TV Tablets Smartphones Computers 2015/16 Season Week 40 (6/20-6/26/16) Ad Recall Highest on TV % respondents recalled half or more of advertisers 62% 47% 46% 45% Adults 18+ Spend the Most Time Watching TV Live TV/DVR Time-Shifted Radio App/Web-Smartphone 1:52 1:39 5:04 Broadcast Only Homes Continue to Rise 9.5% Sum of DMAs 10.5% 11.4% 12.4% Internet on PC 0:58 App/Web on Tablet 0:31 Which keeps you up to date 82 about political candidates & issues in a National 54 election? Average Time Spent Per Adult 18+ Per Day (Based on Total US pop) CBS Premiere Dates May'13 May'14 May'15 May'16 A25-54 Ratings in Hispanic Households 6/20/16-6/26/16 13.3 31 27 22 A18+ % 9.5 8.3 6 5 4 September 19 th COPA AMERICA 2016 32 UNI CONTACTO DEPORTVO CAC6/26 RAIN DELAY CA 30 UNI Market of the Week Washington, D.C. (Hagerstown) (DMA Rank #7) Auto Purchasers Weekday Primetime Ratings (comscore) 11.4 11.0 10.9 3.0 2.6 2.2 Lincoln Chrysler Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Washington Post Newspaper Daily Penetration 2006 29.6% 2011 23.6% 2016 13.5% Top 5 Spot TV Advertisers from Kantar Media April 2016 Dols (000) POL-Congress 4,251.3 XFinity 1,686.5 POL-US Senate 1,304.5 Toyota Dlr Assn 1,106.7 Ford Dealer Assn 721.8
2015/16 Season Week 40 (6/20-6/26/16) Top 25 Broadcast S/O-S/O (6/20-6/26/16) Top 25 Syndication (6/13-6/19/16) A25-54 Rank Program Name Live+SD US AA% 1 AMERICA'S GOT TALENT-TUE 3.2 2 COPA AMERICA 2016 32 UNI 2.7 3 THE BACHELORETTE 2.4 4 THE $100,000 PYRAMID 2.4 5 BIG BROTHER-WED 2.3 6 AMERICAN NINJA WARRIOR 2.3 7 CELEBRITY FAMILY FEUD 2.2 8 BIG BROTHER-THU 2.1 9 MATCH GAME 2.1 10 THE BIG BANG FAMILY-ENC 2.0 11 BIG BROTHER-SUN 2.0 12 COPA AMERICA 2016 29 UNI 1.9 13 CONTACTO DEPORTVO CAC 6/26 1.9 14 SPARTAN: TEAM CHALLENGE 1.7 15 RAIN DELAY CA 30 UNI 1.7 16 US GYMNASTICS CHAMPS-9P 1.7 17 COPA AMERICA 2016 30 UNI 1.6 18 LIFE IN PIECES 1.6 19 NBC NIGHTLY NEWS 1.6 20 PERSON OF INTEREST 1.5 21 CELEBRITY FAM FEUD-6/23 1.4 22 20/20-FRI 1.4 23 MASTERCHEF 1.4 24 MAYA & MARTY 1.4 25 ABC WORLD NEWS TONIGHT 1.4 M-F Evening News (6/20-6/24/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.6 2 ABC WORLD NEWS 1.4 3 CBS EVENING NEWS 1.2 4 NOTICIERO UNIVISION 0.6 A25-54 Rank Program Name Live+SD US AA% 1 FAMILY FEUD (AT) 2.7 2 BIG BANG-SYN (AT) 2.7 3 WEEKEND ADVENTURE 2.5 4 LAW & ORDER:SVU-WKL (AT) 2.2 5 BIG BANG WKND (AT) 1.9 6 JUDGE JUDY (AT) 1.9 7 MODERN FAMILY-MF-SYN (AT) 1.7 8 WHEEL OF FORTUNE 1.5 9 BOBS BURGERS-SYN (AT) 1.5 10 FAMILY GUY-WK-SYN (AT) 1.5 11 JEOPARDY (AT) 1.5 12 FAMILY GUY-MF-SYN (AT) 1.3 13 TWO-HALF MEN-SYN (AT) 1.2 14 MODERN FAMILY-WK-SYN (AT) 1.2 15 2 BROKE GIRLS-SYN (AT) 1.2 16 FAMILY FEUD-WK (AT) 1.1 17 MIKE AND MOLLY (AT) 1.1 18 ENTERTAINMENT TONIGHT 1.1 19 SEINFELD (AT) 1.0 20 CLOSER (AT) 1.0 21 INSIDE EDITION (AT) 1.0 22 HOW I MET-MTHR-MF-SYN (AT) 0.9 23 SCANDAL (AT) 0.9 24 LIVE WITH KELLY 0.9 25 CLEVELAND SHOW-SYN (AT) 0.9 Sunday Political (6/26/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION 1.8 2 MEET THE PRESS 1.8 3 THIS WEEK 1.7 4 FACE THE NATION 2 1.3 Top 10 Time Shifted Prime Programs (6/20/16-6/26/16) A25-54 Live+SD (000) BIG BROTHER-SUN BACHELORETTE, THE BIG BROTHER-WED BIG BROTHER-THU AMERICA'S GOT TALENT-TUE CELEBRITY FAMILY FEUD MASTERCHEF BONES $100,000 PYRAMID, THE GAME OF THRONES Time-Shifted LIVE
