 2: DEFINING YOUR EXPERTISE, FINDING YOUR TOPIC Connecting your credentials to marketable topics will be the focus of this Module. Education & Academic Degrees What degrees do you have? Did you go to an impressive college? A trade school? Any letters after your name? PhD? MD? Any certificate programs? Master classes with an artist? Any fellowship programs, residency abroad, language courses, an apprenticeship? Again, think about non-traditional education such as culinary training, circus school, or receiving a black belt in Karate. Job Experience Whether you ve been a working standup comic, C.O.O. of an upstart internet company or a lawyer, your employment past and present means that someone else recognized and paid for your expertise.

Page 6 Distinguished Colleagues Make a list of all the famous faces and well-known names in your life. Awards & Accomplishments Media Exposure & Platform

Page 7 Bookable Topics for Speakers ADVERTISING AGING BRANDING CHANGE COMMUNICATION SKILLS CONFLICT RESOLUTION CONSUMER TRENDS CORPORATE CULTURE CREATIVITY / IDEATION CRISIS MANAGEMENT CUSTOMER SERVICE CYBER-SECURITY DISABILITY ISSUES DISASTER PREPAREDNESS DIVERSITY E-COMMERCES ECONOMIC FUTURE ENERGY ISSUES ENTREPRENEUR SKILLS ENVIRONMENTAL ISSUES ETHICS / VALUES GENERATION X & BEYOND HEALTHCARE / WELLNESS HOSPITALITY IDENTITY THEFT INNOVATION INVESTING LEADERSHIP MANAGEMENT SKILLS NEGOTIATION TECHNIQUE NETWORKING ORGANIZATIONAL SKILLS OUTSOURCING OVERCOMING ADVERSITY OVERCOMING OBSTACLES PEAK PERFORMANCE PERSONAL DEVELOPMENT PERSONAL FINANCE POLITICS / WORLD AFFAIRS PRESENTATION SKILLS PRODUCT DEVELOPMENT REAL ESTATE RECRUITMENT/RETENTION RELATIONSHIPS RESILIENCE RETAIL RETIREMENT RISK MANAGEMENT SALES / MARKETING SCIENCE SECURITY / FRAUD SMALL BUSINESS SOCIAL MEDIA SPIRITUALITY SPORTS LIFE LESSONS SPOUSE PROGRAMS STRATEGIC PLANNING STRESS MANAGEMENT SUBSTANCE ABUSE SUCCESS TEAMBUILDING TECHNOLOGY TIME MANAGEMENT TRAVEL VOLUNTEERISM WOMEN'S ISSUES WORK / LIFE BALANCE WORKFORCE ISSUES LAW

Page 8 List at least two possible topics below: Topic I could speak about I am qualified to discuss this topic because... 1 2 3 Detailing Your Topic to The Big Three: Health, Wealth, and Relationships Corporatizing Your Topics: What specifically can you teach others that will help them with their relationships, health, or prosperity? I can teach (insert your audience): How to (Insert skills you can teach that will help others become richer, healthier, or have better relationships):

Page 9 FINDING YOUR SIGNATURE STORY As Judy describes a PROBLEM, write down YOUR Mess-2-Success Story that will help STORY 1 1. I understand that you might feel INSERT AUDIENCE S FEELING 2. I understand because WHAT HAPPENED & HOW BAD DID IT GET FOR YOU 3. But then I realized YOUR EUREKA MOMENT 4. And I ended up with YOUR SUCCESS 5. And what I want to tell you is that there s hope because YOUR MESSAGE

Page 10 HOW TO MAKE THE AUDIENCE LOVE YOU IN ONE MINUTE The below is excerpted from The Message of You available in hardcover, Kindle & Audio. 1. Get TWO reactions 2. Use Spontaneous Observational Humor 3. Talk about THEM THEIR PROBLEM Rhetorical Questions How often have you? Horrible-ize and future-ize the problem - Next thing you know Failed Solutions And so you tried. How did that work? Act out a bad day for them - I was talking to Quotes & Stats: Research shows that

Page 11 FROM FREE TO FEE: MARKETING ESSENTIALS Some people might dismiss non-paying gigs as beneath them, but if you re smart and you work these gigs right, they can give you a lot more than a fee. They can give you everything you need to launch your career. Free gigs can provide you with the marketing materials you ll need to book future paying gigs, such as: Video clips Testimonials Fans Stage Time Referrals Paying Gigs Product Sales Paying Clients Marketing Essential #2: You Gotta Give Good Demo Marketing Essential #3: GET YOUR WWW ON Your website must contain these essentials: ü The Message of You on your front page, reduced to a very clear, short, and concise phrase that includes the results you give your audiences. ü Your video or short video clips; ü Your bio written to impress. ü A list of clients. ü Your keynote titles and short descriptions.

Page 12 ü Your Contact information. ü A simple sign-up for your newsletter, or other free give away. Marketing Essential #4: Become a Social Butterfly Marketing Essential #5: Work Your Database Marketing Essential #6: Get Involved -- Cause Related Marketing Marketing Essential #7: Know how to Negotiate your Fee Marketing Essential #8: You Want Fries With That? Create Merchandise for BOR Sales

Page 13 HOMEWORK When you meet someone new tonight (a waitress, valet, hooker), find something to say to them that shows that you understand a detail of what their life is like. For instance, today as I paid my parking in an underground parking lot, I said to the attendant, It must be hard for you to get a tan! I got a laugh and the attendant felt seen as opposed to being treated as almost invisible. I said to the counter person working at Baskin Robbins, Is your right hand more muscular than the left because that's the one you scoop with? She smiles and we make a connection. To my dentist, I say, It must be hard having a job where you cause so much pain... And we connect. Make an effort to understand and care about the problems of the audiences of your life and then be prepared for amazing results.

P a g e 14 Now What Do I Do? Speaking Products & Consultations The Message of You: Turn Your Life Story Into a Money- Making Speaking Career (St. Martin s Press, 2013) Before you write your speech or book, design your website, or promote your business, you better know The Message of You - - as it is what makes you unique, connects you to others, and makes you a force of inspiration. Available here. Speaking Career in a Box 4 DVDs, 1 Workbook, 5 Hours of Instruction Everything you need to know to make a six figure income in the professional speaking industry. Includes 50% off coupon for one- hour consultation with Judy. Use discount code NONFICTION at check out to get 20% OFF (until June 1, 2014) Available here. The Comedy Bible (Simon & Schuster, 2001) Judy Carter, guru to aspiring comedy writers and stand- up comics, tells all about the biz of being funny and writing funny in this bright, entertaining, and totally practical guide on how to draw humor from your life and turn it into a career. Available here. Speaking and Comedy Consultations with Judy Carter available HERE. Email: info@judycarter.com Phone: (310) 915-0555 Facebook: JudyCarterComedy Twitter: @JudyCarter #TMOY