EXECUTIVE REPORT. All Media Survey 2012 (2)

EXECUTIVE REPORT Market Research Services Ltd. All Media Survey 2012 (2) Contact Details: Market Research Services Ltd. 16 Cargill Avenue Kingston 10. Tele: 929-6311 or 929-6349 Fax: 960-7753 Email: mrsl@flowja.com Published: March 2013

CONTENTS PAGE # Preface 1-3 Acknowledgements 4 Background & Methodology. 5-7 Glossary of Technical Terms Used 8 Overview Set Count 9 Potential Audience to Radio, Free To Air (FTA) TV, Local/Regional Cable International Cable () 2000-2012 10 Media Interaction (TV, Radio, Newspaper)... 11 Media Share (Radio, FTA TV, Local/Regional Cable, International Cable... 12 Tube Share.. 13 Average Audience to Radio, FTA TV, Local/Regional Cable, International Cable by 3 hr. daypart 14

CONTENTS PAGE # Radio Summary Radio Audience Who Are They? 15 Radio Audience Where Are They?... 16 Radio Audience When Are They Available?... 17-20 Station Reach (Radio)... 21-22 Share of Listenership. 23-34 TV Summary The TV Audience Who Are They?... 35 The TV Audience Where Are They?... 36 The TV Audience When Are They Available?... 37-40 Station Reach (TV) 41 Share of Viewership... 42-48 FTA TV Audience Who Are They?... 49 FTA TV Audience Where Are They?... 50

CONTENTS PAGE # FTA TV Audience When Are They Available?... 51-54 Share of Viewership (FTA TV). 55-60 Local/Regional Cable Audience Who Are They?... 61 Local/Regional Cable Audience Where Are They?... 62 Local/Regional Cable Audience When Are They Available?... 63-66 Share of Viewership (Local/Regional Cable). 67-72 International Cable Audience Who Are They?...73 International Cable Audience Where Are They?... 74 International Cable Audience When Are They Available?... 75-78 Newspaper Summary Newspaper Readers Who Are They?... 79 Newspaper Readers Where Are They?... 80 Average Readership & Reach () All National Publications... 81

CONTENTS PAGE # Penetration of Newspaper Categories 82 Readership In to All National Publications 83 Readership In to Magazines & Pullouts 84 Share of Readership 85-92 Duplication Sunday Newspapers 93 Duplication Daily Newspapers... 94 Points of Readership... 95-97 Internet Internet Users Who Are They?... 98 Internet Users Where Are They?... 99 Population Estimates Fixed & Mobile Phone Internet 100 What Is Internet Used For?... 101

PREFACE The 2012 Electronic Media Survey represents the 28th in a series of annual and bi-annual surveys conducted by Market Research Services Ltd. (MRSL). MRSL has continuously tracked audience to all media since 1974 and considers this a privilege and an honor to be the entity relied on by the media and advertising fraternity for media information. The Jamaican media landscape is a very competitive one comprising over twenty (20) national radio stations, three Free To Air (FTA) television stations and a plethora of international and local cable channels that have national and regional coverage. In addition to this there are a number of other community based channels. The media environment has been made significantly more competitive and more demanding by the existence of two strong players in the newspaper segment, publishing daily morning and afternoon papers, as well as another entity offering a monthly national newspaper. To this scenario should be added a proliferation of community based papers that are seeking to carve out a niche for themselves. The dynamism in the market has been further conditioned by the fact that in the situation where such notable changes and shifts have been made over the last twenty years, the growth in the national population has been relatively minimal and there is still just 24 hours in the day to interface with and relate to the significantly wider options now available to the general public. This scenario has forced a higher level of focus on a customer driven approach to marketing one s media product and a greater reliance on more scientific ways of measuring the appeal and sustainability of services, programs and presentations by the media players. It has been widely appreciated then, that the general public has so much more choice available to them. It is a factor that has impacted significantly on the audience, readership and viewership numbers in the Jamaican environment over the last decade. 1

PREFACE The competing demands for the consumers time and the limited growth in the number of people in the marketplace have resulted in significant shifts in the pattern of relating to media. It now behoves those media players serious about growing their market to avail themselves of on-going current information that will assist them in strategizing more efficiently. It also demands of advertising agencies a more enlightened approach to media buying, against the background of the much larger body of data now being analysed and available to them. The Global crisis we are all facing has exacerbated the challenges in the environment and has, we believe, helped to shape some of the behaviour patterns that have emerged in the last year or so. Internet usage must not be ignored. Internet access in the workplace and on mobile phones has also added to this dynamism and presented consumers with even more choice in media. The 2012 survey shows that access to internet via the mobile phone has outgrown access to internet on a desktop or laptop across Jamaican households. Media in Jamaica has indeed become very complex for all the above reasons. The market dynamics dictate that data be available on a more continuous and more frequent basis. In 2012 two studies were carried out over a period of four weeks each accounting for approximately 8 weeks of media tracking out of the entire year. This is in an attempt to ensure more regular tracking of media consumption by Jamaicans. The two surveys were carried out in the second and last quarters of 2012.. MRSL wishes to re-iterate a point it has made consistently over the last decade and a half, that surveys of this nature need to be carried out on a continuous basis because of the number of media entities that the public now has to deal with and the fact that so much choice is now available to that public, factors all contributing to a more dynamic market place. MRSL is committed to seeing this realized and will continue to work with the different interest groups to achieve this. 2

PREFACE Our company has consistently underwritten the cost of the All-Media Surveys because of our commitment to ensuring the most independent reporting of media habits and audience figures. The very nature of the market ensures that each time the survey is presented, there are winners and losers and the survey cannot escape extreme scrutiny because of its significance and importance. MRSL prepares itself for this by the diligence with which it executes its work, both at the fieldwork and at the analysis stages of the project. The team at MRSL acknowledges the support that we have received over the years from the media, the advertising fraternity, tertiary institutions and the general public and indeed extend our appreciation and sincere gratitude to all those who participated in the survey as respondents. Donald Anderson Chief Executive Officer, MRSL 3

ACKNOWLEDGMENTS Market Research Services Ltd. (MRSL) wishes to acknowledge the support of the following entities and individuals who made important contributions to the development, implementation and completion of the survey and indeed this report: The media fraternity, including all the radio and television stations and the newspaper companies that provided the research team with the information required to successfully execute the fieldwork. The Broadcasting Commission The members of the general public The Fieldwork Staff of MRSL 4

BACKGROUND & METHODOLOGY Scope & Objectives The purpose of the study, as in earlier studies, is to update media consumption patterns among Jamaicans aged 10 years and older. It is intended for the survey findings to be used by the media and advertising fraternity to help make strategic decisions about programming and advertising. Methodology The survey involved the conduct of 3,003 interviews in the first wave and 3,020 interviews in the second wave with Jamaicans age 10 years and older living across all thirteen (13) parishes of the island (Kingston & St. Andrew being included as one). This report covers both waves individually and also shows the results based on the 6023 households surveyed during the year. Sampling A sample size of 3,000 per was chosen in order to ensure that all the estimates provided in the document would be within + or 7% points at the 95% level of confidence. What this means is that while the margin of error associated with the Overall sample size is approximately + or 1.8% points at the 95% level of confidence, the sample size associated with the different segments by which the data has been analyzed results in variations in the margin or error, the maximum error being + or 7% points. A random and stratified sampling methodology, involving a multi-stage sample design, was used. At the first stage of the process the sample was stratified across the thirteen parishes in accordance with the population size in each of these parishes. At the second stage, further stratification of the parish samples by gender, age and socio-economic class was done in line with their known population proportion. At the third stage, the sample quotas were distributed across each of the seven (7) days of the week, in order to ensure that an equal number of interviews were done each day. 5

