Russian TV Market The Russian TV market tops 2300+ operating TV channels. Over 80% of Russian channels are in the hands of private companies, 13% are state-owned, and 5% have combined ownership.
Russia: Everybody is watching TV! 75% of people are watching television at least once a day 93% of people watching television at least once a week 99% of people are watching television at least once a month & TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch% Powering Informed Decisions
Russia: TV Channels audience share 13.6 12.7 9.8 6.4 5.7 4.7 4.7 3.6 3.1 2.8 2.4 2.4 2.2 1.6 1.4 1.4 1.2 1.2 1.0 0.6 0.6 0.6 0.3 0.2 CHANNEL ONE RUSSIA 1 NTV TNT CHANNEL 5 CTC REN TV CENTER DOMASHNY TV3 RUSSIA 24 ZVEZDA CAROUSEL DISNEY FRIDAY MATCH TV RUSSIA K CZE TV U MIR 2X2 CTC LOVE RU.TV EURONEWS & TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch% Powering Informed Decisions
Russia: TV program genres watched by viewers 14/15 vs 15/16 14/15 15/16 TV series 24.1% 1.8% 22.8% 23.0% 21.4% Movies Entertainment program News 3.4% 4.5% 15.4% 2.9% 4.2% 4.6% 15.0% Documentaries Educational programs Social, political programs 4.5% 9.4% 14.1% 5.5% 8.9% 14.7% Sport programs Other & TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch% Powering Informed Decisions
Russia: Programming trends on TV 14/15 vs 15/16 5.4% 4.9% 5.2% 7.0% 7.1% 5.7% 3.4% 3.2% 3.2% 3.0% 3.6% 4.4% 2.9% 3.1% 3.0% 3.8% 3.6% 4.0% 2.5% 3.4% 4.3% 4.3% 4.6% 10.8% 7.3% 2.9% 10.7% 10.0% 6.8% 9.9% 2.1% 13.4% 12.5% 3.5% 1.6% 2.9% 4.2% 2.8% 1.8% 24.3% 21.2% 21.4% 20.5% 20.8% 3.5% 23.7% 20.7% 20.3% 19.3% 17.1% 15.1% 14.8% 17.2% 17.5% 17.5% 12.5% 12.2% 16.9% 14.2% 13.6% 28.1% 27.9% 23.8% 21.2% 26.8% 24.6% 27.9% 27.7% 29.4% 30.5% Все All 4+ Все 4+ 4+ 4-17 4-17 4-17 18-34 18-34 18-34 35-54 35-54 35-54 55+ 55+ 55+ Other Sport programs Social, Political programs Educational programs Documentaries News Movies TV Series & TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch% Powering Informed Decisions
CHANNEL ONE RUSSIA First television channel to broadcast in Russia Leader among national broadcasrters Over 250 million TV viewers around the world trust Channel One Russia as a prompt, reliable, and trustworthy source of information
RUSSIA TELEVISION AND RADIO Largest media corporation in the Russia National TV Channels: Russia 1, Russia 2, Russia 24, Russia-K Euronews, Russian-language edition RTR-Planet, international Russian-language edition 93 Regional TV companies 93 stations 5 Radio stations 10 Online Channels and web portals 11 Digital TV Channels
NTV BROADCASTING COMPANY Federal channel broadcasting in Moscow and throughout the country Pioneer in the post-soviet independent television media TNT BROADCASTING NETWORK One of Russia s top television networks One of the most popular entertainment channels of Russia Reaches over 100 million people throughout Russia REN TV CHANNEL One of the largest private federal TV channels in Russia TV CENTER State-run Russian TV Channel
CTC NETWORK Leading position in the entertaining television sector Original, catchy, stylish and dynamic content CTC LOVE Youth drama and reality shows Viewers from 11 to 34 years old DOMASHNY NETWORK Targeting women aged 25-59 CHE TV (ex TV CHANNEL PERETZ)
Pay-TV, an important part of Russian TV market More than half of all the channels available in Russia are pay channels. The main trend in pay-tv over the next few years will be a growing subscriber base in the digital segment and in IPTV Largest Russian holding companies producing and distributing theme-based channels for cable and satellite broadcasting 12 channels: 365 Days TV, HD Life, Auto Plus, Fighter TV, India TV, Interesting TV, Comedia TV, Kitchen TV, La-minor TV, Series TV, STV and Russian Night TV The audience coverage over 101 million viewers
Key Online/Video/VOD platforms More than 40 VOD services available at the end of 2015 35% of all resources are English speaking and are dominated by information, music and educational content Among key Russian online video platforms are: IVI.RU ivi.ru TVIGLE tvigle.ru TVZAVR tvzavr.ru ZOOMBY.RU zoomby.ru MEGOGO megogo.net
