Persuasive style and its realization through transitivity analysis: A SFL perspective

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Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 14th International Language, Literature and Stylistics Symposium Persuasive style and its realization through transitivity analysis: A SFL perspective Laya Heidari Darani a * a Department of English, Falavarjan Branch, Islamic Azad University, Isfahan, Iran University Boulevard, Basij Boulevard, Falavarjan, Isfahan, 8451731167, Iran Abstract Leech & Short (2007) claim that examining the language of a literary text can lead to a fuller understanding of the text and thus appreciation of the writer s artistic achievement. Accordingly, this paper explores the relationship between linguistic structures and socially constructed meaning in a literary text. Drawing on Halliday s transitivity framework rooted in Systemic Functional Linguistics, the paper particularly attempts to reveal the persuasive style of the short story entitled Animal Farm by George Orwell (1945) from a semantic-grammatical point of view. In effect, it seeks how the persuasive style is realized through the process types (material, mental, verbal, existential, relational, and behavioral) which are part of the ideational function. To this end, the verbal phrases (process types) of this story were analyzed and the results indicated that the material process was the most frequent one among the processes. The mental, verbal, existential, behavioral, and relational processes respectively followed the material process; although, as far as frequency was concerned, a drastic difference was observed between the material process and the rest of the processes. Following the persuasive style of this story, the characters were assumed to be convinced to choose some actions and avoid others. The high frequency of the material process types revealed that they certainly did what they were told to; in other words, their persuasion was expressed through acting upon what they were asked to. The conclusion drawn is that to persuade others, confronting them with the possibilities and expanding their understanding of themselves and their lives via asking them to act upon the advice and make the changes themselves (the material process) prove to be effective than involving their emotions (the mental process) and pushing certain words into their minds (the verbal process). 2014 2015The Authors. Published by by Elsevier Ltd. Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Peer-review under responsibility of Dokuz Eylul University, Faculty of Education. Peer-review under responsibility of Dokuz Eylul University, Faculty of Education. Keywords: Persuasive style; Systemic Functional Linguistics; Transitivity; Process types * Corresponding author. Tel.: +98-313-742-0134; fax: +98-313-742-0136. E-mail address: heidari@iaufala.ac.ir 1877-0428 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Peer-review under responsibility of Dokuz Eylul University, Faculty of Education. doi:10.1016/j.sbspro.2014.12.066

180 Laya Heidari Darani / Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 1. Introduction According to Leech & Short (2007), examining the language of a literary text can be a means to a fuller understanding and appreciation of the writer s artistic achievement. Accordingly, this paper takes its direction from the new stylistics which has applied techniques and concepts of modern linguistics to the study of literature and thus explores the relationship between linguistic structures and socially constructed meaning in a literary text. Drawing on Halliday s transitivity framework, the paper attempts to reveal the rhetorical (persuasive) style of the short novel entitled Animal Farm by George Orwell (1945) from a semantic-grammatical point of view. In effect, it seeks how process types which are part of the ideational function realize the rhetorical (persuasive) style in this short novel. 1.1. Style and stylistics In its most general interpretation, the word style refers to the way in which language is used in a given context, by a given person, for a given purpose, and so on (Leech & Short, 2007). They further to maintain that sometimes the term has been applied to the linguistic habits of a particular writer ( the style of Dickens, of Proust, etc.); at other times it has been applied to the way language is used in a particular genre, period, school of writing or some combination of these: epistolary style, early eighteenth-century style, euphuistic style, the style of Victorian novels, etc. In defining the term, writers on style have differed in their understanding of it, and one source of disagreement has been the question To what or whom do we attribute style? In a general sense, style can be applied to both spoken and written, both literary and everyday varieties of language; but in the past, it was particularly associated with written literary texts, and this is the sense of the term which is the concern of this paper. Concerning the types of style, Leech & Short (2007) hold that rhetorical style refers to the art or skill of effective communication. To put it in another way, following a rhetorical style, a text is written to impress and convince the readers. To reach this end, there are rhetorical devices available to the authors including allegory, argumentation, didactic, antithesis, among the others. Related to the concept of style, stylistics is the study of the relation between linguistic form and literary function (Leech & Short, 2007). They add that stylistics builds on linguistics, and in return, stylistics challenges our linguistic frameworks, reveals their deficiencies, and urges us to refine them. In this sense, stylistics is an adventure of discovery for both the critic and the linguist. Furthermore, Crystal (1979) maintains that stylistics is studying the variation that can be found in texts. He believes that linguistics is the academic discipline that studies language scientifically and stylistics as a part of this discipline studies certain aspects of language variation. Likewise, according to Short (1996), stylistics can look like either linguistics or literary criticism, depending upon where we are looking at it. 1.2. Systemic functional linguistics (SFL) Systemic Functional Linguistics (SFL) is a potent framework for describing and modeling language as a resource for making meaning and choices. This framework treats language beyond its formal structures and takes the context of culture and the context of situation in language use (Halliday 1985, 1994; Matthiessen, 1995; Martin & Rose, 2003). SFL is identified with the linguists of the London School, specifically Halliday, whose immediate goal in stylistic analysis is to show why and how the text means what it does (Halliday 1971; Martin, 1992; Halliday & Matthiessen, 2004). To show how the text means what it does, Figure 1 illustrates that meaning in texts is determined by (1) context of culture, (2) context of situation, and (3) metafunctions.

