Brand Guidelines for Members February 2017

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Brand Guidelines for Members February 2017

INTRODUCTION The property industry is changing. And you re part of it. Changing legislation, like the recently announced ban of letting agent fees, confirms more than ever the need to have a single strong voice that represents the interests of the property industry, which is heard by everyone. Nowadays, consumers are constantly online to exchange information, review and judge the quality of services and products they are planning to buy. The property industry needs to actively manage this opinion forming and decision making process, by continuing the drive for professionalism and by raising awareness of the most respected authority consumers can count on to shape their choices. Until now ARLA, NAEA, NAVA, APIP and ICBA has informed and educated consumers about the importance of engaging with specialists from one of our organisations to ensure a smooth property experience. But we think we can do even better. We have listened to you, our members, and we are responding to your calls for a more consumer-focused organisation. We have been speaking with members, stakeholders and consumers. We have carried out surveys and analysed the brand landscape to find out what members and consumers want and need. Propertymark is a new single voice, uniting all the membership organisations and articulating a clear and powerful message: by using a Propertymark agent, you and your money are protected. Instead of each of the NFoPP member organisations trying to reach and inform their respective clients on their own, we have created a new organisation that speaks for all of us and therefore reaches more people as a clear consumer champion. Each of the specialist organisations (ARLA Propertymark, NAEA Propertymark, NAVA Propertymark, ARLA Inventories and NAEA Commercial) will continue to serve their members. They will retain individual voices, member benefits and expertise in their areas. Each member organisation will be regulated by Propertymark. The NFoPP Awarding Body will continue and expand its important work with learners under the new name Propertymark Qualifications. Propertymark will use its single, strong voice to create increased awareness and recognition amongst all the relevant audiences. Continuing the campaign #LOOKFORTHELOGO, Propertymark has new member logos. We are shifting the emphasis from industry facing licensing to consumer facing protection, moving the focus from the agent on to the consumer. Anyone using an agent displaying the Propertymark Protected logo will be confident that the agent is guiding them on their property journey, working to the highest standards, and looking out for them and their money. Our focus is on people helping people buy, sell and rent their treasured homes. Together we offer consumers more. Propertymark Brand Guidelines for Members February 2017 1

WHAT DOES THE NEW BRAND MEAN FOR YOU? With the focus shifted to consumer guidance and protection, Propertymark will have a higher profile for consumers than ARLA, NAEA, NAVA, APIP and ICBA ever had in the past. Consumers will be actively looking out for the Propertymark Protected logos. We have developed a host of logos and examples of usage detailed on the following pages. You are heartily encouraged to co-brand your stationery, advertisements, boards and other consumer-facing items. Propertymark is investing in the promotion of the new brand, in turn aiming to benefit you, our members. It is natural for there to be a transition period while you are using up stock of stationery and your other branded materials. If you have any questions, you will find contact details on the last page of these guidelines. As always, please do not hesitate to get in touch. Propertymark Brand Guidelines for Members February 2017 2

STORE All logo artwork and marketing assets are available to members to order through Propertymark's online store (subject to eligibility). If you are using the online store for the first time, you will first need to be set up as a new user. To do so please email publications@propertymark.co.uk or call 01926 417790. You will find the store online at store.propertymark.co.uk Propertymark Brand Guidelines for Members February 2017 3

CONTENTS Introduction................ 1 What does the new brand mean for you?.. 2 Store................... 3 1. MEMBER LOGOS Colour palette............... 6 Master artwork library..........7-11 ARLA Propertymark Protected....... 12 Colour variations............ 13 Correct logo use............ 14 Incorrect logo use........... 15 NAEA Propertymark Protected....... 16 Colour variations............ 17 Correct logo use............ 18 Incorrect logo use........... 19 NAVA Propertymark Protected....... 20 Colour variations............ 21 Correct logo use............ 22 Incorrect logo use........... 23 ARLA Inventories............. 24 Colour variations............ 25 Correct logo use............ 26 Incorrect logo use........... 27 NAEA Commercial............ 28 Colour variations............ 29 Correct logo use............ 30 Incorrect logo use........... 31 2. MEMBER LOGO USAGE Business cards.............. 33 Website................. 34 Sales and Letting lists........... 35 Advertising................ 36 Board stickers.............. 37 Window stickers............. 38 Membership certificates.......... 39 Membership cards............ 40 Bespoke signage............. 41 3. MARKETING ASSETS Why use an expert............ 43 Leaflets................. 44 Propertymark Brand Guidelines for Members February 2017 4

