Digital Motion (D-Motion) Network 103 Digital Motion Network / Digital Motion Zone Panel Only / Concourse Digital Motion Material Specifications Updated on: 23 Nov 2016 1
Index 1. Format Feature Digital Motion Network 1.1 Product Features 3-5 1.2 Location Summary 6-12 2. Production Guideline 13 3. Material Specifications 3.1 MPEG-4 Video Specification 14 3.2 DVD, CD, HDCAM / Digital Betacam, Betacam SP Specification 15 4. Material Submission 4.1 Digital File Submission 16 4.2 Disc & Tape Submission 17 5. Video Aspect Ratio Scenarios 18-19 6. Technical Support Contact 20 2
1.1 Product Features 1.1.1 103 Digital Motion Network 1. Format Feature Mass coverage 106 units of trackside 103 Digital Motion in 26 key MTR stations territorywide Prime location with high visibility and awareness Proven high reach & frequency ensures excellent brand and message recall Targeted penetration of quality audiences close to points-of-sale Offers the added flexibility of a wide range of broadcasting options covering commercial duration, content and advertising frequency Outstanding audio and visual impact ensures more effective message delivery MTR Digital Motion Network 3
1. Format Feature 1.1 Product Features 1.1.2 Digital Motion Zone Exclusive media for a single advertiser on a trackside Digital Motion Zone Provide a domination impact to maximize visibility and awareness 5 available MTR Digital Motion Zone locations: - Admiralty - Tsim Sha Tsui - Causeway Bay - Mong Kok - Kowloon Tong (Remarks: Booking capacity per day: 4) MTR Digital Motion Zone Panel Only 4
1.1 Product Features 1.1.3 Concourse Digital Motion 33 units of 42 Digital Motion located in key entrances of 33 MTR stations Prime locations with high visibility and awareness 1. Format Feature Proven high reach & frequency enabling excellent brand and message recall A targeted reach to quality audience close to point-of-sales A variety of broadcasting options for commercial duration, content and advertising frequency Excellent audio and visual impact for optimal message delivery Concourse Digital Motion 5
1. Format Feature 1.2 Location Summary 1.2.1 Digital Motion Network Location Map MTR Digital Motion Network Location Map 6
1. Format Feature 1.2 Location Summary 1.2.1 Digital Motion Network MTR Station No. of units Island Line Sheung Wan 3 Central 3 Admiralty 5 Wan Chai 6 Causeway Bay 5 North Point 6 Quarry Bay 6 Tai Koo 5 Sai Wan Ho 2 Kwun Tong Line Choi Hung 2 Wong Tai Sin 2 Kowloon Tong 6 Tseung Kwan O Line Po Lam 2 Tiu Keng Leng 2 Yau Tong 6 MTR Station No. of units Tung Chung Line Tsing Yi 2 Kowloon 2 Tsuen Wan Line Lai King 4 Mei Foo 2 Lai Chi Kok 4 Sham Shui Po 4 Prince Edward 6 Mong Kok 8 Yau Ma Tei 4 Jordan 4 Tsim Sha Tsui 5 Total 106 7
1. Format Feature 1.2 Location Summary 1.2.2 Digital Motion Zone Location Map MTR Digital Motion Zone Location Map 8
1. Format Feature 1.2 Location Summary 1.2.2 Digital Motion Zone MTR Station No. of units Island Line Admiralty 1 Causeway Bay 1 Tsuen Wan Line Mong Kok 1 Tsim Sha Tsui 1 Kwun Tong Line Kowloon Tong 1 Total 5 Remarks: Booking capacity per day: 4 9
1. Format Feature 1.2 Location Summary 1.2.3 Concourse Digital Motion Location Map MTR Concourse Digital Motion Location Map 10
1. Format Feature 1.2 Location Summary 1.2.3 Concourse Digital Motion MTR Station No. of units Island Line Sheung Wan 1 Tin Hau 1 Fortress Hill 1 Quarry Bay 1 Sai Wan Ho 1 Shau Kei Wan 1 Heng Fa Chuen 1 Chai Wan 1 Tsuen Wan Line Tai Wo Hau 1 Kwai Hing 1 Lai King 1 Mei Foo 1 Lai Chi Kok 1 Cheung Sha Wan 1 Yau Ma Tei 1 MTR Station No. of units Kwun Tong Line Lam Tin 1 Ngau Tau Kok 1 Kowloon Bay 1 Choi Hung 1 Diamond Hill 1 Wong Tai Sun 1 Lok Fu 1 Shek Kip Mei 1 11
