FENG SHUI STYLE MARKETING 1. Apply your Feng Shui skills and knowledge to your marketing strategy. 2. Let your unique values lead the way. 3. Solidify your business foundation and set-up. 4. Attract your Perfect Clients. 5. Create a variety of professional packets. 6. Advertise judiciously; welcome in publicity. 7. Support your business with WSFS offerings. www.wsfs.com 2005-7 Designed by Karen Carrasco for The Western School of Feng Shui 1
VALUES AND PURPOSE OF FENG SHUI PRACTICE I. My values are and. II. My Life Purpose is: III. One sentence that best describes how I serve my clients with Feng Shui is: IV. The value created by engaging the service of my Feng Shui Practice is: V. I do this work because VI. My one sentence definition of Feng Shui is: 2
Personal Values can describe your unique essence and define what is most important and VALUE-able to you. Like inner landmarks, your personal values help to keep you on course through life. Personal values include: Abundance Accomplishment Adventure Authenticity Balance Beauty Clarity Collaboration Community Compassion Connection Contribution Creativity Culture Discovery Elegance Empowerment Excellence Excitement Fame Family Feelings Freedom Friendship Fun Gratitude Growth Happiness Harmony Health Honesty Humor Integrity Intuition Joy Knowledge Lightness of Being Love Magic Mastery Movement Forward Nature Nurturing Openness Order Patience Partnership Peace Pleasure Power Productivity Prosperity Receptivity Recognition Relaxation Reputation Resilience Rest/Rejuvenation Risk Taking Romance Security Self-Cultivation Self-Expression Sensuality Serenity Sexuality Solitude Spirituality Strength Success Synchronicity Tolerance Tradition Tranquility Travel Trust Truth Variety Vitality Wealth Well-Being Wisdom Work www.wsfs.com 2005-7 Designed by Terah Kathryn Collins for The Western School of Feng Shui 3
PHILOSOPHY OF EXPECTATIONS Eileen Caddy Expect your every need to be met, expect the answer to every problem, expect abundance on every level, expect to grow spiritually. You are not living by human laws. Expect miracles and see them take place. Hold ever before you the thought of prosperity and abundance, and know that your doing so sets in motion forces that will bring it into being. Attracting Perfect Customers: The Power of Strategic Synchronicity Stacey Hall and Jan Brogniez The key to experiencing Strategic Synchronicity on a consistent basis is to prepare yourself to receive what you desire. Exercise: My perfect customers are 4
Interviewing Prospective Feng Shui Clients: Qualifying your Perfect Customer I. Where did you hear about me? Document your source. If it is a referral from an individual or business, send thank you notes promptly, regardless of the outcome. This lets your referral sources know you appreciate them. If it is from a form of advertising, document the day and the result. This will assist in evaluating the effectiveness of your advertising placement. II. What motivated you to call me for a Feng Shui appointment? Are you familiar with Feng Shui? This is your opportunity to share that you attended the Western School of Feng Shui and that you are practicing Essential Feng Shui. Remember that Terah s design of Essential Feng Shui distills the theory of Feng Shui into the essence and makes it palatable for the western world. Use Terah s definition: Feng Shui is the arrangement of your environment to positively affect the quality of your life. Keep this definition by the phone if it helps you. This language is clear and concise and invites participation. It is friendly and easy to remember. Use this definition as often as you can so it rolls off your tongue at cocktail parties, personal appointments, anywhere you get an inquiry. III. IV. What would you like as a result of experiencing Feng Shui? Find out about them. Fill out your Survey and Customer Tracking Form. V. Quote your fee if you are asked. If you are not sure what to charge, tell them you will get back to them. Think about your Worth and if necessary, call a Mentor for advice. VI. Decide if you have a Perfect Customer. Ask them if you can send them a packet. Put the packet in the mail that day if at all possible. 5
SURVEY Residential Commercial Land Location Residence: Size sq.ft multilevel How many bedrooms Number of occupants Home office Children Ages of children Business: Size sq.ft. multilevel Number of employees on site Number of offices Private Office Only Time Frame Contact Information 6
CUSTOMER TRACKING Name Phone Fax Cellular Email Address City State Zip Code FIRST CONTACT Date Referral Source Needs/interest Information Sent Appointment Set Thank You? FOLLOW-UP Date Comments Complimentary Services Letter of Recommendation? Added Value Given 7