1. MEMBER LOGOS

1. MEMBER LOGOS COLOUR PALETTE These are the Propertymark corporate colours. To encourage members to use the logos as much as possible, the member logos may be used in your own corporate colours, as shown in the example on page 33. PANTONE 341C 2418U PANTONE 7686C 2146U PANTONE 201C 187U PANTONE 124C 7406U Primary Green C95 M5 Y82 K24 R0 G122 B83 Web 007A53 ARLA Blue C100 M73 Y0 K10 R29 G79 B145 Web 1D4F91 NAEA Red C7 M100 Y68 K32 R157 G34 B53 Web 9D2235 NAVA Gold C0 M30 Y100 K0 R234 G170 B0 Web EAAA00 NB All litho stationery printing should use Pantone spot colours when possible. Otherwise CMYK may be used. Digital and in-house printing will be in CMYK. The colour breakdowns shown correspond to Pantone coated colour chips, which tend to be more vibrant than the uncoated chips. Propertymark Brand Guidelines for Members February 2017 6

1. MEMBER LOGOS ARLA PROPERTYMARK PROTECTED MASTER ARTWORK LIBRARY ARLA Propertymark Protected colour ARLA Propertymark Protected black ARLA Propertymark Protected white ARLA Propertymark Protected Pantone.eps ARLA Propertymark Protected Pantone U.eps ARLA Propertymark Protected CMYK.eps ARLA Propertymark Protected.png ARLA Propertymark Protected Black.eps ARLA Propertymark Protected Black.png ARLA Propertymark Protected White.eps ARLA Propertymark Protected White.png ARLA Propertymark Protected stacked colour ARLA Propertymark Protected stacked black ARLA Propertymark Protected stacked white ARLA Propertymark Stacked Protected Pantone.eps ARLA Propertymark Stacked Protected Pantone U.eps ARLA Propertymark Stacked Protected CMYK.eps ARLA Propertymark Stacked Protected.png ARLA Propertymark Protected Stacked Black.eps ARLA Propertymark Protected Stacked Black.png ARLA Propertymark Protected Stacked White.eps ARLA Propertymark Protected Stacked White.png Propertymark Brand Guidelines for Members February 2017 7

1. MEMBER LOGOS NAEA PROPERTYMARK PROTECTED MASTER ARTWORK LIBRARY NAEA Propertymark Protected colour NAEA Propertymark Protected black NAEA Propertymark Protected white NAEA Propertymark Protected Pantone.eps NAEA Propertymark Protected Pantone U.eps NAEA Propertymark Protected CMYK.eps NAEA Propertymark Protected.png NAEA Propertymark Protected Black.eps NAEA Propertymark Protected Black.png NAEA Propertymark Protected White.eps NAEA Propertymark Protected White.png NAEA Propertymark Protected stacked colour NAEA Propertymark Protected stacked black NAEA Propertymark Protected stacked white NAEA Propertymark Protected Stacked Pantone.eps NAEA Propertymark Protected Stacked Pantone U.eps NAEA Propertymark Protected Stacked CMYK.eps NAEA Propertymark Protected Stacked.png NAEA Propertymark Protected Stacked Black.eps NAEA Propertymark Protected Stacked Black.png NAEA Propertymark Protected Stacked White.eps NAEA Propertymark Protected Stacked White.png Propertymark Brand Guidelines for Members February 2017 8

