Multimedia Market Digital and HDTV Set-Top Boxes ICs
Agenda Target Market CEL/NCSD Product Offering Summary Typical Applications Product Features AGC Amplifiers Out-of Band Tuner Generic Wideband Amplifiers Performance Competitive Landscape Success Stories
Key target Markets Digital Settop Boxes Cable Modems IP Telephony Tx and Rx systems TV Tuners HDTV Receivers Cable TV Active splitters Target OEMs (Motorola, Thomson ) as well as Tuner Makers (Microtune, ISG ) and Reference Design Houses (ATI, Microtune, etc )
Potential Customers Cable Modem Manufacturers Motorola Toshiba Thomson Ambit Terayon SA Com21 Linksys Others CATV Set-Top Box Manufacturers Motorola SA Pioneer Pace Sony HDTV Manufacturers Thomson, Panasonic Ref Designs (ATI, Microtune) ~11M+ WW Cable Modems Sales for 12 months ending Mar-3 ~5M Modems shipped in the US/year
What Do We Have to Offer upc321xgv/upc3221gv: Differential Input and Output IF AGC Amps designed for CATV Customer Premise Equipment (CPE) The Need: RF Signal strength out of the cable that reaches each home is specified as mv + 15 (a 3 range) Used in CATV Set-Top Boxes, Cable Modems, Voice over IP terminals, Cable Ready TV sets (all new HDTV tuners) and miscellaneous IF AGC applications (Sirius Satellite Radio) Multiple slots available on higher end equipment (STBs with PiP, modem, and VoIP require >4 devices) A four product family being offered upc322gv: 5V Out-of-band (OOB) Tuner Used in CATV Set-Top Boxes and Cable Ready TV sets (including all new HDTV tuners) Receives the TV-Guide Channel independently of the regular program tuner upc3215tb: Pre-Amp for out-of-band (OOB) Tuner
CATV Set-Top Box Applications AGC Amps Used (3) Wideband Amp UPC3215TB OOB Tuner Receiver Nominal Frequency 7MHz 87 MHz AN ADVANCED SET-TOP BOX BLOCK DIAGRAM SHOWING FUNCTIONALITY FOR ANALOG TV, DIGITAL TV, CABLE MODEM, AND PVR.
Cable Modem, VoIP Applications AGC Amps Used (1) Receiver Nominal Frequency 7MHz 87 MHz
upc3217/18/19 & upc3221 Family Applications: Digital Settop Boxes HDTV Receivers Cable Modems Features: Wide dynamic range: 6 Low distortion: IM3<-55c Variable gains levels available AGC control voltage:.5-2.5v Output level: 1.25Vpp @ ZL=24W 8 pin SSOP Pricing and Timing less than $1. @ 1K qty in MP, shipping in volume -4. -5. Key Differentiating Specifications: upc3217gv: 53 Gain upc3218gv: 63 Gain upc3219gv: 42 Gain upc3221gv: 5 Gain Differences also in distortion All devices pin to pin compatible Functional Block Diagram upc3217gv - IM3 Vs Pin&Vagc Vcc=5V,Adjust Vagc to get Pout=- 15.5m=1.25Vpp Vcc AGC-IN1 Bias Buffer GND2 AGC- OUT1 IM3 (c) -6. AGC-IN2 AGC- OUT2-7. VAGC AGC CONTROL GND1-8.. 5. 1. 15. 2. 25. 3. 35. 4. PRFin(mV)
upc3217/18/19 & upc3221 Family In general, look for applications on the output of any Differential IF SAW filter/input to any Baseband function. In addition to Multimedia, we have found such applications in a Sirius Radio Tuner for Satellite Digital Radio. Other applications may also exist.
