Corporate Identity and Brand Standards Manual Document Last Updated: 04/2014 There Is Strength And Power In Numbers.
Positioning Our Corporate Tagline There is Strength and Power in Numbers. The core component of our new brand: Our mission is to serve Veterans, which includes serving military and RCMP members and their families, to promote remembrance and to serve our communities and our country. Corporate Legion Black PMS Black C C M Y K 67 64 67 67 R G B 45 42 38 WEB SAFE #2d2a26 Corporate Legion Red PMS 186 C C M Y K 12 100 91 3 R G B 207 16 45 WEB SAFE #cf102d
Logos without Tagline Artwork Digital files with.eps extensions should be used for printed materials. Those with.jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Legion logo can be requested from: Director of Supply: punderhill@legion.ca Senior Program Officer: bmaxwell@legion.ca Application Sizes The minimum application size for the Legion logo is 1.0 inch or 2.54 centimeters. The length is measured from the left side of the L to the right side of the Poppy. Legion Logo Properties and Limits The Legion logo should occupy its own space. Always maintain a generous safe area equal to half the height of the logo on all sides. Note the clearly defined spacing limits in the examples. Logo Colour Options You have five basic options from which to choose: Colour version Greyscale version One colour version Reversed with red Poppy version Reversed version, in which the entire logo is shown in white against a dark background. APPLICATION SIZES COLOUR OPTIONS 1.0 min..3519 min. 2.54 cm min. X.8939 cm min.
Provincial Command Logos Use of the Provincial Command Logos follow the same guidelines as the Standard Legion Logo. BRITISH COLUMBIA/YUKON COMMAND ALBERTA-NORTHWEST TERRITORIES COMMAND SASKATCHEWAN COMMAND MANITOBA AND NORTHWESTERN ONTARIO COMMAND ONTARIO COMMAND DIRECTION DU QUÉBEC QUEBEC COMMAND NEW BRUNSWICK COMMAND DIRECTION DU NOUVEAU-BRUNSWICK NOVA SCOTIA/ NUNAVUT COMMAND PRINCE EDWARD ISLAND COMMAND NEWFOUNDLAND AND LABRADOR COMMAND EUROPE ZONE WESTERN ZONE OF USA EASTERN ZONE OF USA
French Version Artwork Digital files with.eps extensions should be used for printed materials. Those with.jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Legion logo can be requested from: Director of Supply: punderhill@legion.ca Senior Program Officer: bmaxwell@legion.ca French version of the logo is available. Preferred use of the logo is without the accent. Application Sizes The minimum application size for the Legion logo is 1.0 inch or 2.54 centimeters. The length is measured from the left side of the L to the right side of the Poppy. Legion Logo Properties and Limits The Legion logo should occupy its own space. Always maintain a generous safe area equal to half the height of the logo on all sides. Note the clearly defined spacing limits in the examples. Logo Colour Options You have five basic options from which to choose: Colour version Greyscale version One colour version Reversed with red Poppy version Reversed version, in which the entire logo is shown in white against a dark background. APPLICATION SIZES COLOUR OPTIONS 1.0 min..3519 min. 2.54 cm min. X.8939 cm min.
Logos with Tagline Artwork Digital files with.eps extensions should be used for printed materials. Those with.jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Legion logo can be requested from: Director of Supply: punderhill@legion.ca Senior Program Officer: bmaxwell@legion.ca Application Sizes The minimum application size for the Legion logo with tagline is 2.2615 inch or 5.7441 centimeters. The length is measured from the left side of the T to the right side of the Poppy. Logo Colour Options You have five basic options from which to choose: Colour version Greyscale version One colour version Reversed with red Poppy version Reversed version, in which the entire logo is shown in white against a dark background. APPLICATION SIZES SEE COLOUR OPTIONS ON PREVIOUS PAGE 2.2615 min..694 min. There Is Strength And Power In Numbers. X 5.7441 cm min. There Is Strength And Power In Numbers. 1.7627 cm min. There Is Strength And Power In Numbers.
