Data are strictly embargoed until 08:59 Thursday 21 September 2017 Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers. NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that this report should not be compared with previous periods of NRS data. Average Issue Readership (or AIR) is the most commonly used estimate of a publication s readership provided by the NRS. An average issue reader is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women s magazines. The NRS is a continuous survey based on interviews with a representative sample of around 31,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: www.nrs.co.uk, or alternatively, PAMCo. would be happy to assist you. For further information contact the Publishers Audience Measurement Company (PAMCo): 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base.
Base: adults : ABC (UK ONLY) UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Daily Newspapers - 6 Day AIR The Daily Telegraph 1,101 452,221 1,135 The Guardian 886 155,275 936 i 509 274,226 534 The Times 1,056 430,534 1,138 Daily Express 827 385,636 852 Daily Mail 3,052 1,387,900 2,955 Daily Mirror/Record 1,926 799,116 1,860 Daily Mirror 1,566 641,807 1,494 Daily Record 393 157,309 389 Daily Star 762 406,300 760 The Sun 3,486 1,561,229 3,354 Daily Newspapers - 5 Day AIR London Evening Standard 1,587 890,621 1,551 Metro 2,963 1,443,111 3,129 Daily Morning/Evening Regionals The Press and Journal 111 The Courier - Dundee 93 The Herald* 89 The Scotsman* 55 Yorkshire Post* 85 Aggregate Daily Newspapers - Net AIR The National (Net) 3,478 3,442 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer 809 180,530 789 The Sunday Telegraph 1,087 350,883 1,109 The Sunday Times 1,835 679,963 1,930 The Mail on Sunday 3,111 1,152,288 2,992 Sunday Express 815 334,100 815 Sunday People 411 220,239 445 The Sun on Sunday 3,098 1,319,853 3,043 Sunday Mail 524 168,413 517 Sunday Mirror 1,615 576,025 1,580 Sunday Post 386 142,738 379 Daily Star Sunday 488 251,063 563 Scotland on Sunday* 64 Sunday Herald* 94
Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 806 817 The Daily Telegraph The Telegraph Magazine 1,105 1,074 Your Money 827 798 The Guardian Guide 917 979 Weekend 1,055 1,138 The Times on Saturdays The Times Magazine 1,075 1,166 Saturday Review 1,075 1,153 Daily Express Saturday 824 848 Daily Mail Weekend 3,345 3,231 Daily Mirror We Love TV! 1,370 1,377 Daily Star Big TV 471 543 Daily Record Saturday 353 355 The Sun TV Magazine 2,926 2,899
Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Newspaper Supplements: Sunday The Observer The Observer Magazine 662 635 Observer Food Monthly 763 781 The Sunday Telegraph Stella 658 674 Business & Money 674 657 The Sunday Times The Sunday Times Magazine 1,498 1,505 Style 1,167 1,154 Culture 1,341 1,348 Business 1,177 1,193 Mail on Sunday You 2,322 2,250 Event 2,034 1,966 Sunday Express S' Magazine 642 645 Sunday People Love Sunday 303 338 The Sun on Sunday Fabulous 1,775 1,784 TV Soap 1,772 1,777 Sunday Mail Seven Days 394 410 Sunday Mirror Notebook 943 972 Daily Star Sunday TV Life 334 398