PROFESSIONAL PACKET FOR FENG SHUI SERVICES Letter of Introduction Thank you for your inquiry The Purpose of my Feng Shui Practice is I do this work because This packet contains My brochure An article on Feng Shui Some referral letters Publicity if you have has a feature in a local newspaper or magazine A description of a Feng Shui appointment and financial information Be sure to request payment at time of service if that is your preference Closing paragraph: I look forward to hearing from you. If you have any questions, please feel free to call. Brochure & Business Card If you intend to have a brochure or you are blending your Feng Shui practice with an existing business, design these as soon as possible. Your commitment in written form gives you credibility. If you are in process or not sure how you want to represent your practice, do an informative one-page piece that describes Feng Shui, and how you will apply the principles to homes and businesses with an invitation to participate with you. Article on Feng Shui Include an informative article on Feng Shui. There are several resources available from class and you may write one yourself. Referral Letters When you complete an appointment and know you have a satisfied client, ask them to write you a letter of recommendation. Request that they describe the benefits they received from their Feng Shui appointment. Publicity If you have received publicity for your Feng Shui practice, copy and include. Description of a Feng Shui Appointment (see handout) 8
FENG SHUI RESIDENCE NAME OF POTENTIAL CLIENT ADDRESS OF POTENTIAL CLIENT Your Feng Shui Consultation includes: 1. Sighting of location to determine surrounding elements that affect the residence: Overall features of the area, street configuration, adjoining properties, neighbors, Building shape, property shape 2. Landscaping Evaluation with the 5 elements 3. Approach to front entrance 4. Evaluating all areas of the structure for furniture placement, balance of five elements, clutter, cleanliness and flow, lighting, corners, ch i pathways, beams and architectural anomalies, threshold, first impressions 5. Applying the Bagua map to your floor plan to determine Feng Shui challenges and location of areas 6. Meeting to discuss the changes you or any family members wish to experience in life 7. A copy of the book The Western Guide to Feng Shui by Terah Kathryn Collins 8. Packet of materials for reference and suggested resources used to apply Feng Shui principles 9. Check-in phone calls to assure Feng Shui success $000.00 Payment at time of service. Thank you for your interest in Feng Shui. I look forward to hearing from you. 9
FENG SHUI BUSINESS NAME OF POTENTIAL CLIENT ADDRESS OF POTENTIAL CLIENT Your Feng Shui business appointment includes: 1. Sighting of location to determine surrounding landscape that affects the business overall features of area, street configuration, adjoining properties, neighbors, building shape, property shape 2. Identifying Elements of the property and applying the Bagua to the floor plan 3. Landscaping evaluation in Feng Shui terms 4. Approach to front entrance 5. Evaluating all offices, reception desk, waiting room for furniture placement, balance of the five elements, clutter, cleanliness and flow, lighting, corners, shelves, cabinets, electrical equipment and cords, ergonomics, chair quality, columns, beams and architectural anomalies, threshold, first impressions. This includes a discussion with the occupant of each space. 6. Evaluating pathways throughout structure for flow and safety which may affect clients, employees and visitors 7. Meetings: Initial meeting with administration to explain process, answer any questions, discuss vision of the company. Staff Meeting upon request of administration to explain Feng Shui as a tool for business success. 8. Materials designed to create an understanding of the importance and possibility of utilizing Feng Shui in the workplace. Provision of personal packet to each staff member. This includes an office copy of a Feng Shui publication by Terah Kathryn Collins 9. Detailed report of findings and suggestions for each area of the structure. 10. Summation meeting with principal of the organization 11. Check-in visits and phone calls to assure Feng Shui success. $000.00 Payment at time of service. Thank you for your inquiry. 10
FENG SHUI CONSULTATION HANDOUT OLD CHINESE PROVERB When there is light in the soul, there is beauty in the person; When there is beauty in the person, there is harmony in the home; When there is harmony in the home, there is honor in the nation; When there is honor in the nation, there is peace in the world. 1. Do I love it? 2. Do I need it? PURGE! When sorting through your possessions, ask yourself these questions: 3. Does it reflect who I am now in my life? 4. Does it act as an environmental affirmation for me? 5. What positive and/or negative thoughts, memories, or emotions do I associate with it? 6. Does it need to be fixed or repaired, and am I willing to do so now? 7. If I moved tomorrow, would I choose to take it with me? 8. If it is time to let it go, am I going to sell, lend or give it away, and when? www.wsfs.com 2002-7 The Western School of Feng Shui 11