Poppy The Poppy symbol, is a registered trademark of the Dominion Command of The Royal Canadian Legion. It cannot be used as a symbol of Remembrance, in any colour or configuration in Canada by any organization or individual or for any other purposes without the express written permission of Dominion Command. All requests for usage must be addressed to the Secretary of the Poppy & Remembrance Committee at the Legion s Dominion Command office in Ottawa. Artwork The Poppy artwork can be acquired by contacting Dominion Command. Rule You have five basic options from which to choose: Colour version Greyscale version One colour version Reversed with red Poppy version Reversed version, in which the entire logo is shown in white against a dark background. Poppy Mark Proportions and Limits Always maintain a generous safe area equal to half the height of the Poppy logo on all sides of the logo. Note the clearly defined spacing limits in the examples. X
Incorrect Logo Treatments Legion Logo Use For approved logo usage, please refer to the previous pages. Legion Logo Misuse Never use anything but the approved and provided logo. Never attempt to create your own Legion Logo. Never reproduce the logo in non-approved colours. Never stretch or alter the logo s proportions. Never attach anything to the logo. Never use part of the logo; it is an integral unit; always keep it whole, unless approved by Dominion Command. Never use the logo as part of a sentence or phrase. Never alter the horizontal orientation of the logo. Never use the logo with too little space around it. Never print on top of the logo. Never use the logo as a watermark. IMPROPER USAGE Golf Tournament You are the heart of the brand
APPLICATION SIZES.6875x min. 1.375 min. Artwork Digital files with.eps extensions should be used for printed materials. Those with.jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Legion logo can be found at legion.ca/logos Application Sizes The minimum application size for the Legion Badge is.75 inch or 1.930 centimeters. The length is measured from top to bottom of the badge. Legion Badge Properties and Limits The Legion logo should occupy its own space. Always maintain a generous safe area equal to half the height of the logo on all sides. Note the clearly defined spacing limits in the examples. Logo Colour Options You have two basic options from which to choose: Colour version Greyscale version Ladies Auxilary Badge Same as rules apply for the Ladies Auxilary Badge. You have two basic options from which to choose: Colour version Greyscale version x.5 min. 1.269 cm min..75 min. 1.930 cm min. BLACK AND WHITE OPTION Official Colours for the Legion Graphics RED BLUE GOLD BROWN LIGHT Pantone C M Y K R G B Grey% Hex # Websafe 186C coated stock 0 100 81 4 185 0 53 50% F20017 FF0000 032U uncoated stock 0 90 86 0 196 57 53 286C coated stock 100 66 0 2 58 81 154 90% 0D3692 003399 301U uncoated stock 100 45 0 18 51 95 155 465C 20 32 58 0 198 175 121 30% CB9F5B CC9966 872U metallic 1405C 0 36 100 63 104 82 13 70% 5E3C00 663300 127C 0 7 50 0 248 236 154 10% FFED7B FFFF66 LADIES AUXILARY BADGE
Social Media Policy New forms of media are ever present and it is only natural that Legion branches are using them to communicate with their members and the public. The Dominion Executive Council has directed that a policy be produced to advise: How Legion registered trademarks may be appropriately used. That use of the registered Poppy symbol trademark should only be done after achieving the appropriate authorization from The Poppy & Remembrance Committee. That use of all registered trademarks is only authorized for use by Legion branches, zones, districts, commands and chartered auxiliary groups. All other entities must have the authorization of Dominion Command before using these registered trademarks. That these social media using Legion registered trademarks present the Legion in a respectful manner in keeping with the Legion s Purposes and Objects as defined in the General By-Laws. For the purposes of this policy, reference to registered trademarks will include the name Legion, the Legion logo, the Legion Badge, and the Ladies Auxiliary Badge. Any requests for use of the registered Poppy symbol trademark will continue to be directed to the Poppy & Remembrance Committee. For the purposes of this policy, reference to social media includes Facebook, Twitter, Blogs, and similar new media in the future. The Policy Legion Branches, Zones, Districts, Commands and Auxiliary groups may use registered Legion trademarks, except for the registered Poppy symbol trademark, on social media provided that the following conditions are met: 1. The entity name or number is clearly shown where the trademark is used. Viewers need to understand what Branch, Zone, District, Command or Auxiliary group is represented. 2. Control and ownership of the media vehicle complete with all passwords, registrations and logins be retained by the executive elected officers of the Branch, Zone, District, Command, Auxiliary group or persons designated responsible by the executive. 3. The registered trademark images are not authorized for use by individuals, only for use by Legion entities as described in item 2. 4. It is understood no ownership or control of the registered trademarks is suggested or implied. 5. The content of the social media site be respectful of Veterans and The Royal Canadian Legion. 6. The content of the website be in keeping with the Purposes and Objects of the Legion as defined in the general bylaws. 7. It is understood that Dominion Command of The Royal Canadian Legion reserves the right to restrict the use of all registered trademarks if such usage is not in adherence with the Legion s Purposes and Objects as defined in the General By-Laws. Advice or direction on how to use these registered trademarks is available toll free from the supply department at 888-301-2257, or by email at supply@legion.ca. Registered trademark images are available in black and white, or colour, in all commonly used formats. The images shown on the Dominion Command website are intentionally not suitable for reproduction and are of a resolution that will not reproduce well.
Typefaces (SAMPLE CHARACTERS) As an integral part of the Legion s brand the following Georgia font should be used. This font is one of the Legion s unique handwriting and adds emphasis to the personality of this new identity. Please refer to the following samples for usage. TYPEFACE GEORGIA Georgia Regular Georgia Italic Georgia Bold Georgia Bold Italic
Typefaces (SAMPLE CHARACTERS) As an integral part of the Legion s brand the following Sense fonts should be used. This font is one of the Legion s unique handwriting and adds emphasis to the personality of this new identity. Please refer to the following samples for usage TYPEFACE SENSE Sense Thin Sense Thin Italic Sense Extra Light Sense Regular Sense Italic Sense Medium Sense Extra Bold Sense Extra Bold Italic Sense Black Sense Extra Light Italic Sense Medium Italic Sense Black Italic Sense Light Sense Bold Sense Light Italic Sense Bold Italic