Newsletter November 2016 I want to be contacted Summary [Editorial] 4-screen TV/video measurement in France [Exclusive] What kids love: A Superfast Binge Session [Meet the Eurodata TV Worldwide Team] Find out where you can meet and greet the team over the coming months [Interview] Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Mr. Hirotoshi Fushino, Deputy Director of Video Research, International Business Department, Japan [What s new?] Scripted series programming: The less, the better Scripted Series represents 31.7% of the slot programming with an average of 315 hours in over the 103 studied channels covered by the Scripted Series Report. It appears that the best increases in scripted series performances came from channels that reduced the volume of scripted series aired. Keeping children entertained: from animation to live-action TV channels introduced new faces, stories and concepts designed to entertain them in their free time. Animation series remain the children s favourite programmes in most of the markets. Some programmes were able to feature in the top 25 ranking due to a better exposure on their channel. [New on the air] Channel Zero The premiere of this anthology series scored well among individuals 18-49, increasing Syfy's channel average by almost 30%. Nigeru Wa Haji Daga Yaku Ni Tatsu (Although It Is Embarrassing to Run Away, It Is Useful) The premiere of the series performed very well in terms of ratings, tripling the channel s average among Individuals 20-34. Midnight Sun The premiere of the series scored exceptionally well among individuals 15-34 in Sweden, increasing SVT1's channel average by 112%. [Join the team] Latest jobs and internship offers
EDITORIAL 4-screen TV/video measurement in France We are pleased to announce that this month, Médiamétrie has integrated the 4-screen TV/Video audience measurement in France on all of the subscribed channels! Every day in France, 3 million people watch the television on the internet on their computers, smartphones and tablets. Thanks to its technological and methodological innovations and its measures of audience TV and internet, Médiamétrie is among the first countries in the world to launch a 3-screen video and a 4-screen TV/Video audience measurement. It all began in April with daily 4-screen figures on programmes and starting from November 18th, Audiovisual Groups will have their monthly audience on the 4 screens, being able to know what audience is provided by each internet screen. Each subscriber will have access to its own results concerning the June hearing. These audiences are available regardless of the screen and when the programmes were viewed. This data relates to all television programmes tagged on the internet via estat Streaming, the real-time measure of the consumption of streaming audio and video on all types of terminals. These analyses make it possible to quantify the respective contribution of each screen to the global audience and to understand the video power on internet screens. Best Regards, Laurent Battais, Executive Director of Médiamétrie Senior Vice-President of Eurodata TV Worldwide Find out more about our insight reports: NOTA International TV Trends: fresh formats and the latest international trends The Kids' TV Report: trends and hits in children s programming The Scripted Series Report: a whole season of scripted formats The Entertainment Report: hot properties and business strategies Key Producers Insight Report: identifying the weight of producers Multiscreen Report: comprehensive overview of multiscreen content and strategies Yearly Sport Key Facts Report: offerings and viewing of international sport programming One TV Year in the World: the ultimate yearbook for international TV executives The Young Adults Report: an insight about the overall young adult s TV consumption trends
EXCLUSIVE What kids love: A Superfast Binge Session
Agenda The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at: Content C21 London, United Kingdom 29 November-1 December 2016 Global Drama Ratings Analysis- Trends by Estelle Chandeze on November 30th, 10:00am. Estelle Chandeze - echandeze@mediametrie.fr Salomé Fuchs - sfuchs@eurodatatv.com > See the programme Cartoon Digital Munich, Germany 6-8 December 2016 "TV and Digital: a finer and thinner borderline" by Avril Blondelot on December 7th, 12:00 12:30. Avril Blondelot - ablondelot@eurodatatv.com Jessica Laloum - jlaloum@eurodatatv.com > See the programme Asia TV Forum & Market Singapore, Republic of Singapore 7-9 December 2016 Bo Zhang - bzhang@eurodatatv.com KidScreen Summit Miami, United States 13-16 January 2017 Kunal De Souza - kdesouza@eurodatatv.com NAPTE Miami, United States 17-19 January 2017 François Lhomme - flhomme@eurodatatv.com Kunal De Souza - kdesouza@eurodatatv.com Wherever you are in the world, we look forward to seeing you soon!