Base: Scotland : ABC (SCOTLAND ONLY) UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ () 4,538 4,545 Daily Newspapers - 6 Day AIR The Daily Telegraph 34 14,952 44 The Guardian 50 8,433 54 i 36 16,899 45 The Times 52 27,559 57 Daily Express 92 42,079 76 Daily Mail 173 82,380 186 Daily Mirror/Record 390 163,145 384 Daily Mirror 43 10,953 36 Daily Record 372 152,193 361 Daily Star 85 41,634 86 The Sun 437 203,856 469 Daily Newspapers - 5 Day AIR Metro 192 121,104 211 Daily Morning/Evening Regionals The Press and Journal 111 The Courier - Dundee 93 The Herald* 88 The Scotsman* 50 Sunday Newspapers The Observer 57 12,363 54 The Sunday Telegraph 42 12,909 57 The Sunday Times 130 49,365 151 The Mail on Sunday 162 70,619 193 Sunday Express 50 23,895 38 Sunday People 13 5,795 19 The Sun on Sunday 324 157,163 346 Sunday Mail 496 161,853 477 Sunday Mirror 30 9,251 27 Sunday Post 304 109,082 294 Daily Star Sunday 45 21,999 57 Scotland on Sunday* 55 Sunday Herald* 77
Base: Scotland UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ () 4,538 4,545 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 1 2 The Daily Telegraph The Telegraph Magazine 33 47 Your Money 26 33 The Guardian Guide 55 52 Weekend 64 59 The Times on Saturdays The Times Magazine 52 50 Saturday Review 47 42 Daily Express Saturday 84 73 Daily Mail Weekend 185 211 Daily Mirror We Love TV! 29 27 Daily Star Big TV 41 41 Daily Record Saturday 337 336 The Sun TV Magazine 352 388
Base: Scotland UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ () 4,538 4,545 Newspaper Supplements: Sunday The Observer The Observer Magazine 45 40 Observer Food Monthly 45 50 The Sunday Telegraph Stella 17 28 Business & Money 23 28 The Sunday Times The Sunday Times Magazine 102 118 Style 77 95 Culture 92 109 Business 83 95 Mail on Sunday You 121 145 Event 110 133 Sunday Express S' Magazine 39 31 Sunday People Love Sunday 8 10 The Sun on Sunday Fabulous 161 206 TV Soap 187 211 Sunday Mail Seven Days 376 388 Sunday Mirror Notebook 19 23 Daily Star Sunday TV Life 23 25
Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 General Weekly Magazines Amateur Gardening* 94 Angler's Mail* 118 Angling Times* 168 Auto Express* 172 Autocar* 192 Autosport* 106 The Big Issue 406 Country Life 184 Horse and Hound 149 Kerrang!* 182 Motorcycle News 235 NME 208 Radio Times 1,705 1,413 Time Out 452 Total TV Guide 333 TV & Satellite Week 316 TV Choice 1,464 1,513 TV Times 860 794 The Week 357 What's on TV 2,092 2,098
Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Women's Weekly Magazines Bella 289 Best 183 Chat 652 698 Closer 548 571 Grazia 230 Heat 486 484 Hello! 819 860 Inside Soap 335 Look 156 My Weekly 214 New! 208 Now 255 198 OK! 938 913 People's Friend 313 325 Pick Me Up 342 347 Real People 255 Reveal 237 Star 156 Take a Break 1,510 1,500 That's Life! 432 455 Woman 326 Woman's Own 407 400 Woman's Weekly 492 455 General Fortnightly Magazines Private Eye 873 884 Women's Fortnightly Magazines Soaplife 254 Yours 352 345
Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 General Monthly Magazines BBC Gardeners' World 1,046 978 BBC History Magazine 309 BBC Music Magazine* 274 BBC Top Gear 947 869 BBC Wildlife 266 Bike 182 Car* 219 Classic Cars 441 409 Empire 608 544 Esquire* 164 Evo* 138 The Field* 138 FourFourTwo 459 Golf Monthly 258 Golf World 171 GQ 404 Land Rover Owner International 205 Men's Fitness 550 558 Men's Health 910 884 Mojo* 138 Performance Bikes* 134 Practical Boat Owner* 125 Practical Classics 236 Practical Photography 220 Q* 198 Reader's Digest 329 291 Ride* 148 Rugby World 372 Runner's World 276 Saga Magazine 489 309 Sporting Gun 236 Stuff* 184 Today's Golfer 190 Trout and Salmon* 115 What Car? 574 580 What Hi-Fi? 192 World Soccer* 216
