CINEASIA 2016 DECEMBER 6-8

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CINEASIA 2016 DECEMBER 6-8 Monday, 5 December 2016 09.00 18.00 - Trade Show Registration (Hall 3G Foyer, Level 3, HKCEC) 14.00 18.00 - General Convention Registration (Convention Foyer, Level 1, HKCEC)

Tuesday, 6 December 2016 07.00 18.00 General Convention Registration (Convention Foyer, Level 1, HKCEC) 07.00 16.00 Trade Show Registration (Hall 3G Foyer, Level 3, HKCEC) 08.15 08.45 Breakfast Sponsor: The Coca-Cola Company (Theatre Foyer, Level 1, HKCEC) 09.00-10.00 - Trends in the Asian Cinema Market; Attracting the Millennials and Re-inventing Cinema Moderator: Panelists: A Panel Discussion Presented by the International Cinema Technology Association (ICTA) Ioan Allen, Film Audio Pioneer & Senior Vice President, Dolby Laboratories, Inc. Irving Chee, General Manager, Golden Screen Cinemas Sunder Kimatrai, Twentieth Century Fox International Mark Shaw, Executive Vice President of Operations, Shaw Organization Mark Viane, Co-President International Theatrical Marketing and Distribution 10.15-11.00 - Seminar Online Ticketing Moderator: Patrick Frater, Asia Editor, Variety Panelists: Jo Yan, Executive Vice President and Managing Director, Universal, China Luke Xiang, Vice President, Beijing Weiying Technology Co., Ltd. Joseph Lee, CEO, CityLine Ticketing Lawrence Wang, Regional Manager, Vista China 11.15 Product Presentation Paramount Pictures International 11.00 16.00 CineAsia Trade Show & Luncheon Join the 2016 Exhibitors and GDC Technology for Lunch on the Trade Show Floor (Lunch to be served from 12.00 13.30) Sponsor: GDC Technology DTS (Hall 3G, Level 3, HKCEC)

11.30 16.00 CineAsia University on the Trade Show Floor Presented by the National Association of Concessionaires (NAC) 11.30 Day One A Focus on Overall Concessions Operations Welcome Remarks: Jeff Waaland, President, Golden Link Inc. Larry Etter, SVP, Malco Theatres and Director of Education, NAC 11.45 The Customer First Attitude Presenter: Larry Etter, SVP, Malco Theatres and Director of Education, NAC 13.15 A Coca-Cola Presentation- Refreshing the Movies Presenter: Monica Datta, The Coca-Cola Company 14.00 An Allure Global Presentation Presenter: Rodrick Glass, Allure Global 14.45 Key Concession Suppliers Presentations 15.15 Inventory = Cash Presenter: Larry Etter, SVP, Malco Theatres and Director of Education, NAC (Booth 801, Hall 3G, Level 3, HKCEC) 13.15 Introducing a World s First: Barco s 24.500 Lumen 4K Laser Phosphor Projector Demo show & presentation of the new 4K BLP and 2K SLP series Presenter: Lynn Ryon, Barco Product Marketing Manager 13.45 - Seminar Maximizing Business Performance through Investments in Next Generation Cinema Technology A global perspective on cinema industry best-practices and insights from movie-goer research Presenter: Domien De Witte, Strategic Marketing Manager, Barco Edman Chan, VP Cinema Asia Pacific, RealD Mike Cummings, Principal, TK Architects 15.00 Product Presentation & Screening Walt Disney Studios Motion Pictures International Moana in RealD 3D

18.15-19.30 Opening Night Dinner Reception Co-Sponsors: Warner Bros. Pictures International Dolby Laboratories, Inc. The Hong Kong Tourism Board (S221, Level 2, HKCEC) 19.45 Product Presentation & Screening Warner Bros. Pictures International Collateral Beauty

