Our services for authors The freedom of selfpublishing combined with active marketing as well as the service and product quality of a publishing house The modern Concept of Publishing
AS THE AUTHOR OF A BOOK, DO YOU WANT TO... keep your creative freedom and... enjoy the legal independence of self-publishing,... publish a professional book which is actively marketed, and yet receive the same personal and individual support as from a traditional publishing house? Self- Publishing Creative freedom High royalties Quick publication No legal binding tredition with its modern innovative publishing concept combines the best of both worlds Publishing house Active book marketing Focus on quality Strong and effective distribution both locally and worldwide Personal support www.tredition.com
Dear author, Here at tredition, we provide comprehensive assistance in publishing your book. tredition offers you the chance to enjoy all the advantages of self-publishing, whilst you benefit from the service and product quality rendered by a publishing house. We allow you, the author, to make your own decisions in relation to the design and content of your book, determine your royalty and grant us non-exclusive distribution rights which can be terminated at any time. We combine this with our unique active marketing for each book and the service and product quality of a traditional publishing house. Quality does not only mean excellent support and assistance from initial contact through to publication, but also a thorough check for any possible flaws, availability of a professional cover designing tool and automated online typesetting. We produce your book in a premium-quality printed version and ensure a technically sound conversion of your document into an ebook. All titles are available in both local bookstores, major retailers, wholesalers and online shops worldwide. We offer all services needed to pave the way for your book to become a success. Since 2006, we have published more than 40,000 books as paperback, hardcover editions and ebooks. Yours sincerely, Sandra Latusseck and Soenke Schulz Founders and Managing Directors of tredition tredition: What distinguishes us Each book has its market Based on this premise, we have been offering our services to authors and companies since 2006. We strive to open the market for every book. Complete satisfaction from our customers is a priority. Utmost satisfaction of our customers Thousands of authors put their trust in our services. Surveys undertaken have shown that 99.6% of authors are satisfied with our service. Innovation tredition s unique publishing concept offers numerous innovations for authors, such as the opportunity to publish three output formats (paperback, hardcover, ebook) with just one click or our automated online typesetting tool. Independence tredition is an independent company managed by its owners. We do not belong to a large media group. We demonstrate to new authors the satisfaction of our customers and our innovative capacity, rather than spending big advertising budgets. EDITORIAL 3
OUR KEY SUCCESS FACTORS 3 books with 1 click Thanks to our unique universal publishing tool, one click is all it takes to publish your book in paperback, hardcover edition and ebook simultaneously. Unique cover designing tool In just a few steps, you can create a professional cover for your book with our innovative cover designing tool. This is a unique tool in the market and sets no limits to your creativity. Automated typesetting Simply upload your manuscript and choose the trim size and design style for the interior of your book. In just a few minutes, you will receive a book with perfect typesetting and appealing style. Of course, you may edit it further as you wish. Non-exclusivity/ Keeping your rights When publishing with tredition, we place no restrictions and you keep all rights of your book. You are under no obligation to grant us exclusive rights nor are you committed to us for a long period of time. This means that you may publish your book with other publishing service providers or publishing houses at any time. High royalties As the author, you set the sales price of your book and determine the royalty percentage per sold copy of your book. With tredition, authors can obtain royalty rates of up to 75% of the sale price. Available in bookstores everywhere Books published with tredition are available at all brick & mortar book stores and online retailers. Your book is distributed via the world s leading wholesalers such as Ingram, Baker & Taylor or Gardners. Our printed books are available in more than 60 countries and ebooks are available worldwide. Marketing for every book From writing and distributing a press release to listing the most important catalogues such as Edelweiss and social media marketing: Every book published with tredition is actively marketed to ensure that readers, bookstores and journalists are made aware of its publication as soon as possible.. Individual support for authors When publishing a book, it is especially important to us that the steps are simple, our system is user-friendly and our service is first class. Our publishing experts are available via telephone or e-mail, free from any obligation on your part. 4 OUR KEY SUCCESS FACTORS