INTERVIEWS Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Mr. Hirotoshi Fushino, Deputy Director of Video Research, International Business Department, Japan M. Fushino, as Deputy Director of Video Research, could you please present the TAM survey you operate in Japan? Founded in 1962, Video Research conducts mechanical-based audience measurement in 27 of the 32 Japanese districts. Particularly in the large cities of the Kanto district (Tokyo metropolitan area), the Kansai district (Osaka area), and the Nagoya district. We offer individual audience measurement in conjunction with household audience measurement. Video Research also appreciates the public taking advantage of data from these three districts via Eurodata TV Worldwide. What are your most recent developments at Video Research to measure the overall reach of TV programmes? As a first step, from October 2016 we have expanded our viewing panel sample in the Kanto district (Tokyo metropolitan area) from 600S to 900S. Accompanying this, the number of sampled individuals has been increased from about 1,500 to about 2,300. More detailed segmentation of audience characteristics enables a more accurate grasp of real television viewing patterns. In conjunction with expanded sample numbers, in order to measure the overall reach of television programmes, Video Research has also started providing time-shifted viewing data in addition to its current real-time audience surveys. Time-shifted data measures time shifted viewing within 7 days of the programmes broadcast date. This provides a new metric of overall viewing rate that encompasses the spread of both real-time and timeshifted television viewing. Although about one month has passed since this data was first provided, it is already seeing use as a new metric of the value of television programmes, primarily programmes with extended reach such as dramas. How does the VR Cubic survey tackle the fragmentation of TV viewing habits? We believe the TV audience measurement industry shares common challenges worldwide. One of these is the ways to watch fragmentation of TV viewing habits. Given this situation, Video Research believes that measuring the overall reach of television programmes and providing new angles to approach diversification of lifestyles are necessary to correctly indicate the value of television media. Another common challenge worldwide is not only TV audience measurement but also crossplatform measurement, which is becoming inevitable. To address this problem, Video Research commenced provision of its VR-CUBIC service this year to offer cross-platform measurement data services. This represents single-source data from 5000S individuals in the Kanto district (sample is separate from the 900-household audience currency panel). This service performs cross-media measurements by measuring TV viewing in households using TV meters as well as measuring software and apps used on digital devices such as PCs, smartphones, and tablets. In these ways, Video Research not only enhances existing service data and expands into new services, but it also enhances the value of data through techniques such as integration and fusion of customers proprietary data with its own service data. Video Research remains committed to striving towards resolution of its customers habits in the future.
WHAT'S NEW? Scripted series programming: The less, the better Scripted Series represents 31.7% of the slot programming with an average of 315 hours in over the 103 studied channels covered by the Scripted Series Report. Almost 2/3 of the 94 channels, that have been studied in both this edition of the Scripted Series Report and the last one, decreased their volume of scripted series aired in prime time in the 2015-16 season. It appears that the best increases in scripted series performances came from channels that reduced the volume of scripted series aired. Longer & larger exposure for the most inspiring stories Meanwhile linear channels tend to shorten their scripted timeslots, non-linear viewing behaviors and new partnerships increase the exposure of scripted series. It is important to take all screens into account to develop and broadcast series. Platforms do not necessarily cannibalize each other when the broadcast strategy is well thought out. National free to air channels can broadcast a series in a second window after a SVOD streaming and still achieve success. In the Netherlands, 5 months after being streamed on the SVOD service Videoland, the Dutch series Zwarte Tulp was broadcast on RTL4 and placed itself as the 10th best performing series in the Netherlands and the best performing new launch of the channel in individuals 20-49. Broadcasts can also be simultaneous. Indeed, the Scandinavian co-production Black Widows was launched at the same time on TV3 channels and the group s SVOD