2015/16 Season Week 40 (6/20-6/26/16) Celebrity Family Feud - ABC 6/26/16 8:00P (ET) Top Metered Markets Household Rating (Live+SD) $100,000 Pyramid - ABC 6/26/16 9:00P (ET) Top Metered Markets Household Rating (Live+SD) Match Game - ABC 6/26/16 10:00P (ET) Top Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 4.9 Oklahoma City 8.9 Kansas City 8.8 Atlanta 8.5 Charlotte 8.2 Tulsa 8.0 Detroit 7.8 Milwaukee 7.8 Nashville 7.6 Knoxville 7.5 National 5.0 Atlanta 9.2 Kansas City 8.0 Nashville 7.8 Pittsburgh 7.7 Philadelphia 7.6 Indianapolis 7.6 Oklahoma City 7.6 Columbus, OH 7.1 Richmond 7.1 National 4.2 Oklahoma City 7.8 Pittsburgh 7.5 Knoxville 7.3 Columbus, OH 6.9 Kansas City 6.8 Atlanta 6.5 Philadelphia 6.4 Indianapolis 6.3 Nashville 6.2 Big Brother Wed - CBS 6/22/16 8:00P (ET) Household Rating (Live+SD) Big Brother Thu - CBS 6/23/16 9:00P (ET) Household Rating (Live+SD) Big Brother Sun - CBS 6/26/16 8:00P (ET) Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 3.7 Dayton 10.9 Columbus, OH 7.7 Tulsa 7.4 Louisville 7.2 Nashville 6.8 Jacksonville 6.7 New Orleans 6.2 National 3.5 Dayton 8.7 Columbus, OH 8.2 Tulsa 7.6 Nashville 7.0 Jacksonville 6.8 Louisville 6.5 Oklahoma City 6.3 National 3.3 Dayton 8.8 Tulsa 8.6 Louisville 6.5 Ft. Myers 6.3 Nashville 6.2 Columbus, OH 5.8 Jacksonville 5.8
2015/16 Season Week 40 (6/20-6/26/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 28% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market Washington D.C. Spanish Language programs on Spanish broadcast stations attracted 28% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Washington D.C. Spanish Stations Hispanic Households 6/20-6/26/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 COPA AMERICA 2016 32 UNI 12.0 2 CONTACTO DEPORTVO CAC6/26 8.6 3 COPA AMERICA 2016 29 UNI 8.0 4 RAIN DELAY CA 30 UNI 7.3 5 COPA AMERICA 2016 30 UNI 7.0 1 COPA AMERICA 2016 32 UNI 13.3 2 CONTACTO DEPORTVO CAC6/26 9.5 3 COPA AMERICA 2016 29 UNI 9.3 4 RAIN DELAY CA 30 UNI 8.3 5 COPA AMERICA 2016 30 UNI 8.1 6 RANK SENOR DE LOS CIELO PROGRAMS IV - M 4.8 NET 6 SENOR "P25-54L+SD DE LOS CIELO IV - M AA%" 5.6 7 SENOR DE LOS CIELO IV - R 4.5 7 SENOR DE LOS CIELO IV - R 5.2 1 PORQUE EL AMOR MANDA THU 1.7 8 SENOR DE LOS CIELO IV - W 4.5 8 COPA AMERICA 2016 31 UNI 5.1 9 COPA AMERICA 2016 31 UNI 4.4 9 SENOR DE LOS CIELO IV - W 5.1 10 SENOR DE LOS CIELO IV - T 2 3.9 10 SENOR 0.5DE LOS CIELO IV - T 4.6 11 SENOR DE LOS CIELO IV - F 3.5 12 FUTBOL CENTRAL 6/21 3.3 13 TRES VECES ANA MON 3.2 14 FUTBOL CENTRAL CAC 6/26 2.9 15 CAMINO HACIA DESTINO MON 2.9 16 TRES VECES ANA FRI 2.8 17 TRES VECES ANA THU 2.8 18 FUTBOL CENTRAL 6/22 2.8 19 EVA, LA TRAILERA - T 2.8 20 NOTICIERO UNIVISION 2.8 11 SENOR DE LOS CIELO IV - F 4.1 12 FUTBOL CENTRAL 6/21 3.9 13 FUTBOL CENTRAL CAC 6/26 3.6 14 EVA, LA TRAILERA - T 3.5 15 TRES VECES ANA MON 3.4 16 FUTBOL CENTRAL 6/22 3.4 17 NOTICIERO UNIVISION 3.3 18 TRES VECES ANA THU 3.2 19 CAMINO HACIA DESTINO MON 3.1 20 TRES VECES ANA FRI 3.0