Base: adults UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ () 52,555 52,748 Women's Monthly Magazines 25 Beautiful Homes 333 Asda Good Living 1,709 882 BBC Easy Cook* 155 BBC Good Food 1,059 744 Cosmopolitan 1,119 1,098 Country Homes & Interiors 342 Country Living 671 608 Delicious 189 Elle 636 621 Elle Decoration 223 Glamour 754 732 Good Housekeeping 1,326 1,287 Harper's Bazaar* 154 Hello! Fashion Monthly 164 Homes & Antiques 217 Homes & Gardens 517 453 House & Garden 468 389 House Beautiful 421 427 Ideal Home 752 695 Jamie 361 Living etc* 174 Marie Claire 520 490 Mother And Baby 327 Olive* 157 Period Living* 125 Prima 415 442 Real Homes* 202 Red 322 Sainsbury's Magazine 1,963 1,372 Style at Home* 213 Tatler 163 Tesco 5,220 5,109 Vanity Fair 247 Vogue 1,162 1,147 Waitrose Food 2,818 2,783 Weight Watchers Magazine 417 479 Woman & Home 575 565 Women's Health 505 World of Interiors* 134 Women's Bimonthly Magazines Boots Health & Beauty 2,613 2,647 Brides 170 Slimming World Magazine 1,672 1,701 You & Your Wedding* 162 General Quarterly Magazines English Heritage Members Magazine 799 780 The National Trust Magazine 3,555 3,316 Women's Quarterly Magazines John Lewis Edition 947 572
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Daily Newspapers - 6 Day AIR The Daily Telegraph 598 617 The Guardian 441 477 i 293 319 The Times 582 632 Daily Express 434 429 Daily Mail 1,424 1,394 Daily Mirror/Record 1,065 1,020 Daily Mirror 870 820 Daily Record 215 212 Daily Star 518 510 The Sun 2,040 1,983 Daily Newspapers - 5 Day AIR London Evening Standard 971 933 Metro 1,685 1,805 Daily Morning/Evening Regionals The Press and Journal 48 The Courier - Dundee 42 The Herald* 53 The Scotsman* 30 Yorkshire Post* 43 Aggregate Daily Newspapers - Net AIR 1,925 1,868 The National (Net) The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer 405 412 The Sunday Telegraph 585 599 The Sunday Times 981 1,047 The Mail on Sunday 1,537 1,498 Sunday Express 425 427 Sunday People 183 191 The Sun on Sunday 1,727 1,675 Sunday Mail 260 257 Sunday Mirror 882 846 Sunday Post 162 155 Daily Star Sunday 297 365 Scotland on Sunday* 34 Sunday Herald* 44
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 365 379 The Daily Telegraph The Telegraph Magazine 515 483 Your Money 478 441 The Guardian Guide 379 401 Weekend 443 474 The Times on Saturdays The Times Magazine 524 577 Saturday Review 553 598 Daily Express Saturday 382 385 Daily Mail Weekend 1,436 1,396 Daily Mirror We Love TV! 655 701 Daily Star Big TV 250 300 Daily Record Saturday 161 160 The Sun TV Magazine 1,425 1,433
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Newspaper Supplements: Sunday The Observer The Observer Magazine 313 308 Observer Food Monthly 329 326 The Sunday Telegraph Stella 265 260 Business & Money 433 428 The Sunday Times The Sunday Times Magazine 735 730 Style 454 418 Culture 636 624 Business 729 733 Mail on Sunday You 923 893 Event 862 860 Sunday Express S' Magazine 308 307 Sunday People Love Sunday 103 110 The Sun on Sunday Fabulous 719 741 TV Soap 770 782 Sunday Mail Seven Days 173 184 Sunday Mirror Notebook 427 450 Daily Star Sunday TV Life 184 242
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 General Weekly Magazines Amateur Gardening* 40 Angler's Mail* 103 Angling Times* 151 Auto Express* 147 Autocar* 158 Autosport* 89 The Big Issue 191 Country Life 83 Horse and Hound 34 Kerrang!* 99 Motorcycle News 199 NME 135 Radio Times 781 650 Time Out 219 Total TV Guide 131 TV & Satellite Week 168 TV Choice 463 517 TV Times 330 273 The Week 158 What's on TV 717 693
