GET MORE OF WHAT YOU WANT OUT OF LIFE

2017 MEDIA KIT

GET MORE OF WHAT YOU WANT OUT OF LIFE Your best friends are the ones who set you up for success and that, above all else, is our mandate at Canadian Living. From recipes that answer the daily What s for dinner? question, to fashion and beauty tips, to career and relationship advice, to home decor, to the latest health news, Canadian Living delivers information and stories that really matter to Canadian women through our print magazine, interactive tablet edition and award-winning website. INSPIRING EMPOWERING RELATABLE

25% FOOD 20% BEAUTY / FASHION ARTICLES AND ADVICE FOR EVERY ASPECT OF CANADIAN WOMEN S LIVES 15% LIVING 20% HOME 20% HEALTH MEDIA KIT

A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP* 3,479,000 READERS 8.3 READERS PER COPY 25% / 75% RATIO MEN / WOMEN W25-54 (IND. 130) PRINCIPAL TARGET $84,392 HOUSEHOLD INCOME WEB 2,053,800 SESSIONS PER MONTH 4,888,800 IMPRESSIONS PER MONTH DEVICES 1,400,000 USERS PER MONTH SOCIAL MEDIA 213,800 FANS 472,800 FOLLOWERS 65,150 FOLLOWERS 59,600 FOLLOWERS CIRCULATION 418,678 TOTAL COPIES 47,881 NEWSSTAND SALES 353,721 SUBSCRIBERS 12 ISSUES PER YEAR $3.77 MAGAZINE COVER PRICE 41% 23% 36% 3,965,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION ONTARIO 51% PRAIRIES B.C. 8% 4% 1% QUEBEC INT. ATL. 21% 15% Sources: Vividata, Q4 2016, Total Canada 12+ / Circulation: AAM, December 2016 / Social Media: May 2017 / Digital: Google Analytics, monthly average October-December 2016 / Doubleclick for Publisher, monthly average October-March 2016 / *Print version only.

READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL 3,479 14.1% 100.0% 100 GENDER Male 876 7.2 25.2 51 Female 2,603 20.8 74.8 147 AGE 12-17 117* 6.4 3.4 45 18-24 188 7.0 5.4 49 25-34 354 8.8 10.2 63 35-44 406 11.3 11.7 80 45-54 641 15.8 18.4 112 55-64 751 19.4 21.6 137 65+ 1,021 22.4 29.3 158 Average age 53 W25-54 1,087 18.4 31.2 130 EDUCATION High School or less 925 11.5 26.6 81 Cegep. College or Trade certificate 1,194 16.2 34.3 114 University 1,360 14.8 39.1 105 HOUSEHOLD INCOME Less than $50.000 1,063 13.3 30.6 94 $50.000 to $75.000 785 16.1 22.6 114 $75.000 to $100.000 541 15.5 15.6 110 $100.000 or more 1,091 13.3 31.4 94 Average Household Income $84,894 OCCUPATION Employed full time 1,461 12.9 42.0 91 Employed part time 383 12.1 11.0 85 Students (with or without paid part-time job) 171 5.2 4.9 37 Retired (semi or fully) 1,152 22.9 33.1 162 Blue collar (specialized and non spec. Worker. labourer) 403 10.9 11.6 77 White collar (sales. services. administration) 722 14.7 20.8 104 MOPES (manager. owner. professional. exec.. self employed) 842 13.4 24.2 95 DWELLING Own 2,800 15.0 80.5 106 Rent 679 11.3 19.5 80 MARITAL STATUS Married / Living Together 2,322 16.0 66.7 113 Single / Widowed / Separated / Divorced 1,157 11.5 33.3 81 HAVE CHILDREN AT HOME Children under 12 709 10.1 20.4 71 Children under 18 1,178 11.0 33.9 78 Children over 18 812 14.4 23.3 102 Sources: Vividata 2016 Q4, English Canada 12+ / * Proj relatively unstable due to small base-use with caution. MEDIA KIT