Market Close-Up: Washington, DC (Hagerstown, MD) Washington, D.C., formally the District of Columbia and commonly referred to as "Washington or simply "D.C.", is the capital of the United States. The states of Maryland and Virginia each donated land to form the federal district. The centers of all three branches of the federal government of the United States are in the District, including the Congress, President, and Supreme Court. Washington is home to many national monuments and museums, which are primarily situated on or around the National Mall. Many organizations such as law firms, independent contractors (both defense and civilian), non-profit organizations, lobbying firms, trade unions, industry trade groups, and professional associations have their headquarters in or near D.C. to be close to the federal government. Tourism is Washington's second largest industry. The District has growing industries not directly related to government, especially in the areas of education, finance, public policy, and scientific research. Median Income Washington, DC (Hagerstown, MD) - $64,267 SMSA Total Retail Sales Washington, DC (Hagerstown, MD) - $113,932,250 At-A-Glance DMA Rank TV Households Population 2+ 7 2,443,640 6,314,680 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 3 18 6 74.8 19.3 TV stations serving the area of Washington, DC (Hagerstown, MD) include WUSA (CBS), WJAL (IND), WHAG (NBC), WRC (NBC), WMDO (UNIMAS), & WDCW (CW). TVB Member Stations Reliance on Media to Stay Informed % Agree 65% 57% Social Media platform Reach 48% 28% TV Newspaper Radio Magazines Washington, DC (Hagerstown, MD) Interesting Facts More wine is consumed in Washington D.C., than any state in the United States. As of 2013 figures, the White House has 6 levels, 412 doors, 147 windows, 28 fireplaces, 8 staircases, and 3 elevators. Re-painting the outside of the White House alone would require 570 gallons of paint to cover the exterior. The Library of Congress is the largest library in the world with a collection of more than 160,000,000 objects. It contains 535 miles of bookshelves and the Reading Room alone houses 45,000 reference books. Washington, DC (Hagerstown, MD) Demographic Overview Age Hispanic 65+ <18 11% 24% 12% 55-64 11% 9% 18-24 88% Social 45% Media 25-54 platform Reach 44% loyal to vehicle brand
