OFFERS FLEXIBLE. Create your own TV package GUARANTEED. Your price, guaranteed for two years DISH PITCHBOOK EFFECTIVE

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1PROGRAMMING 2 3 EQUIPMENT OFFERS FLEXIBLE Create your own TV package GUARANTEED Your price, guaranteed for two years DISH 1-2-3 PITCHBOOK EFFECTIVE 8.4.16-10.27.16

FLEX PACK Start with 50+ channels Flex Pack 34.99 What are your must-have channels? This is a stand alone package (not an America s Top package) that offers customers even more flexiblity than ever before. A&E HD AMC HD BET Gospel BET Jams BET Soul Cartoon Network (E) HD SAP CCTV News CCTV - E CMT HD CMT Music CNN 1 HD SAP Comedy Central 1 HD Cooking Channel HD Discovery Channel HD DIY E! Entertainment Television HD FETV Food Network 1 HD FX HD SAP FXX HD Great American Country Hallmark Channel HD HDNet Movies Headline News HD HGTV 1 HD History 1 HD IFC 1 HD Inspiration Lifetime HD SAP MTV2 MTV Hits mtvu National Geographic Channel HD pivot PixL HD Pop ReelzChannel 1 HD SAP RIT - TV Spike HD Syfy HD TBS 1 HD SAP TLC 1 HD TNT HD SAP Travel Channel HD trutv 1 HD Turner Classic Movies 1 HD SAP TV Land USA HD SAP VH1 HD SAP WE tv HD WeatherNation HD Channel Packs Locals Pack 10 Plus, All other locals CW Affiliates Estrella Affiliates ION Affiliates MeTV Telemundo Affiliates Unimas Affiliates Univision Affiliates Kids Pack 10 News Pack 10 Animal Planet BabyTV Boomerang Disney Channel Disney Jr. Disney XD Nick Jr. NickToons BBC World News Bloomberg CNBC FOX Business FOX News MSNBC The Blaze Weather Channel National Action Pack 10 Regional Action Pack 10 AXS TV ESPN ESPN 2 Fuse FOX Sports 1 Universal HD TV Games TVG2 Velocity Big Ten Network ESPN Buzzer Beater Fox Sports 2 Longhorn Network Outside TV Pac-12 Networks SEC Network World Fishing Network In-market RSNs All offers require credit qualification, 24-month commitment with early termination fee and eautopay. Monthly fees apply: Hopper, 15; Joey, 7; Super Joey, 10. Bold channels are part of the top 50 Nielsen-rated channels. HD = Indicates channels also broadcast in high definition. SAP = Free secondary audio feed. Available on select HD channels. 1 = HD is not available in Alaska and Hawaii. 2 = Available in: sections of California, Oregon, Utah, Colorado, Arizona and Washington. 3 = Regional Sports Networks available based on geographical location. All prices, fees, charges, packages, programming, features, functionality and offers subject to change without notice. Taxes or reimbursement charges for state gross earnings taxes may apply. Not all channels available in Hawaii and Alaska.

FLEX PACK PRICING How many TVs do you have? FLEX: Prices include Hopper 3 equipment. Taxes not included. 1 TV 2 TVs 3 TVs 4 TVs 5 TVs 6 TVs 0 39.99/mo 46.99/mo 53.99/mo 60.99/mo 67.99/mo 74.99/mo +1 10 Channel Pack 49.99/mo 56.99/mo 63.99/mo 70.99/mo 77.99/mo 84.99/mo +2 10 Channel Packs 59.99/mo 66.99/mo 73.99/mo 80.99/mo 87.99/mo 94.99/mo +3 10 Channel Packs 69.99/mo 76.99/mo 83.99/mo 90.99/mo 97.99/mo 104.99/mo +4 10 Channel Packs 79.99/mo 86.99/mo 93.99/mo 100.99/mo 107.99/mo 114.99/mo +5 10 Channel Packs 89.99/mo 96.99/mo 103.99/mo 110.99/mo 117.99/mo 124.99/mo Heartland Pack Add 6 Variety Pack Add 6 Outdoor Pack Add 4 BabyTV Discovery Family GSN Hallmark Hallmark Movies & Mysteries OWN PixL RFD-TV Ride TV Rural TV Up BET Bravo Crime & Investigation Freeform Investigation Discovery Lifetime Movie Network Outdoor Channel Outside TV Sportsman Channel World Fishing Network 2-YEAR TV PRICE GUARANTEE Over 50 Free Premium Channels for 3 months HD Free for Life Protection Plan Free for 6 months DISH Anywhere Watch all your live and recorded shows anywhere. Free Standard Professional Installation Next-day installation is often available. Would you prefer morning or afternoon? Hopper 3 Watch and record 16 programs at once Built-in 4K Ultra HD resolution Upgrade fee may apply based on qualification *Prices are based on Hopper 3 Axiom configurations. Some customers may be required to pay an upfront fee based on qualification. 2-Year TV Price Guarantee includes 5/month savings for 24 months for enrollment in eautopay. Hopper DVR Service Fee is discounted by 5/month for 24 months with this offer. Joey Receiver Fee: 7/mo. Super Joey Receiver Fee: 10/mo. Additional Hopper Receiver Fee: 15/mo To add a Wireless Joey, a one-time fee of 25 will be charged per Wireless Joey. To add a 4K Joey, a one-time fee of 50 will be charged per 4K Joey.