BACKGROUND & METHODOLOGY Cluster sampling was used to select the areas from which households were randomly selected using a systematic process. That is, each parish was divided into homogenous clusters (sample areas). In the final analysis approximately 300 sample areas were randomly selected with no more than 10 interviews being scheduled for a single sample area. Households within each area were randomly selected using a systematic process. A random start address was assigned to each area. Households were selected from this point onwards using a systematic skip pattern based on the population of households in each area and the quota number of interviews to be achieved. Once the household was identified a list of all persons 10 years and older was developed in order to select the informant for the survey. This respondent was selected in line with the assigned quotas by gender, age and socio-economic class. In order to take the respondent selection outside of the control of the interviewer, where there was more than one person in the household who qualified, the person who last celebrated a birthday was selected as the respondent. Data Collection and Quality Control The data was collected by a team of approximately 52 interviewers and 10 supervisors. The interviewer was responsible for correctly selecting the household and the informant and conducting the interviews. The supervisors ensured that all the specifications laid down for selecting the sample was adhered to and also provided support to the interviewers in the field if and when they encountered difficult situations. In addition to this level of control in the field, a post-interview validation involving random call backs or revisits to no less than 30% of each interviewers completed surveys was carried out. This ensured that the interviews were carried out in accordance with the specifications laid down by MRSL. 6

BACKGROUND & METHODOLOGY Data Collection Tools A structured questionnaire (Appendix I) was the instrument used to gather and record the data in the field. The questionnaire was designed in order to allow for the 24 hour aided recall methodology whereby respondents were asked about their viewership and listenership patterns in the past 24 hours. Program schedules from the different TV and radio stations were used to aid respondents recall of their listenership and viewership in the past 24 hours. The 24 hour aided-recall methodology has been used consistently by MRSL to track listenership and viewership patterns. To date, it represents the most realistic approach for capturing such information when literacy levels and costs are taken into consideration. Time Frame Fieldwork, including validation and other quality checks were carried out over a six weeks period April 27 2012 and June 6, 2012 for the first wave and December 8 th 2012 to January 14 th 2013. 7

GLOSSARY OF TECHNICAL TERMS TERM CONFIDENCE INTERVAL MARGIN OF ERROR ABC1 C2 DE POTENTIAL AUDIENCE/READERS REACH SET COUNT AHH AQH FTA MEANING This is the measure of assurance that the estimate is off by no more than the computed margin (range) or error. The confidence interval set for this research is 90%. The margin of error is the computed range of error that the estimate may vary from the true population statistic. The upper and upper middle socio-economic group. The middle socio-economic group. The low middle and low socio-economic groups. The total number of different persons within the population that listened to the radio or watched the television at any time at all, yesterday. The total number of different persons reached by the radio station or television station typically at a specific time of the day. The estimate of the total number of radio sets, television sets and cable sets across the island. Average half hour Average quarter hour Free To Air Television 8

Overview

Set Count () The figures below represent number of working sets. Television Radio Average Sets Per Household Nationally: Radio 1.6 sets per household TV 1.7 sets per household NOTE: Radio set count does not include radio on mobile phones. 9

Potential Market For Radio, Free To Air (FTA) TV, Local Cable, International Cable, Newspaper & Internet () 2000 to 2012 Radio Newspaper FTA Television International Cable Internet Local/Regional Cable NOTE: Potential Market represents the total number of different persons that listened to the radio or watched FTA TV, local cable or international cable at any time at all yesterday, use the internet at home, work or elsewhere and read or leaf through a newspaper publication within the last week. Potential Audience data is not available for 2001 to 2004. 10

Media Interaction Watched Television only: 256,000 Listened radio only: 138,000 Read Newspaper only: 159,000 Television (FTA & Local/Regional Cable) 294 Radio 138 256 684 372 189 159 Watched Television & Listened Radio: 294,000 Newspaper Watched Television & Read Newspaper : 372,000 The above represents the total number of different viewers, listeners and readers Listened Radio & Read Newspaper: 189,000 Watched Television, Listened Radio & Read Newspaper: 684,000 11

Media Share (Radio, FTA TV, Local/Regional Cable, Int. Cable & Internet) The above shares are based on potential audience and readers to the respective media 12

Tube Share The above shares are based on potential audience to the respective tube source (FTA TV, Local cable and International Cable) 13

Average Audience To Radio, FTA TV, Local Cable & International Cable 3 HR. DAY PART 3 HOUR DAY PART (Sunday to Saturday) Radio FTA TV Local Cable International Cable 12 mn to 2:59 am 77 21 2 14 3:00 am to 5:59 am 91 17 1 15 6:00 am to 8:59 am 564 204 6 37 9:00 am to 11:59 am 493 121 9 87 12 md to 2:59 pm 487 138 10 105 3:00 pm to 5:59 pm 419 154 7 114 6:00 pm to 8:59 pm 264 765 9 115 9:00 pm to 11:59 pm 191 256 10 158 14

Radio Details

Radio Audience - Who are they? Total (Potential) Audience 1,305,000 Gender () Males: 655 Females: 650 Age Group () 10 14: 124 15 19: 131 20 24: 112 25 34: 257 35 44: 265 45+: 416 Males Females 10 14: 48 76 15 19: 53 78 20 24: 49 63 25 34: 116 141 35 44: 127 138 45+: 262 154 15 ABC1 C2 DE Males Females ABC1: 100 103 C2: 184 185 DE: 371 362 10 14 16 32 76 15 19 15 37 79 20 24 17 31 64 25 34 40 72 145 35 44 47 80 138 45+ 68 117 231 SE Class () ABC1: 203 C2: 369 DE: 733 NOTE: ABC1: Upper/upper middle income C2: Middle income DE: Low middle to low income DATA IS BASED ON PAST 24 HRS LISTENERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Radio Audience - Where are they? Total (Potential) Audience 1,305,000 Surrey () 502 Cornwall () 496 Middlesex () 307 KMA () 417 Other Surrey () 85 North () 131 South () 365 16 North () 183 NOTE: South () 124 KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. LISTENERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

The Radio Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 mn 118 93 80 56 90 106 77 12:30 113 80 80 54 90 94 72 1:00 105 77 82 49 76 85 74 1:30 102 75 80 44 76 80 66 2:00 92 77 73 37 71 71 63 2:30 90 72 71 34 68 68 55 3:00 92 72 78 32 65 65 61 3:30 90 64 80 32 59 62 55 4:00 100 77 95 37 73 74 69 4:30 105 80 109 42 79 91 77 5:00 133 123 129 85 133 121 116 5:30 159 133 142 107 138 144 124 17

The Radio Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 am 527 605 502 515 551 616 567 6:30 532 627 508 545 559 610 570 7:00 601 648 548 576 585 666 603 7:30 570 611 528 527 557 607 559 8:00 604 589 546 547 531 578 545 8:30 573 549 531 503 528 548 526 9:00 581 563 546 493 494 557 526 9:30 555 536 519 466 483 510 493 10:00 535 533 506 496 469 525 490 10:30 496 499 495 466 460 489 468 11:00 494 469 464 452 432 454 449 11:30 483 472 457 454 424 472 449 18

The Radio Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 md 445 501 515 452 418 460 473 12:30 458 507 508 449 410 448 462 1:00 489 576 579 513 469 510 476 1:30 483 552 548 498 441 530 449 2:00 506 515 548 454 441 519 457 2:30 499 504 539 415 424 486 435 3:00 491 509 533 422 427 472 402 3:30 460 461 491 410 415 439 394 4:00 435 451 484 400 427 430 416 4:30 412 445 446 376 398 418 413 5:00 386 392 417 352 367 416 396 5:30 368 373 371 332 342 383 369 19

The Radio Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 pm 276 357 342 313 356 306 297 6:30 263 320 335 313 342 309 297 7:00 230 251 280 261 240 265 289 7:30 223 221 275 230 232 227 275 8:00 210 203 258 215 226 212 272 8:30 194 179 246 203 229 218 264 9:00 225 189 260 200 243 227 259 9:30 228 189 240 190 215 200 228 10:00 215 187 224 181 189 165 220 10:30 197 157 202 176 167 159 204 11:00 179 149 193 166 153 150 171 11:30 174 136 191 142 144 141 162 20

Station Reach Stations Sunday Monday Tuesday Wednesday Thursday Friday Saturday Irie FM 348 373 351 335 314 389 347 Zip 103 FM 235 219 229 203 218 248 261 RJR 94 FM 225 235 264 322 246 309 237 Love FM 164 152 144 147 169 174 162 Hitz 92 FM 128 149 147 132 161 171 179 Mello FM 136 189 142 127 147 156 116 Kool 97 FM 49 53 53 71 48 47 63 Fame FM 74 69 60 85 62 80 69 Power 106 67 43 55 39 62 62 36 Sun City Radio 36 19 38 12 28 15 36 NCU 31 35 29 54 31 24 61 Gospel JA 13 3 13 12 23 21 19 Klas Sports Radio 31 45 44 32 34 38 47 The above represents the number of different persons reached by each radio station on a typical day during the study period. 21