1. MEMBER LOGOS NAVA PROPERTYMARK PROTECTED MASTER ARTWORK LIBRARY NAVA Propertymark Protected colour NAVA Propertymark Protected black NAVA Propertymark Protected white NAVA Propertymark Protected Pantone.eps NAVA Propertymark Protected Pantone U.eps NAVA Propertymark Protected CMYK.eps NAVA Propertymark Protected.png NAVA Propertymark Protected Black.eps NAVA Propertymark Protected Black.png NAVA Propertymark Protected White.eps NAVA Propertymark Protected White.png NAVA Propertymark Protected stacked colour NAVA Propertymark Protected stacked black NAVA Propertymark Protected stacked white NAVA Propertymark Protected Stacked Pantone.eps NAVA Propertymark Protected Stacked Pantone U.eps NAVA Propertymark Protected Stacked CMYK.eps NAVA Propertymark Protected Stacked.png NAVA Propertymark Protected Stacked Black.eps NAVA Propertymark Protected Stacked Black.png NAVA Propertymark Protected Stacked White.eps NAVA Propertymark Protected Stacked White.png Propertymark Brand Guidelines for Members February 2017 9

1. MEMBER LOGOS ARLA INVENTORIES MASTER ARTWORK LIBRARY ARLA Inventories colour ARLA Inventories black ARLA Inventories white ARLA Propertymark Inventories Pantone.eps ARLA Propertymark Inventories Pantone U.eps ARLA Propertymark Inventories CMYK.eps ARLA Propertymark Inventories.png ARLA Propertymark Inventories Black.eps ARLA Propertymark Inventories Black.png ARLA Propertymark Inventories White.eps ARLA Propertymark Inventories White.png ARLA Inventories stacked colour ARLA Inventories stacked black ARLA Inventories stacked white ARLA Propertymark Inventories Stacked Pantone.eps ARLA Propertymark Inventories Stacked Pantone U.eps ARLA Propertymark Inventories Stacked CMYK.eps ARLA Propertymark Inventories Stacked.png ARLA Propertymark Inventories Stacked Black.eps ARLA Propertymark Inventories Stacked Black.png ARLA Propertymark Inventories Stacked White.eps ARLA Propertymark Inventories Stacked White.png Propertymark Brand Guidelines for Members February 2017 10

1. MEMBER LOGOS NAEA COMMERCIAL MASTER ARTWORK LIBRARY NAEA Commercial colour NAEA Commercial black NAEA Commercial white NAEA Propertymark Commercial Pantone.eps NAEA Propertymark Commercial Pantone U.eps NAEA Propertymark Commercial CMYK.eps NAEA Propertymark Commercial.png NAEA Propertymark Commercial Black.eps NAEA Propertymark Commercial Black.png NAEA Propertymark Commercial White.eps NAEA Propertymark Commercial White.png NAEA Commercial stacked colour NAEA Commercial stacked black NAEA Commercial stacked white NAEA Propertymark Commercial Stacked Pantone.eps NAEA Propertymark Commercial Stacked Pantone U.eps NAEA Propertymark Commercial Stacked CMYK.eps NAEA Propertymark Commercial Stacked.png NAEA Propertymark Commercial Stacked Black.eps NAEA Propertymark Commercial Stacked Black.png NAEA Propertymark Commercial Stacked White.eps NAEA Propertymark Commercial Stacked White.png Propertymark Brand Guidelines for Members February 2017 11

1. MEMBER LOGOS ARLA PROPERTYMARK PROTECTED This is the primary version of the ARLA Propertymark Protected logo. The stacked version is to be used when there is not enough horizontal space to use the primary version. Propertymark Brand Guidelines for Members February 2017 12

1. MEMBER LOGOS ARLA PROPERTYMARK PROTECTED COLOUR VARIATIONS Full colour logo Black logo White on Primary Green background White on black background White on an image NB The logo must not be used with over-complex imagery that will affect the legibility of the logo. Propertymark Brand Guidelines for Members February 2017 13

1. MEMBER LOGOS ARLA PROPERTYMARK PROTECTED CORRECT LOGO USE Minimum logo spacing Minimum stacked logo spacing Minimum logo size (print) Minimum stacked logo size (print) 15 mm 5.5 mm 15 mm 9 mm Minimum logo size (digital) Minimum stacked logo size (digital) 45 px 60 px 130 px 100 px Propertymark Brand Guidelines for Members February 2017 14