AMERICA S TOP The best channels in one package Local Channels Included in All America s Top Packages America s Top 120 Plus A&E HD AMC HD AXS TV HD BabyFirstTV SAP Cartoon Network (E) HD SAP CMT 1 HD CNBC HD CNN 1 HD SAP Comedy Central 1 HD C-SPAN SAP C-SPAN2 Discovery Channel HD DishHOME Interactive TV DISH Studio 1 HD Disney Channel (E) HD SAP E! Entertainment Television HD ESPN HD ESPN2 1 HD ESPNEWS 1 HD ESPNU HD FM Food Network 1 HD FOX Business Network HD FOX News Channel 1 HD Freeform HD Fuse 1 HD FX HD SAP gettv HGTV 1 HD History 1 HD HLN HD HSN IFC 1 HD ION Lifetime HD SAP MSNBC 1 HD MTV HD MTV2 Nickelodeon/Nick at Nite 1 (E) HD SAP pivot Pop QVC SAP ReelzChannel 1 HD SAP Spike HD Syfy HD TBS 1 HD SAP TLC 1 HD TNT HD SAP Travel Channel HD trutv 1 HD TV Games Network TV Land TVG2 USA HD SAP Velocity HD only VH1 HD SAP Weather Channel 1 HD WeatherNation HD WE tv 1 HD Plus Many More 1 1 1 1, 2 1 3 REGIONAL SPORTS NETWORK(S) America s Top 200 Includes all America s Top 120 Plus channels except FOX Sports 2, plus channels listed below. Animal Planet 1 HD BBC America HD BET 1 HD Boomerang SAP Bravo HD CBS Sports Network HD Cooking Channel HD Discovery Family 1 HD Disney Junior Disney XD SAP DIY HD El Rey Esquire Network HD FOX Sports 1 HD FXX HD FYI 1 HD Galavisión 1 HD Golf Channel HD GSN 1 HD Hallmark Channel 1 HD Hallmark Movies & Mysteries HD Investigation Discovery 1 HD Lifetime Movie Network HD MLB Network HD National Geographic Channel HD NBA TV HD SAP NBCSN HD NFL Network HD NHL Network HD Nick Jr. Outdoor Channel 1 HD OWN: Oprah Winfrey Network HD Oxygen RFD-TV 1 HD Science 1 HD Sundance TV 1 HD SAP TeenNick Tennis Channel HD Turner Classic Movies 1 HD SAP UniMÁS 1 HD Univision 1 HD Univision Deportes Network 1 HD UP Viceland HD WGN Cable Network HD Plus Many More America s Top 250 Includes all America s Top 200 channels plus channels listed below. American Heroes Channel bein SPORTS 1 HD SAP bein SPORTS en Español 1 HD Bloomberg Television 1 HD Chiller Destination America HD DISH Music over 18 music channels ENCORE (W) SAP ENCORE Action ENCORE Black ENCORE Classic ENCORE Family ENCORE Suspense ENCORE Westerns EPIX DRIVE-IN SAP FOX Sports 2 1 HD Fusion FXM HD Great American Country MoviePlex Nat Geo WILD 1 HD NBC Universo Nicktoons Ride TV Rural TV Smithsonian Channel 1 HD Sportsman Channel HD TheBlaze The Movie Channel (W) SAP The Movie Channel Xtra (W) VH1 Classic Z Living 1 HD Plus Many More All offers require credit qualification, 24-month commitment with early termination fee and eautopay. Monthly fees apply: Hopper, 15; Joey, 7; Super Joey, 10. Bold channels are part of the top 50 Nielsen-rated channels. HD = Indicates channels also broadcast in high definition. SAP = Free secondary audio feed. Available on select HD channels. 1 = HD is not available in Alaska and Hawaii. 2 = Available in: sections of California, Oregon, Utah, Colorado, Arizona and Washington. 3 = Regional Sports Networks available based on geographical location. All prices, fees, charges, packages, programming, features, functionality and offers subject to change without notice. Taxes or reimbursement charges for state gross earnings taxes may apply. Not all channels available in Hawaii and Alaska.