Station Reach Stations Sunday Monday Tuesday Wednesday Thursday Friday Saturday Nationwide 15 29 22 46 37 44 19 Hot 102 FM 23 27 29 17 31 32 8 Vybz FM 49 24 33 12 28 24 22 Linkz FM 26 13 22 17 17 21 22 Bess FM 41 11 11 10 8 12 11 NewsTalk 5 16 22 10 14 35 14 MegaJamz 13 5 27 20 6 6 11 TBC 15 5 13 2 6 21 14 Music 99 FM 20 32 13 20 14 29 11 Roots FM 5 5 4 5 6 3 0 Stylz FM 8 3 4 0 0 9 3 Ja 105 0 0 0 0 6 0 0 Others 18 0 9 10 6 3 6 The above represents the number of different persons reached by each radio station on a typical day during the study period. 22

Share of Listenership Overall N= 1,305,000 23

Share of Listenership (5 Year Trend) 2006-2009 and 2012 24

Share of Listenership By Daypart Sunday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Irie FM 18.5 20.1 22.0 22.5 20.3 22.0 15.2 18.8 20.7 Zip 103 FM 12.0 8.0 12.3 14.3 16.7 19.7 20.3 17.1 15.6 RJR 94 FM 9.9 12.8 16.9 11.6 9.5 7.9 6.7 9.7 11.1 Hitz 92 FM 6.6 4.4 9.5 10.1 8.1 9.0 7.9 6.5 8.6 Love 101 FM 6.9 9.0 10.8 10.2 5.3 4.3 9.6 5.9 7.9 Mello FM 0.0 2.2 4.7 5.7 9.3 8.5 11.4 8.1 7.2 Fame FM 13.6 11.6 4.1 4.2 3.4 2.6 0.8 1.4 3.9 Power 106 FM 6.6 5.7 1.9 2.6 4.4 3.4 2.9 4.2 3.3 Sun City Radio 4.7 4.4 2.3 2.3 3.3 3.8 4.7 5.8 3.4 Vybz FM 4.7 4.1 3.4 1.9 2.5 2.8 2.1 2.2 2.7 Kool 97 FM 3.3 2.6 1.4 2.1 3.1 2.6 1.9 1.6 2.2 Gospel Ja 2.8 3.8 0.9 1.1 1.7 1.8 3.3 2.4 1.8 Bess FM 0.0 0.0 2.9 3.1 0.6 0.7 1.2 1.4 1.7 All day Klas Sports Radio 0.0 0.0 0.7 1.3 1.3 1.2 4.0 2.9 1.4 25

Share of Listenership By Daypart Sunday Cont d 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Linkz FM 2.8 2.6 1.7 1.7 0.9 1.0 0.2 1.4 1.4 NCU 0.0 0.0 1.2 1.5 1.3 0.8 1.0 1.4 1.2 Music 99FM 0.0 0.0 0.0 0.0 2.3 2.2 1.2 1.4 1.0 Nationwide 0.0 0.0 0.8 0.6 0.9 1.6 1.1 1.0 0.9 TBC 0.0 2.6 1.2 1.0 0.7 0.7 0.4 0.2 0.9 Stylz 2.4 0.0 0.4 0.6 1.2 1.2 1.2 1.4 0.8 Mega Jamz 3.2 4.9 0.5 0.6 0.2 0.0 2.1 1.9 0.6 Hot 102 FM 0.0 1.3 0.3 0.6 1.5 0.9 0.0 1.3 0.8 Roots FM 0.0 0.0 0.0 0.0 0.6 0.7 0.0 0.5 0.3 Other 1.9 0.0 0.0 0.2 0.8 0.3 0.7 0.0 0.4 News Talk 0.0 0.0 0.0 0.2 0.0 0.2 0.0 1.4 0.2 All day 26

Share of Listenership By Daypart Monday - Friday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Irie FM 22.5 20.2 24.6 22.3 20.3 20.2 22.0 20.4 21.9 RJR 94 FM 11.6 16.3 19.2 12.3 10.2 11.4 10.5 7.8 12.9 Zip 103 FM 10.8 10.2 8.5 11.9 12.0 13.1 16.1 17.6 12.1 Love 101 FM 17.2 15.1 10.0 10.2 8.7 9.1 9.2 10.7 10.0 Mello FM 11.0 12.1 5.5 7.3 12.9 14.6 7.9 8.8 9.6 Hitz 92 FM 7.0 7.1 10.5 7.7 8.4 7.4 8.3 8.4 8.5 Kool 97 FM 1.9 2.1 2.3 4.2 3.6 3.3 2.5 4.1 3.2 Fame FM 3.1 3.1 3.7 4.1 3.4 3.8 3.1 2.6 3.5 Power 106 FM 2.2 1.8 2.4 3.1 3.2 1.4 2.4 3.5 2.6 Klas Sports Radio 0.5 0.9 1.2 1.7 3.6 2.1 1.6 0.6 1.9 NCU 1.0 1.1 1.3 2.2 1.9 1.7 2.1 0.9 1.7 Nationwide 0.7 0.8 2.4 1.7 1.1 1.4 1.6 0.7 1.6 Vybz FM 0.0 0.4 1.7 1.6 1.8 1.9 1.2 1.0 1.5 All day 27

Share of Listenership By Daypart Monday Friday Cont d 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Sun City Radio 0.8 1.0 1.0 1.5 1.5 1.4 1.9 1.9 1.4 Gospel Ja 2.7 1.9 1.2 1.2 1.0 1.0 1.9 1.9 1.3 Hot 102 FM 2.3 1.8 0.8 1.2 1.4 0.9 0.9 1.1 1.1 News Talk 0.8 0.6 0.6 1.6 0.8 1.1 1.8 0.8 1.1 Linkz FM 1.1 0.7 0.4 0.9 1.4 0.9 0.9 2.0 1.0 Music 99FM 0.0 0.0 1.1 1.4 0.8 0.8 0.5 0.5 0.9 Mega Jamz 2.0 1.1 0.5 0.7 0.5 0.8 1.2 1.7 0.8 Bess FM 0.2 0.5 0.4 1.0 0.7 0.8 0.8 1.2 0.7 TBC 0.5 0.8 0.3 0.1 0.4 0.3 0.8 0.8 0.4 Stylz 0.2 0.5 0.1 0.0 0.1 0.3 0.4 0.3 0.2 Roots FM 0.0 0.0 0.0 0.0 0.2 0.3 0.2 0.3 0.1 Others 0.0 0.0 0.1 0.1 0.2 0.0 0.3 0.4 0.1 All day 28

Share of Listenership By Daypart Saturday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Irie FM 22.1 17.9 22.2 17.5 18.5 18.1 20.4 21.4 19.6 Zip 103 FM 13.0 10.6 10.4 15.7 18.3 20.7 23.5 23.1 17.0 Hitz 92 FM 17.3 10.0 14.0 12.0 11.1 7.6 8.2 6.1 10.8 RJR 94 FM 2.2 11.6 18.5 11.5 8.4 7.3 5.5 5.2 10.4 Love 101 FM 12.3 12.2 10.0 11.3 8.3 8.3 8.8 11.1 9.8 Mello FM 12.3 14.2 4.4 5.2 6.9 7.3 8.3 8.0 6.7 Kool 97 FM 6.5 2.4 2.7 4.7 7.1 6.8 3.8 3.8 4.8 NCU 4.3 5.7 3.0 4.3 3.6 2.8 5.4 4.4 3.8 Klas Sports Radio 4.3 9.4 2.2 2.6 3.9 3.7 3.8 5.6 3.6 Fame FM 0.7 2.4 3.7 3.3 2.8 3.7 1.0 0.0 2.7 Power 106 FM 0.0 0.0 1.2 2.7 1.7 1.2 1.0 2.4 1.6 Nationwide 2.2 1.8 0.9 1.1 1.3 2.0 0.7 0.9 1.2 Vybz FM 0.0 0.6 0.9 1.3 0.9 1.7 0.7 1.4 1.1 Linkz FM 0.0 0.0 0.5 0.2 1.5 0.7 2.1 4.0 1.1 All day 29

