Graphic standards for the Electric Circuit logo January 2017
Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may not be modified under any circumstances. CMYK VERSION PMS Version BLACK AND WHITE Version BLue Version Black Version white Version OFFICIAL COLORS PMS : 7710C CMYK : C 75 M 05 Y 20 K 00 RGB : R 000 G 179 B 201 WEB : 00B3C9 PMS : 7694C CMYK : C 100 M 65 Y 35 K 0 RGB : R 1 G 96 B 135 WEB : 006087 PMS 7710C PMS 7694C PMS 376C PMS : 376C CMYK : C 57 M 0 Y 100 K 0 RGB : R 122 G 193 B 67 WEB : 7AC143 2
Protective area There must always be a protective area around the logo in order to maximize its impact. The area is equal to three times the height of the letter u in Circuit ( ). This space must be empty. It also represents the minimum distance around the border of the frame in which the logo appears. Minimum size To be clearly visible, the logo must measure at least 1 inch from one horizontal end to the other. CMYK Version PMS Version B/W Version BLUE version black Version white Version 3
Background color The logo was designed on a white background and must appear this way whenever possible. If the piece is in color, the logo must be inserted on a white background with rounded corners. The placement of the logo must account for a space equal to the height of the u in Circuit on each side. The rounded corners are 1/11 the height of the background. white BACKGROuND AND BORDER with ROuNDED CORNERS (example on a 1 3/4 in. background) 1 3/4 in. 0.16 = 1 3/4 in. 11 APPLICAtION ON A white BACKGROuND APPLICAtION ON A COLOR BACKGROuND to BE AVOIDED 4
One color If used with one-color printing, the logo may be blue, black or white. BLUE Version BLACK Version WHITE Version 5
Use with a partner logo When the Electric Circuit logo is displayed with a partner logo, the logos must appear side by side. They must be sized to ensure that they both have the same visibility. The distance between the logos is equal to six times the height of the u in Circuit, or six. The Electric Circuit logo may be to the left or right. The designation must be centered above the partner s logo at a distance equal to two times the height of the u in Circuit. The top of the word must line up with the top of the Electric Circuit logo. 6
Placement with a partner logo When the Electric Circuit logo is displayed with a partner logo, the logos must appear at the bottom, to the left or right. The placement must create a well-balanced entity that provides the same visibility to each partner logo. Minimum distance Equal to three 7
Use by a partner in a communication When a partner wants to promote its involvement in the Electric Circuit in a communication (e.g. advertisement, brochure, flyer, etc.), the Electric Circuit logo and designation must appear as follows, within a white rectangle with rounded corners and in keeping with the proportions (distance and rounded corners) outlined on page 4. Y in. Z Z = Y in. 11 Ex.: 0.18 = 2 in. 11 The word must be of the same width as the string lectric of Electric Circuit. It must be in all caps, Flama Bold font and the same dark blue as Electric Circuit. 8
Audiovisual materials (ads, videos, etc.) The logo on a white background is used as the sign off in audiovisual messages. The mandatory protective area includes the standard area as well as the screen safety margins. Protective area around the logo Screen safety margins 9
Unacceptable: modifying the logo The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may not be modified under any circumstances. EAMPLES OF unacceptable ChANGES to the LOGO: Changes to typography Moving elements Color changes Use of only the symbol Stretching or deforming Addition of stylistic elements Removing symbol Changes to proportions Addition of shading EAMPLES OF unacceptable uses OF the LOGO: Use on a background (even a light one) in which visual elements affect the visibility of the logo Use on a color background in a tone greater than 15% grey Vertical Use 10