AMERICA S TOP PRICING How many TVs do you have? AMERICA S TOP: Prices include Hopper 3 equipment. Taxes not included. # of TVs America s Top 120 Plus America s Top 200 America s Top 250 1 64.99/mo 84.99 Everyday Price 74.99/mo 94.99 Everyday Price 84.99/mo 104.99 Everyday Price 2 71.99/mo 91.99 Everyday Price 81.99/mo 101.99 Everyday Price 91.99/mo 111.99 Everyday Price 3 78.99/mo 98.99 Everyday Price 88.99/mo 108.99 Everyday Price 98.99/mo 118.99 Everyday Price 4 85.99/mo 105.99 Everyday Price 95.99/mo 115.99 Everyday Price 105.99/mo 125.99 Everyday Price 5 92.99/mo 112.99 Everyday Price 102.99/mo 122.99 Everyday Price 112.99/mo 132.99 Everyday Price 6 99.99/mo 119.99 Everyday Price 109.99/mo 129.99 Everyday Price 119.99/mo 139.99 Everyday Price Local Channels included 2-YEAR TV PRICE GUARANTEE Over 50 Free Premium Channels for 3 months HD Free for Life Protection Plan Free for 6 months DISH Anywhere Watch all your live and recorded shows anywhere. Free Standard Professional Installation Next-day installation is often available. Would you prefer morning or afternoon? Hopper 3 Watch and record 16 programs at once Built-in 4K Ultra HD resolution Upgrade fee may apply based on qualification Offer for new and qualifying former customers only. Important Terms and Conditions: Qualification: Advertised price requires credit qualification and eautopay. Upfront activation and/or receiver upgrade fees may apply based on credit qualification. Offer ends 10/27/16. 2-Year Commitment: Early termination fee of 20/mo. remaining applies if you cancel early. Included in 2-year price guarantee at 39.99 advertised price: Flex Pack plus one add-on Pack, HD service fees, and equipment for 1 TV. Available with 2-year price guarantee for additional cost: Programming package upgrades (54.99 for AT120+, 64.99 for AT200, 74.99 for AT250), monthly fees for additional receivers (7 per additional TV, receivers with additional functionality may be 10-15) and monthly DVR service fees (10). NOT included in 2-year price guarantee or advertised price (and subject to change): Taxes & surcharges, add-on programming (including premium channels), Protection Plan, and transactional fees. Premium Channels: Subject to credit qualification. After 3 mos., you will be billed 60/ mo. for HBO, Cinemax, Showtime, Starz and DISH Movie Pack unless you call to cancel. Other: All packages, programming, features, and functionality are subject to change without notice. After 6 mos., you will be billed 8/mo. for Protection Plan unless you call to cancel. After 2 years, then-current everyday prices for all services apply. For business customers, additional monthly fees may apply. HBO, Cinemax and related channels and service marks are the property of Home Box Office, Inc. SHOWTIME is a registered trademark of Showtime Networks Inc., a CBS Company. STARZ and related channels and service marks are property of Starz Entertainment, LLC.