CATV STB, Modem, HDTV, VoIP =Differential In/Out AGC Amplifier IC Series= Typical Performance Parameter Gain min Dynamic Range NF Output Level (Single Ended) IM3 @.7V pp /tone @ max gain PKG PKG Dim Unit Vpp c µpc3217gv AGC+Buff 23 53 6.5 1. @RL=25Ω/side 5 8PSSOP 3.2x2.9x1.8 µpc3218gv AGC+Buff Icc ma 35 Gain max 53 42 23 63 1 53 3.5 1. @RL=25Ω/side 5 8PSSOP 3.2x2.9x1.8 µpc3219gv AGC+Buff 42 9. 1. @RL=25Ω/side 58 8PSSOP 3.2x2.9x1.8 µpc3221gv AGC+Buff 33 6 1 5 4.2 1. @RL=25Ω/side 56 8PSSOP 3.2x2.9x1.8 First Our Initial Design Lower Lower Noise Amount of Power or Linearity Trade-off better NF and IM3
Comparison of IM3, NF performance = Differential In/Out AGC Amplifier IC series =
Excellent Stability over Temperature Power Out/Tone Measurement 5/25ƒ (m) ( ) 1-1 -2-3 -4-5 -6-7 -8 =Power Out/IM3 vs. Power In= Vcc: 5.V; f: 44 & 45MHz Vagc: 3.V Vagc: 1.6V Vagc:.5V -9-8 -7-6 -5-4 -3-2 -5-4 -3-2 -1 1 ====Power In/Tone (m)==== -4-3 -2-1 1 2 Ta: 25 C Ta: -4 C Ta: 85 C µpc3221gv
5V Out-Of-Band-Tuner, Of-Band upc322gr Applications: Digital Settop Boxes HDTV Receivers Features: Integrated On-chip out-of-band Tuner Variable Gain LNA with wide dynamic range and high linearity Single 5V Supply 16 Pin SSOP or QFN2 package Pricing and Timing $1.31 @ 1K qty in MP Functional Block Diagram 16 15 14 13 12 11 1 9-1 Key Target Specifications: Coupler - 1 Frequency: 5-25 MHz (Optimized from 7-13 MHz) Vcc: 5. V Icc: 42ma typ @ 5V High Conversion Gain Level: 71 typ Low Conversion Gain Level: 25 typ Gain Control Range: 46 typ IIP3: +1.m typ @ minimum gain Maximum Output Voltage: 3.9Vp-p typ (Pin = -45m) NF: 7 typ @ maximum gain OOB Tuner System Application In-Band Channels 7-13MHz Low Pass Return Path Out-of-Band Tuner 36MHz AGC Control 16-166MHz ADC/ DSP QPSK Demodulator DSP & Controler Loop filter PLL 1 2 3 4 5 6 7 8 Silicon RF Silicon CMOS Channel Tuning
µpc322gr vs. the Competition Advantages NEC Quality, Consistency, and Stability Better NF (7 typ vs. 13 typ) Higher IF Output Power (3.9Vpp vs. 1.V) Lower Power Dissipation (21mW vs. 38) Small footprint (5.2 x 6.4mm vs. 5x5 & 15x1)
Competitive Landscape = Out-Of-Band Tuner Series = NCSD NCSD Sanyo ISG Typical Performance µpc322gr µpc2798gr LA7784 ISG5165 Technology Si Bip Si Bip Si Bip Si CMOS Maximum Conversion Gain 65.5-73.5 68-76 77 78 Current Consumption ma 42 36 15 12 Total AGC Range 46 52 58 55 NF 7 9 N/A 13 LO to RF Isolation C 85 65 N/A 85 IIP3 (Min gain) m +1-8 +15 +1 Local Oscillator Off Chip On Chip Off Chip Off Chip Price (@1K qty) $1.31 $1.57 N/A $.95 Package 16-pin SSOP 2-pin SSOP 28-pin SSOP 28-pin QFN Comments MP Proven Butterfly package
Wideband Low Noise Amp µpc3215tb Pre Amp for the OOB Tuner 2.3 NF at 1.5GHz 2 flat Gain across full bandwidth (5-87MHz) Low Power Dissipation Small footprint (2x2.1mm) Low height (.9mm)
Competitive Landscape = Low Noise Amplifier IC Series= Typical Performance NCSD µpc3215tb MiniCircuit VAM-6 Parameter Unit AGC+Buff AGC+Buff Icc ma 14 16 Gain 2.5 2 NF 2.3 3. Upper Bandwidth GHz 2.5 2. Isolation 44 3 Output Power m -1.5 +2. P 1 OIP 3 m 1 14 PKG 6Pins SSOP 4Pin SOP PKG Dim 2.1 x 2. x.9 3. x 2.6 x 1.2
Recent Successes with these devices In Europe 5-6 design wins to date (AGC Amps) ~3Mpcs per yr potential won (some w/ CEL help) 11-12 other potential customers total potential demand of 8.5M pcs per year µpc3218 preferred (prior to release of upc3221) Competition is Philips and Microtune We have better performance; customers are paying slightly higher prices for ours. In Japan Wins for µpc321x (AGC) and µpc322 (OOB) in HDTV designs µpc3221 is commercial version of an exclusive, special part for a Japanese customer 6month exclusivity has ended In the US (Details on next slide) Ref designs at ATI and Microtune Design-in at Alps, Panasonic Design-in at Echostar, Thomson and Sirius Radio
Thank You Please contact Olivier Bernard for any questions regarding this material at Olivier.Bernard@cel.com