ONLY A FEW STEPS TO PUBLISHING Submitting your book You can create the cover of your book with just a few clicks, either by using one of our many professional templates or by uploading your own cover design. You can then upload the interior of your book and have the typesetting done by our unique online typesetting tool or, simply provide your finished PDF. Our ISBN for your book We provide a free ISBN for each output format of your book (paperback, hardcover, ebook). Quality review by tredition Quality is in the interest of our authors, their readers and all book retailers. It is also of upmost importance to us, therefore, we check every book and give you, if required, valuable hints for improvement. Distribution via local bookstores and online shops After only three days, your book will become available to readers at local bookstores, Amazon and a thousand other online shops. All books can be purchased as an ebook and/or printed edition in more than 60 countries.. Marketing for each book The more readers hear or read about a book, the more its visibility and sales target is expanded, reaching an even higher sales market. tredition therefore provides marketing for every book published, with a bundle of promotional activities and these are free from any additional charges. We do this because we know that books sell better with our marketing mix and, after all, we profit from every book sold. ONLY A FEW STEPS TO PUBLISHING 5
AUTOMATED TYPESETTING The structure of the block of your book, i.e. the interior, usually follows certain standards the readers are familiar with. No matter how you have written your book, we have several tools that will help you during the publishing process to easily and quickly turn your manuscript into a correctly set book. You can select whether you would prefer us to create the interior (book block) online or && would like to use a PDF document you have produced. Our online typesetting tool helps you to easily convert your manuscript into a printable, properly typeset book and ebook. This also applies to the conversion of an epub (ebook) into a printable book. So, if your book has only been available as an ebook so far, in just a few steps you can publish it as a printed edition, enabling you to reach out to the largest possible group of readers. Format of your manuscript Processing Publication Word document PDF document epub document Other text formats Easily create your interior (book block) online Formatting interior Typesetting interior Word document for download and further editing Printable book (PDF) Paperback Hardcover ebook epub Mobi 6 AUTOMATED TYPESETTING
TYPESETTING BY YOURSELF Typesetting If you prefer your own typesetting rather than an automated one, you have two options. The first is to download one of our design templates and format your text file according to the specifications given for the template. Here, we have already set up a structure and all you have to do is insert your content. Or, secondly you can design the interior of your book entirely by yourself, based upon the specifications for the structure of the book (available in our Downloads ). Colored pages You can choose if you want your book to be black & white or in full color. Printing in full color is more expensive than black & white. Color pages may contain a bleed (trimming edge). Copyright page Each book must contain a copyright page (also called imprint) providing obligatory information about the book. This information is already included in our interior templates. You can find an example copyright page on our website. As you can automatically publish your book in three different output formats (paperback, hardcover and ebook), we recommend that all three related ISBNs be specified on the copyright page. TYPESETTING BY YOURSELF 7
PROFESSIONAL COVER DESIGN Design template or your own book cover? The choice is yours! We have numerous book cover templates in different styles at your disposal. You can select from various designs and adapt them to suit your individual wishes, e.g. by adding your own picture or by changing the colors and elements. A large selection of fonts are also available. Alternatively, tredition gives you the opportunity to upload your own personally designed book cover. 8 PROFESSIONAL COVER DESIGN
The trim size of your book again the choice is yours! By default, five book formats are available when using one of our cover templates. Should you design your own cover, you can choose any size between 4.72 7.48 and 8.27 11.69. 5 8 5.5 8.5 6 9 7 10 8 10 individual trim size Experts at your disposal We do not offer editing or illustration services. We only recommend trustworthy freelancers to you. The reason for that is simple. We want you to have complete freedom to choose with whom you want to work with. So therefore you do not need to take it or leave it as some self-publishing companies do. The experts we recommend have excellent credentials and some have supported hundreds of our authors. PROFESSIONAL COVER DESIGN 9