VALUE, TECHNOLOGY, SERVICE VALUE: SAME CHANNELS, BETTER PRICE, MORE FLEXIBILITY Top 50 Nielsen-Rated Channels Carried 50 50 50 50 49 47 Channels carried at the highest level package. TECHNOLOGY: HOPPER 3 SMART DVR The Hopper 3 Smart DVR is future-proofed and family-proofed for conflict-free entertainment: Watch and record 16 programs at once Built-in 4K Ultra HD resolution Integrated search including Netflix, channel lineup, recorded programs and On Demand shows Monthly fees apply: Hopper 15; Joey: 7; Super Joey: 10 Netflix streaming membership required. Watching 4K programming requires 4K TV. Hopper Upgrade Fee may apply. SERVICE: OUR RESULTS SPEAK FOR THEMSELVES Best Overall Quality 1 99% Signal Reliability 2 24/7 Customer Support 1 TV Service-ACSI 2016. 2 Based on a nationwide study of signal reception by DISH customers.

HOPPER SMART DVR Our whole-home HD DVR, the most advanced set-top box in the industry, delivers features that will change the way you watch TV forever. Only the Hopper gives you the power to watch all your live and recorded TV anywhere and instantly skip commercials. Pause, rewind or record live television in any room of your home. Enjoy a seamless experience with the Hopper s sleek interface and countless television apps to choose from. TOP-RATED FEATURES 2TB Hard Drive AutoHop Record Sixteen On Demand Room to Room Record up to 500 HD hours of your favorite movies and shows. Instantly skip commercials with one click on select PrimeTime Anytime recordings. With the Hopper 3, watch and record up to 16 programs at once, eliminating tuner conflicts once and for all. (Up to 8 with previous-generation Hoppers) Select from thousands of movies and popular TV series. From new releases to free On Demand, enjoy shows on your schedule. With your Whole Home DVR, you can pause a movie or show in one room and resume watching it in another. DISH Anywhere NETFLIX Remote Finder Multi-View Mode Recover Watch all your live TV or Hopper DVR programming anywhere you go. Transfer recordings to your mobile device or tablet to view without an Internet connection. Seamlessly transition from DISH programming to your Netflix account without ever changing your input. Netflix streaming subscription required. Never lose your remote again! Locate a lost remote with the touch of a button. Watch up to four channels on a single screen at the same time to create your very own sports bar experience. Requires Hopper 3. Restore a previously deleted recording. PLUS Many More EXPAND TV INTO EVERY CORNER OF YOUR HOME AND BEYOND 4K Joey Wireless Joey DISH Anywhere Gives you the ability to watch your 4K content Integrated Bluetooth Access Netflix programming using the Netflix app. Netflix streaming subscription required. No pre-wiring or additional coax cabling needed No interruption of your home Wi-Fi network Wireless lets you watch anywhere in your home outdoors on your patio or in the garage Watch all your TV from home, anywhere you go Get the app on almost any phone or tablet, plus watch on your laptop at dishanywhere.com Watch live TV, recorded shows and movies, access On Demand content or manage future recordings from your mobile device

DISH BUSINESS 2-YEAR TV PRICE GUARANTEE Do you want TV for your business? (Public) ENGLISH - PUBLIC (Bars, Restaurants) # of TVs Flex Pack* 44.99 everyday price America s Top 120 Plus 109.99 everyday price America s Top 200 119.99 everyday price America s Top 250 129.99 everyday price 1 39.99/mo 94.99/mo 104.99/mo 114.99/mo 2 46.99/mo 101.99/mo 111.99/mo 121.99/mo 3 53.99/mo 108.99/mo 118.99/mo 128.99/mo 4 60.99/mo 115.99/mo 125.99/mo 135.99/mo 5 67.99/mo 122.99/mo 132.99/mo 142.99/mo 6 74.99/mo 129.99/mo 139.99/mo 149.99/mo LATINO - PUBLIC (Bars, Restaurants) # of TVs DishLATINO Plus 67.99 everyday price 1 54.99/mo 2 61.99/mo 3 68.99/mo 4 75.99/mo 5 82.99/mo 6 89.99/mo HD Programming 0 1st TV 0 Professional Installation 0 Total Over 2 Years 0 DishLATINO Dos 104.99 everyday price 89.99/mo 96.99/mo 103.99/mo 110.99/mo 117.99/mo 124.99/mo DishLATINO Max 116.99 everyday price 99.99/mo 106.99/mo 113.99/mo 120.99/mo 127.99/mo 134.99/mo Do you want to guarantee your TV price for 2 years? Same price. Every month. For 2 years. Monthly equipment fees based on selection of HD Solo / Wally receivers. Some customers may be required to pay an upfront fee for equipment based on qualification. To upgrade to Hopper, add 7/month. All displayed pricing includes applicable Business Fee. Specific channels may vary from residential and commercial package names do not necessarily reflect channel count. DISH Business customers are not eligible for Protection Plan, Premiums, and certain Hopper features including, but not limited to: Sling, recording, PrimeTime Anytime and AutoHop. 2-Year TV Price Guarantee includes 5/month savings for 24 months for enrollment in eautopay. Additional Receiver Fee: 7/mo. *Price does not include locals or other channel packs (4-10 per pack per month). Regional Action Pack not available for Public/Private customers.