platform Viaplay. Still Black Widows ranked as the first series on TV3 Sweden and third on TV3 Denmark. SVOD services and linear channels also increasingly collaborate to produce content together such as the forthcoming series El Chapo coproduced by Netflix and Univision and Britannia co-produced by Sky and Amazon. Inspiring Stories: Rise of Adaptations Black Widows, adapted from a Finnish series, is one of the new successes in the 2015-2016 season which has been adapted from the success of a format in another country. In the European countries studied in the report, the proportion of adaptations in the new launches doubled between this past season1 and the 2014-2015 season 1. In France, two local adaptations ranked in the top 3 best performing scripted series: Le Secret d Elise adapted from the British Marchlands (#2) and Sam adapted from the Danish Rita (#3), both were broadcast on TF1. Source: Scripted Series - September 2015-June 2016 - based on European countries studied in the Scripted Series Report and channels covered by NOTA. Eurodata TV Worldwide / SKO / MMS Mediamätning I Skandinavien AB / TNS Gallup TV-Meter For further information on the Scripted Series Report please contact us! Léa Besson - Media consultant - Kids and Thematic - lbesson@eurodatatv.com Tel: +33 (0) 1 47 58 94 32
Keeping children entertained: from animation to live-action TV channels introduce new faces, stories and concepts designed to entertain children in their free time. Released in October, the latest quarterly update of the Kids TV Report identifies the new promising shows among those recently launched. Long established hits like Peppa Pig (ranking in the top 25 in 4 countries) and Masha I Medved (3 countries), a series of Kids TV programmes made an entrance in the rankings in one or several countries this quarter. Animated series remains the children s favourite programmes in most markets In France and Italy, the Japanese anime show Yo-Kai Watch, based on the video game, was successfully launched on Gulli and Boing, which contributed to the success of the cross media franchise in these markets. In Germany, a few months after its release, CGI adventure series The Deep, revolving around a family of explorers living in a submarine, was Super RTL s best performing programme on the best episode and ranked #12 in the German top thanks to an average of 399,500 Children aged 3-13. Some programmes were able to feature in the top 25 due to a better exposure on their channel. On Channel 5, British CGI Preschool animated series Wissper following a joyful and curious little girl enjoyed excellent ratings and entered the top thanks to a favourable broadcasting time in July. Along the same lines, on a German specialist channel KiKa, Mia and Me took advantage of being scheduled at the peak viewing time from August onwards: Broadcast on the 18:00-20:00 slot just like 23 out of the 25 top programmes in German Children aged 3-13, Mia and Me s best episode ranked #1, drawing 686,800 viewers on this target. Live-action programmes keep scoring high especially in the UK, France and Italy Canadian live-action show The Next Step, broadcast on CBBC, was number one all genres considered in the UK and gathered 287,000 children aged 4-15. Among the new shows, the first episode of The Lodge, based on the Israeli show North Star, ranked number 1 on the British Disney Channel, considerably improving the channel s average audience share. Nickelodeon s live-action series remained popular with French and Italian young viewers, what with Big Time Rush on Gulli, ranking 14th in France in the main target, or Victorious and Henry Danger on Super!, #4 and #5 in the children 4-14 target in Italy. New edutainment programmes find their audience Die Klimatter - Wer spart, gewinnt, is a game in which German families compete to reduce their environmental impacts. Broadcast in September on KiKa, the programme managed to grab the attention of children in both targets. In the UK, Do You Know?, presented by YouTuber Maddie Moate, tackling the enigmas of everyday life, made a good debut on CBeebies. These successes confirmed the traditional interest of British and German kids in educational programmes. Source: Kids Report July-September 2016- EurodataTV The next Quarterly update dedicated to Kids programmes in October-December 2016 is due to be released in January 2017. For further information on the Kids TV Report please contact us! Louise-Marie Monne - Research and Account Executive - lmmonne@eurodatatv.com Tel: +33 (0) 1 47 59 57 59