MARKETING FOR YOUR BOOK We strive to let your book stand out from the crowd and to draw attention from as many readers as possible. We promote every book actively to ensure that readers, retailers, and journalists are aware of its publication as soon as possible. Above all, excellent public relations is a significant part of a book s success. These are our strategies to ensure readers become aware of your book. Public relation for every book We write and distribute a professional press release for every book and circulate it via hundreds of news portals, news tickers, and other selected media outlets. Social media marketing We post every book on our social media channels where we have an ever growing fan base of potential readers. Video book trailer templates We provide video templates to simply create your own professional book trailer. You can post it directly on your free author website or on YouTube and other websites. Book marketing for specialist, reference and teaching books Specialist, reference and teaching books as well as academic papers are listed with the relevant information service providers, who in turn inform thousands of libraries, research institutes, businesses and authorities about the publication of your book. They receive purchase suggestions in which our books are presented in detail. Tips for self-marketing Help us to make your book a success and support distribution with your own marketing strategies because nobody knows your target readers better than you do! Use our tips on press relations, social media strategies, writing contests, readings, and much more. They are updated frequently and membership is not required. These are our strategies to make readers become aware of your book. 10 MARKETING FOR YOUR BOOK
Free reviewer s copies Journalists, bloggers and press journalists with the intention to review your book in their media, receive reviewer s copies at tredition s expense. Publisher s preview Edelweiss+ We list every tredition published book on Edelweiss a digital catalogue with an interface with booksellers to ensure daily updates. Search engine optimization We publish books from many genres. It is vital for the success of each book, that readers can discover them in every possible way. Our marketing strategies involve search engine optimization. As a result, only a few weeks after publication, hundreds of search engine results can be found referring to your book. Blog We regularly present selected authors and books in our blog. Articles contain interviews with the author and book reviews. Book of the Month Every four weeks, our team chooses the Book of the Month. The special marketing strategies for this book include an appearance on our homepage and advertising in our shop. Additionally, readers are informed about the Book of the Month within social media, in our blog and in our monthly newsletter. Publication in book communities Each newly published book is listed in the major book and literature communities such as goodreads. Here, friends of literature gather information about new books. MARKETING FOR YOUR BOOK 11
LOCAL AND WORLDWIDE DISTRIBUTION Your book is available worldwide We want every book published through tredition to find as many readers as possible. Therefore, we ensure high discoverability and availability worldwide. All our books are listed in all catalogs relevant for the book market and retail sector, which are accessed by retailers, libraries, reviewers and many others, when searching for books. && Wholesalers Wholesalers are the most important source of supply for book stores. Therefore, all titles published through tredition are available at all relevant wholesalers, e.g. Ingram, Baker & Taylor, Gardners. && Bookstores Once we have published your book, it is immediately available at all local bookstores, be they small independent retailers or large chain stores. && Edelweiss tredition is the only self-publishing company that enters all books in the Edelweiss catalogue. The vast majority of book industry professionals (retailers, reviewers, librarians) use Edelweiss for discovering and ordering books. && Online bookshops The books published through tredition are available from online bookshops as printed books and as ebooks. && Libraries and full-text search We publish your book in all major research data bases to make it available for as many readers as possible. 12 LOCAL AND WORLDWIDE DISTRIBUTION
International availability... Each title published through tredition is distributed internationally. To achieve availability through as many channels as possible, we constantly seek and gain new distribution partners.... is a bonus for your book! Don t underestimate the potential for your book overseas. Other English speaking countries including New Zealand, Australia, South Africa, to name a few, will have demand for your book. English is the number one language spoken worldwide and English books are always in demand. Our international distribution will ensure that your book is available in more than 60 countries, both as paperback or hardcover edition and as an ebook. e-book distribution Publishing ebooks successfully calls for ebook formats compatible with all e-readers, a flawless ebook file and worldwide availability. We convert your manuscript into an ebook in the current formats (epub, mobi). Our ebooks are distributed through a growing number of wellknown ebook platforms, e.g. Amazon Kindle, Apple ibook, Google Books, Barnes & Noble Nook and many more. LOCAL AND WORLDWIDE DISTRIBUTION 13