DISH BUSINESS 2-YEAR TV PRICE GUARANTEE Do you want TV for your business? (Private) ENGLISH - PRIVATE (Lobby, Office, Retail) # of TVs Flex Pack* 34.99 everyday price America s Top 120 Plus 84.99 everyday price America s Top 200 94.99 everyday price America s Top 250 104.99 everyday price 1 29.99/mo 69.99/mo 79.99/mo 89.99/mo 2 36.99/mo 76.99/mo 86.99/mo 96.99/mo 3 43.99/mo 83.99/mo 93.99/mo 103.99/mo 4 50.99/mo 90.99/mo 100.99/mo 110.99/mo 5 57.99/mo 97.99/mo 107.99/mo 117.99/mo 6 64.99/mo 104.99/mo 114.99/mo 124.99/mo LATINO - PRIVATE (Lobby, Office, Retail) # of TVs DishLATINO Plus 62.99 everyday price 1 49.99/mo 2 56.99/mo 3 63.99/mo 4 70.99/mo 5 77.99/mo 6 84.99/mo DishLATINO Dos 79.99 everyday price 64.99/mo 71.99/mo 78.99/mo 85.99/mo 92.99/mo 99.99/mo DishLATINO Max 91.99 everyday price 74.99/mo 81.99/mo 88.99/mo 95.99/mo 102.99/mo 109.99/mo Do you want to guarantee your TV price for 2 years? HD Programming 0 1st TV 0 Professional Installation 0 Total Over 2 Years 0 Same price. Every month. For 2 years. Monthly equipment fees based on selection of HD Solo / Wally receivers. Some customers may be required to pay an upfront fee for equipment based on qualification. To upgrade to Hopper, add 7/month. All displayed pricing includes applicable Business Fee. Specific channels may vary from residential and commercial package names do not necessarily reflect channel count. DISH Business customers are not eligible for Protection Plan, Premiums, and certain Hopper features including, but not limited to: Sling, recording, PrimeTime Anytime and AutoHop. 2-Year TV Price Guarantee includes 5/month savings for 24 months for enrollment in eautopay. Additional Receiver Fee: 7/mo. *Price does not include locals or other channel packs (4-10 per pack per month). Regional Action Pack not available for Public/Private customers.