Share of Listenership By Daypart Saturday Cont d 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Gospel Ja 2.9 0.0 1.3 0.7 0.9 0.0 1.8 1.4 1.0 Sun City Radio 0.0 0.0 0.0 0.4 1.0 2.8 0.9 0.5 0.8 Mega Jamz 0.0 1.2 0.7 1.2 0.9 0.1 0.7 0.2 0.7 Music 99FM 0.0 0.0 0.9 0.6 1.1 0.7 0.3 0.0 0.7 Bess FM 0.0 0.0 0.0 0.5 0.7 1.2 1.0 0.2 0.6 Hot 102 FM 0.0 0.0 1.1 1.0 0.0 0.4 0.0 0.0 0.5 News Talk 0.0 0.0 0.4 0.0 0.6 1.2 1.0 0.0 0.5 TBC 0.0 0.0 1.0 0.8 0.0 0.2 1.0 0.2 0.5 Others 0.0 0.0 0.0 0.4 0.6 1.0 0.0 0.0 0.3 Stylz 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.1 Roots FM 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 All day 30

Share of Listenership By Market Segments - Demographics Females Males Children & Teens (10 19 yrs) Young adults (20 34 yrs) Older adults (35+ yrs) Upper & Upper Middle Middle income Low Middle & Low income Overall % % % % % % % % % Irie FM 17.1 10.8 17.2 20.9 23.4 11.4 16.6 25.0 21.4 Zip 103 FM 11.4 17.3 30.3 22.0 2.9 11.2 15.9 12.0 13.4 RJR 94 FM 13.0 13.1 8.8 7.8 16.5 23.1 17.0 10.0 12.4 Love 101 FM 13.8 5.7 7.0 6.6 12.4 10.2 13.4 10.3 9.7 Hitz 92 FM 7.8 10.8 4.9 11.4 6.4 0.6 6.5 8.0 8.7 Mello FM 12.0 5.6 6.7 9.4 8.9 7.8 8.9 9.8 8.8 Fame FM 4.0 10.8 3.6 4.6 2.8 6.1 1.6 4.0 3.5 Kool 97 FM 2.5 4.4 1.1 1.8 4.6 7.5 2.3 2.5 3.2 Power 106 FM 2.1 3.3 0.1 1.3 3.7 3.7 2.7 1.9 2.5 Klas Sports Radio 0.4 4.1 0.7 1.2 2.8 1.7 2.3 2.1 2.0 NCU 2.6 1.2 4.5 1.6 2.0 4.1 2.2 2.7 1.9 Sun City Radio 1.1 2.7 6.8 2.8 0.4 1.4 0.0 2.5 1.7 Vybz FM 2.5 0.8 2.1 1.1 2.0 0.4 1.9 0.9 1.7 Nationwide 1.4 1.6 1.3 0.4 2.2 3.1 1.6 0.1 1.4 31 NB: Shares above are based on average audiences Sunday to Saturday.

Share of Listenership By Market Segments - Demographics Females Males Children & Teens (10 19 yrs) Young adults (20 34 yrs) Older adults (35+ yrs) Upper & Upper Middle Middle income Low Middle & Low income Overall % % % % % % % % % Gospel Ja 1.6 1.2 0.2 1.8 1.4 1.7 1.9 3.2 1.3 Linkz FM 0.8 1.4 1.8 1.5 0.7 0.1 1.8 0.7 1.0 Hot 102 FM 1.1 0.9 0.4 0.8 1.1 0.3 0.4 1.4 0.9 Bess FM 1.1 0.6 0.6 0.9 0.9 1.6 0.0 0.5 0.9 News Talk 0.7 1.1 0.7 0.5 1.1 1.5 0.4 0.8 0.8 Mega Jamz 0.9 0.7 0.3 0.5 1.1 0.3 0.9 0.8 0.8 Music 99FM 1.0 0.7 0.2 0.9 1.0 0.4 0.6 0.0 0.8 TBC 0.7 0.3 0.1 0.1 0.9 1.1 1.3 0.0 0.5 Stylz 0.2 0.4 0.4 0.2 0.3 0.0 0.0 0.6 0.3 Roots FM 0.1 0.2 0.0 0.0 0.2 0.0 0.0 0.0 0.1 Others 0.0 0.4 0.1 0.2 0.2 0.7 0.0 0.1 0.2 NB: Shares above are based on average audiences Sunday to Saturday. 32

Share of Listenership By Market Segments - Region KMA Other Surrey Middlesex North Middlesex South Cornwall North Cornwall South Overall % % % % % % % Irie FM 14.9 35.8 31.2 19.9 22.7 18.0 21.4 Zip 103 FM 18.1 6.4 11.1 15.1 7.1 11.4 13.4 RJR 94 FM 12.8 15.1 14.7 12.1 11.2 9.0 12.4 Love 101 FM 8.4 9.7 7.7 12.0 10.1 7.9 9.7 Hitz 92 FM 4.6 11.0 13.0 5.6 19.0 9.1 8.7 Mello FM 6.8 0.9 2.7 9.9 12.8 17.8 8.8 Fame FM 4.7 6.4 2.5 2.8 2.1 1.6 3.5 Kool 97 FM 5.7 1.4 2.7 2.3 1.7 1.6 3.2 Power 106 FM 3.3 2.2 4.3 2.7 1.6 1.4 2.5 Klas Sports Radio 2.9 0.9 2.6 2.5 0.6 0.5 2.0 NCU 1.0 0.4 4.4 5.3 0.0 1.9 1.9 Sun City Radio 4.0 2.0 0.0 1.1 0.0 0.0 1.7 Vybz FM 0.0 0.0 0.1 0.0 0.3 12.2 1.7 Nationwide 2.1 0.7 0.5 1.3 0.4 1.8 1.4 NOTE: KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. LISTENER-SHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/ WEIGHTING NB: Shares above are based on average audiences Sunday to Saturday. 33

Share of Listenership By Market Segments - Region KMA Other Surrey Middlesex North Middlesex South Cornwall North Cornwall South Overall % % % % % % % Gospel Ja 2.3 0.0 0.3 1.9 1.2 0.0 1.3 Linkz FM 0.1 0.2 0.0 0.0 5.2 2.7 1.0 Hot 102 FM 1.9 1.8 0.2 0.9 1.3 0.2 0.9 Bess FM 0.5 0.0 1.0 1.7 0.2 1.3 0.9 News Talk 1.0 1.3 0.2 1.2 0.6 0.3 0.8 Mega Jamz 1.9 0.0 0.2 0.7 0.1 0.0 0.8 Music 99FM 1.2 0.9 0.6 0.6 0.3 0.9 0.8 TBC 1.1 0.0 0.0 0.3 0.7 0.0 0.5 Stylz 0.0 2.7 0.0 0.0 0.0 0.0 0.3 Roots FM 0.4 0.0 0.1 0.0 0.0 0.0 0.1 Others 0.2 0.2 0.0 0.0 0.7 0.3 0.2 NOTE: KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. LISTENER-SHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/ WEIGHTING NB: Shares above are based on average audiences Sunday to Saturday. 34

Television Details

The Television (FTA & Local/Regional Cable) Audience - Who are they? Total (Potential) Audience 1,606,000 Gender () Males: 769 Females: 837 Age Group () 10 14: 200 15 19: 177 20 24: 152 25 34: 335 35 44: 335 45+: 407 Males Females 10 14: 100 100 15 19: 89 88 20 24: 68 84 25 34: 157 178 35 44: 165 170 45+: 190 217 35 ABC1 C2 DE Males Females ABC1: 111 125 C2: 213 234 DE: 445 478 10 14 28 53 119 15 19 19 54 104 20 24 22 42 88 25 34 48 93 194 35 44 53 89 193 45+ 66 116 225 SE Class () ABC1: 236 C2: 447 DE: 923 NOTE: ABC1: Upper/upper middle income C2: Middle income DE: Low middle to low income DATA IS BASED ON PAST 24 HRS VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

The Television (FTA & Local/Regional Cable) Audience - Where are they? Total (Potential) Audience 1,606,000 Surrey () 662 Cornwall () 387 Middlesex () 557 KMA () 560 Other Surrey () 102 North () 189 South () 198 North () 176 South () 381 NOTE: KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine 36 DATA IS BASED ON PAST 24 HRS. VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