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Women's Weekly Magazines Bella 13 Best 7 Chat 61 51 Closer 42 34 Grazia 15 Heat 46 38 Hello! 90 107 Inside Soap 58 Look 21 My Weekly 6 New! 10 Now 24 10 OK! 101 95 People's Friend 25 30 Pick Me Up 27 19 Real People 18 Reveal 15 Star 39 Take a Break 218 203 That's Life! 51 45 Woman 12 Woman's Own 10 9 Woman's Weekly 34 20 General Fortnightly Magazines Private Eye 572 575 Women's Fortnightly Magazines Soaplife 30 Yours 18 17
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 General Monthly Magazines BBC Gardeners' World 472 428 BBC History Magazine 148 BBC Music Magazine* 145 BBC Top Gear 790 730 BBC Wildlife 127 Bike 153 Car* 195 Classic Cars 362 341 Empire 423 388 Esquire* 126 Evo* 132 The Field* 88 FourFourTwo 435 Golf Monthly 214 Golf World 142 GQ 332 Land Rover Owner International 167 Men's Fitness 507 499 Men's Health 824 796 Mojo* 105 Performance Bikes* 120 Practical Boat Owner* 87 Practical Classics 204 Practical Photography 144 Q* 147 Reader's Digest 137 121 Ride* 131 Rugby World 322 Runner's World 152 Saga Magazine 202 126 Sporting Gun 197 Stuff* 169 Today's Golfer 167 Trout and Salmon* 93 What Car? 474 486 What Hi-Fi? 171 World Soccer* 200
Base: men UNWEIGHTED SAMPLE 13,945 7,830 EST.POPULATION 15+ () 25,707 25,812 Women's Monthly Magazines 25 Beautiful Homes 41 Asda Good Living 400 158 BBC Easy Cook* 38 BBC Good Food 292 221 Cosmopolitan 58 54 Country Homes & Interiors 72 Country Living 166 160 Delicious 35 Elle 47 53 Elle Decoration 20 Glamour 28 24 Good Housekeeping 173 160 Harper's Bazaar* 30 Hello! Fashion Monthly 12 Homes & Antiques 68 Homes & Gardens 133 129 House & Garden 122 111 House Beautiful 41 39 Ideal Home 145 153 Jamie 88 Living etc* 38 Marie Claire 26 32 Mother And Baby 33 Olive* 42 Period Living* 32 Prima 18 19 Real Homes* 71 Red 23 Sainsbury's Magazine 549 326 Style at Home* 18 Tatler 44 Tesco 1,523 1,492 Vanity Fair 50 Vogue 156 173 Waitrose Food 899 942 Weight Watchers Magazine 49 50 Woman & Home 15 6 Women's Health 31 World of Interiors* 48 Women's Bimonthly Magazines Boots Health & Beauty 217 180 Brides 5 Slimming World Magazine 141 134 You & Your Wedding* 17 General Quarterly Magazines English Heritage Members Magazine 353 372 The National Trust Magazine 1,489 1,390 Women's Quarterly Magazines John Lewis Edition 290 176
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Daily Newspapers - 6 Day AIR The Daily Telegraph 503 519 The Guardian 445 459 i 216 216 The Times 474 506 Daily Express 393 423 Daily Mail 1,628 1,560 Daily Mirror/Record 861 840 Daily Mirror 696 674 Daily Record 178 177 Daily Star 244 250 The Sun 1,447 1,371 Daily Newspapers - 5 Day AIR London Evening Standard 616 618 Metro 1,278 1,324 Daily Morning/Evening Regionals The Press and Journal 63 The Courier - Dundee 51 The Herald* 35 The Scotsman* 25 Yorkshire Post* 43 Aggregate Daily Newspapers - Net AIR The National (Net) 1,554 1,573 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer 403 377 The Sunday Telegraph 501 510 The Sunday Times 854 883 The Mail on Sunday 1,575 1,493 Sunday Express 391 388 Sunday People 228 254 The Sun on Sunday 1,371 1,368 Sunday Mail 264 259 Sunday Mirror 734 734 Sunday Post 224 224 Daily Star Sunday 191 198 Scotland on Sunday* 30 Sunday Herald* 50
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 441 438 The Daily Telegraph The Telegraph Magazine 590 591 Your Money 350 357 The Guardian Guide 538 578 Weekend 612 664 The Times on Saturdays The Times Magazine 551 589 Saturday Review 522 555 Daily Express Saturday 442 464 Daily Mail Weekend 1,909 1,835 Daily Mirror We Love TV! 715 676 Daily Star Big TV 221 242 Daily Record Saturday 192 195 The Sun TV Magazine 1,502 1,466