World Content Market Moscow Choose our autumn or spring market for your business: 13 15 November 2017 / 29 31 May 2018 www.worldcontentmarket.com The world's only market connecting international sellers and Russian & CIS buyers Come to Moscow for three days of deal making with 1500+ executives Book your meetings through a unique database with TV and digital media executives from Russia
Export Associations Support Cooperation with government export associations, including PACT (UK), UK Embassy in Moscow (Russia), TVFI (France), Shanghai Media Group / SARFT (China), Taipei Multimedia Production Association (Taiwan), KOCCA (Korea), ICEX (Spain), etc
International companies on the market
International companies on the market
Europe on the World Content Market - Moscow Exhibitors from 20+ European countries
France Pavilion with TVFI 20 French companies in TVFI Pavilion
United Kingdom Pavilion with UK Embassy and PACT PACT Pavilion with 12 UK companies Negotiations in UK Pavilion Presentation UK projects for Russia and CIS UK Reception in the stunning Ambassador s Residence
British content on Russian TV What do Russian people think of British TV? Russians enjoy British comedy and drama Especially, they love British classics and everything based on British culture As an example, they are huge fans of Arthur Conan Doyle and Sherlock Holmes Which are the most popular British shows in Russia? Scripted drama does very well in Russia. Popular TV series: Midsomer murders, Poirot, Comedy Playhouse, Poldark and many others TV series Sherlock is a very big success on Channel One Russia BBC s documentaries are broadcasted on many TV Channels BBC s Top Gear show is a hit on TV3 Fremantle s reality shows, games, formats are popular
U.S.content on Russian TV As to TNS Research report in 2015-2016, on Russian TV, more than 30% television content and the biggest number of movie premieres are coming from the U.S. Acquisition of high quality U.S content is an important strategy in business. The U.S. movies, primetime series, sitcoms, soap operas, reality shows, documentaries, animation aired on key TV Channels in Russia. Primetime series are popular in Russia. Game of Throne became the most popular TV series in Russia in 2015, followed by The Librarians, and by Body of Proof. The list of the most popular TV series also includes: "Dragons: Riders of Berk", "Vikings", "Agents of S.H.I.E.L.D", "The Mentalist", etc Game of Throne The Mentalist Vikings
Russia: Movies production date, production country 1920-59 5.7% USSR USA ITALY, FRANCE Other СССР США 8 6.4% ИТАЛИЯ Другие 8.7% 1.4% 3.5% 1960-89 33.2% 76.5% 9.6%1.3% 12.6% 1990-99 2000-09 11.5% 26.0% USA RUSSIA USSR Other 56.5% 12.9% 6.7% 23.9% USA RUSSIA GERMANY, USA Other 35.9% 23.2% 5.7% 35.2% 2010-16 23.5% RUSSIA USA UK, USA 39.3% 31.4% 3.2% 26.0% Other & TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch% Powering Informed Decisions
Russia: Movie premieres on TV Number of premieres 13 4 5 1 2 & TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch% Powering Informed Decisions
U.S. companies in Moscow Moscow in an important business center for many U.S companies. Moscow offices of following important U.S companies attend the World Content Market Moscow: DISCOVERY COMMUNICATIONS DISNEY SERVICES NBC UNIVERSAL SONY PICTURES TELEVISION INTERNATIONAL NETWORKS VOSTOK SONY PICTURES TELEVISION RUSSIA VIACOM INTERNATIONAL MEDIA NETWORKS WARNER BROS. ENTERTAINMENT WARNER MUSIC RUSSIA TURNER BROADCASTING SYSTEM TWENTIETH CENTURY FOX HOME ENTERTAINMENT
Latin American companies on the World Content Market - Moscow TELEVISA INTERNACIONAL TELEMUNDO INTERNACIONAL TV GLOBO CARACOL INTERNACIONAL TV AZTECA COMAREX RECORD TV NETWORK LATIN MEDIA CORPORATION ICAIC
Latino content on Russian TV Channels Latin American movies, series, telenovelas and formats are very popular in Russia! Viewers enjoy watching passion, music and culture in latino movies and drama series. Sol Nascente (2016) Vino el amor (2016) Vino el Amor Pasion y poder (2015) Tres veces Ana (2016)
China on the World Content Market - Moscow Organized by the State Council Information Office (SCIO) and the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), co-organized by Shanghai WingsMedia Co., Ltd. The China showcase named Deepen the media co-operation, establish the friendship was held successfully during the market.