2017 EDITORIAL PLANNING JANUARY THE REAL TALK ISSUE _ Fashion For All Shapes _ Healthy Snack Switch-Ups Closing date 11.01.16 Material 11.07.16 On Newsstands 12.05.16 FEBRUARY THE RELATIONSHIPS ISSUE _ Your Best Hair Ever _ Chocolate Recipes Closing date 11.22.16 Material 11.28.16 On Newsstands 01.02.17 SPECIAL ISSUE #1 HEALTHY WEEKNIGHT MEALS Closing date 11.28.16 Material 12.05.16 On Newsstands 01.23.17 MARCH THE DIY ISSUE _ Denim Trends _ Canadian Designer Decor Tips Closing date 01.03.17 Material 01.09.17 On Newsstands 02.06.17 APRIL JUNE JULY SEPTEMBER THE IT S SPRING ISSUE _ Spring Fashion Trends _ Easter Desserts Closing date 01.31.17 Material 02.06.17 On Newsstands 03.06.17 MAY THE GET OUTSIDE ISSUE _ Mother/Daughter Style _ Patio Decor Guide Closing date 02.28.17 Material 03.06.17 On Newsstands 04.03.17 THE COLOUR ISSUE _ Nail Trends _ Decorate With Colour Closing date 03.28.17 Material 04.03.17 On Newsstands 05.01.17 SPECIAL ISSUE #2 SUMMER ENTERTAINING Closing date 04.10.17 Material 04.17.17 On Newsstands 05.22.17 CANADA S 150TH ISSUE _ Canada s Birthday Bash Party Guide _ Canadian Health Innovations Closing date 05.02.17 Material 05.08.17 On Newsstands 06.05.17 AUGUST THE GET AWAY ISSUE _ Budget-Friendly Travel _ Al Fresco Tablescapes Closing date 05.30.17 Material 06.05.17 On Newsstands 07.03.17 THE CAREER ISSUE _ Fall Fashion Trends _ Superfast 5-Ingredient Meals Closing date 06.27.17 Material 07.03.17 On Newsstands 07.31.17 OCTOBER THE GET TOGETHER ISSUE _ Thanksgiving Recipes _ Running Package Closing date 08.08.17 Material 08.14.17 On Newsstands 09.11.17 *Subject to change without notice

SPECIAL ISSUE #3 SPECIAL ISSUE #4 HOLIDAY BAKING SOUPS AND STEWS Closing date 08.21.17 Closing date 10.23.17 Material 08.28.17 Material 10.28.17 On Newsstands 10.02.17 On Newsstands 12.04.17 NOVEMBER THE HOLIDAY PREVIEW ISSUE _ Fashion-Forward Coats _ Christmas Tree Guide Closing date 09.12.17 Material 09.18.17 On Newsstands 10.16.17 DECEMBER THE IT S CHRISTMAS ISSUE _ Festive Style & Beauty Looks _ Holiday Treats and Sweets Closing date 10.10.17 Material 10.16.17 On Newsstands 11.13.17 JANUARY 2018 Closing date 11.14.17 Material 11.20.17 On Newsstands 12.18.17 MEDIA KIT

NATIONAL RATES NATIONAL EDITION 1 FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $52,905 $51,320 $49,730 DOUBLE PAGE $100,515 $97,505 $94,490 DOUBLE 1/2 PAGE $75,140 $72,885 $70,630 1/2 PAGE HORIZONTAL $39,545 $38,360 $37,175 1/3 PAGE VERTICAL $27,120 $26,305 $25,495 IFC SPREAD $128,080 $124,240 $120,400 IBC $62,020 $60,165 $58,310 OBC $70,630 $68,515 $66,390 WEB FORMATS (ROS) BANNER BIG BOX INTERSTITIAL AD CATFISH PRE-ROLL (15 SECONDS) PRE-ROLL (30 SECONDS) E-BLAST / E-FLYER (BRAND) $20 CPM $20 CPM $40 CPM $30 CPM $35 CPM $40 CPM $180 CPM NEWSLETTER 2 - DOWNLOAD TECHNICAL SPECIFICATIONS HERE 1. National rates are gross rates. 2. Please contact your sales representative for costing. ONTARIO EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $33,780 $32,770 $31,755 DOUBLE PAGE $64,195 $62,265 $60,345 DOUBLE 1/2 PAGE $47,990 $46,555 $45,115 1/2 PAGE HORIZONTAL $25,250 $24,495 $23,740 1/3 PAGE VERTICAL $17,325 $16,805 $16,285 WESTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $23,850 $23,130 $22,415 DOUBLE PAGE $45,310 $43,950 $42,590 DOUBLE 1/2 PAGE $33,870 $32,860 $31,840 1/2 PAGE HORIZONTAL $17,835 $17,295 $16,760 1/3 PAGE VERTICAL $12,230 $11,865 $11,495 EASTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $41,835 $40,580 $39,325 DOUBLE PAGE $79,485 $77,100 $74,715 DOUBLE 1/2 PAGE $59,415 $57,630 $55,855 1/2 PAGE HORIZONTAL $31,275 $30,335 $29,400 1/3 PAGE VERTICAL $21,440 $20,805 $20,155 For nontraditional formats, please contact your sales representative.

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