URBAN IMPACT OF ABU DHABI GRAND PRIX Spotlight November 2017 Office market performance Supply and demand dynamics Emerging trends Industrial market snapshot
URBAN IMPACT OF ABU DHABI GRAND PRIX November 2017 Impact of Abu Dhabi Grand Prix on Hospitality As the UAE gears up for the 8th Abu Dhabi Grand Prix the last race of the 2017 F1 calendar we compare the UAE capital with other major cities hosting mega sporting events. High profile events such as the Grand Prix are often considered to be economically favourable for host cities as they are associated with a temporary boost in tourism and hospitality inflows and consumer spending. Understandably, countries that maintain larger tourism sectors and have more diverse event calendars are unlikely to see a comparable spike in demand relative to smaller destinations. However, the longer-term impact of such events on the wider real estate market is often less visible. Global events such as the Grand Prix add to a multitude of underlying factors which work in tandem to enhance the appeal of a city. Although these factors are often hidden by larger economic and geographic fundamentals, they can generate sustainable and visible demand for real estate. This spotlight aims to measure the impact of the Abu Dhabi Grand Prix on the domestic hospitality sector and to shed light on the long-term implications of such events for real estate in the capital. Being a significant international event, the Grand Prix drives an increase in tourism and economic spending/consumerism for prominent host cities, transforming them from attractive urban locales to prestigious, internationally recognised destinations. As a focal point of international attention each year during the four-day event, cities on the F1 calendar enjoy increased exposure for their cultural attractions that contributes to their tourism longevity throughout the year. However, Abu Dhabi is one of the only major cities where the Grand Prix has a significantly stronger effect on its tourism statistics. Grand Prix month November marks a distinct spike in occupancies and revenues. During the event, hotels in the vicinity see a spike of more than 265% in room rates compared to their yearly ADR (average daily rate), while key indicators such as average occupancy and RevPAR also surge throughout the month. This may also be attributed to the fact that Abu Dhabi s tourism calendar is yet to be fully diversified with other prominent events. However, the city is now broadening its cultural and tourism offerings to sustain demand throughout the year, as evidenced by the developing Cultural District on Saadiyat Island and the opening of the Louvre Abu Dhabi. According to Mastercard, Abu Dhabi was the fastestgrowing destination city for tourists in the Middle East and Africa during 2017. While the recent opening of the Louvre is likely to have given the capital s ranking the strongest boost by improving its attractiveness as a cultural destination, the city s list of tourism attractions has nonetheless been growing significantly over the past decade, with a number of flagship entertainment venues and events being established. Abu Dhabi is also ranked third globally in terms of the growth of international overnight visitors it receives (2009 2016 CAGR). While Dubai remains 4th overall in the world in terms of total overnight visitors, Abu Dubai s growth rate in this regard is higher than Dubai s, indicating further capacity for improvement. As Abu Dhabi s tourism offerings further diversify we expect to see hospitality rates across the city even out between the inflated rates seen during the Grand Prix and average rates. Given that Abu Dhabi presently sees one of the highest spikes in hotel rates, holding one of the most competitive ADRs over the year but the 2nd highest rates during the Grand Prix, hotel prices are likely to flatten significantly over the long-term. City Dates Circuit audience capacity No. of hotels (5km radius) Abu Dhabi 22 25 Nov 60,000 7 Monaco 24 27 May 37,000 59 Singapore 14 16 Sep 90,000 186 Barcelona 11 13 May 140,700 19 Kuala Lumpur 29 Sep 01 Oct 130,000 6 Sao Paulo 9 11 Nov 60,000 1 Bahrain 5 8 April 50,000 2 Key hospitality indicators in Abu Dhabi - 2016 Hotel prices during the year vs. During the Grand Prix Revenue (M AED) 563 530 624 556 510 322 369 367 425 446 648 570 9,000 8,000 499% ARR (AED) 432 411 430 416 369 310 323 297 342 345 535 416 7,000 6,000 Occupancy 77% 77% 83% 77% 75% 54% 65% 70% 70% 73% 80% 75% AED/night rate 5,000 4,000 RevPAR (AED) 332 318 356 321 277 168 209 208 239 250 420 312 3,000 2,000 1,000 265% 165% 62% 60% 47% 7% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Monaco Abu Dhabi 0 Sao Paulo Barcelona Singapore Bahrain Kuala Lumpur Source: Abu Dhabi Tourism & Culture Authority. Source: Core Savills Research Yearly ADR Room rates during the Grand Prix 2 3