2015/16 Season Local Market Close-Up: Washington D.C. Market: Washington D.C. Series Ranker (Week of 06/06/16 06/12/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBA FINALS ON ABC-GM 4 WJLA (ABC) 1 F 9:00 PM 176 9.8 2 NBA FINALS ON ABC-GM 3 WJLA (ABC) 1 W 9:00 PM 165 9.7 3 America's Got Talent WRC (NBC) 2 T F 8:00 PM 120 6.4 4 NBC Nightly News WRC (NBC) 5 M T W R F 7:00 PM 30 6.4 5 BELMONT STAKES WRC (NBC) 1 S 6:10 PM 45 6.0 6 Dateline NBC WRC (NBC) 1 U 7:00 PM 60 6.0 7 NBC NHL PRE-GAME WRC (NBC) 1 U 8:00 PM 7 6.0 8 NBC Nightly News WRC (NBC) 1 U 6:30 PM 30 5.8 9 NBC NHL STANLEY CUP FNL#6 WRC (NBC) 1 U 8:07 PM 175 5.7 10 60 Minutes WUSA (CBS) 1 U 7:00 PM 60 5.1 11 Jeopardy! WJLA (ABC) 6 M T W R F S 7:30 PM 30 5.1 12 The Bachelorette WJLA (ABC) 2 M T 8:00 PM 121 5.0 13 2016 Stanley Cup Finals WRC (NBC) 2 M R 8:10 PM 171 4.8 14 Dateline NBC WRC (NBC) 1 F 10:00 PM 60 4.7 15 BELMONT STAKES POST WRC (NBC) 1 S 6:55 PM 7 4.7 16 ABC 7 News @ 11PM WJLA (ABC) 1 F 11:56 PM 35 4.7 17 Access Hollywood WRC (NBC) 5 M T W R F 7:30 PM 30 4.6 18 NBC NHL STANLEY CUP FNL Pregame WRC (NBC) 2 M R 8:00 PM 10 4.5 19 The 70th Annual Tony Awards WUSA (CBS) 1 U 8:00 PM 198 4.5 20 Sunday TODAY with Willie Geist WRC (NBC) 1 U 8:00 AM 60 4.5 Purchasers by Auto Make (comscore) Primetime HH Ratings May 16 Weekday Prime (8p-11p) 10.9 11.0 10.8 10.1 10.8 8.6 9.0 9.3 11.4 9.7 9.5 8.1 8.9 8.2 2.2 2.6 2.2 2.3 2.2 2.4 2.2 2.3 3.0 2.3 2.3 2.6 2.4 2.3 Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.6 1.7 Average Cable Network News Channels Washing Post Newspaper Daily Penetration Social Media platform 2006 Reach 29.6% 2011 23.6% 2016 13.5%
Top 100 Programs P25-54 06/13/2016-06/19/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 7 ABC 1 11.83 14,059 2 NBA TROPHY PRESENTATION ABC 1 11.00 13,073 3 NBA FINALS ON ABC-GM 6 ABC 1 8.07 9,593 4 NBA FINALS ON ABC-GM 5 ABC 1 8.02 9,531 5 AMERICA'S GOT TALENT-TUE NBC 1 3.37 4,008 6 FAMILY FEUD (AT) 20TH TELEVISION 5 2.70 3,213 7 BIG BANG-SYN (AT) WARNER BROS. TV 5 2.70 3,202 8 WEEKEND ADVENTURE DADT/LITTON 1 2.53 3,009 9 COPA AMERICA 2016 28 UNI UNI 1 2.50 2,966 10 AMERICAN NINJA WARRIOR NBC 1 2.43 2,886 11 COPA AMERICA 2016 21 UNI UNI 1 2.29 2,718 12 NBA COUNTDOWN-GM 6 ABC 1 2.28 2,711 13 NBA COUNTDOWN-GM 7 ABC 1 2.26 2,691 14 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 1 2.17 2,584 15 NBA COUNTDOWN-GM 5 ABC 1 2.05 2,440 16 BIG BANG THEORY, THE-ENC CBS 1 1.99 2,365 17 BIG BANG WKND (AT) WARNER BROS. TV 2 1.88 2,231 18 JUDGE JUDY (AT) CBS TV DISTRIBUTION 5 1.87 2,216 19 SPARTAN:TEAM CHALLENGE NBC 1 1.81 2,153 20 UNCLE BUCK ABC 1 1.81 2,150 21 MAYA & MARTY NBC 1 1.80 2,143 22 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 5 1.73 2,051 23 NBC NIGHTLY NEWS NBC 5 1.65 1,963 24 MASTERCHEF FOX 1 1.62 1,923 25 TO TELL THE TRUTH ABC 1 1.60 1,897 26 FUTBOL CENTRAL 2 6/18 UNI 1 1.56 1,851 27 WHEEL OF FORTUNE CBS TV DISTRIBUTION 5 1.54 1,831 28 LIFE IN PIECES CBS 1 1.54 1,828 29 J. KIMMEL LV! GM NIGHT 6 ABC 1 1.53 1,822 30 BOBS BURGERS-SYN (AT) 20TH TELEVISION 1 1.52 1,805 31 J. KIMMEL LV! GM NIGHT 5 ABC 1 1.51 1,795 32 FOX US OPEN GOLF - SUN FOX 1 1.50 1,777 33 COPA AMERICA 2016 25 UMA UniMas 1 1.49 1,767 34 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 1 1.49 1,766 35 