Wednesday, 7 December 2016 07.30 17.00 General Convention Registration (Convention Foyer, Level 1, HKCEC) 08.00-09.00 Breakfast Sponsor: EuropaCorp (Theatre Foyer, Level 1, HKCEC) 08.15-08.45 - Seminar Are You Ready for Laser Upgrade? Now or Later Presenter: Mr. Phil Chen, General Manager, CFG Appo 09.00 18.00 Trade Show Registration (Hall 3G Foyer, Level 3, HKCEC) 09.00 EuropaCorp and Luc Besson Present an Exclusive First Look at Valerian and The City of A Thousand Planets, along with other films in their line-up 10.00 10.15 Refreshment Break (Theatre Foyer, Level 1, HKCEC) 10.30 Product Presentation & Screening Universal Pictures International Sing in RealD 3D 13.30-14.30 - Lunch Co-Sponsors: Paramount Pictures International Universal Pictures International Barco (Port Café, Level 2, HKCEC) 13.00-18.00 CineAsia Trade Show (Hall 3G, Level 3, HKCEC) 13.30 17.00 CineAsia University on the Trade Show Floor 13.30 Day Two A Focus on Promotions Introduction to the NAC by Dan Borschke 13.45 2017 Film Promotions Review Presenter: Kathy Hogan, Golden Link

14.30 Cinema Renovations and Failed Promotions and Lessons Learned Presenter: Mariam El Bacha, MBO Cinemas 15.15 Producing the Promotion Presenter: Larry Etter, NAC 16.15 Q&A with Cinema Experts 16.45 Closing Remarks (Booth 801, Hall 3G, Level 3, HKCEC) 16.00-18.00 Happy Hour on the Trade Show Floor Courtesy of: CFG Appo (Hall 3G, Level 3, HKCEC) 17.30 Product Presentation Sony Pictures Releasing International Lifetime Achievement Award Noriaki Dick Sano 19.00 Dinner Reception Sponsor: NEC Display Solutions, Limited (Theatre Foyer, Level 1, HKCEC) 20.15 Screening Universal Pictures International Split

Thursday, 8 December 2016 08.00 13.00 General Convention Registration (Convention Foyer, Level 1, HKCEC) 08.00 11.30 Trade Show Registration (Hall 3G Foyer, Level 3, HKCEC) 08.30 11.30 CineAsia Trade Show & Breakfast Breakfast Sponsored by: 20 th Century Fox International (Breakfast to be served from 08.30 10.00) (Hall 3G, Level 3, HKCEC) 08.45-09.30 CineAsia University on the Trade Show Floor Presented by the International Cinema Technology Association (ICTA) Moderator: Suvannee Chinchiewchan, Chief Marketing Officer, SF Corporation 08.45-09.05 In Theatre Gaming Presenters: Nok Anulomsombut, CEO & Vice President, Garena Online Private Limited Allen Hsu, General Manager, Garena Online Private Limited 09.10-09.30 Why Do Cinemas Need a Tailor-Made Ticketing Solution on Cloud? Presenter: Eric Lam, Business Development Director, Golden Dynamic Enterprises Ltd. (Booth 801, Hall 3G, Level 3, HKCEC) 09.30 Product Presentation & Screening 20 th Century Fox International Hidden Figures 13.00-13.30 A Toast to the 2016 Honorees Co-Sponsors: GDC Technology DTS (Grand Ballroom Foyer, Grand Hyatt Hong Kong) 13.30-15.00 Final Day Lunch and Awards Ceremony Co-Sponsors: Christie Digital Systems USA, Inc. DLP Cinema

Emcee: comscore Don Savant, President, Global Sales, Development & Exhibitor Relations, Executive Vice President, IMAX Corporation Award Presentations: Technology Innovator of the Year GDC Technology Accepted by Dr. Man-Nang Chong, Founder, Chairman and CEO DLP Cinema Marketing Achievement Award VieShow Cinemas Accepted by Dennis Wu, Chairman comscore s Asia-Pacific Box Office Achievement Award The Mermaid Motion Picture Association (MPA) Asia-Pacific Copyright Educator (A.C.E.) Rajkumar Akella, Managing Director, Theatrical, India, comscore Exhibitor of the Year Mei Lee Koh, CEO, Golden Screen Cinemas Distributor of the Year Walt Disney Studios Motion Pictures International Accepted by David Kornblum, VP International Sales & Marketing APAC/Russia and International Film Acquisitions CineAsia Visionary Award Jon Landau, Producer (Grand Ballroom, Grand Hyatt Hong Kong)