The Television (FTA & Local/Regional Cable) Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 mn 28 37 22 29 11 35 36 12:30 am 31 32 22 27 8 32 36 1:00 31 40 18 24 8 32 30 1:30 23 29 16 22 6 24 22 2:00 28 29 11 17 6 15 19 2:30 26 27 13 12 6 12 19 3:00 18 21 11 10 6 6 14 3:30 18 13 11 12 3 6 19 4:00 20 11 16 15 6 9 17 4:30 23 13 16 15 8 6 17 5:00 36 43 27 24 25 24 25 5:30 26 37 20 27 25 35 17 37

The Television (FTA & Local/Regional Cable) Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 am 136 195 222 203 260 195 146 6:30 153 224 260 254 285 230 165 7:00 192 227 262 266 285 233 212 7:30 177 224 240 237 254 197 204 8:00 184 192 206 212 237 165 204 8:30 159 149 142 134 155 94 173 9:00 148 131 131 112 127 68 160 9:30 130 123 104 103 119 59 140 10:00 141 163 164 147 150 103 165 10:30 123 157 160 139 150 94 165 11:00 118 139 149 137 133 88 162 11:30 125 136 147 129 144 106 168 38

The Television (FTA/Local Cable) Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 md 118 136 167 144 150 115 151 12:30 pm 123 128 151 151 144 124 146 1:00 156 149 162 161 172 118 165 1:30 136 139 135 151 150 100 173 2:00 159 163 164 176 164 94 168 2:30 177 168 171 173 181 94 154 3:00 200 179 169 176 203 112 154 3:30 202 168 167 161 198 100 149 4:00 210 192 175 161 195 83 151 4:30 182 181 173 154 184 83 151 5:00 164 163 169 149 206 88 143 5:30 153 139 153 134 178 94 135 39

The Television (FTA/Local Cable) Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 pm 266 235 224 208 257 203 239 6:30 317 277 266 232 308 236 275 7:00 1051 1112 1141 1182 1170 1196 974 7:30 1003 1096 1126 1121 1122 1140 944 8:00 959 1003 1043 1026 997 1076 985 8:30 793 891 870 869 822 943 859 9:00 473 507 431 452 469 492 545 9:30 353 405 289 359 285 345 435 10:00 235 347 215 315 226 256 383 10:30 197 264 215 256 172 209 347 11:00 169 187 158 205 138 141 278 11:30 143 157 107 173 93 118 212 40

Station Reach Stations Sunday Monday Tuesday Wednesday Thursday Friday Saturday TVJ 1346 1411 1396 1460 1424 1435 1324 CVM TV 859 851 884 891 777 978 856 Love TV 8 16 4 5 11 21 3 Sportsmax 43 37 31 12 25 24 50 Hype TV 5 11 7 5 8 3 17 RE TV 5 5 18 7 11 9 19 CVM Plus <3 8 <3 7 8 18 3 TVJ Sports 15 3 7 17 20 12 14 Music Plus 3 5 2 2 <3 3 3 JNN <3 <3 <3 2 3 <3 <3 Tempo <3 <3 <3 <3 <3 3 3 Other 3 5 <3 <3 <3 3 3 The above represents the number of different persons reached by each radio station on a typical day during the study period. 41

Share of Viewership (FTA & Local/Regional Cable) N= 1,606,000 42

Share of Viewership (5 Year Trend - FTA & Local/Regional Cable) 2006 to 2009 and 2012 43

Share of Viewership (FTA and Local/Regional Cable) By Daypart - Sunday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % TVJ 55.4 67.9 66.9 48.5 68.7 78.6 68.2 61.2 66.4 CVM TV 41.5 23.6 26.7 28.6 21.6 14.0 30.9 36.6 28.6 SportsMax 0.6 5.1 4.1 16.2 8.7 4.7 0.4 1.6 3.5 Love TV 1.5 3.4 0.8 4.6 0.0 0.0 0.3 0.2 0.7 Hype TV 0.0 0.0 0.0 0.9 0.3 0.7 0.0 0.0 0.2 RE TV 0.0 0.0 0.0 0.0 0.3 0.5 0.1 0.2 0.1 TVJ Sports 0.0 0.0 1.5 1.2 0.3 0.2 0.0 0.3 0.4 CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Music Plus 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.0 0.1 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Tempo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 All day 44

Share of Viewership (FTA and Local/Regional Cable) By Daypart Monday - Friday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % TVJ 73.3 83.8 80.0 65.8 71.0 74.9 66.3 59.9 68.5 CVM TV 19.3 13.1 17.0 29.5 23.2 20.6 32.3 36.0 28.5 SportsMax 4.8 2.5 1.0 1.7 2.4 2.1 0.4 2.8 1.4 Love TV 0.0 0.0 1.4 1.0 0.9 0.3 0.2 0.3 0.5 RE TV 1.4 0.0 0.2 0.5 0.5 0.5 0.3 0.1 0.3 TVJ Sports 1.2 0.4 0.1 0.2 0.1 0.1 0.2 0.1 0.2 CVM Plus 0.0 0.0 0.1 0.5 0.6 0.3 0.1 0.3 0.2 Hype TV 0.0 0.0 0.2 0.7 0.8 0.6 0.2 0.3 0.3 Tempo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Music Plus 0.0 0.0 0.0 0.2 0.4 0.1 0.0 0.0 0.1 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 All day 45

Share of Viewership (FTA and Local/Regional Cable) By Daypart Saturday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % TVJ 74.6 92.3 70.2 64.5 65.9 67.8 64.2 64.8 65.7 CVM TV 13.6 7.7 21.7 26.9 21.5 28.5 34.0 32.7 29.7 SportsMax 11.9 0.0 4.4 6.6 7.2 1.9 0.6 1.4 2.5 Love TV 0.0 0.0 0.0 0.6 0.0 1.2 0.1 0.2 0.3 RE TV 0.0 0.0 0.0 0.3 2.6 0.0 0.4 0.2 0.7 TVJ Sports 0.0 0.0 1.2 0.0 0.3 0.3 0.0 0.0 0.3 CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 Hype TV 0.0 0.0 1.0 1.1 2.0 0.3 0.4 0.6 0.7 Tempo 0.0 0.0 1.0 0.0 0.0 0.0 0.1 0.0 0.1 Music Plus 0.0 0.0 0.5 0.0 0.0 0.0 0.0 0.0 0.1 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 All day 46

Share of Viewership (FTA and Local/Regional Cable) By Market Segments - Demographics Females Males Children & Teens (10-19 yrs) Young Adults (20-34 yrs) Older Adults (35+ yrs) Upper & Upper Middle Income Middle Income Low Middle & Low Income % % % % % % % % % TVJ 70.9 63.1 75.5 66.4 65.6 61.1 68.0 68.0 67.8 CVM TV 27.1 31.6 20.5 29.3 32.6 33.7 27.3 29.4 28.7 SportsMax 0.3 3.9 1.5 2.6 1.1 2.9 2.2 1.5 1.8 Love TV 0.5 0.3 0.4 0.6 0.3 0.0 0.4 0.5 0.5 RE TV 0.3 0.3 0.6 0.4 0.1 0.4 0.6 0.2 0.3 TVJ Sports 0.1 0.3 0.2 0.1 0.1 0.7 0.2 0.1 0.2 CVM Plus 0.1 0.1 0.0 0.1 0.1 0.1 0.2 0.1 0.2 Hype TV 0.4 0.3 1.0 0.3 0.0 0.4 0.7 0.2 0.4 Tempo 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0 0.0 Music Plus 0.1 0.0 0.2 0.0 0.0 0.0 0.2 0.0 0.1 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Other 0.1 0.1 0.0 0.1 0.0 0.6 0.0 0.0 0.1 Overall NB: Shares above are based on average audiences Sunday to Saturday. 47