JEOPARDY (AT) CBS TV DISTRIBUTION 5 1.48 1,754 36 MOM - SPCL CBS 1 1.47 1,749 37 PERSON OF INTEREST CBS 1 1.46 1,734 38 AMERICAN NINJA WARR 6/15 NBC 1 1.45 1,727 39 ABC WORLD NEWS TONIGHT ABC 3 1.44 1,709 40 COPA AMERICA 2016 26 UNI UNI 1 1.43 1,703 41 DATELINE NBC 6/16 NBC 1 1.43 1,699 42 TODAY SHOW NBC 5 1.41 1,676 43 TO TELL THE TRUTH SP-6/14 ABC 1 1.40 1,659 44 MODERN FAMILY ABC 1 1.37 1,632 45 WRLD NEWS TONITE ABC 2 1.37 1,622 46 COPA AMERICA 2016 27 UNI UNI 1 1.35 1,601 47 GOOD MORNING, AMERICA ABC 5 1.33 1,584 48 J. KIMMEL LV! GM NIGHT 7 ABC 1 1.32 1,572 49 CBS EVENING NEWS CBS 5 1.32 1,565 50 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 5 1.31 1,556
Top 100 Programs P25-54 06/13/2016-06/19/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 ODD COUPLE, THE CBS 1 1.28 1,525 52 NIGHT SHIFT NBC 1 1.28 1,524 53 COPA AMERICA 2016 24 UNI UNI 1 1.27 1,509 54 TWO-HALF MEN-SYN (AT) WARNER BROS. TV 5 1.24 1,477 55 SATURDAY NIGHT NBC 1 1.24 1,475 56 NCIS: NEW ORLEANS CBS 1 1.24 1,473 57 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 1 1.24 1,470 58 MOM CBS 1 1.24 1,469 59 AMERICA'S GOT TALENT-FRI NBC 1 1.23 1,463 60 MIDDLE, THE ABC 1 1.23 1,460 61 2 BROKE GIRLS CBS 1 1.22 1,446 62 2 BROKE GIRLS-SYN (AT) WARNER BROS. TV 5 1.21 1,443 63 FOX US OPEN GOLF-PST MTCH FOX 1 1.20 1,431 64 BLACK-ISH ABC 1 1.20 1,420 65 WHAT WOULD YOU DO? ABC 1 1.19 1,419 66 20/20-FRI ABC 1 1.19 1,418 67 NCIS-ENC CBS 1 1.19 1,409 68 SO YOU THINK CN DANCE FOX 1 1.14 1,357 69 HOTEL HELL FOX 1 1.10 1,309 70 TONIGHT SHOW NBC 5 1.10 1,308 71 SENOR DE LOS CIELO IV - T TEL 1 1.09 1,294 72 60 MINUTES CBS 1 1.09 1,290 73 GOLDBERGS, THE ABC 1 1.08 1,283 74 FAMILY FEUD-WK (AT) 20TH TELEVISION 1 1.08 1,281 75 MIKE AND MOLLY (AT) WARNER BROS. TV 5 1.08 1,278 76 SENOR DE LOS CIELO IV - W TEL 1 1.07 1,275 77 ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION 5 1.07 1,274 78 COPA AMERICA 2016 22 UNI UNI 1 1.07 1,266 79 CRIMINAL MINDS CBS 1 1.06 1,260 80 SHARK TANK-FRI 8PM ABC 1 1.05 1,253 81 CRIMINAL MINDS:BEYOND BDR CBS 1 1.05 1,249 82 WWE ENTERTAINMENT USA NETWORK 3 1.05 1,244 83 DATELINE:ASSIGNMENT 6/17 NBC 1 1.04 1,241 84 SENOR DE LOS CIELO IV - M TEL 1 1.03 1,225 85 CBS THIS MORNING-1 CBS 5 1.03 1,222 86 CODE BLACK CBS 1 1.02 1,217 87 SEINFELD (AT) SONY PICTURES TV 5 1.02 1,216 88 SCORPION CBS 1 1.02 1,209 89 CLOSER (AT) WARNER BROS. TV 1 1.02 1,208 90 SUNDAY MORNING CBS 1 1.01 1,203 91 PRICE IS RIGHT 2 CBS 5 1.01 1,200 92 UNDERCOVER BOSS CBS 1 1.01 1,200 93 FRESH OFF THE BOAT-WED10P ABC 1 1.01 1,197 94 BLUE BLOODS CBS 1 1.00 1,193 95 JIMMY KIMMEL LIVE! ABC 5 1.00 1,184 96 BRAINDEAD CBS 1 0.99 1,173 97 INSIDE EDITION (AT) CBS TV DISTRIBUTION 5 0.95 1,133 98 BONES FOX 1 0.95 1,123 99 HAWAII FIVE-0 CBS 1 0.93 1,104 100 HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION 5 0.92 1,098