URBAN IMPACT OF ABU DHABI GRAND PRIX November 2017 Spatial impact of Grand Prix locations on host cities When compared to other Grand Prix host cities, Abu Dhabi s Grand Prix poses an interesting paradox in the context of the surrounding real estate. Typically, the Grand Prix is held in the outskirts of host cities which is understandable given the need to accommodate the construction and logistics of a large event venue. Barcelona, Kuala Lumpur and Sao Paulo, for example, all hold the Grand Prix a notable distance from the city centre in non-prime areas. A few cities, such as Monaco and Singapore, do not follow this pattern and choose to hold the event in the city centre, relatively close to prime real estate. These cities therefore often record a visible spike in neighbouring hospitality rates due to the proximity of a high-profile event in a concentrated area which is not seen in cities that choose to hold the event in their outskirts. Abu Dhabi s Grand Prix, however, represents a unique exception to both patterns. Although Yas Island the central location of Abu Dhabi s Grand Prix is some distance from the city centre, it is a comparatively prime area that boasts world-class infrastructure and entertainment venues. Abu Dhabi s Grand Prix therefore poses a number of interesting potential drivers for real estate in the surrounding districts. Other large entertainment and leisure facilities located in the area include Yas Waterworld, Ferrari World, the Du Arena, Yas Marina and other flagship venues, which all work towards creating momentum in the area. This, in turn, is likely to strengthen the attractiveness of real estate in the surrounding areas by creating a sense of vibrancy and prestige, indicating the potential for government planning to create further value and generate greater demand. City Monaco Singapore Abu Dhabi Barcelona Kuala Lumpur Sao Paulo Bahrain Residential segment around Grand Prix Prime Prime Mainstream Non-prime Non-prime Non-prime Non-prime International price league 140,000 120,000 100,000 Sales prices in USD per sq. m. 80,000 60,000 40,000 20,000 0 Monaco Singapore Abu Dhabi Barcelona Kuala Lumpur Sao Paulo Bahrain Sources: Core Savills research Ultra - prime prices Prime prices Prices in Grand Prix vicinity 4 5
Supply and demand dynamics Emerging trends Industrial market snapshot Other Market Segments Market Outlook Market performance Supply dynamics Outlook CORE: THE UAE ASSOCIATE OF SAVILLS RECENT MARKET LEADING RESEARCH PUBLICATIONS DUBAI OFFICE AND INDUSTRIAL UPDATE Core Savills Research H2 2017 DUBAI RESIDENTIAL MARKET UPDATE Core Savills Research Q3 2017 RESIDENTIAL SENTIMENT SURVEY Core Savills Research 2017 Edition er Market Segments Market Outlook Dubai Office and Industrial Update H2 2017 Q3 2017 Residential Sentiment Survey 2017 Edition Over 700 offices and associates worldwide 62 offices Americas & Caribbean 135 offices UK, Ireland & Channel Islands 103 offices Europe 272 offices Middle East & Africa 134 offices Asia Pacific ABU DHABI MID-YEAR SNAPSHOT Core Savills Research August 2017 er Market Segments Market Outlook THE GREEN ISSUE Sustainability and Wellness in Dubai 2017 Sustainability in Dubai the story so far Segment Performance Wellness at workplace As one of the largest UAE property services firms, Core, the UAE Associate of Savills, combines expert local market insight with the international strength provided by over 700 offices worldwide. Core s multi-lingual advisers share an entrepreneurial spirit and a commitment to cultivating long-term, collaborative client relationships. Our local roots, and attention to detail are backed by the global experience and standards of Savills 160-year-old brand, giving our clients direct access to 30,000 experienced practitioners, with a deep understanding of specialist real estate services in over 60 countries. Prathyusha Gurrapu Senior Manager - Research and Advisory prathyusha.gurrapu@ Abu Dhabi Mid-Year Snapshot August 2017 Q2 2017 Sustainability Outlook The Green Issue: Sustainability and Wellness in Dubai 2017 Our bespoke residential and commercial property advice enables our clients to make informed real estate decisions both locally and abroad. Through a single point of contact in one of our three offices (Downtown Dubai, Jumeirah Lakes Towers or Abu Dhabi), we offer comprehensive advice in any of the 15 languages spoken by our team of experienced consultants. Aruba Khalid Assistant Manager - Research and Advisory aruba.khalid@ DUBAI OFFICE MARKET SPOTLIGHT Prime and secondary May 2017 DUBAI RESIDENTIAL MARKET UPDATE Q1 2017 DUBAI RETAIL REVIEW 2017 Supply and demand dynamics Dubai retail vs other global cities Evolution This report is for general informative purposes only. It may not be published, reproduced or quoted in part or in whole, nor may it be used as a basis for any contract, prospectus, agreement or other document without prior consent. Whilst every effort has been made to ensure its accuracy, Core, the UAE Associate of Savills, accepts no liability whatsoever for any direct or consequential loss arising from its use. The content is strictly copyright and its full or partial reproduction is prohibited without written permission from Core s research team. Core Real Estate Brokers. Andrew Ausama Associate Director - Abu Dhabi andrew.ausama@ Upcoming demand trends Dubai as a global commercial investment destination Dubai Office Market Spotlight May 2017 Supply and Demand Dynamics Sales and Rental Market Analysis Ready and Off-plan Transaction Analysis Market vs. World Cities Q1 2017 Upcoming retail trends Looking ahead Dubai Retail Review 2017 6 7
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