KMA Share of Viewership By Market Segments - Region Other Surrey Middlesex North Middlesex South Cornwall North Cornwall South Overall % % % % % % % TVJ 64.3 72.1 65.3 66.6 71.3 68.0 67.8 CVM TV 30.8 25.5 31.7 30.7 26.2 29.1 28.7 SportsMax 2.5 1.1 2.3 1.4 0.9 1.9 1.8 Love TV 0.6 0.4 0.3 0.4 0.3 0.4 0.5 RE TV 0.4 0.5 0.3 0.2 0.3 0.3 0.3 TVJ Sports 0.1 0.4 0.1 0.1 0.3 0.0 0.2 CVM Plus 0.2 0.0 0.0 0.0 0.2 0.1 0.2 Hype TV 0.9 0.0 0.0 0.2 0.4 0.1 0.4 Tempo 0.1 0.0 0.0 0.0 0.0 0.0 0.0 Music Plus 0.0 0.0 0.0 0.2 0.1 0.1 0.1 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Other 0.1 0.0 0.0 0.2 0.0 0.0 0.1 NOTE: KMA: Kingston & St. Andrew, Portmore, Spanish Town,; Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny; Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary; Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. VIEWERSHIP. SHARES ARE BASED ON AVERAGE AUDIENCES SUNDAY TO SATURDAY NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING 48

Free To Air (FTA) TV Audience - Who are they? Total (Potential) Audience 1,585,000 Gender () Males: 755 Females: 830 Age Group () 10 14: 198 15 19: 172 20 24: 148 25 34: 329 35 44: 334 45+: 404 Males Females 10 14: 97 101 15 19: 85 87 20 24: 65 83 25 34: 152 177 35 44: 166 168 45+: 190 214 49 ABC1 C2 DE Males Females ABC1: 106 123 C2: 210 230 DE: 439 477 10 14 27 54 117 15 19 22 50 100 20 24 20 41 87 25 34 45 90 194 35 44 52 90 192 45+ 63 115 226 SE Class () ABC1: 229 C2: 440 DE: 916 NOTE: ABC1: Upper/upper middle income C2: Middle income DE: Low middle to low income DATA IS BASED ON PAST 24 HRS VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Free To Air (FTA) TV Audience - Where are they? Total (Potential) Audience 1,585,000 Surrey () 655 Cornwall () 381 Middlesex () 549 KMA () 553 Other Surrey () 102 North () 187 South () 194 50 North () 173 NOTE: South () 376 KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Free To Air (FTA) TV Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 mn 26 35 22 27 11 32 30 12:30 31 29 22 24 8 29 30 1:00 31 35 18 22 8 27 25 1:30 23 24 16 22 6 21 19 2:00 28 27 11 17 6 15 19 2:30 26 24 13 12 6 12 19 3:00 18 19 11 10 6 6 14 3:30 18 11 11 12 3 6 19 4:00 20 8 16 15 6 9 17 4:30 20 8 16 15 8 6 17 5:00 41 37 24 24 25 24 25 5:30 28 35 20 27 25 35 17 51

Free To Air (FTA) TV Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 am 136 189 220 200 260 189 135 6:30 161 216 258 252 285 224 154 7:00 199 221 262 264 285 230 193 7:30 177 219 238 234 254 195 184 8:00 177 187 204 210 237 162 187 8:30 144 144 133 132 155 91 160 9:00 126 125 124 110 124 65 149 9:30 111 115 102 100 116 50 132 10:00 121 152 160 144 147 94 151 10:30 105 155 155 137 147 88 151 11:00 97 133 142 134 130 83 149 11:30 112 128 142 127 141 100 151 52

Free To Air (FTA) TV Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 md 107 131 162 142 144 106 135 12:30 113 123 144 149 138 115 127 1:00 141 141 153 156 170 106 140 1:30 123 125 127 147 144 88 143 2:00 143 152 158 171 161 83 149 2:30 163 160 164 168 178 85 143 3:00 188 168 162 173 198 100 146 3:30 194 157 160 159 192 91 149 4:00 198 184 171 159 189 74 149 4:30 172 173 167 151 178 74 149 5:00 151 157 162 144 203 80 143 5:30 146 133 151 129 172 88 132 53

Free To Air (FTA) TV Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 pm 262 224 220 193 246 195 228 6:30 314 267 262 217 297 233 264 7:00 1068 1104 1132 1170 1158 1194 966 7:30 1003 1091 1119 1114 1110 1140 933 8:00 957 995 1039 1021 986 1073 977 8:30 788 875 866 864 814 943 848 9:00 466 483 424 442 458 486 528 9:30 348 384 280 352 271 336 424 10:00 230 328 211 308 212 245 372 10:30 192 248 211 254 161 203 338 11:00 164 173 153 203 127 133 264 11:30 138 147 102 168 82 109 201 54

Share of Viewership (FTA) N= 1,585,000 55

Share of Viewership (FTA) By Daypart - Sunday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % All day TVJ 56.3 71.9 70.8 59.3 76.0 84.9 67.9 61.9 69.0 CVM 42.2 24.6 28.3 35.0 24.0 15.1 31.8 37.9 30.0 Love 1.6 3.5 0.9 5.7 0.0 0.0 0.3 0.2 1.0 56

Share of Viewership (FTA) By Daypart - Monday to Friday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % All day TVJ 78.9 82.3 81.0 67.9 74.5 77.9 66.9 62.1 69.9 CVM 21.1 17.7 17.5 31.1 24.6 21.7 32.9 37.6 29.6 Love 0.0 0.0 1.4 1.0 1.0 0.4 0.2 0.3 0.5 57

Share of Viewership (FTA) By Daypart - Saturday 12 mn 2:59 am 3 am 5:59am 6am 8:59am 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm All day % % % % % % % % % TVJ 84.6 92.3 75.8 70.1 75.3 69.4 64.7 65.8 68.3 CVM 15.4 7.7 24.2 29.3 24.7 29.3 35.2 33.9 31.4 Love 0.0 0.0 0.0 0.6 0.0 1.3 0.1 0.3 0.3 58

Share of Viewership (FTA) By Market Segments - Demographics Female Males Children & Teens (10-19 yrs) Young Adults (20-34 yrs Older Adults (35+ yrs) Upper & Upper Middle Middle Income Low Middle & Low % % % % % % % % % Overall TVJ 71.9 66.4 78.4 69.3 66.6 35.5 28.6 30.0 69.5 CVM 27.5 33.2 21.2 30.1 33.1 64.5 71.0 69.5 30.0 Love 0.5 0.3 0.4 0.6 0.3 0.0 0.4 0.5 0.5 NB: Shares above are based on average audiences Sunday to Saturday. 59

Share of Viewership (FTA) By Market Segments - Region KMA Other Surrey Middlesex North Middlesex South Cornwall North Cornwall South Overall % % % % % % % TVJ 67.1 75.3 66.9 70.7 72.9 69.9 69.5 CVM 32.2 24.2 32.8 28.8 26.8 29.7 30.0 Love TV 0.6 0.5 0.3 0.4 0.3 0.4 0.5 NOTE: KMA: Kingston & St. Andrew, Portmore, Spanish Town,; Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny; Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary; Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. VIEWERSHIP. SHARES ARE BASED ON AVERAGE AUDIENCES SUNDAY TO SATURDAY. NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING 60

Local/Regional Cable Audience - Who are they? Total (Potential) Audience 62,000 Gender () Males: 45 Females: 17 Age Group () 10 14: 6 15 19: 13 20 24: 9 25 34: 15 35 44: 8 45+: 11 Males Females 10 14: 4 2 15 19: 7 6 20 24: 6 3 25 34: 13 2 35 44: 6 2 45+: 9 2 ABC1 C2 DE 10 14 1 2 3 15 19 3 5 5 20 24 3 3 3 25 34 3 5 7 35 44 2 3 3 45+ 2 4 5 61 Males Females ABC1: 11 3 C2: 13 9 DE: 21 5 SE Class () ABC1: 14 C2: 22 DE: 26 NOTE: ABC1: Upper/upper middle income C2: Middle income DE: Low middle to low income DATA IS BASED ON PAST 24 HRS VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Local/Regional Cable Audience - Where are they? Total (Potential) Audience 62,000 Surrey () 26 Cornwall () 19 Middlesex () 17 KMA () 25 Other Surrey () 1 North () 11 South () 8 62 North () 6 NOTE: South () 11 KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Local/Regional Cable Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 mn 3 3 <2 2 <3 6 6 12:30 <3 3 <2 2 <3 3 6 1:00 <3 5 <2 2 <3 6 6 1:30 <3 5 <2 <2 <3 3 3 2:00 <3 3 <2 <2 <3 <3 <3 2:30 <3 3 <2 <2 <3 <3 <3 3:00 <3 3 <2 <2 <3 <3 <3 3:30 <3 3 <2 <2 <3 <3 <3 4:00 <3 3 <2 <2 6 <3 <3 4:30 3 5 <2 <2 3 <3 <3 5:00 3 5 2 <2 3 <3 <3 5:30 3 3 2 <2 <3 <3 <3 63