Laya Heidari Darani / Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 181 Fig. 1. Genre, Register, and Language Context of situation according to Halliday (1994) can be realized by (a) mode, which is the organization of the message; (b) field, the expression of world view; and (c) tenor, the relationship between the interlocutors, while field is experiential, tenor is interpersonal, and mode is textual. Among the three metafunctions, field determines the transitivity pattern (Halliday 1978; Malmkjær, 1991). Metafunctions, to Halliday (1970), are (a) textual, which provides links between language and the features of the situation in which it is used; (b) ideational, serves for the expression of content or the speaker s experience of the real world, including the inner world of his own consciousness, and (c) interpersonal, establishes and maintain social relations. Fowler (1996) adds that the ideational metafunction interprets, organizes, and classifies the subjects of discourse by representing how the world is perceived. Further, the ideational function consists of processes, participants, and circumstances. 1.2.1. Transitivity and process types Part of the ideational function, which concerns with the transmission of ideas is transitivity. Its function is that of representing processes or experiences like actions, events, processes of consciousness, and relations that covers all phenomena and anything that can be expressed by a verb: event, whether physical or not, state, or relations (Halliday, 1985; Halliday, 1976: 159). Halliday furthers that the processes expressed through language represent our conception of the world. Transitivity specifies the different types of processes that are recognized in the language and the structures by which they are expressed. In the transitivity system, the central participant roles are actor and goal, and the interest is on whether or not the process is directed by the actor towards a goal. Transitivity structure can be characterized as agent + process + goal configuration that represents the function of language expressing the speaker s experience of the external world or his own internal world. Furthermore, these three components are specified through choices in the transitivity system, which construes the world of experience into a manageable set of process types. Each process type provides its own model or schema for construing a particular domain of experience (Halliday & Matthiessen, 2004). Halliday & Matthiessen (2004) hold that the grammar sets up a discontinuity between the outer and inner experiences: it distinguishes rather clearly between outer experience, the processes of the external world, and inner experience, the processes of consciousness. The grammatical categories are those of material process clauses and mental process clauses, as illustrated by I m having a shower and I don t want a shower. For instance, you produce so much money is a material clause, construing the outer experience of the creation of a commodity, but I was fascinated by it is a mental one, construing the inner experience of an emotion. Or, to construct a contrastive pair,

182 Laya Heidari Darani / Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 the machine is producing (sorting, destroying) money is material, whereas people love (hate, want) money is mental. In addition to material and mental processes the outer and inner aspects of our experience, a third component has to be supplied, before this can become a coherent theory of experience (Halliday & Matthiessen, 2004). We learn to generalize to relate one fragment of experience to another: this is the same as that, this is a kind of the other. Here, the grammar recognizes processes of a third type, those of identifying and classifying; we call these relational process clauses, as in usually means mostly. For instance, every fourth African is a Nigerian is a classifying relational clause and The three major groups in the nation are the Yoruba in the southwest, the Ibo in the southeast, and the Hausa, finally, in the north is an identifying one. Material, mental and relational processes are the main types of process in the English transitivity system. But we also find further categories located at the three boundaries; not so clearly set apart, but nevertheless recognizable in the grammar as intermediate between the different pairs sharing some features of each, and thus acquiring a character of their own. On the borderline between material and mental are the behavioral processes: those that represent the outer manifestations of inner workings, the acting out of processes of consciousness (e.g. people are laughing) and physiological states (e.g. they were sleeping). On the borderline of mental and relational is the category of verbal processes: symbolic relationships constructed in human consciousness and enacted in the form of language, like saying and meaning (e.g. the verbal clause we say, introducing a report of what was said: that every fourth African is a Nigerian). And on the borderline between the relational and the material are the processes concerned with existence, the existential, by which phenomena of all kinds are simply recognized to be to exist, or to happen (e.g. today there s Christianity in the south). 