China Showcase Alexey Volin Vice-Minister of Telecom and Mass Communications of the Russian Federation Igor Prokopenko, Deputy General Director of the Russian Federation TV Station REN TV Kirill Philippov, CEO of SPB TV Russia Deals Signing Ceremony Dmitry Borisov, General Producer of Channel One Worldwide Russia SMG (Shanghai Media and Entertainment Group) & SPB TV sign the contract for the cooperation project of deepening the broadcasting on Russian IPTV platform. Ms. He Xiaolan, Deputy President of Shanghai Oriental Pearl Media Co., Ltd. and General Manager of Shanghai WingsMedia Co., Ltd., and Kirill Philippov, CEO of SPB TV.
Korea on the World Content Market Moscow KOCCA Pavilion with 10 Korean companies KOCCA Conference: Animation Showcase
Philippines on the World Content Market Moscow ABS-CBN CORPORATION TV5 INTERNATIONAL GMA WORLDWIDE
India on the World Content Market Moscow ZEE ENTERTAINMENT ENTERPRISES STAR INDIA INDIACAST MEDIA DISTRIBUTION BERSERK MEDIA
Asia-Pacific content on Russian TV and New Media Viewers from Russia and Russian speaking territories enjoy watching: Indian, Chinese, Japanese and Korean TV movies and series Animation from Japan, Malaysia, China, India, Korea Documentaries from Asia-Pacific region Game shows, reality shows, formats from Asia-Pacific region Monkey King, Movie (China) Pokémon anime (Japan) Playful Kiss, TV series (Korea) She was Pretty, TV series (Korea) Iss Pyaar Ko Kya Naam Doon? (What do I call this love?), TV Series (India) Saraswatichandra, TV Series (India)
2016 and 2017 - years of cultural cooperation between China and Russia Russia's big cinemas are releasing 5 Chinese movies each year Russian moviegoers enjoy watching movies with a distinctive Chinese flavor Many Russians are funs of Jackie Chan, Zhang Yimou, Feng Xiaogang, Ang Lee and Wong Kar-Wai movies. Chinese animation blockbusters are collecting record revenues TOP Chinese movies in Russian cinemas: CZ12 (Chinese Zodiac), New Police Story, House of Flying Daggers, Kung Fu Hustle, Flying Swords of Dragon Gate, Dragon Nest, Legend of Kung Fu Rabbit and many others!
China Russia successful cooperation examples "The Warrior's Ultimate Secret", Russian Chinese $5-million drama, a television venture between Chinese production house Beijing Zhongbei TV Art Center and Russian REN TV Channel Viy 2. Journey to China, Russian-Chinese movie, is currently in coproduction between Jackie Chan's JCE Movies Ltd and Alexey Petrukin s Russian Film Group "Katyusha", Russian third channel, launched by Channel One Russia in China Attraction, Russian sci-fi film, directed by Fyodor Bondarchuk and produced by the company behind Stalingrad, the highest-grossing non-u.s. foreign film in China, is currently in production, has been sold to China for a wide theatrical release in 2017 Viy 2. Journey to China With a fast growing Chinese industry and friendly China-Russian relations, Chinese movies and television programs have promising future in Russia!