NEW ON THE AIR Channel Zero - The premiere of this anthology series scored well among individuals 18-49, increasing Syfy's channel average by almost 30%. Due to the anticipation surrounding the launch of Channel Zero, Syfy has already started production of a second season slated for 2017. USA- Syfy/Series An anthology series featuring a new story every season. The first season is an adaptation of Kris Straub's Candle Cove, which tells the tale of a mysterious 1980s children's TV programme and the show's role in a slew of murders. Nigeru Wa Haji Daga Yaku Ni Tatsu (Although It Is Embarrassing to Run Away, It Is Useful) The premiere of the series performed very well in terms of ratings, tripling the channel s average among Individuals 20-34. With a surprising concept, the programme deals with the too-ordinary hardships of being an unemployed graduate in Japan, and the desperate lengths people are willing to go to, to change their predicament. Japan TBS/Series - Based on Umino Tsunami s manga, the series centers on a jobless 25-year-old who becomes a housemaid for a company worker who takes pride in the fact that he never had a girlfriend in his 35-year life and calls himself "the soushoku" (the herbivore guy). Midnight Sun - The premiere of the series scored exceptionally well among individuals 15-34 in Sweden, increasing SVT1's channel average by 112%. The programme has drawn major international attention: on top of the two producing countries (France and Sweden), it is already confirmed in five other countries, including Australia. Sweden/France- SVT1/Series A plane crashes in Lapland carrying babies and three adults. A young French police officer and a Swedish detective realize they just discovered a big new born traffic. Source: Eurodata TV Worldwide / NOTA / Relevants partners
JOBS Join the Eurodata TV Worldwide team! The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc. Do you have a strong interest in international television? You already keep an eye on new launches and programming trends? Join our team! Our Research department is currently seeking with a Part-Time - Home Working contract as: TV ANALYST in Thailand Created by Eurodata TV Worldwide, NOTA is a tracking and monitoring service of new TV programmes. The NOTA website provides detailed information on every single show, its content, cast, origin, producers, distributor, programming environment and ratings. Job title: NOTA TV analyst Part time (1-2 hours per day) Home working Tasks: Profile: Daily identification of new entertainment, factual and fiction television programmes on the main Indonesian TV channels Writing standardized reports with a description of the programmes and production credits Recording and sending videos of the identified television programmes to the NOTA team in Paris Strong interest in television and media business Excellent writing skills in English Organized, reliable Internet connection, access to Indonesian TV channels (or possibility to subscribe) Contact: please send your application to the NOTA team: e-nota@eurodatatv.com English-Chinese translator / International TV Programmes Analyst Assistant 6-month Internship Our Research department is currently seeking, for a six months internship an English-Chinese translator / International TV Programmes Analyst Assistant. Mission: Profile: Translate from English to Chinese (Mandarin) identification cards about new TV shows around the world (concept, description of the programmes and their broadcasting environment, etc ). Possibly establish documentary research via Internet, to write a brief description in English of new launched programmes in Asia and gather the production credits. Collect the data produced, verify them and interpret the results.
Preparing a BA, BS/BSc and/or MA, MS/MSc, In Business school or University, Field: Marketing/Research/Medias, Japanese linguistic skills will be a plus. Contact: please send your application to: recrutement@mediametrie.fr Communication & Marketing Assistant Under the responsibility of the Marketing & Communications Coordinator, you will be working on the following tasks: Profile: Assisting with the creation of sales support and product pitches Collection and compilation of information from each department for writing newsletters and mailings. Organisation of databases for emailing campaigns and events Monitoring and logistic preparation of communication activities in the context of trade shows (MIPTV, MIPCOM, ATF, and other conferences conducted at these events) Participation in the organization of public relations in connection with the management of the Médiamétrie Communication, Establishment of different internal communication actions such as small monthly lunches, annual Internal Seminars, Team Building events, etc... Student +4 / 5 specialty Marketing Excellent writing skills, versatile, organized and sense of collaboration Good level of English essential, other languages will be a plus Good computer skills (Excel, PowerPoint, Word...) Contact: please send your application to: recrutement@mediametrie.fr www.eurodatatv.com Contact us Facebook Twitter Recommend this newsletter Jobs