Local/Regional Cable Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 am 5 5 2 2 3 6 11 6:30 5 5 2 2 3 6 11 7:00 8 5 <2 2 3 3 19 7:30 8 5 2 2 3 3 19 8:00 15 5 2 2 3 3 17 8:30 18 8 9 2 3 3 14 9:00 28 8 7 2 9 3 11 9:30 26 11 2 2 9 9 8 10:00 28 11 4 2 3 9 14 10:30 26 3 4 2 6 6 14 11:00 26 5 7 2 3 6 14 11:30 18 8 4 2 3 6 17 64

Local/Regional Cable Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12:00 md 10 5 4 2 6 9 17 12:30 13 5 7 2 6 9 19 1:00 15 8 9 2 6 12 25 1:30 13 13 9 2 6 12 28 2:00 15 11 7 4 3 12 19 2:30 18 8 7 4 6 9 11 3:00 15 14 7 2 6 12 8 3:30 18 11 4 <2 6 9 3 4:00 15 8 4 <2 6 9 3 4:30 13 8 7 <2 6 9 3 5:00 13 5 7 4 3 9 0 5:30 10 5 2 2 6 6 3 65

Local/Regional Cable Audience When are they available? ½ Hour Commencing Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6:00 pm 8 11 4 15 11 9 11 6:30 8 11 4 15 11 3 11 7:00 3 5 9 14 14 3 11 7:30 11 3 7 13 19 9 14 8:00 6 8 4 6 14 6 11 8:30 5 19 6 8 14 6 14 9:00 8 24 7 10 11 6 17 9:30 5 21 9 7 14 9 11 10:00 5 19 4 7 14 12 11 10:30 5 19 4 4 11 6 8 11:00 5 16 4 2 11 9 14 11:30 3 14 4 2 11 9 11 66

Share of Viewership (Local/Regional Cable) N=62,000 67

Share of Viewership (Local/Regional Cable) By Daypart - Sunday 12 mn 2:59 am 3 am 5:59am 6am 8:59 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Sports Max 100.0 100.0 73.9 88.1 87.4 63.3 61.3 83.3 79.2 Hype TV 0.0 0.0 0.0 5.1 3.0 9.0 0.0 0.0 3.9 RE TV 0.0 0.0 0.0 0.0 3.0 6.0 6.3 8.3 2.8 CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 TVJ Sports 0.0 0.0 26.1 6.8 3.5 0.0 19.8 8.3 8.5 Music Plus 0.0 0.0 0.0 0.0 0.0 9.0 0.0 0. 1.7 JNN 0.0 0.0 0.0 0.0 3.0 0.0 0.0 0.0 0.6 Other 0.0 0.0 0.0 0.0 0.0 12.6 12.6 0.0 3.4 Tempo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Note: % above are based on relatively small audience numbers to each time segment. Use data cautiously. All day 68

Share of Viewership (Local/Regional Cable) By Daypart - Monday to Friday 12 mn 2:59 am 3 am 5:59am 6am 8:59 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Sports Max 65.2 46.7 75.4 44.1 46.9 49.5 37.2 72.9 53.8 Hype TV 0.0 0.0 13.6 17.0 17.4 17.3 12.6 8.7 12.8 RE TV 19.1 8.0 8.2 13.6 13.9 8.6 22.9 1.9 11.9 CVM Plus 0.0 16.0 2.8 11.0 12.0 9.1 7.7 9.7 9.0 TVJ Sports 15.8 8.0 0.0 8.9 1.2 3.4 12.8 2.5 5.8 Music Plus 0.0 0.0 0.0 5.4 8.6 2.5 2.7 0.9 3.1 JNN 0.0 0.0 0.0 0.0 0.0 1.1 1.1 0.0 0.4 Other 0.0 21.3 0.0 0.0 0.0 8.4 0.9 3.5 2.7 Tempo 0.0 0.0 0.0 0.0 0.0 0.0 2.1 0.0 0.5 Note: % above are based on relatively small audience numbers to each time segment. Use data cautiously. All day 69

Share of Viewership (Local/Regional Cable) By Daypart - Saturday 12 mn 2:59 am 3 am 5:59am 6am 8:59 9am 11:59am 12 md 2:59pm 3pm 5:59pm 6pm 8:59pm 9am 11:59pm % % % % % % % % % Sports Max 100.0 0.0 54.5 82.1 58.1 85.7 22.7 42.3 56.3 Hype TV 0.0 0.0 12.1 14.3 16.3 14.3 26.5 19.2 16.4 RE TV 0.0 0.0 0.0 3.6 20.9 0.0 26.5 38.5 15.8 CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 4.1 0.0 0.6 TVJ Sports 0.0 0.0 15.2 0.0 0.0 0.0 16.5 0.0 5.5 Music Plus 0.0 0.0 6.1 0.0 0.0 0.0 0.0 0.0 1.2 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Other 0.0 0.0 0.0 0.0 4.7 0.0 0.0 0.0 1.2 Tempo 0.0 0.0 12.1 0.0 0.0 0.0 3.8 0.0 2.9 Note: % above are based on relatively small audience numbers to each time segment. Use data cautiously. All day 70

Share of Viewership (Local/Regional Cable) By Market Segments - Demographics Female Males Children & Teens (10-19 yrs) Young Adults (20-34 yrs) Older Adults (35+ yrs) Upper & Upper Middle Middle Income Low Middle & Low % % % % % % % % % Overall Sports Max 20.9 76.9 37.3 78.6 57.6 67.7 64.4 59.8 59.5 Hype TV 11.5 2.5 16.6 0.0 12.3 0.0 3.4 6.5 11.8 RE TV 26.1 4.6 27.5 3.2 2.5 0.0 9.0 12.0 10.8 CVM Plus 19.3 2.5 0.0 8.5 0.0 4.9 10.4 3.5 5.4 TVJ Sports 8.6 8.5 10.0 2.5 2.7 27.4 6.6 8.9 6.3 Music Plus 3.1 0.7 2.8 0.0 6.5 0.0 2.2 0.5 2.4 JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 Other 5.2 3.5 0.0 7.2 6.1 0.0 1.1 7.1 2.6 Tempo 5.2 0.9 5.9 0.0 12.3 0.0 2.8 1.6 0.9 NB: Shares above are based on average audiences Sunday to Saturday. 71

Share of Viewership (Local/Regional Cable) By Market Segments - Region KMA Other Surrey Middlesex North Middlesex South Cornwall North Cornwall South Overall % % % % % % % Sports Max 58.7 57.8 85.3 61.7 44.3 75.9 59.5 Hype TV 20.7 0.0 0.0 8.0 18.6 2.3 11.8 RE TV 9.1 26.7 10.3 9.9 14.3 10.3 10.8 CVM Plus 5.6 0.0 0.0 0.6 8.6 5.7 5.4 TVJ Sports 1.4 15.6 4.4 4.9 11.4 1.1 6.3 Music Plus 0.6 0.0 0.0 7.4 2.9 4.6 2.4 JNN 0.3 0.0 0.0 0.0 0.0 0.0 0.3 Other 2.3 0.0 0.0 7.7 0.0 0.0 2.6 Tempo 1.4 0.0 0.0 0.0 0.0 0.0 0.9 NOTE: KMA: Kingston & St. Andrew, Portmore, Spanish Town,; Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny; Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary; Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. VIEWERSHIP. SHARES ARE BASED ON AVERAGE AUDIENCES SUNDAY TO SATURDAY. NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING 72

International Cable Audience - Who are they? Total Potential Users 541,000 Gender () Males: 256 Females: 285 Age Group () 10 14: 95 15 19: 66 20 24: 58 25 34: 114 35 44: 109 45+: 99 Males Females 10 14: 50 45 15 19: 35 31 20 24: 27 31 25 34: 53 61 35 44: 49 60 45+: 42 57 ABC1 C2 DE 10 14 22 28 45 15 19 13 24 29 20 24 15 20 23 25 34 27 38 49 35 44 28 43 38 45+ 30 36 33 73 Males Females ABC1 62 73 C2 87 102 DE 107 110 SE Class () ABC1: 135 C2: 189 DE: 217 NOTE: ABC1: Upper/upper middle income C2: Lower middle income DE: Low income NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