1.3. Linguistic and stylistic analysis of literary texts Halliday s (1971) article Linguistic function and literary style: An inquiry into the language of William Golding s The Inheritors is a very effective one. In this work Halliday discusses the patterns of transitivity, including what processes, participants, and circumstances occur in the clause or sentence. He proceeds to illustrate how they are used by Golding to imply cognitive limitation, a decreased sense of causation and an incomplete recognition of how human beings can control the world, as experienced by the main character, Lok, a Neanderthal man whose world is being taken control of by the people of a more advanced world. Also, there is Kennedy s (1982) analysis of a scene from Joseph Conrad s The Secret Agent. Kennedy analyzes the verbs used, examining why the sequential murder scene in the story stylistically gives the impression of distance and detachment, as if the murderer were not responsible for what she was doing. 2. Methodology 2.1. Corpus The corpus of this study was composed of the clauses construed a short novel entitled Animal Farm written by George Orwell in 1945. Palmisano (2004) states that Animal Farm is an allegory of the Russian Revolution and the rise of Stalin s tyrannical government. Generally, it is accepted that Orwell wrote this story to reflect the following purpose: Manor Farm represents Russia; Mr. Jones is the tsar; the pigs represent the Bolsheviks, the bureaucratic power elite; Snowball is Leon Trotsky, who lost a power struggle with Stalin; Napoleon is Stalin; and Napoleon s dogs are Stalin s secret police, known as the GPU (State Political Directorate). Indeed, the major theme in Animal Farm is the corruption of absolute power. The story opens as the barnyard animals of Manor Farm discuss a revolution against their master, Mr. Jones. Old Major, an aging boar, gives a rousing speech in the barn urging his fellow animals to get rid of Jones and rely on their own efforts to keep the farm running and profitable. Identified as the smartest animals in the group, the pigs led by the idealistic Snowball and the ruthless Napoleon successfully plan and lead the revolution. After the revolution, the animals look forward to a society where all animals are equal and live without the threat of oppression. But soon, the pigs begin to assume more power and adjust the rules to suit their own needs. Before long, the pigs separate themselves from the other

Laya Heidari Darani / Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 183 animals and dominate completely on them. Animal Farm ends with the majority of the animals in the same position as in the beginning of the story: disenfranchised and oppressed under a corrupt and brutal governing system. On the other hand, it follows a persuasive style which motivates the readers to choose some behaviors and avoid others or to act and to continue acting. Stories drawing on such a style also convince people that something is or is not true (Jaffe, 2004). The clauses which construed the short novel were ranking and embedded. Concerning the Transitivity system, they were composed of three constituents: Participants, Processes, and Circumstances. The process types included material, mental, verbal, existential, relational, and behavioral ones. The participants which helped recognize the type of the process varied based on the process type; in other words, each process took a unique set of participants. The participants attributed to the process types were: 1) Material: actor, goal, scope, attribute, client, recipient; 2) Mental: sensor, phenomenon; 3) Verbal: sayer, receiver, verbiage; 4) Existential: existent; 5) Relational: carrier/attribute, token, value; and 6) Behavioral: behaver, behavior. This paper accounts for the process types by adopting the criteria set by Halliday (1994: 173), but the detailed analysis of the participant types has not been dealt with in the present work. 2.2. Data analysis The linguistic data derived from the clauses constituted the text were analyzed by using the functional grammatical analysis method; they were analyzed for Transitivity or the process types. Initially, the text was divided into its ranked constituents; that is, ranking and embedded clauses were identified. Secondly, clause constituents were determined considering the type of the process (verbal phrases) that was used in the clause. Finally, the total number of the process types in the clauses was entered into an Excel spreadsheet. After the frequencies and percentages were calculated for each category, table of frequency and percentage was formed. 3. Results and Discussion The analysis of the clause as representation deals with the exploration of the Transitivity patterns and involves the specification of the choice of a process and the associated participant roles in each clause. The figures for the ranking and embedded clauses are shown in Table 1, which summarizes the results of the Transitivity analysis. Table 1. Frequency and percentage of process types Transitivity Animal Farm Process type Frequency Percentage Material 2160 49.10 Mental 717 16.30 Verbal 521 11.85 Existential 449 10.21 Relational 193 4.39 Behavioral 359 8.17 Total 4399 100 According to Table 1, the process selection was with material process as the highest and relational process as the lowest in frequency. The number of material processes was 2160 and the proportion of material processes to the total clauses was 49.10 %. There was a higher concentration of material clauses in this short novel because its plot was built up on a series of critical actions each leading up to the ultimate outcome in the story: how the animals expelled Mr. Jones, how Napoleon got the animals to work like slaves on the pastures, and in fact tortured his subordinates, how the animals labored to build the windmill and rebuild it when it was destroyed.