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Newspaper Supplements: Sunday The Observer The Observer Magazine 349 327 Observer Food Monthly 434 455 The Sunday Telegraph Stella 393 414 Business & Money 241 229 The Sunday Times The Sunday Times Magazine 763 774 Style 713 737 Culture 704 724 Business 448 461 Mail on Sunday You 1,399 1,357 Event 1,172 1,106 Sunday Express S' Magazine 335 338 Sunday People Love Sunday 200 229 The Sun on Sunday Fabulous 1,056 1,042 TV Soap 1,003 995 Sunday Mail Seven Days 220 226 Sunday Mirror Notebook 516 522 Daily Star Sunday TV Life 150 156
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 General Weekly Magazines Amateur Gardening* 54 Angler's Mail* 15 Angling Times* 17 Auto Express* 25 Autocar* 34 Autosport* 17 The Big Issue 215 Country Life 101 Horse and Hound 115 Kerrang!* 83 Motorcycle News 35 NME 73 Radio Times 924 763 Time Out 232 Total TV Guide 202 TV & Satellite Week 148 TV Choice 1,001 996 TV Times 530 521 The Week 199 What's on TV 1,375 1,405
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Women's Weekly Magazines Bella 275 Best 175 Chat 591 647 Closer 506 537 Grazia 215 Heat 440 446 Hello! 729 753 Inside Soap 278 Look 136 My Weekly 208 New! 197 Now 231 188 OK! 837 817 People's Friend 289 295 Pick Me Up 315 328 Real People 237 Reveal 223 Star 116 Take a Break 1,293 1,297 That's Life! 380 410 Woman 315 Woman's Own 397 391 Woman's Weekly 458 435 General Fortnightly Magazines Private Eye 301 309 Women's Fortnightly Magazines Soaplife 224 Yours 334 328
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 General Monthly Magazines BBC Gardeners' World 574 549 BBC History Magazine 161 BBC Music Magazine* 130 BBC Top Gear 157 140 BBC Wildlife 139 Bike 29 Car* 24 Classic Cars 78 68 Empire 185 156 Esquire* 38 Evo* 5 The Field* 49 FourFourTwo 24 Golf Monthly 44 Golf World 29 GQ 72 Land Rover Owner International 38 Men's Fitness 43 60 Men's Health 86 88 Mojo* 32 Performance Bikes* 14 Practical Boat Owner* 38 Practical Classics 32 Practical Photography 76 Q* 51 Reader's Digest 193 170 Ride* 17 Rugby World 50 Runner's World 124 Saga Magazine 287 183 Sporting Gun 39 Stuff* 15 Today's Golfer 23 Trout and Salmon* 22 What Car? 100 94 What Hi-Fi? 21 World Soccer* 16
Base: women UNWEIGHTED SAMPLE 17,069 9,361 EST.POPULATION 15+ () 26,848 26,936 Women's Monthly Magazines 25 Beautiful Homes 292 Asda Good Living 1,309 723 BBC Easy Cook* 117 BBC Good Food 767 523 Cosmopolitan 1,061 1,043 Country Homes & Interiors 270 Country Living 505 447 Delicious 154 Elle 589 568 Elle Decoration 203 Glamour 726 708 Good Housekeeping 1,153 1,128 Harper's Bazaar* 124 Hello! Fashion Monthly 152 Homes & Antiques 148 Homes & Gardens 384 324 House & Garden 346 277 House Beautiful 380 388 Ideal Home 607 542 Jamie 273 Living etc* 136 Marie Claire 494 458 Mother And Baby 295 Olive* 115 Period Living* 93 Prima 397 424 Real Homes* 130 Red 300 Sainsbury's Magazine 1,414 1,045 Style at Home* 196 Tatler 119 Tesco 3,697 3,617 Vanity Fair 197 Vogue 1,007 973 Waitrose Food 1,920 1,841 Weight Watchers Magazine 368 429 Woman & Home 560 559 Women's Health 474 World of Interiors* 86 Women's Bimonthly Magazines Boots Health & Beauty 2,396 2,467 Brides 165 Slimming World Magazine 1,531 1,567 You & Your Wedding* 145 General Quarterly Magazines English Heritage Members Magazine 446 408 The National Trust Magazine 2,066 1,926 Women's Quarterly Magazines John Lewis Edition 657 397