CONDITIONS AND ROYALTIES How much does it cost? You can choose between two options. Option 1: You purchase 50 or more author s copies upon publication. With this option, no further fees apply. Option 2: If you purchase less than 50 author s copies, there is a one-time payment of $299.00. Either 50 author s copies or $299.00 Publishing Marketing Paperback Author sets sales price Hardcover Amazon Look Inside ebook Google Preview Digital Formatting, epub conversion (PDF to epub and mobi) 3 with 1 click: Paperback, Hardcover and e-book in one publication Standard or custom trim size One-2-One author support (telephone, e-mail) ISBN from tredition Online Cover designer Online typesetting Color inserts Review with improvement tips (if necessary) prior to publication only at tredition only at tredition only at tredition only at tredition Barnes & Noble Read Instantly Social media marketing Writing of press release and distribution to news sites Edelweiss catalogue listing Book video trailer Free review copies Author website Sales & Distribution Global Distribution Access to 39,000 Retailers and Libraries Distribution Access to 80+ Online Retailers only at tredition Author volume discounts Royalties Daily sales reports Monthly payout Following more than 40,000 publications, we have discovered that this is the best self-publishing offer. We do not offer any additional services or any useless marketing promotions. This has proven to be the most effective marketing and distribution mix. There is nothing else you need to maximize sales and exposure. Should you need additional design services (cover design or illustration) we are happy to refer you to a team of great designers. However, there are hundreds of great designers at various price ranges out there. Find the one that best suits your needs. 14 CONDITIONS AND ROYALTIES
How much do I earn? tredition gives authors the opportunity to offer their book at the most favorable price whilst earning appealing royalties. Retail e-book 40 %* 75 % Our online shop Paperback Determined by author Determined by author Hardcover Determined by author Determined by author * equals approx. 70 % of the net proceeds How do I calculate my royalties? Your royalty amount depends on the book specification and the trim size as well as the sales price set by you. Check your individual royalty for your book in our royalty calculator Sales price set by author trade discount for bookshops print and distribution costs = royalty Daily update of your royalty account The royalty accounts of our authors are updated on a daily basis. So you can view your accumulated royalties as well as the number of copies sold in our online shop or delivered to retailers. Any credit balances of your royalty accounts are transferred monthly. Actual royalties Please note that we specify exact amounts or percentages of the net selling price. We believe this to be the most fair and transparent way of representing these figures. Other service providers may apply a different basis, e.g. the net proceeds or the publisher margin. This makes royalties seem higher but the actual figures are in fact lower. CONDITIONS AND ROYALTIES 15
QUESTIONS AND ANSWERS Who can publish a book with tredition? Anyone can publish a book with tredition, provided that you have the copyright or the right to publish the content and, the content is not owned by a different publisher. Books promoting violence or containing discriminatory, pornographic or any other illegal content will not be accepted for publication. How do I as the author prepare a manuscript for publication? You will find detailed instructions for designing a proper book interior in the download section of our website. We do encourage you to use our Word templates. Alternatively, you can upload your manuscript and have your book converted into a professional book by our automated typesetting tool. How is the quality of the books assured? The quality of a book is in the eye of the beholder. Poe and Pilcher are placed almost next to each other in the book store and both are bought. We therefore do not judge content but we do check each book for its linguistic quality, layout and spelling. After this check, we may give the author ideas for improvement, if needed, ensuring the author is happy with high quality work, yet still having the opportunity to make final adjustments for successful marketing. When is a contract closed and what is its duration? As soon as we have published your book, your contract will be sent to you by e-mail. We do not require a signed copy. Of course, you can view our contract online in advance. The contract duration is undetermined but has a minimum time period of one year. After one year, both parties may cancel the contract with 30 days notice until the end of a calendar month. 16 QUESTIONS AND ANSWERS
Can I also selfpublish my book elsewhere? Yes, as tredition does not require the exclusive publication right for your book, you may publish your book via different channels at any time, however, the ISBN assigned by tredition may not be used for other publications. What is the print run of my book? We start every publication with so-called print-on-demand (POD). This means that a book is not printed until ordered. If a title is selling well, wholesalers put copies on stock to enable overnight deliveries. This modern publishing system minimizes the risk for all parties. Can I send you my manuscript for revision? We exclusively publish books uploaded via our our website. Please note that we cannot process any books submitted to us by e-mail or regular mail. Why is my royalty share of the retail price comparatively small? It takes many steps until a printed book finds its way to a reader. Several parties are involved in this process and their work must be paid for: print company (printing, dispatch to distribution centers) wholesalers (shipping, storing, handling) && retail (delivery to bookshops, sale to consumers) && publishers (publication, listing, marketing, distribution) Retail and wholesale alone retain approx. 55% of the net sales price as profit. The remaining balance has to cover the payments to all other partners and the royalty. If you wish to receive a higher royalty, the retail price of your book must also increase. You can calculate your royalty based on any price with the help of our calculator. QUESTIONS AND ANSWERS 17