1. MEMBER LOGOS ARLA PROPERTYMARK PROTECTED INCORRECT LOGO USE 1 5 9 Enim ad miim veniam, quis nostrud iddunt ut este labore dolores sit exeritation.lorem ipsum dolor sit amet, incididunt ut labore et dolore esse cillum 13 2 6 10 14 arla propertymark 3 7 11 15 4 8 12 16 1 Do not outline logo 2 Do not recreate the logo 3 Do not alter the logo composition 4 Do not stretch or condense the logo 5 Do not add drop shadows 6 Do not rotate logo 7 Make sure logo is clear on background 8 Do not crop logo 9 Do not lay copy over or behind logo 10 Do not tint logo 11 Logo must not be warped to shape 12 Use logo in its entirety 13 Do not alter scale of part of the logo 14 Do not change logo fonts 15 Do not apply outer glow to logo 16 Do not gradient fill the logo Propertymark Brand Guidelines for Members February 2017 15

1. MEMBER LOGOS NAEA PROPERTYMARK PROTECTED This is the primary version of the NAEA Propertymark Protected logo. The stacked version is to be used when there is not enough horizontal space to use the primary version. Propertymark Brand Guidelines for Members February 2017 16

1. MEMBER LOGOS NAEA PROPERTYMARK PROTECTED COLOUR VARIATIONS Full colour logo Black logo White on Primary Green background White on black background White on an image NB The logo must not be used with over-complex imagery that will affect the legibility of the logo. Propertymark Brand Guidelines for Members February 2017 17

1. MEMBER LOGOS NAEA PROPERTYMARK PROTECTED CORRECT LOGO USE Minimum logo spacing Minimum stacked logo spacing Minimum logo size (print) Minimum stacked logo size (print) 15 mm 5.5 mm 15 mm 9 mm Minimum logo size (digital) Minimum stacked logo size (digital) 45 px 60 px 130 px 100 px Propertymark Brand Guidelines for Members February 2017 18

1. MEMBER LOGOS NAEA PROPERTYMARK PROTECTED INCORRECT LOGO USE 1 5 9 Enim ad miim veniam, quis nostrud iddunt ut este labore dolores sit exeritation.lorem ipsum dolor sit amet, incididunt ut labore et dolore esse cillum 13 2 6 10 14 naea propertymark 3 7 11 15 4 8 12 16 1 Do not outline logo 2 Do not recreate the logo 3 Do not alter the logo composition 4 Do not stretch or condense the logo 5 Do not add drop shadows 6 Do not rotate logo 7 Make sure logo is clear on background 8 Do not crop logo 9 Do not lay copy over or behind logo 10 Do not tint logo 11 Logo must not be warped to shape 12 Use logo in its entirety 13 Do not alter scale of part of the logo 14 Do not change logo fonts 15 Do not apply outer glow to logo 16 Do not gradient fill the logo Propertymark Brand Guidelines for Members February 2017 19

1. MEMBER LOGOS NAVA PROPERTYMARK PROTECTED This is the primary version of the NAVA Propertymark Protected logo. The stacked version is to be used when there is not enough horizontal space to use the primary version. Propertymark Brand Guidelines for Members February 2017 20

1. MEMBER LOGOS NAVA PROPERTYMARK PROTECTED COLOUR VARIATIONS Full colour logo Black logo White on Primary Green background White on black background White on an image NB The logo must not be used with over-complex imagery that will affect the legibility of the logo. Propertymark Brand Guidelines for Members February 2017 21

1. MEMBER LOGOS NAVA PROPERTYMARK PROTECTED CORRECT LOGO USE Minimum logo spacing Minimum stacked logo spacing Minimum logo size (print) Minimum stacked logo size (print) 15 mm 5.5 mm 15 mm 9 mm Minimum logo size (digital) Minimum stacked logo size (digital) 45 px 60 px 130 px 100 px Propertymark Brand Guidelines for Members February 2017 22