Top 100 Programs P25-54 May 2016 (04/25/2016-05/29/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 BIG BANG THEORY, THE CBS 3 4.66 5,536 2 EMPIRE FOX 4 4.29 5,097 3 KENTUCKY DERBY NBC 1 3.75 4,456 4 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION 6 3.75 4,456 5 BILLBOARD MUSIC AWARDS ABC 1 3.71 4,412 6 NCIS CBS 3 3.32 3,940 7 BIG BANG-SYN (AT) WARNER BROS. TV 25 3.10 3,686 8 VOICE NBC 5 3.00 3,560 9 SURVIVOR CBS 4 2.94 3,491 10 VOICE-TUE NBC 5 2.84 3,375 11 FAMILY FEUD (AT) 20TH TELEVISION 25 2.83 3,359 12 WEEKEND ADVENTURE DADT/LITTON 5 2.78 3,307 13 NBA PLAYOFFS ON ABC-SU5 ABC 1 2.62 3,110 14 MIKE & MOLLY SPECIAL CBS 1 2.55 3,033 15 GREY'S ANATOMY ABC 4 2.55 3,026 16 MIKE & MOLLY-SPECIAL CBS 1 2.52 2,988 17 MODERN FAMILY ABC 4 2.51 2,976 18 DANCING WITH THE STARS ABC 5 2.50 2,969 19 SCORPION CBS 1 2.43 2,881 20 BIG BANG THEORY,THE-9P:SP CBS 1 2.40 2,853 21 NCIS: NEW ORLEANS CBS 4 2.38 2,829 22 BIG BANG THEORY, THE-ENC CBS 2 2.38 2,825 23 2 BROKE GIRLS CBS 3 2.37 2,822 24 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 5 2.35 2,797 25 MOM CBS 5 2.35 2,797 26 NBA PLAYOFFS ON ABC-SU7 ABC 1 2.35 2,791 27 GOLDBERGS, THE ABC 4 2.34 2,776 28 NBA PLAYOFFS-CONF FNLS L ESPN 6 2.33 2,770 29 CHICAGO MED NBC 4 2.32 2,760 30 JUDGE JUDY (AT) CBS TV DISTRIBUTION 25 2.32 2,752 31 CHICAGO FIRE NBC 4 2.25 2,678 32 BACHELORETTE, THE ABC 1 2.25 2,668 33 BIG BANG THEORY,THE 9P-SP CBS 1 2.24 2,659 34 BIG BANG THEORY, THE:SP CBS 1 2.23 2,651 35 MIKE & MOLLY - SPECIAL CBS 1 2.23 2,649 36 MIDDLE, THE ABC 4 2.23 2,647 37 KENTUCKY DERBY PRE NBC 1 2.22 2,634 38 ODD COUPLE, THE CBS 5 2.20 2,610 39 MIKE & MOLLY CBS 4 2.17 2,579 40 DANCING W/STARS SP-5/24 ABC 1 2.17 2,578 41 NBA PLAYOFFS ON ABC-SA2 ABC 1 2.17 2,578 42 BIG BANG WKND (AT) WARNER BROS. TV 10 2.15 2,553 43 LITTLE BIG SHOTS NBC 2 2.12 2,516 44 FOX NASCAR SPRINT CUP FOX 1 2.11 2,510 45 SCANDAL ABC 3 2.07 2,454 46 VOICE 5/24 NBC 1 2.05 2,433 47 ODD COUPLE, THE - SPECIAL CBS 1 2.02 2,397 48 FOX NASCR SPRINT WNNR5/29 FOX 1 2.01 2,394 49 SURVIVOR REUNION CBS 1 2.01 2,391 50 NBA PLAYOFFS ON ABC-SU6 ABC 1 2.00 2,380
Top 100 Programs P25-54 May 2016 (04/25/2016-05/29/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 PREAKNESS NBC 1 1.98 2,357 52 FOX SPRINT CUP WNNRS CRCL FOX 1 1.97 2,342 53 BLACK-ISH ABC 4 1.95 2,315 54 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 25 1.94 2,309 55 NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION 12 1.93 2,294 56 BIG BANG THEORY, THE-SPC CBS 1 1.90 2,261 57 CRIMINAL MINDS CBS 2 1.89 2,242 58 FOX NASCR SPRINT CUP 5/29 FOX 1 1.85 2,193 59 BLINDSPOT NBC 5 1.81 2,148 60 NCIS: LOS ANGELES CBS 2 1.81 2,148 61 GOOD WIFE, THE CBS 2 1.79 2,127 62 BLACKLIST NBC 4 1.79 2,123 63 HAWAII FIVE-0 - SPECIAL CBS 1 1.78 2,114 64 NCIS-ENC CBS 1 1.78 2,109 65 ODD COUPLE, THE - MONDAY CBS 4 1.77 2,109 66 SATURDAY NIGHT NBC 5 1.77 2,106 67 WHEEL OF FORTUNE CBS TV DISTRIBUTION 25 1.74 2,067 68 CHICAGO PD NBC 5 1.72 2,042 69 60 MINUTES PRESENTS CBS 1 1.70 2,024 70 PRICE IS RIGHT-SURVIVOR CBS 1 1.69 2,008 71 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 5 1.64 1,945 72 LUCIFER FOX 