CONCEPTS 23 by Terah Kathryn Collins The popularity of Feng Shui, the Chinese art of placement, is increasing dramatically in the West as people discover what extraordinary changes it can make in their lives. Not only are individuals enjoying the benefits of improved health, happiness, and prosperity in their homes, but even companies are rearranging their work area according to Feng Shui principles and increasing their business. Feng Shui is founded on three basic principles: First, all things in our physical world are filled with living energy called Ch i. This includes things we may not already consider animate, such as buildings, furniture, machinery and land. Feng Shui views our homes and workplaces as living beings whose aliveness can support or undermine our success, health and happiness. Second, all things are interconnected by Ch i. We share a relationship with everybody and everything in the physical world. This gives a whole new importance to things such as our personal possessions, our neighbors, and our communities. Feng Shui maintains that the quality of our relationships with all people, places and things can enhance or hinder our health and happiness. Third, the Ch i in all things is constantly changing. We witness change everyday in our bodies, our states of mind, our families and in nature. Feng Shui suggests that we use the dynamic quality of Ch i to our advantage. We do this by allowing the arrangement and décor of our homes and offices to change with us, Feng Shui Made Easy reflecting and supporting who we are now rather that who we used to be. These Feng Shui principles view the world as completely alive, interconnected and dynamic. In our everyday Western world, we can use these principles to create the most advantageous and harmonious living and working conditions. Whether you want to relax in comfort at home, or work in an invigorating and empowering office, Feng Shui can help you set up environments that ideally serve your needs. How do you do this? Take a Feng Shui Survey of your home or workplace, using the three guidelines listed below: 1.Put comfort and safety first. In Feng Shui, comfort and safety are paramount in your home and workplace. Sit in an uncomfortable chair for an hour and you ll recover. Sit in as uncomfortable chair every day for a year, and your entire life can be affected, because the chair is connected to your health, prosperity, relationships, and literally every facet of your life. Whenever possible, occupy the power position in a room facing toward the door or entry. This is especially important when placing your desk or bed, since you spend a lot of time there, If you face away from the door, you are powerless to see what is going on behind you. This can create discomfort, since you might be startled when people approach from behind, and then you have to carne your neck to see them. As in the case of the uncomfortable chair, if this continues for a long time, it can cause problems that ripple out into aspects of your life. Be sure to check for unsafe features in your environment. Sharp corners, pointed objects, crowded thresholds, and heavy objects overhead are just a few of the potential hazards that can deplete the vital Ch i in your environment. 2. Love what you live with, and live with what you love. Take a detailed look around your home or office. How many things do you really love? Are there items around that hold bad memories for you? Paintings that depress you? Things that are just taking up space? In Feng Shui everything in your environment is seen as alive and talking to you every day. Make sure your surroundings are giving you the right message and that your art, furnishings and features generate warm, positive feelings. 3.Express yourself. Enhance your home and office with Ch i builders of your own making. Your creative additions to your environment express your Ch i and invigorate the Ch i circulating through your surroundings. Arrange flowers, add bright splashes of color, make your own artwork, and move the furniture around to express who you are now. Make whatever changes are appropriate to express the new you. Feng Shui is about creating your own personal paradise, where comfort and safety rule, cherished possessions abound, and change flows freely in support of your self-expression and happiness. This is an article based on Terah Kathryn Collins new book, The Western Guide to Feng Shui: Creating Balance, Harmony, and Prosperity in Your Environment, published in March 1996 by Hay House, Inc., Carlsbad, CA. To order the book or to receive a catalog on all Hay House titles, please call 800/654-5126. 12