1. MEMBER LOGOS NAVA PROPERTYMARK PROTECTED INCORRECT LOGO USE 1 5 9 Enim ad miim veniam, quis nostrud iddunt ut este labore dolores sit exeritation.lorem ipsum dolor sit amet, incididunt ut labore et dolore esse cillum 13 2 6 10 14 nava propertymark 3 7 11 15 4 8 12 16 1 Do not outline logo 2 Do not recreate the logo 3 Do not alter the logo composition 4 Do not stretch or condense the logo 5 Do not add drop shadows 6 Do not rotate logo 7 Make sure logo is clear on background 8 Do not crop logo 9 Do not lay copy over or behind logo 10 Do not tint logo 11 Logo must not be warped to shape 12 Use logo in its entirety 13 Do not alter scale of part of the logo 14 Do not change logo fonts 15 Do not apply outer glow to logo 16 Do not gradient fill the logo Propertymark Brand Guidelines for Members February 2017 23

1. MEMBER LOGOS ARLA INVENTORIES This is the primary version of the ARLA Inventories logo. The stacked version is to be used when there is not enough horizontal space to use the primary version. Propertymark Brand Guidelines for Members February 2017 24

1. MEMBER LOGOS ARLA INVENTORIES COLOUR VARIATIONS Full colour logo Black logo White on Primary Green background White on black background White on an image NB The logo must not be used with over-complex imagery that will affect the legibility of the logo. Propertymark Brand Guidelines for Members February 2017 25

1. MEMBER LOGOS ARLA INVENTORIES CORRECT LOGO USE Minimum logo spacing Minimum stacked logo spacing Minimum logo size (print) Minimum stacked logo size (print) 15 mm 5.5 mm 15 mm 9 mm Minimum logo size (digital) Minimum stacked logo size (digital) 45 px 60 px 130 px 100 px Propertymark Brand Guidelines for Members February 2017 26

1. MEMBER LOGOS ARLA INVENTORIES INCORRECT LOGO USE 1 5 9 Enim ad miim veniam, quis nostrud iddunt ut este labore dolores sit exeritation.lorem ipsum dolor sit amet, incididunt ut labore et dolore esse cillum 13 2 6 10 14 arla propertymark 3 7 11 15 4 8 12 16 1 Do not outline logo 2 Do not recreate the logo 3 Do not alter the logo composition 4 Do not stretch or condense the logo 5 Do not add drop shadows 6 Do not rotate logo 7 Make sure logo is clear on background 8 Do not crop logo 9 Do not lay copy over or behind logo 10 Do not tint logo 11 Logo must not be warped to shape 12 Use logo in its entirety 13 Do not alter scale of part of the logo 14 Do not change logo fonts 15 Do not apply outer glow to logo 16 Do not gradient fill the logo Propertymark Brand Guidelines for Members February 2017 27

1. MEMBER LOGOS NAEA COMMERCIAL This is the primary version of the NAEA Commercial logo. The stacked version is to be used when there is not enough horizontal space to use the primary version. Propertymark Brand Guidelines for Members February 2017 28

1. MEMBER LOGOS NAEA COMMERCIAL COLOUR VARIATIONS Full colour logo Black logo White on Primary Green background White on black background White on an image NB The logo must not be used with over-complex imagery that will affect the legibility of the logo. Propertymark Brand Guidelines for Members February 2017 29

1. MEMBER LOGOS NAEA COMMERCIAL CORRECT LOGO USE Minimum logo spacing Minimum stacked logo spacing Minimum logo size (print) Minimum stacked logo size (print) 15 mm 5.5 mm 15 mm 9 mm Minimum logo size (digital) Minimum stacked logo size (digital) 45 px 60 px 130 px 100 px Propertymark Brand Guidelines for Members February 2017 30

1. MEMBER LOGOS NAEA COMMERCIAL INCORRECT LOGO USE 1 5 9 Enim ad miim veniam, quis nostrud iddunt ut este labore dolores sit exeritation.lorem ipsum dolor sit amet, incididunt ut labore et dolore esse cillum 13 2 6 10 14 naea propertymark 3 7 11 15 4 8 12 16 1 Do not outline logo 2 Do not recreate the logo 3 Do not alter the logo composition 4 Do not stretch or condense the logo 5 Do not add drop shadows 6 Do not rotate logo 7 Make sure logo is clear on background 8 Do not crop logo 9 Do not lay copy over or behind logo 10 Do not tint logo 11 Logo must not be warped to shape 12 Use logo in its entirety 13 Do not alter scale of part of the logo 14 Do not change logo fonts 15 Do not apply outer glow to logo 16 Do not gradient fill the logo Propertymark Brand Guidelines for Members February 2017 31