BACKGROUND INFORMATION Self-Publishing a dynamic business Up to ten thousand unsolicited manuscripts are submitted to a traditional publishing house per annum. Almost none of them are eventually published. As new distribution channels and options of publication make it increasingly simple to publish a book on your own or with the help of a service provider, more and more authors are opting for self-publishing. Today, almost 40% of all printed new publications are self-published titles and this figure is increasing all the time. It is becoming increasingly important for an author to stand out from the masses with high quality in terms of content and design, as well as sound marketing and promotion of the book. Relevance of e-books It is a common mistake to reduce self-publishing to the publication of e-books. There are readers who only buy paper books. Some only buy hardcover books with no expense spared. Should you intend to publish your book as an ebook only and not as a paperback and hardcover edition, you will miss out 80 90% (depending on genre) of your potential turnover and royalties. Extremely low prices in the e-book segment along with a constant rise in the number of titles has led to a continuous decline in profits for individual titles. A good reason to publish a book not only as an ebook!! Making sure that your book is available through every possible channel It is not just a matter of having an ISBN, but predominantly having strong distribution to make sure that your book is available across the entire market. In order to check the availability of books from a self-publishing service provider, you can go to bookstores and online bookshops and look for books published by said service provider. You will be surprised how bad the availability is with some of the larger service providers. Bookstores and Amazon When publishing with tredition, your books will be available from all relevant wholesalers (Ingram, Baker & Taylor, Gardner). This is very important as it enables bookstores to obtain the books through their familiar channels without having to order them separately from the publishing house. You can check whether our competitors offer this too. Pay attention to whether a book is available from Amazon directly or only at the Marketplace where buyers must be willing to pay for shipment. tredition books are directly available from Amazon and are usually on stock. 18 BACKGROUND INFORMATION
HOW AUTHORS EVALUATE TREDITION Erol Gurian I am very pleased with tredition. Especially the comprehensive instructions, formulated with a wink of an eye and the quick responses were very satisfactory. & Siri Lindberg Brilliant publisher! Always helpful to the authors! & Joergen Bracker Peter Berger Thank you for the remarkable advertisement provided by your marketing department. I was fascinated by the great support and fast communication. & Celeste Ealain After listening to a lecture by the CEO Soenke Schulz at the Frankfurt Book Fair, my decision to publish my book with tredition was instantly made. & Tanja Schumann I was able to keep my story exactly as I wrote it, true and authentic. The layout was created according to my wishes. All questions were given an open ear. The result arrived by post today. Absolute professionalism from trediton I must say. & Selma Nentwig Fantastic support! I feel very comfortable with tredition! Thank you! The style sheet by the way is great! & Michael Paul Robert Janiszewsky All open questions were instantly answered for my first publication and I received incredible support regarding my promotional activities. & Pivo Deinert A friendly, competent and an especially patient team who are available at all times to answer questions and give information - before, during and after publication. & Ricarda Berlin You can find many more valuations by authors at www.tredition.com or www.tredition.co.uk AUTHORS EVALUATIONS 19
Sandra Latußeck und Soenke Schulz, Founders and Managing Directors The two Managing Directors of tredition founded the company in 2006 and have been developing the innovative publishing concept ever since. It is our aim to offer the best and most fair possibilities for authors to publish their books. The satisfaction of our authors and business customers shows that we have reached this target. Only 0.4% of our contracts are terminated; as a result, our customer satisfaction is close to 100%. We take this is a compliment and as an incentive to strive to become even better. Anna Fleck, Operating Business Manager This business segment operated by Anna Fleck manages the whole process of book publishing from auditing submitted books and author assistance, through to coordination with the publisher and liaison with business partners. Nadine Otto, Manager, Book Marketing and TREDITION CLASSICS Professional marketing for every book is managed by Nadine Otto who designs and implements individual marketing measures. Furthermore, she coordinates and manages our series of TREDITION CLASSICS. Jeanette Hoffmann, Manager Corporate Communications All activities regarding press and public relations for tredition are coordinated by Jeanette Hoffmann. She is the contact for public and trade media. 0! tredition GmbH 1-800-346-8460 (Toll free) %. info@tredition.com www.tredition.com Copyright: olly / contrastwerkstatt / robert / WavebreakmediaMicro / pressmaster / lightpoet / Karramba Production (Fotolia.com) / mbtphotos (istockphoto.com) Design: Buchgut 20 YOUR CONTACT PERSONS
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