Congress Center and Sands Expo Digital Media Guide

Congress Center and Sands Expo Digital Media Guide

Welcome to The Venetian, The Palazzo, and Sands Expo. We are delighted to host your show, and look forward to having your exhibitors and attendees at our venue. Whether your event is for 600 or 60,000 people, our lobbies, halls and meeting rooms have the flexibility and capability of supporting all of your advertising needs. We have developed this Digital Media Guide to help you and your exhibitors reach attendees in a more vibrant and interactive way. From show management s perspective, you can now sell a single location multiple times without losing any sellable floor space, thus increasing your potential revenue stream exponentially. If creating content for these locations is a challenge for you or your exhibitors, we are able to support that need as well. Our motion designer is an expert in digital signage, and can build advertising that is sure to catch the eye and communicate your message to attendees. Please contact us to discuss pricing and to learn more about how this digital format can enhance attendee experience and communicate your message in the most dynamic way possible. We look forward to working with you in customizing these offerings for your event. Kim Cooper - Assistant Director, Marketing Phone: 702.733.5627 Email: Kcooper@SandsExpo.com Diahanna Stover - Manager, Digital Signage Phone: 702.607.4691 Email: Diahanna.Stover@Sands.com Eric Taitano - Digital Media Manager Phone: 702.733.5463 Email: Etaitano@SandsExpo.com 1

Digital vs. Print Signage: What are the Benefits? Digital signage is sustainable. No trees are cut down; no water, inks or solvents are used; and when a message is no longer relevant, it doesn t go to a landfill it s just deleted. Consumers have been desensitized by traditional static signage, especially when a space has been inundated with messaging as is typical at a trade show. Digital signage draws attention and provides your audience with compelling, memorable content. Digital signage increases the amount of potential revenue, because you re able to display multiple messages at a single location. If the same spot contained traditional advertising, it could only be sold to a single advertiser. Content can run uniformly at multiple stations, get scheduled to run at certain times of day, or be separated to play at identified locations. All of this ensures that targeted messaging hits the right people at the right moment. Digital signage has the capability of being changed inexpensively, quickly and easily. Instead of waiting for a new sign to be produced and installed, our team can update content with just a few mouse clicks. Rotate special offers, feature exhibitors/products, or send out a last minute announcement; all of these abilities expand your revenue-generating opportunities. Digital signage costs less than traditional static signage. While the initial expense may seem greater, the combined cost of securing ad placements and printing is usually more expensive. Digital advertising has the flexibility to manipulate overall loop length and content, including the number of messages, individual file length, and the order in which they are placed. We are happy to share best practices and industry standards, and can work with you to establish advertising guidelines and sales scenarios for your show. Digital monitors can be connected to the web, allowing for news feeds or social media to be integrated into your display. All of these options establish incredible opportunities for attendees and exhibitors to interact in real time, and participate in your programming in brand new ways. The digital screens throughout the Congress Center and Sands Expo are all located in high-traffic areas. Whether your attendees are walking the hallways en route to meeting rooms, riding an escalator, heading to an exhibit hall or grabbing a coffee at Café Presse, everyone is sure to see these screens, regardless of where your program takes place. 2

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Upper Lobby LED Display Measuring approximately 10.5 W x 6 H, this screen is easily viewable from almost any upper lobby location. Whether attendees are standing in line to register, are walking toward Halls A, B, or C, or, are simply stopping to network with peers, they can t miss this screen and the interactive content being displayed. 4

Lower Lobby Curved LED Display Measuring 5.5 H x 9.4 W, this curved screen can t be missed. Mounted on the wall between Café Presse and the lower entrance to the Congress Center, its easily visible while seated in the dining area, walking between Sands Expo and the Congress Center, or entering the lower lobby from the porte cochere. 5

Upper and Lower Lobby Vertical Displays These screens include two double-sided units and three wall-mounted units, all of which are placed at the busiest spots within our upper and lower lobbies. Seven Key Locations: Top and bottom of escalators connecting the upper and lower lobbies (2 double-sided screens each) Upper Lobby between Halls B and C (1 screen) Lower Lobby near Café Presse and entrance to the Exhibit & Business Service Center (1 screen) Lower lobby next to coat check, entrance to Hall G, Executive Office, and vending (1 screen) 6

Upper and Lower Lobby Vertical Displays Lower Lobby Escalator Lower Lobby near Executive Offices and Exhibit & Business Service Center Upper Lobby between Halls B and C Upper Lobby Escalator Lower Lobby across from Café Presse 7

Meeting Room Entrance Displays Sands Expo s lower level includes twenty-three meeting rooms, each of which has a digital display at the entrance. Although these screens typically communicate meeting details for a particular room, they have the capability of being uniquely branded with a logo or static image. 8

ATM Screens Sands Expo has three ATMs; one in the lower lobby vending area, one in the upper lobby vending area and one next to Sands Bistro in Hall C. Screens at the top of the machines have the ability to run both static and animated messaging, and can layer multiple pieces content simultaneously. 9