2. MEMBER LOGO USAGE

2. MEMBER LOGO USAGE STATIONERY BUSINESS CARDS The member logos can be used on co-branded stationery in full colour, grey scale or your own brand colour. Stationery can either be replaced or updated when stock is used up. The Estate Agent The Estate Agent The Estate Agent Emma Agent 14 The Street The Village H3 7LO T: 01234 567890 E: hello@theestateagent.co.uk www.the-estateagent.co.uk Emma Agent 14 The Street The Village H3 7LO T: 01234 567890 E: hello@theestateagent.co.uk www.the-estateagent.co.uk Emma Agent 14 The Street The Village H3 7LO T: 01234 567890 E: hello@theestateagent.co.uk www.the-estateagent.co.uk Propertymark Brand Guidelines for Members February 2017 33

2. MEMBER LOGO USAGE WEBSITE The member logos can be used on your website in full colour, grey scale or your own brand colour. Websites should be updated as HOW CAN WE HELP YOU? All our services Value your property Property management Commercial services Valuations Surveyors ABOUT US Our people Our credentials Company brochure In the community Areas we cover Careers CONTACT US Our offices Email enquiry Sign Up for Property Alerts Follow us on Twitter Like us on Facebook Blog OUR PROMISE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi aliquip ex ea. soon as possible after the brand launch on 9th February 2017. Terms and conditions Privacy policy Copyright 2017 All Rights Reserved Member logos should link to propertymark.co.uk. HOW CAN WE HELP YOU? ABOUT US CONTACT US OUR PROMISE All our services Value your property Property management Commercial services Valuations Surveyors Our people Our credentials Company brochure In the community Areas we cover Careers Our offices Email enquiry Sign Up for Property Alerts Follow us on Twitter Like us on Facebook Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi aliquip ex ea. Terms and conditions Privacy policy Copyright 2017 All Rights Reserved HOW CAN WE HELP YOU? ABOUT US CONTACT US OUR PROMISE All our services Value your property Property management Commercial services Valuations Surveyors Our people Our credentials Company brochure In the community Areas we cover Careers Our offices Email enquiry Sign Up for Property Alerts Follow us on Twitter Like us on Facebook Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi aliquip ex ea. Terms and conditions Privacy policy Copyright 2017 All Rights Reserved Propertymark Brand Guidelines for Members February 2017 34

2. MEMBER LOGO USAGE SALES AND LETTING LISTS Another Estate Agent The member logos can be used 14 The Street, The Village H3 7LO T: 01234 567890 E: hello@anotherestateagent.co.uk www.anotherestateagent.co.uk on your printed materials in full colour, grey scale or your own brand colour. The Estate Agent 14 The Street The Village H3 7LO T: 01234 567890 E: hello@theestateagent.co.uk www.the-estateagent.co.uk Sales List February 2017 Lists and other printed materials should be updated as soon as possible after the brand launch on 9th February 2017. Lettings List February 2017 For letting enquiries please contact: Emma Agent 01234 567891 emmaagent@theestateagent.co.uk For sales enquiries please contact: Anna Agent 01234 567891 annaaagent@anotherestateagent.co.uk Further details on all of our properties are available on our website www.anotherestateagent.co.uk Further details on all of our properties are available on our website www.the-estateagent.co.uk Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Propertymark Brand Guidelines for Members February 2017 35

2. MEMBER LOGO USAGE ADVERTISING The member logos can be used on your advertising and marketing materials in full colour, grey scale or your own brand colour. All advertising following the brand launch on 9th February 2017 should display the new logos as soon as the artwork can be changed. Propertymark Brand Guidelines for Members February 2017 36

2. MEMBER LOGO USAGE BOARD STICKERS Board stickers are available online at store.propertymark.co.uk for use directly on your boards. Alternatively you can request the artwork if you are managing board production. As boards are used up or need to be replaced, the logos should be updated as soon as possible after the brand launch on 9th February 2017. Propertymark Brand Guidelines for Members February 2017 37