1 1.63 1,941 73 PRICE IS RIGHT-AMAZNG RCE CBS 1 1.63 1,935 74 LAW AND ORDER:SVU NBC 5 1.60 1,904 75 JEOPARDY (AT) CBS TV DISTRIBUTION 25 1.60 1,903 76 PERSON OF INTEREST CBS 4 1.59 1,893 77 NBC NIGHTLY NEWS NBC 25 1.58 1,878 78 NBA PLAYOFFS-CONF SEMIS L ESPN 6 1.58 1,877 79 LIFE IN PIECES CBS 1 1.58 1,875 80 NBA PLAYOFFS ON ABC-SU4 ABC 1 1.56 1,855 81 FINDING NEMO ABC 1 1.56 1,850 82 CASTLE ABC 4 1.56 1,850 83 SHARK TANK ABC 5 1.55 1,847 84 PRICE IS RIGHT-BIG BROTHR CBS 1 1.55 1,843 85 ROSEWOOD FOX 5 1.53 1,812 86 INDIANAPOLIS 500 RACE ABC 1 1.52 1,812 87 CRIMINAL MINDS:BEYOND BDR CBS 4 1.52 1,807 88 NBC NHL PLAYOFFS-PR 5/7 NBC 1 1.51 1,793 89 TODAY SHOW NBC 25 1.51 1,790 90 LIMITLESS CBS 1 1.50 1,781 91 CRIMINAL MINDS:BEYOND-SPC CBS 1 1.49 1,767 92 FRESH OFF THE BOAT ABC 5 1.49 1,766 93 60 MINUTES CBS 5 1.47 1,741 94 TWO-HALF MEN-SYN (AT) WARNER BROS. TV 25 1.45 1,725 95 HAWAII FIVE-0 CBS 4 1.44 1,712 96 ABC WORLD NEWS TONIGHT ABC 25 1.43 1,698 97 NFL DRAFT L ESPN 3 1.42 1,690 98 20/20-FRI ABC 5 1.42 1,686 99 ONCE UPON A TIME ABC 3 1.41 1,677 100 FLASH CW 5 1.41 1,674
Top 100 Programs P18-49 May 2016 (04/25/2016-05/29/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 EMPIRE FOX 4 3.81 4,832 2 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION 6 3.60 4,561 3 BIG BANG THEORY, THE CBS 3 3.24 4,104 4 BILLBOARD MUSIC AWARDS ABC 1 3.17 4,018 5 KENTUCKY DERBY NBC 1 2.85 3,612 6 NBA PLAYOFFS ON ABC-SU5 ABC 1 2.44 3,098 7 BIG BANG-SYN (AT) WARNER BROS. TV 25 2.36 2,997 8 FAMILY FEUD (AT) 20TH TELEVISION 25 2.22 2,821 9 NBA PLAYOFFS-CONF FNLS L ESPN 6 2.22 2,817 10 NCIS CBS 3 2.18 2,764 11 SURVIVOR CBS 4 2.12 2,684 12 GREY'S ANATOMY ABC 4 2.10 2,666 13 NBA PLAYOFFS ON ABC-SU7 ABC 1 2.09 2,648 14 VOICE NBC 5 2.07 2,631 15 BACHELORETTE, THE ABC 1 1.99 2,530 16 NBA PLAYOFFS ON ABC-SA2 ABC 1 1.95 2,475 17 MODERN FAMILY ABC 4 1.94 2,455 18 VOICE-TUE NBC 5 1.93 2,449 19 WEEKEND ADVENTURE DADT/LITTON 5 1.93 2,448 20 NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION 12 1.88 2,382 21 GOLDBERGS, THE ABC 4 1.82 2,307 22 NBA PLAYOFFS ON ABC-SU6 ABC 1 1.82 2,306 23 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 5 1.82 2,304 24 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 5 1.78 2,258 25 DANCING WITH THE STARS ABC 5 1.78 2,256 26 MIKE & MOLLY-SPECIAL CBS 1 1.69 2,146 27 MIDDLE, THE ABC 4 1.67 2,118 28 KENTUCKY DERBY PRE NBC 1 1.66 2,106 29 MIKE & MOLLY SPECIAL CBS 1 1.65 2,097 30 BIG BANG WKND (AT) WARNER BROS. TV 10 1.65 2,093 31 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 25 1.65 2,092 32 JUDGE JUDY (AT) CBS TV DISTRIBUTION 25 1.65 2,090 33 2 BROKE GIRLS CBS 3 1.65 2,090 34 CHICAGO MED NBC 4 1.64 2,084 35 CHICAGO FIRE NBC 4 1.62 2,053 36 SCANDAL ABC 3 1.62 2,052 37 SCORPION CBS 1 1.60 2,033 38 NCIS: NEW ORLEANS CBS 4 1.59 2,022 39 DANCING W/STARS SP-5/24 ABC 1 1.57 1,994 40 BIG BANG THEORY, THE-ENC CBS 2 1.56 1,975 41 MOM CBS 5 1.55 1,966 42 BIG BANG THEORY,THE-9P:SP CBS 1 1.55 1,963 43 BLACK-ISH ABC 4 1.51 1,913 44 NBA PLAYOFFS-CONF SEMIS L ESPN 6 1.50 1,905 45 LITTLE BIG SHOTS NBC 2 1.50 1,902 46 BIG BANG THEORY, THE:SP CBS 1 1.50 1,901 47 BIG BANG THEORY,THE 9P-SP CBS 1 1.49 1,887 48 SURVIVOR REUNION CBS 1 1.47 1,867 49 FOX NASCAR SPRINT CUP FOX 1 1.47 1,859 50 FOX NASCR SPRINT WNNR5/29 FOX 1 1.46 1,855