184 Laya Heidari Darani / Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 This cumulation of material clauses is quite revealing in terms of power relations. Thwaite (1983) points out that if one wishes to exert power, it is more influential to exert it within the domain of doing rather than sensing, saying, or behaving because it is not easy to influence how people think, compared with using physical force to influence how they act. Accordingly, where material (doing) processes are used, it is important to determine who gets to be the doer. In this short novel, most of the Actors referred to the animals, whereas only a few instances referred to Napoleon as the doer. He just gave orders and the rest of the animals were responsible to do the orders. Moreover, whenever he got the role of Actor, his role was a brutal one as in (1) After a moment, however, Snowball and Napoleon butted the door open with their shoulders and animals entered in single file, walking with the utmost care for fear of disturbing anything. and (2) As soon as they were weaned, Napoleon took them away from their mothers, saying that he would make himself responsible for their education. In addition, following the persuasive style of this story, the characters were assumed to be convinced to choose some actions and avoid others. The high frequency of the material process types revealed that they certainly did what they were told to; in other words, their persuasion was expressed through acting upon what they were asked to. Among the six major types of process, mental processes formed the second largest group in this short novel. The number of mental processes was 717 and the proportion of mental processes to the total clauses was 16.30 %. Unlike material clauses representing the doings of the participants, mental processes are concerned with the representation of the participants thoughts, feelings and perceptions. The narrator s attempt to change the animals thoughts about leadership and to persuade them about Napoleon s great job were reflected through the use of the mental processes as in (3) Comrades, he said, I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made in taking this extra labor upon himself. Do not imagine, comrades, that leadership is a pleasure! On the contrary, it is a deep and heavy responsibility. No one believes more firmly than Comrade Napoleon that all animals are equal. Here, the narrator expressed his innermost perception that Napoleon was doing a great job and it should not be ignored by any one. He also provoked the feeling of appreciation towards Napoleon who seemed to consider the equality of all animals. Table 1 indicates that verbal processes were also used in the short novel to indicate the symbolic activities of saying and encode the physical act of speaking. According to Table 1, the number of verbal processes was 521 and the proportion of verbal processes to the total clauses was 11.85 %. Verbal processes were found to be the third frequent process type because the voices of the participants other than the narrator s were also heard. As the animals mostly did the actions based on the orders that were given, they rarely got a voice in the novel. Otherwise, if they got a chance to talk, they would talk about Napoleon s leadership. On the contrary, the characters who had the power such as Napoleon, Snowball, and Squealer took up almost most of the verbal processes in the text as in (4) After surveying the ground, Snowball declared that this was just the place for a windmill, which could be made to operate a dynamo and supply the farm with electrical power. and (5) You would often hear one hen remark to another, Under the guidance of our Leader, Comrade Napoleon, I have laid five eggs in six days ; or two cows, enjoying a drink at the pool, would exclaim, Thanks to the leadership of Comrade Napoleon, how excellent this water tastes! Here in (4) Snowball just declared about the appropriateness of the land for the windmill; while building the windmill so as to supply the farm with electric power would be done by the rest of the animals. Likewise, in (5), the hen and cows merely intended to appreciate their leader, Napoleon. As seen in Table 1, the number of existential processes was 449 and the proportion of such processes to the total clauses was 10.21 %. The reason why existential processes were rarely used, compared to the material processes, in this short novel is that the novel was predominantly concerned with the tangible or physical actions of the participants. Only on a few occasions, existential clauses were chosen so as to introduce the presence of a participant, as in (6) Whatever goes upon two legs is an enemy. Existential clauses also express positional states as in (7) Going back, the others found that she had remained behind in the best bedroom. In addition, such processes also alert the reader to what will take place or be detailed in the following discourse, as in (8) But for the first time it occurred to him that he was eleven years old and that perhaps his great muscles were not quite what they had once been. Through the use of an existential clause, the reader is informed of the scene and is awakened to the fact that there and then, the narrator is going to do what he has plotted. Furthermore, Table 1 shows that the number of behavioral processes was 359 and the proportion of behavioral processes to the total clauses was 8.17 %. The writer used behavioral processes because he depicted the