2. MEMBER LOGO USAGE WINDOW STICKERS Window stickers for all subdivisions are available online at store.propertymark.co.uk. Window stickers should be replaced as soon as possible after the brand launch on 9th February 2017. Propertymark Brand Guidelines for Members February 2017 38

2. MEMBER LOGO USAGE MEMBERSHIP CERTIFICATES Where applicable, members of ARLA Propertymark, NAEA Propertymark, NAVA Propertymark, ARLA Inventories This is to certify that MS BARBARA DAVIES-SMITH, MARLA, MNAEA This is to certify that MS BARBARA DAVIES-SMITH, MNAEA, MARLA This is to certify that MS BARBARA DAVIES-SMITH, MNAVA and NAEA Commercial and Propertymark Client Money Protection are presented is a member of ARLA Propertymark is a member of NAEA Propertymark is a member of NAVA Propertymark with a certificate upon renewal that can ARLA Propertymark membership ensures maximum protection for clients; offering Client Money Protection, Professional Indemnity insurance, membership of an independent redress scheme and being subject to Propertymark Conduct and Membership Rules and Disciplinary Procedures. NAEA Propertymark membership ensures maximum protection for clients; offering Client Money Protection, Professional Indemnity Insurance, membership of an independent redress scheme and being subject to Propertymark Conduct and Membership Rules and Disciplinary Procedures. NAVA Propertymark membership ensures maximum protection for clients; offering Client Money Protection, Professional Indemnity Insurance, membership of an independent redress scheme and being subject to Propertymark Conduct and Membership Rules and Disciplinary Procedures. be displayed in branch to demonstrate member accreditation to clients. Membership No Membership No Membership No M0057206 M0057206 M0057206 Valid to Valid to Valid to 1ST MARCH 2018 1ST MARCH 2018 1ST MARCH 2018 President Chief Executive President Chief Executive President Chief Executive CLIENT MONEY PROTECTION This is to certify that MS BARBARA DAVIES-SMITH, MARLA, MNAEA is a member of ARLA Inventories This is to certify that MS BARBARA DAVIES-SMITH, MNAEA, MARLA is a member of NAEA Commercial This is to certify that ESTATE AGENCY LIMITED trading as ARLA Inventories membership ensures maximum protection for clients; offering Professional Indemnity Insurance, Public Liability Insurance and being subject to ARLA Inventories Code of Practice, Propertymark Complaints Process and Propertymark Conduct and Membership Rules and Disciplinary Procedures. NAEA Commercial membership ensures maximum protection for clients; offering Client Money Protection, Professional Indemnity Insurance, membership of an independent redress scheme and being subject to Propertymark Conduct and Membership Rules and Disciplinary Procedures. ESTATE AGENCY is part of the Propertymark Client Money Protection scheme Membership No M0057206 Valid to 1ST MARCH 2018 Membership No M0057206 Valid to 1ST MARCH 2018 Valid to 1ST MARCH 2018 President Chief Executive President Chief Executive Propertymark Brand Guidelines for Members February 2017 39