1. Format Feature 1.2 Location Summary 1.2.3 Concourse Digital Motion MTR Station No. of units Tseung Kwan O Line Po Lam 1 Hang Hau 1 Tseung Kwan O 1 Tiu Keng Leng 1 Yau Tong 1 Tung Chung Line Tung Chung 1 Tsing Yi 1 Olympic 1 Kowloon 1 Hong Kong 1 Total 33 12
2.1 General Guideline 2.1.1 The client / agency should provide all media files. 2.2 Creative Guideline 2. Production Guideline 2.2.1 Digital Motion Network is designed for video, motion graphic & animation. All static images are not recommended, applied on both partial or full visual that composited the overall advertisement. 2.2.2 Flashing, sparking, strong light or rapidly image movement effect in the creative, visuals or image flow should be avoided. 2.2.3 Video & Audio special effects simulate technical failure (e.g. Snowy / Noisy visual effect, signal lost, vague audio, emergency sound effect) which may mislead / irritate audience should be avoided. 2.2.4 It is recommended to add subtitle for non-cantonese TVC broadcasting. 2.3 Audio Guideline 2.3.1 Audio output level should be set within -12dB(min.) to -6dB(max.). 2.4 File Output Guideline 2.4.1 The optimal video resolution is 1920 x 1080 HD. 2.4.2 Any other video formats not stated in this Specification will not be accepted. (Format other than MPEG-4) 2.4.3 Recommend to submit native HD file. Conversion of low-res sources to HD format should be avoided. Cropping and enlarging video file should also be avoided. 13
3. Material Specifications 3.1 MPEG-4 Video Specification A. General A.1 Format: MPEG-4 A.2 Overall Bit Rate: 10,000 kbps (Max) B. Video B.1 Format: MPEG-4 Visual B.2 Format Profile: Simple @ L1 B.3 Format Settings, Matrix: Default (H.264) B.4 Bit Rate: 8,500 kbps (min.) - 9,500 kbps (max.) B.5 Resolution: 1,920 x 1,080 Pixels (16:9) B.6 Frame Rate: C. Audio 30.0 fps (recommended) 25.0 fps (compatible) C.1 Bit Rate: 800 kbps (min.) - 1,000 kbps (max.) C.2 Channel (s): 2 C.3 Sampling Rate: 64 khz 14
3. Material Specifications 3.2 DVD, CD, HDCAM / Digital Betacam, Betacam SP Specification 3.2.1 Format: Resolution: DVD, CD, HDCAM 1,920 x 1,080 Pixels (16:9) HD 3.2.2 Format: Digital Betacam, Betacam SP Resolution: 720 x 576 Pixels (PAL) * * Refer to Item 5. Video Aspect Ratio scenarios 15
4. Material Submission 4.1 Digital File Submission (MP4) 4.1.1 FTP address: ftp://ftp.jcdecaux.com.hk/dv Material/TVC/ 4.1.2 Login name: dvclient 4.1.3 Password: 1fdj9ouu 4.1.4 Remarks: Please advice sales representative by email with file locations after the file has been uploaded. 16
4.2 Disc & Tape Submission (DVD, CD, HDCAM / Digital Betacam, Betacam SP) Hardcopy tape delivery details: 4. Material Submission 4.2.1 Address: 3/F Park Avenue, Tower 5 Moreton Terrace, Causeway Bay, Hong Kong 4.2.2 Attention to: Mr. Peter Wong 4.2.3 Telephone: 2892 0009 17
Appearance on Screen H: 92% H: 92% H: 92% H: 92% Video Source 5. Video Aspect Ratio Scenarios Aspect Ratio Reference High Definition (1920x1080 pixel) PAL Anamorphic (720x576 pixel) PAL (720x576 pixel) PAL (720x576 pixel) Letterbox Format H: 8% H: 8% H: 8% H: 8% * Apply to 103 Digital Motion Network only * All trackside 103 Digital Motion screens are in 1920 x 1080 18
Appearance on Screen Video Source 5. Video Aspect Ratio Scenarios Aspect Ratio Reference High Definition (1920x1080 pixel) PAL Anamorphic (720x576 pixel) PAL (720x576 pixel) PAL (720x576 pixel) Letterbox Format * Apply to Digital Motion Zone & Concourse Digital Motion only * All Digital Motion Zone & Concourse Digital Motion screens are in 1920 x 1080 19
6. Technical Support Contact Mr. Edmund Lam, Assistant Project Manager Telephone No: 2862 7271 Email Address: edmund.lam@jcdecaux.com.hk 20