Top 100 Programs P18-49 May 2016 (04/25/2016-05/29/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 ODD COUPLE, THE CBS 5 1.46 1,851 52 NBA PLAYOFFS ON ABC-SU4 ABC 1 1.45 1,840 53 MIKE & MOLLY - SPECIAL CBS 1 1.43 1,811 54 MIKE & MOLLY CBS 4 1.40 1,782 55 PREAKNESS NBC 1 1.40 1,772 56 VOICE 5/24 NBC 1 1.40 1,770 57 ODD COUPLE, THE - SPECIAL CBS 1 1.39 1,761 58 CRIMINAL MINDS CBS 2 1.38 1,756 59 FOX SPRINT CUP WNNRS CRCL FOX 1 1.38 1,755 60 NFL DRAFT L ESPN 3 1.37 1,741 61 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 25 1.37 1,741 62 SATURDAY NIGHT NBC 5 1.35 1,708 63 BLINDSPOT NBC 5 1.32 1,677 64 FOX NASCR SPRINT CUP 5/29 FOX 1 1.31 1,658 65 FLASH CW 5 1.30 1,650 66 SUPER CLASICO 5/15 UNI 1 1.29 1,641 67 LUCIFER FOX 1 1.29 1,637 68 PRICE IS RIGHT-SURVIVOR CBS 1 1.29 1,633 69 FINDING NEMO ABC 1 1.28 1,622 70 BLACKLIST NBC 4 1.27 1,606 71 CHICAGO PD NBC 5 1.25 1,588 72 NCIS: LOS ANGELES CBS 2 1.25 1,583 73 FAMILY GUY FOX 3 1.24 1,569 74 WHEEL OF FORTUNE CBS TV DISTRIBUTION 25 1.24 1,567 75 NBC NHL PLAYOFFS-PR 5/7 NBC 1 1.23 1,559 76 HAWAII FIVE-0 - SPECIAL CBS 1 1.23 1,555 77 BIG BANG THEORY, THE-SPC CBS 1 1.23 1,554 78 ODD COUPLE, THE - MONDAY CBS 4 1.21 1,540 79 PASION Y PODER THU UNI 1 1.21 1,537 80 LAW AND ORDER:SVU NBC 5 1.21 1,536 81 SHARK TANK ABC 5 1.20 1,519 82 NBA DRAFT LOTTERY L ESPN 1 1.20 1,518 83 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 5 1.20 1,517 84 PRICE IS RIGHT-AMAZNG RCE CBS 1 1.20 1,517 85 LIGA MX 5/29 UNI 1 1.19 1,509 86 ONCE UPON A TIME ABC 3 1.19 1,508 87 ROSEWOOD FOX 5 1.18 1,501 88 NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION 8 1.17 1,486 89 INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION 19 1.17 1,478 90 NCIS-ENC CBS 1 1.16 1,468 91 BOBS BURGERS-SYN (AT) 20TH TELEVISION 5 1.15 1,458 92 JEOPARDY (AT) CBS TV DISTRIBUTION 25 1.14 1,451 93 WWE ENTERTAINMENT USA NETWORK 15 1.14 1,445 94 FRESH OFF THE BOAT ABC 5 1.13 1,435 95 GOOD WIFE, THE CBS 2 1.13 1,430 96 SIMPSONS FOX 3 1.13 1,427 97 CRIMINAL MINDS:BEYOND BDR CBS 4 1.12 1,417 98 TWO-HALF MEN-SYN (AT) WARNER BROS. TV 25 1.11 1,413 99 CASTLE ABC 4 1.11 1,408 100 FAMILY FEUD-WK (AT) 20TH TELEVISION 5 1.11 1,406
Data Sources: Screen Size Matters: 6/29/16 MediaPost (CRE study measuring how people watched the same 5 shows with identical ad loads. Results based on a 15-minute post-viewing survey conducted online by nearly 2,000 respondents. Nielsen The Total Audience Report Q1 2016 May 2016 Nielsen Up to Date on a Candidate: VAB Early Polling Shows TV Wins All Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: March 16 All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used.