The International Cable Audience - Where are they? Total (Potential) Audience 541,000 Surrey () 250 Cornwall () 145 Middlesex () 146 KMA () 233 Other Surrey () 17 North () 95 South () 50 74 North () 30 NOTE: South () 116 KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 24 HRS. VIEWERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

International Cable Audience When are they available? ½ Hour Commencing Sunday 000 Monday 000 Tuesday 000 Wednesday 000 Thursday 000 Friday 000 Saturday 000 12:00 mn 18 16 16 15 8 9 19 12:30 18 13 9 15 11 15 19 1:00 20 13 7 17 11 6 22 1:30 15 13 4 15 11 3 19 2:00 15 13 4 15 20 6 25 2:30 13 19 4 10 17 6 25 3:00 13 16 4 12 17 15 25 3:30 15 13 7 10 17 12 22 4:00 13 13 9 12 11 18 28 4:30 13 13 11 15 11 21 25 5:00 15 13 18 22 14 15 14 5:30 18 13 16 24 17 18 8 75

International Cable Audience When are they available? ½ Hour Commencing Sunday 000 Monday 000 Tuesday 000 Wednesday 000 Thursday 000 Friday 000 Saturday 000 6:00 am 23 27 18 17 23 41 25 6:30 20 27 18 17 25 32 28 7:00 33 32 27 32 34 47 50 7:30 31 35 27 29 31 41 47 8:00 67 37 38 54 54 59 66 8:30 69 37 44 49 54 50 72 9:00 105 40 69 54 93 71 107 9:30 102 40 78 54 93 80 107 10:00 130 64 95 71 107 103 135 10:30 115 59 91 66 96 100 124 11:00 107 56 89 68 85 121 107 11:30 100 53 87 76 88 118 96 76

International Cable Audience When are they available? ½ Hour Commencing Sunday 000 Monday 000 Tuesday 000 Wednesday 000 Thursday 000 Friday 000 Saturday 000 12:00 md 95 75 95 63 99 127 102 12:30 97 85 93 59 99 121 105 1:00 105 101 111 81 96 124 127 1:30 105 109 118 88 90 121 127 2:00 120 123 127 98 82 144 135 2:30 130 117 131 95 82 124 132 3:00 141 117 122 115 88 115 118 3:30 125 96 115 110 85 133 102 4:00 138 93 115 125 102 153 102 4:30 133 88 104 115 105 141 85 5:00 136 96 107 120 119 147 110 5:30 118 93 111 125 116 144 105 77

International Cable Audience When are they available? ½ Hour Commencing Sunday 000 Monday 000 Tuesday 000 Wednesday 000 Thursday 000 Friday 000 Saturday 000 6:00 pm 128 107 120 147 124 165 116 6:30 115 88 109 134 110 162 116 7:00 102 64 91 98 99 144 83 7:30 102 59 75 95 105 121 91 8:00 130 83 111 154 121 165 94 8:30 143 91 118 151 155 203 96 9:00 200 149 169 205 201 298 154 9:30 194 133 162 227 201 286 160 10:00 192 133 155 205 206 265 165 10:30 146 120 113 166 155 227 135 11:00 128 101 84 122 121 171 127 11:30 100 91 73 103 116 136 99 78

Newspaper Details

Newspaper Readers - Who are they? Total (Potential) Readers 1,404,000 Gender () Males: 672 Females: 732 Age Group () 10 14: 164 15 19: 148 20 24: 138 25 34: 280 35 44: 280 45+: 394 Males Females 10 14: 72 92 15 19: 71 77 20 24: 68 70 25 34: 131 149 35 44: 137 143 45+: 193 201 79 ABC1 C2 DE Males Females ABC1: 121 136 C2: 208 222 DE: 343 374 10 14 26 49 89 15 19 24 43 81 20 24 24 43 71 25 34 48 86 146 35 44 56 87 137 45+ 79 122 193 SE Class () ABC1: 257 C2: 430 DE: 717 NOTE: ABC1: Upper/upper middle income C2: Middle income DE: Low middle to low income DATA IS BASED ON PAST 7 DAYS READERSHIP. NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Newspaper Readers - Where are they? Total (Potential) Readers 1,404,000 Surrey () 607 Cornwall () 324 Middlesex () 473 KMA () 514 Other Surrey () 93 North () 179 South () 145 80 North () 143 NOTE: South () 330 KMA: Kingston & St. Andrew, Portmore, Spanish Town Other Surrey: Portland & St. Thomas Cornwall North: Hanover, St. James & Trelawny Cornwall South: Westmoreland & St. Elizabeth Middlesex North: St. Ann & St. Mary Middlesex South: Manchester, Clarendon & St. Catherine DATA IS BASED ON PAST 7 DAYS READERSHIP NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING

Average Readership & Reach () All National Publications Publications Average Readers The Gleaner 222 The Star 303 The Observer 146 Children s Own 134 YouthLink 72 Teen Herald 11 Sunday Herald 6 Teenage Observer 37 Observer West 19 Track & Pool 8 Publications Reach (Different Readers) The Gleaner 745 The Star 671 The Observer 380 Children s Own 134 YouthLink 72 Teen Herald 11 Sunday Herald 6 Teenage Observer 37 Observer West 19 Track & Pool 8 Note: Sunday Herald and Teen Herald are monthly publications 81

Evening Papers Sunday Papers Morning Papers Weekly Publication s Youth Papers Pullouts/M agazines Business Papers Regional Papers Monthly Publication s Always Asking Questions, Always Providing Answers Reach of Newspaper Categories '000 671 684 473 332 214 296 170 154 15 THE DATA ABOVE REPRESENT THE NUMBER OF DIFFERENT READERS OF THE DIFFERENT CATEGORIES OF NEWSPAPERS: Evening Papers: Sunday Papers: Morning Papers: Weekly Publications: Monthly Publications: Youth Papers: Pullouts & Magazines: Regional Papers: Business Papers: The Star The Sunday Gleaner, The Sunday Observer, The Sunday Herald The Daily Observer, The Daily Gleaner Children s Own, Teenage Observer, Youth Link, Western, Mirror, North Coast Times. Teen Herald, Sunday Herald Children s Own, Youthlink, Teenage Observer and Teen Herald Sunday Outlook, Sunday Business, Flair, Wednesday Business, Western Focus, Hospitality Jamaica, Financial Gleaner, Career & Education, Style, Classifieds, Finance, Business Observer, All Woman, Teenage, The Agenda, Life Tributes, Bookends, Vows, Study Center, Observer West, Thursday Life, Caribbean Business Report, Sporting World, Splash, Auto, Environment Watch, Buy Me, Under The Dryer. Western Mirror, Northcoast Times and Observer West. Business Observer, Financial Gleaner, Caribbean Business Report, Finance, Sunday Business, Wednesday Business. 82

Readership In To Newspaper Publications 83

Readership In To Magazines & Pull Outs Pure Class (Sunday Herald) obtained a readership of 2,000 however this newspaper is a monthly publication. 84

Share of Readership Daily (Monday-Saturday) Morning Newspapers N= 473,000 Publication % Share Monday Gleaner 10.2 The Daily Observer 47.9% The Daily Gleaner 52.1% Wednesday Gleaner 9.6 Monday Observer 9.6 Tuesday Gleaner 8.9 Friday Gleaner 8.6 Tuesday Observer 8.6 Thursday Gleaner 8.4 Thursday Observer 8.2 Wednesday Observer 8.0 Friday Observer 7.6 Saturday Gleaner 6.5 85 Saturday Observer 5.8

Share of Readership Daily Star (Monday - Saturday) N=671,000 86

Share of Readership Sunday Newspapers N=684,000 87

Share of Readership Weekly Publications N=332,000 88

Share of Readership Pullouts/Magazines N=296,000 Overall Share % The Gleaner Company 43.2 The Jamaica Observer 56.8 89

Share of Readership Business Papers N=170,000 90

Share of Readership Youth Papers N=214,000 91

Share of Readership Regional Papers N=154,000 92