Sands Bistro Menu Boards Sands Bistros are the four permanent Food & Beverage stations in the upper-level exhibit halls. Two mounted digital menu boards are located at each station, offering a total of eight screens. Opportunities include branding menu backgrounds and alternating between show/ exhibitor messaging and the menu. These are often the busiest spots in theexhibit halls, with people lined up to get breakfast, lunch and snacks throughout the day. 10

HALL HALL D C SER VICE HALL WA Y J THE VENETIAN BALLROOM A B C D L K I H E F G OFFICE GROUPS ARTIST REGISTRATION BELLINI TITIAN VERONESE BA SSANO FRONT 2001A 2001B 2101A 2101B 2002 2003 2004 2005 2006 2102 2103 2104 2105 BUSINESS CENTER 2106 2201A 2202 2203 2204 2205 2206 2201B 2301A 2301B 2302 2303 2304 2305 2306 2401A 2402 2403 2404 2405 2406 2401B 2501A 2501B 2502 2503 2504 2505 2506 2602 2603 2604 2701 2702 2703 2801 2802 2601 2605 2710 2704 2803 2709 2705 2804 2606 2708 2707 2706 2805 2806 SER VICE HALL WA Y LEVEL 2 HALL B Flat Screen LED Display Double Sided Vertical Display ATM Screen Sands Bistro Menu Boards Single Vertical Display HALL A 11

404 403 402 401 1007 1006 1005 1004 1003 1002 1001 907 906 905 904 903 902 901 807 806 805 804 803 802 801 707 706 705 704 703 702 701 607 606 605 604 603 602 601 507 506 505 504 503 502 501 GALILEO MARC ASANOVA 407 406 405 310 309 308 307 306 305 304 303 302 301 203 202 201 103 102 101 LEVEL 1 HALL G Meeting Room Entrance Displays Curved LED Display Double Sided Vertical Signage ATM Screen Vertical Display 12

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Event Directory Boards Each video wall consists of twelve 47 high-definition vertical screens encased in a cabinet that blends in with Congress Center décor. A focal point in the main hallway of every level, screens are typically utilized for advertising display meeting schedules, and are sure to attract attendees attention. There are six key locations: Level 1 near Marco Polo meeting rooms Level 2 entrance to the Congress Center near Venetian Café Presse and Sands Showroom Level 2 near Titian meeting rooms Level 3 near Murano and San Polo meeting rooms Level 4 near Lando and Marcello meeting rooms Level 5 across from The Palazzo Ballroom 14

Vertical Display Cabinets Two versions may be found within the Congress Center, both of which feature 47 high-definition vertical screens. Triple-screen cabinets are located at each end of the Level 2 main hallway. The center display may be utilized for advertisements, with the right and left screens communicating meeting schedules. Located in two of the busiest Congress Center locations, anyone walking in or out of this area is sure to see these screens. Single units flanking each side of the Video Walls are generally uses for wayfinding, but may be utilized for branded messaging if an event is taking over the entire level of the Congress Center. A total of 10 units are available, two on each floor. Single Units Triple Screen Cabinet 15

Overhead Horizontal Displays Located where the Congress Center intersects with the Sands Showroom / Venetian Café Presse / escalator to St. Mark s Square, this is one of the busiest locations connecting the hotel and meeting space. Two horizontal 47 high-definition screens are able to convey messages to all attendees passing through this main thoroughfare. 16

Meeting Room Entrance Displays Positioned at the entrance to each of the Congress Center s 270 meeting rooms, these screens typically communicate event details for a particular room. However, each has the capability of being uniquely branded with a logo or static image. 17

Vertical Mobile Display Units These 47 high-definition vertical screens are double-sided and can be found in front of each escalator within the Congress Center. There are a total of nine units: Level 1 between the escalator / guest elevator / shuttle bus entrance (East) Level 2 between the escalator / guest elevators (East) Level 2 at the escalators connecting to Level 3 (West) Level 3 between the escalator and guest elevators (East) Level 3 at the escalators connecting Level 4 (West) Level 4 between the escalator and guest elevators (East) Level 4 at the escalators connecting to Level 5 (West) Level 5 between the escalator and guest elevators (East) Level 5 at the escalators connecting Level 4 (West) 18

LEVEL ONE Adjacent to the Sands Expo Lower Lobby Vertical Mobile Display Unit Vertical Meeting Room Display Event Directory Boards SANDS EXPO Single Vertical Display 19

LEVEL TWO Adjacent to the Sands Expo Upper Lobby Vertical Mobile Display Unit Vertical Meeting Room Display Event Directory Boards Single Vertical Display Triple Screen Vertical Cabinet Overhead Horizontal Display SANDS EXPO 20

LEVEL THREE Vertical Mobile Display Unit Vertical Meeting Room Display Event Directory Boards Single Vertical Display 21

LEVEL FOUR Vertical Mobile Display Unit Vertical Meeting Room Display Event Directory Boards Single Vertical Display 22

LEVEL FIVE Vertical Mobile Display Unit Vertical Meeting Room Display Event Directory Boards Single Vertical Display 23