Laya Heidari Darani / Procedia - Social and Behavioral Sciences 158 ( 2014 ) 179 186 185 participants as physiological beings possessing species-specific responses. The coexistence of mental and behavioral processes enables them to reflect the changes in the narrators mood and to indicate the resultant effects of material processes produced on their body as in (9) The animals watched his coming and going with a kind of dread, and avoided him as much as possible. Or as in (10) He intended, he said, to devote the rest of his life to learning the remaining twenty-two letters of the alphabet. This makes the reader sense that the participants, although fictional in nature, are portrayed as real live beings. It was also observed in Table 1 that the density of behavioral processes was lower than that of mental processes. As the story was told from the third-person point of view, the experiencer of all the events was all the animals, who, indeed, unfolded the writer s inner world before the eyes of the readers. Hence, when it came to the articulation of the writer s personal feelings, the most reliable source of information as to his inner self was all the animals, as they were the Senser of mental processes in the text. In addition, the high degree of precision with which he expressed his emotions and ideas was existent in the narrator s account of his behaviors because the story was told from the omniscient point of view, so the allknowing narrator could give a pictorial representation of the participants behaviors. The last class of processes to be discussed consisted of relational processes: the number of relational processes was 193 and the proportion of relational processes to the total clauses was 4.39 %. Relational clauses provide descriptive information about the appearance of the phenomena and the qualities of the relevant participants. This type of processes, in effect, is concerned with being, possessing, and becoming. The narrator s attempt to demonstrate the changes in the conditions with which the animals encountered was realized through the relational processes as in (11) As the summer wore on, and the windmill neared completion, the rumors of an impending treacherous attack grew stronger and stronger and (12) In April, Animal Farm was proclaimed a Republic, and it became necessary to elect a President. 4. Conclusion With the purpose of exploring the relationship between linguistic structures and socially constructed meaning in a literary text, a lexicogrammatical analysis has been performed on the short novel, the Animal Farm, in line with Halliday s Systemic Functional Grammar. The ideational analysis relates to who initiates, what kinds of actions and who responds to those actions, and how (Eggins, 2000: 330). It follows from the ideational analysis that the writer predominantly made use of material processes, which was quite revealing in terms of the power relations in the text. Most of the characters were identified as the least powerful characters by positioning themselves as Actor more frequently; while the most power was in the hands of the characters who were not supposed to be Actor. Indeed, the voice of these participants was heard by means of verbal processes in discourse. Following the persuasive style of this story, the characters were assumed to be convinced to choose some actions and avoid others. The high frequency of the material process types revealed that they certainly did what they were told to; in other words, their persuasion was expressed through acting upon what they were asked to. The conclusion drawn is that to persuade others, confronting them with the possibilities and expanding their understanding of themselves and their lives via asking them to act upon the advice and make the changes themselves (the material process) prove to be more effective than involving their emotions (the mental process) and pushing certain words into their minds (the verbal process). In our everyday lives, the language we encounter can influence our perceptions and attitudes with regards to people places and events and therefore becomes a potentially powerful site for the dominance of mind. (Teo, 2000: 9). With persuasive stories it is found that writers manipulate the reader to interpret information in certain ways. Texts are not simply there but are infused with ideologies and agendas. The choices writers make while writing stories can help covertly promote meanings related to their own agendas. The above analysis shows that Halliday s Systemic Functional Linguistics is a potent tool for uncovering the stratagems that writers draw on to convince us of their points of view. An emphasis on the material and verbal process types alone can uncover, among other things, how the audience is positioned to take a positive or negative view of the participants in a story. According to Goatly (2000: 75), the linguistic analysis will reveal latent patterns which escape an ordinary meaning, and critical reading can benefit greatly from such analyses, precisely because it brings to light what is ordinarily latent or hidden.

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