2. MEMBER LOGO USAGE MEMBERSHIP CARDS Where applicable, members of ARLA Propertymark, NAEA Propertymark, NAVA Propertymark, ARLA Inventories and NAEA Commercial are presented with a membership card that can be used to demonstrate member accreditation to clients. New membership cards will be posted to you. Ms Barbara Davies-Smith MARLA, MNAEA Ms Barbara Davies-Smith MNAEA, MARLA Ms Barbara Davies-Smith MNAVA Signature MEMBERSHIP NUMBER M0057206 MEMBERSHIP GRADE ARLA Member VALID UNTIL 1st March 2018 Signature MEMBERSHIP NUMBER M0057206 MEMBERSHIP GRADE NAEA Member VALID UNTIL 1st March 2018 Signature MEMBERSHIP NUMBER M0057206 MEMBERSHIP GRADE NAVA Member VALID UNTIL 1st March 2018 Membership 01926 417 360 Propertymark Qualifications 01926 417 794 Courses 01926 417 787 arla.co.uk This card is not transferable and remains property of ARLA Propertymark, Arbon House 6 Tournament Court, Edgehill Drive, Warwick CV34 6LG. Terms and condition apply. Membership 01926 417 790 Propertymark Qualifications 01926 417 794 Courses 01926 417 787 naea.co.uk This card is not transferable and remains property of NAEA Propertymark, Arbon House 6 Tournament Court, Edgehill Drive, Warwick CV34 6LG. Terms and condition apply. Membership 01926 417 648 Propertymark Qualifications 01926 417 794 Courses 01926 417 787 nava.org.uk This card is not transferable and remains property of NAVA Propertymark, Arbon House 6 Tournament Court, Edgehill Drive, Warwick CV34 6LG. Terms and condition apply. Ms Barbara Davies-Smith Ms Barbara Davies-Smith Signature MEMBERSHIP NUMBER M0057206 MEMBERSHIP GRADE ARLA Inventories Member VALID UNTIL 1st March 2018 Signature MEMBERSHIP NUMBER M0057206 MEMBERSHIP GRADE NAEA Commercial Member VALID UNTIL 1st March 2018 Membership 01926 417 647 Propertymark Qualifications 01926 417 794 Courses 01926 417 787 arla.co.uk This card is not transferable and remains property of ARLA Inventories, Arbon House 6 Tournament Court, Edgehill Drive, Warwick CV34 6LG. Terms and condition apply. Membership 01926 417 649 Propertymark Qualifications 01926 417 794 Courses 01926 417 787 naea.co.uk This card is not transferable and remains property of NAEA Commercial, Arbon House 6 Tournament Court, Edgehill Drive, Warwick CV34 6LG. Terms and condition apply. Propertymark Brand Guidelines for Members February 2017 40

2. MEMBER LOGO USAGE BESPOKE SIGNAGE As an eligible member, you have access to member logo artwork files to use for preparing signage or any other bespoke materials. Please always follow these guidelines for minimum spacing and sizes and get in touch with the Propertymark Marketing team if you have any questions about member logo usage. Propertymark Brand Guidelines for Members February 2017 41

3. MARKETING ASSETS

3. MARKETING ASSETS WHY USE AN EXPERT Propertymark provides a range of A5 leaflets available at store.propertymark.co.uk for display in your branches, to help you communicate to your clients the importance of being Propertymark Protected. These are some examples. Why use an ARLA Propertymark Protected Agent? Why use a NAEA Propertymark Protected agent? Why use a NAVA Propertymark expert? Why use an ARLA Inventories provider? RESIDENTIAL LETTINGS RESIDENTIAL SALES VALUERS AND AUCTIONEERS Why use an ARLA Propertymark Why use a NAEA Propertymark Why use a Why use an Protected Agent? Protected Agent? NAVA Propertymark expert? ARLA Inventories provider? This leaflet is also available for Scotland Propertymark Brand Guidelines for Members February 2017 43

3. MARKETING ASSETS LEAFLETS Here are further examples of consumer-facing A5 leaflets. Client Money Protection (CMP) HOW TO PROTECT YOUR MONEY Landlords, are you Propertymark Protected? Making homes safe LANDLORD AND TENANT GUIDE Safeguarding your money LANDLORD AND TENANT GUIDE Client Money Protection (CMP) Landlords, are you Making homes safe Safeguarding your money Propertymark Protected? Landlord and tenant guide Landlord and tenant guide This leaflet is also available This leaflet is also available for Scotland and Wales for Scotland and Wales Propertymark Brand Guidelines for Members February 2017 44

ANY QUESTIONS? If you have any questions about these guidelines, please contact Propertymark Arbon House 6 Tournament Court Edgehill Drive Warwick CV34 6LG 01926 417783 communications@propertymark.co.uk propertymark.co.uk Guidelines developed by Grain Creative 12 Melcombe Place London NW1 6JJ 020 7524 7550 studio@graincreative.com Store store.propertymark.co.uk Tel 01926 417790 publications@propertymark.co.uk Propertymark Brand Guidelines for Members February 2017 45

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