DISHLATINO Do you want channels in Spanish and English? CANALES DE DEPORTES CANALES DE INFANTILES CANALES LOCALES DishLATINO Plus Mix of channels in English and Spanish AMC HD Antena 3 Azteca America Baby TV SAP Bandamax bein SPORTS 3 HD SAP bein SPORTS en Español 3 HD Boomerang SAP Cartoon Network (E) HD SAP Cartoon Network (W) CBeebies CCTV-E Centroamérica TV Cinelatino Cine Sony CNN en Español De Película De Película Clásico Discovery en Español Discovery Familia DishCD 32 music channels Disney XD SAP El Rey ESPN Deportes HD FOROtv FOX Deportes HD Fuse 3 HD Fusion Galavisión 3 HD History en Español HITN Latin Music 3 channels Nat Geo Mundo NBC Universo Nuestra Tele Pasiones Playboy TV en Español (optional) Syfy HD TBS 3 HD SAP TeleFórmula Telehit Telemundo (E) Telemundo (W) The Weather Channel HD Tr3s: MTV, Música y Más TV Española UniMÁS (W) 1,3 HD Univision 3 (E) HD Univision (W) Univision Deportes Network 3 HD Univision tlnovelas USA HD SAP Vme WAPA America WE tv HD Plus Many More DishLATINO Dos Mix of channels in English and Spanish Includes all DishLATINO Plus channels plus channels listed below. A&E HD Animal Planet 3 HD AXS TV HD Bloomberg Television 3 HD Bravo HD CNN 3 HD SAP Comedy Central 3 HD Daystar Discovery Channel HD Discovery Family 3 HD Disney Channel (E) HD SAP Disney Channel (W) Food Network 3 HD FX HD SAP FXX HD GSN 3 HD HGTV 3 HD HLN HD IFC 3 HD ION Lifetime HD SAP MLB Network HD MTV HD MTV2 National Geographic Channel HD Nickelodeon/Nick at Nite 3 (E) HD SAP Nickelodeon/Nick at Nite (W) OWN: Oprah Winfrey Network HD pivot PixL HD SAP Pop Regional Sports Network(s) 2 Spike HD TLC 3 HD TNT HD SAP TV Games Network Plus Many More DishLATINO Max Mix of channels in English and Spanish Includes all DishLATINO Dos channels plus channels listed below. BBC America CMT 3 HD CNBC HD C-SPAN2 DIY HD E! Entertainment Television HD ESPN HD ESPN2 3 HD ESPNEWS 3 HD FOX Sports 1 HD Freeform HD FXM HD Hallmark Channel 3 HD History 3 HD QVC ReelzChannel 3 HD SAP Tennis Channel HD The Movie Channel (W) SAP Travel Channel HD TV Land VH1 HD WGN Cable Network HD Plus Many More All offers require credit qualification, 24-month commitment with early termination fee and eautopay. Monthly fees apply: Hopper, 15; Joey, 7; Super Joey, 10. Bold channels are part of the top 50 Nielsen-rated channels. HD = Indicates channels also broadcast in high definition. SAP = Free secondary audio feed. Available on select HD channels. 1 = East feed available in Eastern/Central time zones. West feed available in Mountain/Pacific time zones. West feed in HD available in all time zones. 2 = Regional Sports Networks available based on geographical location. 3 - HD is not available in Alaska and Hawaii. All prices, fees, charges, packages, programming, features, functionality and offers subject to change without notice. Taxes or reimbursement charges for state gross earnings taxes may apply. Not all channels available in Hawaii and Alaska.

2-YEAR TV PRICE GUARANTEE PRICING How many TVs do you have? LATINO Prices include Hopper equipment. Taxes not included. # of TVs DishLATINO Plus DishLATINO Dos DishLATINO Max 1 44.99/mo 62.99 Everyday Price 59.99/mo 79.99 Everyday Price 69.99/mo 91.99 Everyday Price 2 51.99/mo 69.99 Everyday Price 66.99/mo 86.99 Everyday Price 76.99/mo 98.99 Everyday Price 3 58.99/mo 76.99 Everyday Price 73.99/mo 93.99 Everyday Price 83.99/mo 105.99 Everyday Price 4* 65.99/mo 83.99 Everyday Price 80.99/mo 100.99 Everyday Price 90.99/mo 112.99 Everyday Price 5* 72.99/mo 90.99 Everyday Price 87.99/mo 107.99 Everyday Price 97.99/mo 119.99 Everyday Price 6* 79.99/mo 97.99 Everyday Price 94.99/mo 114.99 Everyday Price 104.99/mo 126.99 Everyday Price Do you want to guarantee your TV price for 2 years? Local Channels 0 Regional Sports 0 HD Programming 0 1st Receiver 0 Same price. Every month. For 2 years. Hopper 3 Watch and record 16 programs at once Built-in 4K Ultra HD resolution Upgrade fee may apply based on qualification *Prices are based on Hopper 3 Axiom configurations. Some customers may be required to pay an upfront fee based on qualification. 2-Year TV Price Guarantee includes 5/month savings for 24 months for enrollment in eautopay. Hopper DVR Service Fee is discounted by 5/month for 24 months with this offer. Joey Receiver Fee: 7/mo. Super Joey Receiver Fee: 10/mo. Additional Hopper Receiver Fee: 15/mo To add a Wireless Joey, a one-time fee of 25 will be charged per Wireless Joey. To add a 4K Joey, a one-time fee of 50 will be charged per 4K Joey.

The ESPN Networks are live and available to DISH customers.